$
$
$
Sustainable, energy efficient stores Reduced operating costs Improved in-store experience
Now more than ever, grocery stores are seeking to achieve greater energy efficiency and lower operating costs, all while improving the in-store experience for their shoppers.
As the industry continues to focus on serving growing communities with new construction and store remodeling, it’s even more important to incorporate sustainable solutions that can improve the efficiency of stores while also helping to protect the environment.
An investment in more energy efficient solutions can help:
• Reduce energy consumption
• Significantly reduce operating expenses
• Respond to shoppers’ concern for the environment
• Maximize the efficiency of HVAC systems
• Take advantage of government LEED® certification incentives
With industry average net profit margins at less than 1%, it’s critical for companies to take advantage of every opportunity to cut costs. In addition to refrigeration solutions, choosing more energy efficient solutions for HVAC and lighting can be a very cost-effective way for grocery store chains to expand margins and increase profitability.
8 Firms Industry Income Statement (P&L) 2010
Net Sales
Merchandise Costs
Gross Margin
Operating, G&A Costs
Utility Costs
Adj. Operating Profit
Net Profit
CapEx
% of Sales
100%
74.4%
25.6%
20.2%
1.3%
2.7%
0.4%
2.2%
FMI Net Margin estimate: 0.98%
1. Industry P&L includes avg. of 8 firms – Kroger, Safeway, SuperValu, Whole Foods, Winn Dixie,
Harris Teeter, Weis Markets, Spartan Foods
2. Utility costs estimated based on FMI data
Energy Distribution for a typical Grocery Store
How Your Electric Energy Is Used
Refrigeration 38%
Lights 23%
Heating 13%
Cooling 11%
23%
Misc. 3%
Ventilation 4%
Water Heating 2%
Cooking 5% www.energystar.gov/index.cfm?c=grocery.sb_grocery
HVAC and energy management. The future of energy saving.
LIGHTING REFRIGERATION HVAC
ENERGY MANAGEMENT,
UTILITY INCENTIVES
AND RENEWABLES

(Variable Refrigerant Flow)
Reduce energy consumption and improve your in-store experience with LG’s HVAC industryleading new technology, VRF.
Benefits
LG’s HVAC VRF will help you:
• Improve energy efficiency
• Lower lifecycle maintenance costs
• Decrease construction time and labor costs
• Eliminate 90% of current ductwork
• Operate more quietly, emitting as few as
23 db indoors www.lg-vrf.com
Outdoor Unit Indoor Unit
Saving the environment has never saved your store so much money. With LED Lighting solutions from LG, you can reduce your store’s energy consumption, lower your power bills and cut down on energy costs.
Benefits
LG’s LED Lighting will help you:
• Achieve lower TCO with monthly energy savings compared to T8 lamps
• Create additional savings with lighting control solutions
• Lower energy costs with longer lifetime lamps
• Provide eco-friendly lighting with no mercury
Features
(based on 2X2 LED Flat Lighting)
• Certification: cUL, FCC, LM79
• Luminous Flux – 3,480 - 4,400 lm
• Wattage – 53W - 68W
• CCT – 3,000/5,700K
• CRI – 75
• Lifetime – approx. 50,000 hours
• 3 year limited warranty
* Also available Retrofit LED Lamps
Flat Lighting LED Lamp
Outdoor Unit Indoor Unit
(Duct Free Splits)
Good HVAC solutions come in small packages.
That’s why LG’s DFS offers the ideal solution for your store’s smaller spaces.
Benefits
LG’s HVAC DFS will help you:
• Meet small area cooling & heating requirments
• Operate quietly and softly
• Offer stylish designs and customizable faceplate options
Features
• Outdoor unit capacity from 18K-36K BTU and indoor units from 9K-18K BTU
• Inverter based Dual / Tri / Quad zone outdoor units with auto restart feature
• Indoor unit with plasma air purifying system
• Gold Fin™ anti-corrosion
* Also Available Digital Signage & Solar
Maximize your protection and minimize your expenses with LG’s comprehensive security solutions.
Benefits
Install LG surveillance and you can:
• Monitor customers in real-time
• Reduce expenses with LG’s Central
Monitoring System
• Store POS information
• Customize surveillance options
Features
• International Standards for the worldwide market (UL, CE, FCC, Gost)
• 650TVL High Quality Image cameras
• Save to synchronize text and images
• The ability to brighten images even in dark environments by using higher AGC
• The best recording speed and quality
• The combination of Analog and IP
• DVR-configurable system

EnergyPro™ V.5.1 building energy simulation software provided by EnergySoft®, using the following accreditations:
• Uses DOE-2.1E simulation engine from U.S.
Department of Energy
• Approved by the California Energy Commission
• Accepted by USGBC for use with LEED® certification
• Incorporates ASHRAE based load calculations
The utility rates used for energy analysis were
$0.10/kWh and $1.46/Therm
The store building energy analysis was performed using ASHRAE 90.1 standard
The outdoor cooling design temperature was
80°F db and heat design temperature was 2°F wb
The design conditions were used to model the performance of 2 different types of HVAC systems
• LG Multi V Plus II
• Constant Volume Rooftop Package Units
• Store location: Upstate New York
• Total area (Sq.Ft.): 58,400
• Number of independent zones: 9
• Elevation: 1,591 feet
HVAC Systems Annual
Operating Cost
($0.10/kWh, $1.46/Therm)
Store building modeled in upstate New York
$140,000
$120,000
$100,000
$80,000
$60,000
$40,000
$20,000
0
27% Saved
LG Multi V CV RTU
Efficient Design
The LG Multi V system eliminates energy losses that are unavoidable in other systems that use large air distribution ducts. Optimized scroll compressors, specially designed heat exchangers, and inverter technology, minimize energy consumption over non-VRF systems.
Zoned Comfort Control & Dehumidification
With the use of inverters and dual compressor outdoor units, the LG Multi V system offers superior load matching, preventing constant cycling or large temperature swings. Tight temperature control ensures maximum comfort, efficient operation, and superior dehumidification.
The modular design of VRF results in superior energy savings and flexibility to air condition or heat according to each department’s needs.
Sustainability
The LG Multi V system helps achieve points for sustainability programs. The USGBC has developed holistic design standards for constructing new and retrofitting existing buildings known as LEED® – Leadership in Energy and Environmental Design. LG’s Multi V system is engineered for sustainable green buildings and provide opportunities for designers to claim numerous LEED® prerequisites and points.
Stylish Design
Multi V indoor units are available in a wide range of styles to fit any interior design. With indoor unit choices including cassettes that mount flush to drop ceilings, ducted units that blend into raised ceilings, and mirror finished wall mounted units that fit into any decor, LG’s Multi V system offers unparalleled aesthetic design.
Quiet Shopping Environment
Your clerks can more easily engage shoppers without the fan noise distraction of ducted air
HVAC systems. With indoor units that can operate at sound levels as low as 23dB(A) and outdoor units that operate as low as 50dB(A) and lower with night quiet operation, Multi V creates a comfortable environment so quiet it’s almost undetectable. www.lg-vrf.com

• LG is making significant investments in sustainable technologies, including energy generation, conservation, and management
• LG can be your partner in supporting your green and growth strategies
• LG solutions can help you reduce energy consumption over traditional HVAC systems by 20%*
* Average reduced energy consumption for a typical store is 20%
• LG can provide you with extensive design, installation, and after-sales services through our certified channel partners
• LG can offer value-added extended warranty and leasing options
LG is continuing to demonstrate strong growth, with 2010 revenues of $63 billion, a five-year sales growth CAGR of 13% and a R&D investment of $1.4 billion.
1947
ESTABLISHMENT
1958
GROWTH
1985 1986 1968
LG Group Established
Goldstar (former LGE) Established
Korea’s first Inverter air conditioner
Manufactured Korea’s first air conditioner
1990 1995
EXPANSION
1998 2000
2001
2004 2008
Introduced picture frame air conditioner for the first time in the industry
Created B2B-focused business structure
Produced Korea’s first commercial air conditioner
Reached total global sales of 100 million air conditioners
Became world’s number one seller of residential air conditioner
Achieved worlds highest annual sales in air conditioner with 10 million units
2010
© 2011 LG Electronics U.S.A., Inc., Englewood Cliffs, NJ. All rights reserved. “LG Life’s Good” is a registered trademark of LG Corp
All other product and brand names are trademarks or registered trademarks of their respective companies.
U.S.A. Corporate Headquarters
1000 Sylvan Avenue
Englewood Cliffs, NJ 07632