change today for tomorrow.

Jul - Sep 2013
Your Spirit. Your World.
change today
for tomorrow.
feedback
got a comment?
corpcomms@engro.com
111-211-211
engro.com
i
t
c
n
a
h
h
g
m
e
a
e
palm oil sales
first ever at engro
organizational
discipline launch
sufi night &
gm’s farewell
zero banay hero
production of edc
daharki recognized
by dupont!
Contents
Editorial
Top 10 Happenings
Movie Review
Book Review
Lead Story
One on One
Daharki plant recognized by dupont!
Fertilizers Breaks Records!
Engro Joins The Digital World
Tarang Hi Hai Iifa Ka Ticket
Tarang Town Storming 2013
Bharosa, Rymah and Uae Sales
Polymer Moves Towards Clean Drinking Water Project
A Night of Sufi Mysticism and A Fond Farewell
Internal Comms Initiatives
Olper’s – The Brand With a Conscience
Operations Discipline Program Launch
Admin Revamp At Polymer
Entering The Palm Oil Market
Zero Makes You Hero
9 Million Man-hour Safety Milestone
Omungon Ka Khazana
Engro Premier League at South Plant
Hr Bootcamp for Budding Hr Professionals
Love Power!
Transforming Around
Paying Back
Mixing Work With Pleasure
Engro Foundation Goes Global!
Ghagar Phatak Boys Shine at City & Guilds
Collage ® All Rights Reserved © 2013 Engro Corp.
No part of this publication may be reproduced without the expressed written permission of the publishers.
02
03
05
06
07
09
11
12
13
15
16
17
18
19
20
23
25
26
27
28
28
29
30
31
33
34
35
36
39
40
Welcome to the new issue of Collage, resplendent in a lovely new
spirit that reflects the colorful world of Engro! It’s getting busy
here as we are heading off in new directions for our next issues.
In this newsletter we talk about our future plans, highlight some of
the recent launches and news from around our businesses. We
have plenty to tell you about, so settle back with your feet up and
enjoy a good read.
Happy reading,
Team Collage
Top 10 Happenings
The countdown begins.
Here’s what we’ve been doing...
Engro Corp’s Annual Report 2012 was declared the overall winner in the Best
Corporate Report Awards 2012 by ICAP & ICMAP, first place in the Miscellaneous
category and fourth place in the Sustainability category, while the Engro Foods
Annual Report 2012 came second place in the Miscellaneous category.
Eximp celebrated the successful launch of 10 Karachi outlets and initiating
sales of Rymah and Engro Bharosa’s Super Kernel at the Head Office, with
games, contests and a special lunch menu!
Engro Fertilizer achieved a 4.0 Dupont rating, making it the first and only fertilizer
manufacturing site to receive this honour. Read on for more on this story!
Omore unveiled a one-of-a-kind ice cream vending machine at the Dolmen
Mall Clifton Food Court. Everyone’s favorite Omore ice cream is now easily
accessible and the machine has attracted customers of all ages.
Eximp launched the first issue of its newsletter ‘We’, as an initiative to boost
employee engagement and ensure an effective boost in communication
amongst employees.
WEAVE Karachi arranged a special event at the Head Office, the purpose of which
was to provide female employees with advice and tips on finance and investing.
WEAVE Lahore also held an event, which was attended by Eximp and Foods
employees, giving everyone an opportunity to to gather and relax together!
The ‘Spirit of Engro’ took yet another centre stage, at an event in Lahore
where employees from across our businesses including Fertilizers, Foods,
Polymer and Eximp congregated to rejoice in our successes – reminding our
colleagues of what we are truly made of and what we can achieve if we set
our minds to a singular focus!
Engro Foundation and Eximp teamed up for the SPIRiT project, following the
approval of the GIZ Fund for Innovative Training Application. The SPIRiT
Project (Systems Productivity Innovative Rice Training) will call for the training
of 10,000 small holder farmers in the rice supply chain in four key areas over
the next 15 months.
With the generous funding of Fertilizers business and the Daharki Ladies
Committee, Sahara Welfare Society undertook a pilot project to illuminate the dark
alleys of the village, facilitating female domestic workers to return to their homes
without any sense of insecurity after sunset. A total of six street poles with solar
panels and lights were installed at strategic locations in consultation with villagers.
As a long standing commitment to populations affected by disasters, Engro
Foundation initiated the set-up of an emergency relief fund for the Baluchistan
earthquake victims. Engro Foundation and the businesses will be making a donation
contributing towards immediate relief such as food, shelter, drinking water etc.
movie review
book review
I Am Malala
The Girl Who Stood Up for Education and was Shot by the Taliban
by: Malala Yousafzai
Directed by:
Bilal Lashari
Cast:
Olympus
Has Fallen
The Croods
Shaan Shahid, Meesha Shafi, Ali Azmat, Shamoon Abbasi, Ayesha Khan, Kamran Lashari
Waar is based on a stylized depiction of actual life events surrounding the war on terror in Pakistan, including the attack on a Police Academy at Lahore in 2009. Major Mujtaba (played by
Shaan) is a former army officer, who took an early retirement from the service. The plot involves a
counter-terrorism operation being conducted in the Northwestern tribal region of Pakistan, led by
Ehtesham (played by Hamza Ali Abbasi) and coordinated by an intelligence officer (played by
Ayesha). Ehtesham and the intelligence officer come to know of a major terrorist attack that can
only be countered with the help of Major Mujtaba. The movie has proved to be a huge hit at the
cinemas, so make sure you get your ticket while its still playing!
05
When the Taliban took control of the Swat Valley, one
girl spoke out. Malala Yousafzai refused to be
silenced and fought for her right to an education. On
Tuesday 9 October 2012, she almost paid the
ultimate price. Shot in the head at point blank range
while riding the bus home from school, few expected
her to survive. Instead, Malala's miraculous recovery
has taken her on an extraordinary journey from a
remote valley in Northern Pakistan to the halls of the
United Nations in New York. At the age of sixteen,
she has become a global symbol of peaceful protest
and the youngest ever nominee for the Nobel Peace
Prize. I Am Malala is the remarkable tale of a family
uprooted by global terrorism, of the fight for girls'
education, and of Malala's parents' fierce love for their
daughter in a society that prizes sons. It will make you
believe in the power of one person's voice to inspire
change in the world.
lead story
change today
for tomorrow
by corporate communications
Real change begins when individuals join forces to take
collective action…
Engro launched the ‘I Am The Change’ campaign to honor efforts
of individuals who are impacting life of marginalized communities in
the spheres of education, health and livelihoods. The campaign
was launched amid a bloggers and media meet held in Karachi
with a massive digital penetration and presence.
I Am the Change is a digital competition to recognize the efforts of
Pakistani individuals and institutions who have joined forces in a
relentless pursuit of shaping a better tomorrow, as they strive for
change through long-term investments in the key areas of
education, livelihoods and health.
07
The event was attended by the bloggers community and media
professionals who maintain an active digital profile. The event was
tweeted/facebooked live with the hash-tag #IAmTheChange reaching
out to over 90,000 individuals. The winners of last year’s competition
including the Karachi Vocational Training Centre, Patients Welfare
Association, The Garage School and The Dream Foundation were also
present at the venue and shared their feelings about the program along
with providing an insight into their respective NGOs to the audience.
Speaking at the occasion, the keynote speaker Sarfaraz A. Rehman –
CEO, Engro Foods said, “We strongly believe in investing in tomorrow
by taking complete ownership to inspire change. Our business
strategies too are aligned with our vision of creating a sustainable future
and serving all our stakeholders beyond their expectations. We take
ownership of the welfare and growth of the communities in which we
operate and the ‘I Am The Change’ initiative is a magnification of our
outreach to a multitude of individuals and institutions operating outside
the communities that host us. Our focus through this campaign
essentially is to help and empower these unsung heroes so that they
can expand the magnitude of their benefits to the masses.”
To participate in the ‘I Am The Change’ competition, nominations
can be submitted through the dedicated microsite
www.iamthechange.com.pk. The entries will be judged by a panel
of judges comprising Sarfaraz A. Rehman, Tahir Jawaid and Ruhail
Muhammad. Winners of the competition will be selected on the
basis of the scope of their social work; level of impact, number of
beneficiaries and the ability to replicate the program amongst other
key considerations.
You can support us by liking us on Facebook
(facebook.com/engrofoundation) and Twitter
(twitter.com/engrofoundation).
All entries must be submitted online by December 2013. Details
about the competition can be accessed on I Am The Change
official website http://www.iamthechange.com.pk or Engro
Foundation’s Facebook page
www.facebook.com/engrofoundation. You can support us by
liking us on Facebook (facebook.com/engrofoundation) and
Twitter (twitter.com/engrofoundation).
08
i am the change in livelihood
“
I believe in change that seeks to reduce poverty and reduce income
inequalities in Pakistan. So let's strive to enhance public understanding
of the issues that are crucial for bringing about this change. This can only
be accomplished by changing our mind-sets and attitudes whereby
broad participation is encouraged, and consensus is built among all the
stakeholders on the strategies and actions that will promote access to
economic opportunities by remote, marginalized communities. Let us focus
on livelihood intervention and poverty alleviation in rural communities, so
that together we can build a promising future for Pakistan.
”
— dr. ishrat hussain
i am the change in education
“
I believe in change through education. Knowledge is a powerful
weapon that can help us fight wars, terrorism, child labor and inequality.
The only tools that we need are a pen and a book to get us on our way
to an enlightened future.
”
— dr. anita ghulam ali
i am the change in health
“
Health is the birth right of every human being. At SIUT we do not let anyone
die because they cannot afford to live and we have successfully completed 40
years in upholding this philosophy. Starting with 8 beds and we have expanded
in number of facilities in Karachi and outside. In 2012 we treated 1 million patients
using newer technology and cutting edge procedures in urology, nephrology
and transplantation. Our commitment is to provide treatment and beyond i.e
transplantation, where recipients are treated and donors are followed up for life.
We have done were over 4000 renal transplant so far.
Thanks to the people of Pakistan when all facilities are shrinking, we at SIUT
are striving to expand to better serve the ailing humanity.
”
— dr. adeeb rizvi
one on one
with andalib alavi
I’d like all the present businesses to stabilize. Besides that, starting the
Thar Coal project and LNG businesses, and expansion of the fertilizer and
power business overseas would be ideal.
by corporate communications
For this issue, we sat down with Andalib Alavi (Vice President
Legal and Company Secretary), who has been with Engro for
over 20 years, having joined in 1992. Fondly known around the
office as simply ‘Andy’, he shared some of his professional and
personal experiences with us.
Tell us a little bit about yourself.
I did my O-Levels and A-Levels from Karachi Grammar School,
and then went on to complete my LLB from the London School
of Economics, and then the Bar from Lincoln’s Inn (London).
After completing my education, I started working at Surridge
and Beecheno law firm. After this, I set up my own practice for
a few years, before joining BCCI Head Office in Abu Dhabi, for
three months before it shut down, following which I joined Engro.
What were your earlier years like?
I grew up in Karachi, going to school here. In our family, there was
a tradition where my grandfather would name all his children and
grandchildren, even before they were born, and for me, he chose
the name ‘Andalib’, which is commonly a female name here in
Pakistan, so the family thought he had got it wrong! However, it
means nightingale, but in Urdu the phrase goes ‘bul bul gaata hai’,
making the noun masculine! I used to be overweight as a child, so I
was not only teased at school for my weight, but also for my name
(especially when the movie ‘Andaleeb’ starring Shamim Ara, came
out when I was 8 years old)!
How did your journey at Engro begin?
I was in Abu Dhabi, at the BCCI Head Office, after it has been
shut down. My family had already moved back to Karachi, and I
had sold all my furniture, having only a bed and fridge
remaining. This was when Mahmud Dossa (Head of Legal at
the time) called me up and asked me if I wanted to join. My first
day at Engro was 1 January, 1992, when I was asked to show
up at 8:15am. I did so after celebrating New Year’s Eve until
late the night before, and nobody else turned up until 10:00 am!
09
Tell us about your journey from your first
designated position up until you became
the Head of Legal?
I became the Head of Legal very quickly, as my boss retired
two and a half years after I joined. I was at Level-27 when this
happened, around mid-2004.
Do you think life at Engro has changed
over the years?
I think life at Engro has changed because from being a small,
well-knit community where employees and their families knew
each other very well, it’s become so big that that kind of
intimacy is simply not possible anymore. This is simply
inevitable as a result of the growth and expansion the
company has faced over the years.
Otherwise, I think it has remained the same, although the
dress-code has relaxed a little!
expansion of the fertilizer and power business overseas
would be ideal.
What stands out about Engro?
The work culture here – employees are given freedom, and
there is a lot of delegation. There is also a lot of openness here,
as well as an entrepreneurial spirit.
Work hard. The system is fair and
it works, so you will always be rewarded
on the basis of merit.
What is your most significant memory / experience
at Engro?
I’d love to run a hotel or restaurant by the beach, maybe
somewhere in Thailand!
I have many significant memories and experiences here, but
two that come to mind are firstly working with the Japanese
and Dutch to set up the Polymer and Vopak businesses, which
were Engro’s first business ventures outside fertilizer. The
second is the EnVen project. All of these were done in
collaboration with major international players, so this not only
led to a lot of learning, but also proved to be very interesting.
What do you like to do in your free time?
What has been your biggest challenge at Engro?
If not the Legal profession, what else
would you be doing?
I like to read, especially anything by John le Carre. I’ve read
everything he’s written so far! Besides that, I like to exercise,
listen to music (especially retro), go diving and generally have fun!
My main interests/hobbies are traveling and food. Besides my
love for beachy locations and historical cities, apart from
Pakistani food, my favorite cuisines are French, Italian, Thai,
Lebanese and Chinese.
What would you like to see Engro achieve in the
next 10 years?
I’d like all the present businesses to stabilize. Besides that,
starting the Thar Coal project and LNG businesses, and
My biggest challenge here has been managing the legal
aspects of the gas shortage situation, not as successfully as
we had hoped!
3 words or phrases that describe your time at Engro?
Enriching, fulfilling and gratifying.
What advice would you give to younger employees
who are starting their careers right now?
Work hard. The system is fair and it works, so you will always
be rewarded on the basis of merit.
10
daharki plant
recognized by dupont!
fertilizers breaks
records!
Engro Fertilizers achieved a Level 4 rating on a scale of 5 in Safety Management
Systems by DuPont. This makes Engro Fertilizers manufacturing site located at
Daharki, Sindh, the first fertilizer complex in DuPont HSE aligned companies to
achieve Level 4 rating.
We are proud to announce that the dawn of September 20, 2013 has brought with it
a record breaking achievement for us. Engro Fertilizers’ Manufacturing Division
achieved the fastest ever million tons of urea production in 262 days (as of September
19, 2013). Marketing made their own record of selling their fastest million tons on
September 20, 2013). This is yet another confirmation of our resilience, our
commitment and our passion to excel! The last time we achieved this million mark
was in 2011, when we achieved it in 285 days.
by internal communications fertilizers
Continuing with its commitment of providing a safe working environment for the
employees since Exxon time frame (1968-1991), Engro decided to align its Safety
Management Systems with DuPont in 2003 for achieving world class safety
performance. The journey started in 2003 with an initial assessment followed by
safety systems revamps and series of evaluations and audits by DuPont Safety
Resources after every 03 years, till Engro Fertilizers achieved Excellence in Safety
Systems (Level 4) in 2013.
DuPont’s consulting approach is to transform DuPont’s 210 years
of know-how and best practices into positive and permanent change for clients
around the world. DuPont uses a simple, yet powerful,five step change
management methodology to deliver transformation around workplace safety,
process safety and operational effectiveness – areas that are essential to business
success today.
This achievement by the Company marks a milestone and speaks volumes about
Engro’s resolve towards excellence in safety. Speaking at the occasion, Ruhail
Muhammad – CEO, Engro Fertilizers said,
“For Engro Fertilizers, Health, Safety and
Environment (HSE) means not just protecting
our employees from any hazards, but also
taking all the requisite measures to protect all
our stakeholders from potential hazards. We
effectively control HSE risks that could arise at
the workplace by maintaining hardware and
safety interlocks, educating and training our
employees and surrounding communities on
how to deal with potential risks”.
11
We would like to congratulate and
thank everyone for their support in helping
us achieve this record breaking milestone.
Well done to the Fertilizers Team!
engro joins
the digital world
by corporate communications
Engro rode high and strong into the digital domain by unveiling its digital platforms to an energetic and digitally-savvy crowd in our
very own Eat Inn. The program focused on orienting the employees to the newly developed social media policy replete with dos and
don’ts of engagement on the social platforms including Facebook, Twitter, YouTube & Vimeo amongst others, followed by a brief
glimpse of the new spirit of Engro portal. The new features of the Spirit of Engro portal will allow for better social networking
experience with the added feature of making work and interest groups to bring together the one-ness amongst the employees.
The audience was once again pampered by the communications team as they were given prize vouchers for free dinners, movies, etc.
in an interactive competition held at the venue. Since the launch of the digital platforms our Facebook strength has grown to a
whopping 37,000+.
If you have not liked or followed us on our trailblazing social journey, come join us by following us on these platforms:
www.facebook.com/engro.corporation
www.twitter.com/engrocorp
www.facebook.com/engrofoundation
www.twitter.com/engrofoundation
The program focused on orienting the employees to the newly
developed social media policy replete with dos and don’ts of
engagement on the social platforms including Facebook, Twitter,
YouTube & Vimeo amongst others, followed by a brief glimpse of
the new spirit of Engro portal.
14
tarang hi hai iifa ka ticket
by adeel asim munif
Tarang has done it once again! After the successful launch of the Tarang Housefull campaign-the biggest media initiative of
2013, Tarang has taken the next step forward and gone global. The brand through a first of its kind consumer promotion
offered consumers the chance to win a ticket to the IIFA awards being held in Macau. Consumers were asked to text in the
product code on the Tarang packs and through a lucky draw the ‘sahi jori’ Mr. and Mrs. Amir Perwaiz and Mr. and Mrs. Sajjad
Ahmad Sheikh won the experience of a lifetime to visit and meet international celebrities at one of the most glamorous
entertainment events of the year.
Tarang also offered a star studded reward for a star studded performer and Malik Liaqat Ali was awarded a company
sponsored trip to the IIFA awards for his outstanding performance in achieving May and June Primary OPM 100% and
Secondary 110%.
Tarang’s collaboration with the prestigious IIFA awards sets new benchmarks for what the brand is capable of doing. Tarang
continues to give its consumers a larger than life experience and the brand has become synonymous with world class entertainment.
Tarang hi Tarang hai!
tarang town storming 2013
by saud farooq
Tarang has always been associated with colors, music & dance. This year Tarang brings this “Masti” to engage it’s consumers
on ground across 8 towns including Lahore, Gujranwala, Faislabad, Gujrat, Sialkot, Multan, Sukkur & Hyderabad and made its
huge mark. There were 708 choreographed Tarang Performances on 588 spots, with 126,016 sampled cups and nearly half
a million contacts in just 28 days. Tarang has set the bar of performance and activation success pretty high. Out of the box
awareness that was a major factor in the success of this activation campaign. Tarangi flash mobs were the perfect way to
communicate the brand message through a colorful, fun and celebratory experience that is the identity of the brand. Cultural
fusion was identified as a key element that would resonate well with consumers. Teams dressed in Tarangi outfits, went to
market clusters where they performed desi style flash mobs that were entertaining and engaging in the best possible way. The
performances included a dance sequence on the Tarang jingle and a great cup of Tarangi tea for the audience to enjoy it with.
15
16
bharosa, rymah
and uae sales
by mariam waqar
This year, Engro Eximp has proudly launched its Rice Division with the premium brand Rymah, along with Engro Bharosa, which is
catering to the masses with an affordable price range.
Currently available at over 500 stores in the UAE, Rymah’s marketing plan has been developed after comprehensive insight mining that
gives it a unique brand name and packaging and is going to be launched soon in Pakistan as well. However, Engro Bharosa is a chain
of franchised retail outlets that aims at targeting not only the individual consumer but also retailers and small scale wholesalers, who wish
to buy the best quality rice at an affordable price from the brand that they can trust.
Rymah has also jumped on the digital bandwagon very recently, with their Facebook and Twitter identities creating word of mouth and
a brand platform that ambitions to become a hub for multi-ethnic recipes, household and kitchen tips in an online lifestyle and fitness
community with dynamic brand-owned conversations.
Engro believes in providing the best quality rice for both of its initiatives, that is being produced at our state-of-the-art plant in Muridke.
Located in the heart of the Basmati growing area, this integrated complex has the capacity to dry more than 150 tons of rice paddy per
hour and store up to 66,000 tons of cleaned and dried paddy.
Recently, the Rice business celebrated the successful launch of 10 outlets in Karachi and initiating sale of Rymah and Engro Bharosa’s
Super Kernel at EAT INN, Head Office on the 25th of September, 2013. Here, the Engro employees were surprised with a Rymah mini
me bag with a teaser invitation that encouraged people to attend the Rice Treat at the cafeteria during lunch hours. Guests were
engaged at the media wall where they took pictures with the Rymah 2 kg pack and enrolled themselves for a lucky draw! People also
won Super Kernal 5 kg bags by taking “crazy” group photos with their food inside the cafeteria.
The launch event was only a trailer of the excitement that lies ahead!
polymer moves
towards clean drinking
water project
by azfar ali khan
Karachi Water Sewerage Board (KWSB) is responsible for
production, transmission and distribution of potable water to
the citizens of Karachi, while also managing the sewerage
systems within the city.
many levels, including engineers, chief chemists, project
managers, project directors, DMD and finally to the MD KWSB.
The news reports confirmed MD KWSB directing his team to
develop the feasibility report for this project.
KWSB uses liquid Chlorine to disinfect water. Water
chlorination is the process of adding the element chlorine to
water as a method of water purification to make it fit for human
consumption. Water that has been treated with chlorine is
effective in preventing the spread of waterborne disease.
The KWSB team consulted WHO and got the go ahead
from them to replace Chlorine with the safer alternative of
Sodium Hypochlorite.
Chlorine is a toxic gas that can be fatal if it enters the human
respiratory system. It has also been used for warfare in World
War 1 and more recently in Iraq. Due to the safety risks
involved with handling Chlorine gas, the water treatment
bodies & municipalities around the world have switched to
using Sodium Hypochlorite for treatment of water. This is a
much safer and more effective method with proven results.
KWSB, however, had been using liquid Chlorine for water
treatment for over 3 decades. They buy Chlorine in cylinders
which are transported to their various filtration plants.
Chlorinators are used for Chlorine dosage and at times dry
feeding, i.e. directly through cylinders, is also used.
Engro Polymer installed a free of cost demonstration at their
LSR pumping station near Hassan Square. This was a
successful demonstration where Sodium Hypochlorite dosage
was checked for desired results one km away from the dosage
point. This event again was widely covered in all newspapers.
The KWSB team is now under price negotiations which are
expected to conclude shortly after which the commercial
supplies will commence. Engro Polymer is going to use its
dealer network to supply the product at various pumping stations.
The conversion of KWSB to Sodium Hypochlorite will ensure the
citizens of Karachi have a safe & effective water treatment process
and also bring healthy & additional sales for Engro Polymer.
The Market Development and South Sales team at Engro
Polymer. had been under talks with KWSB to convince them
to switch to the safer water treatment method using
Sodium Hypochlorite.
The process took nearly 8 months to break though the
shackles of bureaucracy common in Government departments
in our country. During this period, presentations were made at
17
18
a night of sufi mysticism
and a fond farewell
by abbas shahid
This July, in the month of Ramadan, Engro Powergen
Qadirpur put together the Stewardship Dinner with the
innovative theme of Sufi Mysticism, elaborated on the
idea of the lover and the beloved, and the concept of
selfless love towards God. To create this theme, the
set-up was brilliantly put together, with hundreds of lit
candles, curtains, a classy backdrop, and seating
arrangements on sofas as well as on cushions placed on
the floor. The Sufi poetry in the background, with the
presentation of vivid Sufi images and paintings,
enhanced the theme and showed how much thought
had been put in. With all the executives invited, it was
imperative that everything be perfect. And it was.
The iftari, which included all the traditional items, was
followed by a brilliant dance performance, which
blended the art forms of Sufi worship dances and the
19
Kathak style, and the performers clad in Sufi attires. The
achievements of the last 6 months were highlighted then,
ranging from the outage to the great developments in
health and security protocols to the new HR policies.
This was followed by the Leadership Quest
documentary, which had captured the employees’
views and experiences, and was a pleasure to watch.
The night came close to an end on an emotional note,
with Syed Muhammad Ali, CEO Engro Powergen
Qadirpur, saying a few words in the honour of Shahid
Mehmood Chaudary as the evening was also organized
to bid him farewell. Shahid Mehmood, in turn, closed the
ceremony with a few sentimental words of his own
which captured some of his experiences at the
organization and his feelings as he parted ways.
The night came to a close with a last performance,
which included the employees of the organization forced
onto the stage by the performers. This was followed by a
wonderful dinner which included exotic items on its
menu which went along the theme, such as the
Labanese Boti and the Dum Pukht. Everyone went back
relaxed and with great memories of the night, and a
feeling of unity with other employees of the organization.
20
internal comms initiatives
Engro Fertilizers launched an internal communications strategy with a bang!
Initiatives were taken to revive forums to engage employees, thereby giving
them platforms to interact and engage at different levels …
Doughnut Meeting:
Baithak:
The strategy was to iron out interdepartmental and work-environment related concerns that apply to a majority group,
thereby leading to improvements in the system and the environment. A diversified group of 22 people comprising executives,
managers, advisors and group leaders met to discuss interdepartmental and work environment issues. A lot of
brainstorming led to the resolution of various issues – thereby leading to subsequent improvements. Needless to say, the
doughnuts were a success!
The strategy was to have sessions with external speakers, featuring inspiring people from a diverse range of professions
who have achieved success in their chosen fields, to expose our people to various passions and styles of leadership outside
the corporate world. Anwar Maqsood fit the bill just right as our guest for Baithak! He enthralled our audience with his wit
and humor, while speaking about his journey - starting with his humble beginnings from the time of partition, his struggles,
his sacrifices and his hard work, all of which has made him the icon he is today.
8th Floor Café:
Staff Event:
The strategy was to create closer contact with CEO’s and Directors on both professional and personal levels, by holding a
forum to generate inspiration and impart learning amongst the employees. This time, Ruhail Mohammed was our guest, and
the group consisting of 18 employees – none of them managers or executive – got to know him on an informal basis. His
candid responses with no reservations were an instant hit with the group!
The strategy was to have an event where the families of all the employees meet and get to know each other better,
promoting a family culture, a value that has always kept Engro one step ahead of its contemporaries! A fun filled day at
Arena, where more than 400 people had a whale of a time, enjoying the ambience, food and company. New bonds were
formed, and new friendships cemented!
21
22
olper’s – the brand with
a conscience
by mediha kamal afsar
From inception to completion, this Engro Foods
premier brand remains loyal to its top priority –
enriching consumer lives with premium quality milk.
With uncompromising attention and care to all facets
of its being, it ensures strict delivery of a deliciously
luxurious experience in every sip. Perhaps this is
why Olper’s, an eight year young brand is
considered a force to reckon with in an extremely
competitive and age old market.
To say Olper’s goes above and beyond in its efforts
to enhance consumer delight is an understatement.
From product to packaging, the brand ascertains
magnificence in its value propositions through
innovative offerings in its various elements. Whether
the idea is to offer consumers a more convenient,
hassle-free lifestyle through its all purposeful product
or a superior, differentiated packaging aesthetic and
design, one fact is guaranteed – the brand puts
great thought and takes risks to produce the best in
everything for its consumers – both, loyal and
potential. This includes the first-time-ever in Pakistan,
milk in Ecolean packaging offering an easy tear and
use option or an easy to pour and store, sleek
looking tetra Edge with a cap.
Furthermore, the Olper’s brand offers consumers an
underlying message of value. Be it the importance of
choosing the best possible, safe and healthy milk
option for one’s family or priding oneself on being
Pakistani. A recent example would be the Ramadan
campaign that shied away from capitalizing on the
pure commercial aspects of this holy month to drive
profits. Instead, Olper’s chose to instill a feeling of
unity through limited edition packs reflective of the
23
nation’s celebrated cultural aesthetics of Ajrak,
Tile, Ralli and Chatai. The message of unifying
a seemingly lost Pakistani spirit of brotherhood
was also upheld in the 2013 Olper’s Ramadan
advertisement exquisitely showcasing the beauty
of the country – especially at a time of electoral,
political upheaval and low levels of patriotism.
It is important to note that Olper’s is not just about
offering variety in milk choice on a store shelf.
It goes far beyond this role. Whilst ensuring best
practice techniques for farmers, the brand also helps
offer the rural woman an opportunity to equip herself
with tools to better her own and her family’s life.
Engro Foods star brand keeps the right of the Pakistani
woman close to its heart. True to this mission, Olper’s
joined hands with WELD for its campaign. With the tag
line ‘Mera Intekhaab Olper’s ke saath, baantna
Neimatein Behisaab’, people all over Pakistan and
importantly, across all socioeconomic stratospheres,
were encouraged through a call to action approach. By
donating their empty Olper’s packs, consumers were
meant to experience the true Spirit of Ramadan caring for community. The widely communicated
message of helping to fulfill her dream enabled people
to directly participate in making Olper’s vision to help
women a reality.
In addition and keeping true to the spirit of giving,
Olper’s also raised and donated funds for SIUT through
an art auction where employees of the company from
all walks of life were invited for an Olper’s Iftari dinner
with a cause. This un-marketed and undisclosed
gesture speaks volumes about the kind of care and
civic duty the premium brand possesses.
To say Olper’s goes above and beyond in its efforts to enhance consumer delight is an
understatement. From product to packaging, the brand ascertains magnificence in its
value propositions through innovative offerings in its various elements.
The bright future for Olper’s as a premium dairy
brand is highlighted in its growing popularity both, in
local and foreign markets. It continues to reach new
heights of creative and ethical marketing by bringing
to light the importance of family, caring, community
and the right of choice for every individual.
operations discipline
program launch
by tauseef ali
As soon as one enters the plant site, they are reminded of the
song: ‘YOU ARE IN THE AAAARMY NOW’. This is because
controlling the beast (that the plant site is) requires a high
degree of operational excellence.
In order to further inculcate the quest for operational
excellence (a state where behaviors need no monitoring) in the
department, the launch of the Operational Discipline Program
was conceived and launched by the team. The motivating
factor behind this initiative was the realization that operational
incidents arise mostly due to deficiencies in the area of safe
work practices.
The program was launched in May 2013, during the time-out
session of the Production Department at the Arabian Sea
Country Club. Aqeel Riaz and Rizwan Ahmed Taqi definitely
did justice to the task of arranging the launch, organizing the
program in a manner which demonstrated that it is indeed the
power of operational discipline that one moves through
operational excellence whereby driving the whole organization
towards the desired summit of business excellence.
As the saying goes: all work and no play make Jack a dull boy;
the session started with interesting games and activities
requiring operational discipline and teamwork to achieve
various goals, hence instilling in employees the importance of
the said quality. No one knows where Rizwan got hold of
dozens of cardboard cartons, drums and other peculiar items
required for the games! People enjoyed themselves and
learned a lot through games such as ‘Construction of the
Burj-al-Khalifa’, ‘Rescue from Bermuda Island’, and ‘Capture
the Alien’. Additionally, seeing everyone wearing t-shirts
displaying the OD motto ‘DO IT RIGHT THE FIRST TIME’
definitely added to the spirit of the event!
The games were followed by a presentation by Aqeel
Riaz, who shared information on major operational
incidents and accidents that have taken place around
the world. Also discussed were the incidents that
occurred at EPCL during the year and their underlying
root causes.
During the presentation, employees were
enlightened about the various stages through
which an organization evolves: Reactive –
Dependent – Independent - Interdependent; driving
home the point that it is high time we buckle up and
head towards the Interdependent stage.
Zafar Ali also shared his views on the 5S program, a
Japanese management technique with the aim of
achieving excellence in housekeeping standards.
Participants from all five Production Units (EDC/VCM, PVC,
CA, Utility/Power Plant and PM&S) were mesmerized
whilst watching a video on the operational excellence at
the shop floor or Boeing manufacturing facility.
Employees were advised to be vigilant against behaviors
detrimental to achieving operational excellence. These
include the four deadly sins of Impulsiveness, Machismo,
Resignation, and Complacency.
As in all such events, the buck stops at the top, and Asif
Tajik (Vice President Manufacturing) took to the stage to
add value to the discussion on operational excellence.
He explained the nuts and bolts of operational discipline
and responded to the queries of the production team,
so as to bring all employees on one page with respect
to the path of operational discipline we are to follow.
Gawie Ventor, GM Technology, put in a word as well –
all in all making this launch a success.
admin revamp
at polymer
by muhammad umer aqil & aneeq ahmed
Admin Revamp Project got started in Oct-12 & completed in Jul-13.
In this limited duration, the look of entire building was enhanced;
state of the art conference and sitting rooms were constructed,
furniture was modified along with refurbishment of rest rooms
It is interesting to note that the dome which once used to look
dull was so beautifully modified using motor insulation sheet
and wood work that it added to the ambiance of the building.
When a visitor enters a building, he feels like he has entered in a
totally new world where he enjoys being in the building with light
music having a positive impact on his mood.
Admin building has been constructed keeping in view the
energy conservation aspect. Energy efficient SMD lights were
installed in the entire building and motion sensors were installed
on the first floor. This building is really a master piece and the
whole designing was done by Shahzad Nabi who was very well
supported by his team which included Shakeel-Ur-Rehman,
Muhammad Umer Aqil and Aamir Siddiqui.
Finally the Champions, along with their teams, were
designated to take care of various areas of operational
discipline (housekeeping, procedures, and safety
management system). Their aim is to steer the
Production Department towards operational excellence
through operational discipline.
The entire event was similar to an indoctrination
ceremony of a brotherhood, where members were
determined and strived towards transformation. May
the force be with you!
25
26
entering the
palm oil market
by ahsan mahmood
Palm Oil and its derivatives constitute one of Pakistan’s
biggest food commodity imports - with annual imports worth
more than $2 Billion. There are in around 100 plus ghee mills
and refineries operating in the country producing Banaspati
Ghee and Cooking Oil from the imported oil. With Pakistan’s
population growing at 1.5% annually and the national per
capita consumption at the lower end of global average at 16
kg/person, there is tremendous room for growth in this
market with palm oil being the cheapest source of oil
available in the country.
Leveraging our experience of purchasing Hydrogenated
Palm Oil for Engro Foods, engro EXIMP entered into the
palm oil market as a commercial importer in 2013 to provide
a reliable and steady source of imported palm oil to local
buyers. The first cargo for commercial import was imported
this Ramadan to capture the high edible oil demand season.
The experience was highly successful as the entire cargo
was sold within two weeks of arrival at Port Qasim. It also
provided a great learning opportunity to Engro Eximp with
regards to understanding the supply chain of the commodity
and the local market supply-demand dynamics.
In addition to fertilizer, rice and coal, Eximp plans to expand
its footprint in the palm oil market as well. With the
inter-linkages in the markets for various agricommodities,
fertilizers and even energy commodities as a consequence
of bio-diesel, we feel that Eximp is in a good position to
develop a strong knowledge base to effectively trade in all
these different markets.
The company is extremely gung-ho about the prospects of
profitably trading in palm based products and expanding our
commercial trade operations manifold in 2014. So the next
time you’re frying a flavorsome Pakora on a rainy day or
making a scrumptious Paratha, remember that the oil you’re
using might just have been imported by Engro Eximp.
The experience was highly successful as the
entire cargo was sold within two weeks of
arrival at Port Qasim. It also provided a great
learning opportunity to Engro Eximp with
regards to understanding the supply chain of
the commodity and the local market
supply-demand dynamics.
zero makes you hero
by adnan mehmood
Early last year, Engro Foods launched Zero Makes You a Hero
Campaign at Annual Sales Conference. In continuation to that
campaign, we once again celebrated the spirit of Zero Makes You
a Hero in August 2013. The objective of this campaign is to reaffirm
our belief that all accidents & injuries are preventable and to pledge
that we will take all possible measures to ensure safe operations
where ever we work to ensure Zero Food Safety Incidents, Zero Ill
Health Incidents, Zero Injuries & Zero Environment Incidents.
The spirit of Zero makes You a Hero campaign reaffirm our belief:
1. All Accidents and Injuries are preventable
2. We want our employees to get back to their families safe and
sound
3. We need to build a strong safety culture, based on a
commitment to Safety as our core value, where:
·
day-to-day decision-making support in establishing safety
systems
·
safety priorities are recognized, not as conflicting with other
priorities, rather complementing.
Engro believes that achieving business excellence is only possible
through operational discipline. It is the day-to-day ability of everyone
to practice operational discipline that successfully changes safety
systems from concept to reality. Operational discipline not only
helps prevent serious injuries and incidents, but also contributes to
excellent business performance through increased operational
excellence, higher productivity, higher quality and lower costs.
This campaign has been launched at all plant sites, Zonal Offices of
Milk Procurement and Regional Offices of Sales in order to create a
snow ball effect resulting in making our work place & our
environment safe to work.
9 million man-hour
safety milestone
by Eximp HSE
Safe operation of the site is one of the key objectives at Eximp Agri
Products. In order to achieve this milestone, in addition to
implementation and regular stewardship of key process/behavioral
safety performance indicators, each department has implemented
its specific injury prevention plan after approval by the Safe
Operations Committee.
It is a great pleasure for Eximp Agri Products to achieve 9 Million Man
Hours without a Lost Workday Injury on July 28, 2013. This achievement is
more significant keeping in view a number of project activities going on at
the site. The safety milestone could not have been achieved without
dedicated efforts & team work of each and every employee.
27
High Performance Organizations believe that world-class safety
performance is often a competitive differentiator for a company.
Achieving a competitive edge also requires a system that drives
continuous improvement and this is the reason we embarked on this
journey. If an organization has a weak safety culture, all efforts are
doomed to conflicting priorities. To excel in Safety Performance, one
needs to have a right platform and Engro has given us the one by
setting Safety as Core Value. No one of us needs to be reminded that
Safety is our Core Value but we do need to take safety in perspective
while making all business decisions.
After three lost workday injuries in 2011, through consistent hard
work & dedication, and 100% implementation of HSE systems and
procedures, Eximp Agri Products team is moving forward to
achieve its target of zero harm to any employee.
To commemorate the occasion, safety award was presented to all
permanent, company contract & 3P employees including labour
workforce. A simple ceremony was held at the Plant Canteen to
celebrate the occasion & distribute the safety awards. G. M. Plant,
National P&AD/Trading Manager and Sr. HSE Advisor congratulated
all the employees on achievement of this milestone & stressed the
need to work as a team to continue this LWI free record.
The participants were asked to follow safe work practices during
the forthcoming Paddy Season & ensure that there is no injury to
own or contractor employees.
28
omungon ka khazana
by ehab ansari
Dairy Omung launched a consumer
promotion called Omungon ka Khazana.
It consisted of the production of Limited
Edition Packs of Dairy Omung with
unique codes on each pack. Consumers
who messaged the code found on their
pack to 8282 would become part of a
lucky draw. The winners of the Lucky
Draw would get a chance to choose one
of three exciting prizes; the payment of
one year’s school fee for their child, a
fully paid cricket coaching package for
their child, or a trip to Dubai with their child.
The communication for this promotion
took the form of a clutter breaking
advertisement, featuring a voice over
from Bushra Ansari, along with hoardings
and billboards spread across the country.
The promotion has so far been a great
success with over 12000 entries being
received in the span of only 4 days. The
promotion is to continue until Oct. 5th.
engro premier league
at south plant
by sana karim
The day began with a team of young and passionate
organizing members of the Sports Committee – South Plant,
stepping onto the ground to create a new history of cricket
tournaments - SHERDIL (Engro Premier League) at South
Plant! All Teams followed their footsteps and arrived on the
ground with the sporting spirit. A total of 8 teams played on
the Ground, i.e. Desi Sappers (Quality + Utilities Dept), Shahi
Aviators (Admin Dept), Foodie Mariners (MPD + Warehouse
+ Sales), Sukkur Seals (Engineering Dept), Grenadiers
(Production Dept- Filling & Packaging), Sniper Boys
(Production Dept- Processing), Olpers 11 (Production Dept)
& Tarang11 (Production Dept).
Kudos to GRENADIERS (Production Dept) Winning Team who made up their mark in the
Finals! Appreciation goes to the Best
Performers of all Teams with great applause to
Muhammad Shaukat for his spectacular
Captainship and being Man of the Series!
All teams put forward their best efforts to reach ahead to the
finals but were defeated by 4 Teams (Grenadiers, Desi
Sappers, Sukkur Seals & Snipper Boys). Only 2 of them i.e.
Grenadiers (Production) & Desi Sappers (Quality+ Utilities)
could sustain till the semi-finals and couldn’t match up with
both of them.
Kudos to GRENADIERS (Production Dept) - Winning Team
who made up their mark in the Finals! Appreciation goes to
the Best Performers of all Teams with great applause to
Muhammad Shaukat for his spectacular Captainship and
being Man of the Series!
Special Thanks to Aamir Munir - GM Plant & Organizers for
their support and facilitation in creating a benchmark at
South Plant!
29
30
hr bootcamp for budding
hr professionals
by corporate communications
The Pakistan Society for Human Resource Management
(PSHRM) in collaboration with the Pakistan Society of
Training and Development (PSTD) joined forces to launch a
rather unique platform in the form of an HR Boot Camp. The
boot-camp was an effort to provide a networking platform to
HR professionals of the leading companies of Pakistan.
With over 35 participants and a team of mentors, coach and
facilitators the boot-camp kicked off in the northern areas of
Pakistan led by Rubina Jamal – CEO of Insolito Associates and
an expert on organizational development – along with Kanwer
Anwar Saeed – Director HR & Administration Engro Foods. The
participants underwent a rigorous program that promised an
intense and focused experience while allowing them the
opportunity to interact with other HR professionals and learning
hands-on the dynamics of the industry.
The Bootcamp is a rare rostrum that interjects the
intricacies of career aspirations and physical challenges
resulting in a fine blend of forcing participants to be
innovative and network with other professionals from
across the industry. The experience is a combination of
both; spiritual experiences that help participants undergo a
process of self-discovery and overcome physical exertion
to increase their individual threshold.
Sabina Sami, Manager Communication, PSHRM talking
about the program said: “The HR function is an integral
part of any organization responsible for establishing
31
network of links with other leaders throughout the
company. In today’s world it is imperative for organizations
to become more adaptive, resilient and customer-centred
and to achieve this the HR professional must also be
flexible and solution oriented. The boot-camp has been
designed to develop these cognitive and personality traits
amongst the participants.”
The experience is an all-encompassing counter field
focused around teamwork and pushing one’s own limits to
overcome fear, resistance and building resilience. All the
competencies discussed within the camp were then
strategically linked to specific job roles with requisite
examples to institute a proactive approach and synergy of
positivity amongst the participants. “ Whenever I face a
challenge which I feel I can’t overcome, my inner strength
learned from these activities will me push forward until I
get my way, “ commented another participant.
All in all, HR Boot Camp is an enterprising venture, one
that requires an individual to adapt to changes in a given
environment, realize an individual’s true potential and
further the belief that with true conviction and
commitment anything is possible.
love power!
Exceeding Excellence,
Setting New Milestones!
transforming around
by abbas shahid
by saud farooq
In the last quarter, we were introduced to the new mascot of Engro Powergen Qadirpur: Sparky!
Engro Vopak moves one step forward by adding another
chemical product in chemical business profile, not an easy task
when overall chemical industry of Pakistan is struggling with a
very slow growth rate. Engro Vopak added its ninth product by
adding Ethylene Di Chloride (EDC) in its business outline.
repair works to make unfit equipments fit for service was the
baseline for project execution. Execution of piping and
piping repairs were the most critical activity as most of the
piping work to be done was along jetty trestle with a 5 to 6
meter deep sea water downwards.
Moving towards a smart option and utilization of existing
infrastructure and equipment to minimize the capital cost
was the biggest challenge of this project. For last 3 years
Engro Vopak was pursuing the utilization of its 2 out of
service tanks having an effective storage capacity of 6,400
cubic meter. “Tanks were initially designed to handle
Acronytrile and to re vet them for some other product as
lethal as Ethylene Di Chloride was very critical and obviously
you need to be more calculative in such cases” Project
Engineer when asked about the criticality of project.
After all designing, processes and HAZOP studies it took
approximately 3 months to commission the facility. This
was the second experience of Engro Vopak based on
product change and this experience gave the team the
right confidence to evaluate and execute the smart options
for storage business. Capitalizing these experiences
Engro Vopak looks forward for more diversified growth
in this business.
The cute little robot mascot had a big job to do. It had to convince and influence everyone to take part in the Employee Engagement
Survey 2013. The target sets were daunting, but the HR team and Sparky were set upon achieving and exceeding the targets.
Using a series of intelligently designed questions, a social media campaign was started. This campaign posed various questions to
the employees, which could only be answered if the employees engaged with the organization at a greater level. That’s not all.
Various prizes were announced for the winners, thus incentivizing the employees to become a part of the competition and attempt to
win. This competition, along with the posters and flexes that were put up around the head office and plant ensured that Sparky was
seen everywhere carrying the message to the employees that get involved!
The main purpose was soon revealed, with Sparky urging everyone to take part in the Employee Engagement Survey. The results
were astounding: compared to the last survey, there was an increase of 18 points, leading a total score of 57 points! That was well
over the targets that had been set, and an achievement to be proud of. This result landed Engro Powergen Qadirpur
in the top 3 organizations of Pakistan in terms of Employee Engagement, according to the Mercer methodology.
Then the prizes were handed out, much to the excitement of the employees. T-Shirts were given to the
winners of the social media campaign. However, the real treat was in store for the lucky few winners at
the end who won the Dinner with the CEO.
Driven to the location in a chauffeur driven Mercedes, and served dinner with the CEO in
an environment conducive to forming links and having interactions in a much more
casual situation, the employees were in high spirits.
The project included design calculations for tanks, pipelines,
pumps and relieving system. Vapor handling was another
critical aspect of the project when you target for “Zero”
emission. Inspection of all equipments followed by major
“Tanks were initially designed to handle
Acronytrile and to re vet them for some
other product as lethal as Ethylene Di
Chloride was very critical and obviously you
need to be more calculative in such cases”
“From conception through planning till the execution of this wonderful idea your efforts
were commendable,” was what one employee said.
This “Love Power” campaign clearly showed the power of branding, and the importance
of Sparky. It set new unprecedented standards for the organization, which the company
expects to live up to.
33
34
paying back
mixing work with pleasure
by saud farooq
Paying back society, whatever we can, is always on top
of priority of Engro Vopak whether it is about solar village or
construction of schools or even sponsoring an inter Karachi
football event. Family Educational Services Foundation
(FESF) facilitated program MOVE (Motivated Volunteer
Empowerment) was recently sponsored by Engro Vopak with
an objective of tapping our country’s greatest resource - the
youth. 50 volunteers from various schools of Karachi were
trained on leadership skills and volunteerism after which they
were placed at children’s government hospitals and schools.
The MOVE program was executed at the Indus Hospital,
Fatimid Foundation, National Institute of Child Health and
Chanesar Goth Government Girls School.
Engro Vopak always believed on making a workplace
worthwhile with an idea of transforming job exertion to fun
and pleasure. Rolling in line with the same idea and with a
jingle of “Let’s Fun” Engro Vopak planned for a day out at
Dream world right after completion of assignments and a
modification project.
Contributing towards environment Engro Vopak also
sponsored World Ocean’s Day celebrations organized by
The National Institute of Maritime Policy Research by Bahria
University, a first of its kind event held in Karachi. The main
objective was to raise awareness amongst the general public
about keeping our oceans clean and in preserving marine life. The
celebration included a beach cleaning activity and a carnival.
The event kicked off on Friday evening with a hi-tea followed
by some close interdepartmental cricket and football
matches. Live Barbeque and open air serving was widely
cherished by employees after and exhausting workout in
the football ground. Small session with employees’ families
and open air theater right after the dinner was the catch of
the night for ladies and kids. For first half of the night Gaming
“My experience at Fatimid Foundation
cannot be boiled down to one single
paragraph because I felt multiple emotions
each day. From happiness when an activity
was successful to sadness when some
children or parents would cry about not
being able to get blood on time. There was
a girl named Allah Bachaye who was actually
trying to describe the pain she felt due to
Thalassemia to me. It was truly heartbreaking.
Then there were kids who would joke around,
trying to dissolve the tension in the room.”
Expressed by a volunteer when we asked
him about the effectiveness of the program
35
Experiencing a day out with family and friends, colorful night,
open air theater, early morning games and water sports was
exceptional for the employees and their families. The event
was premeditated with a mingling theme by bringing
employees and families together.
zone and bowling area was fun centric while water sports in
second half was the best happening of the event. Night
gossip, cards and catnaps continued through the night.
Morning mania was launched with horse riding, motor rally
and paddling. Breakfast session was also designed with a
theme of bringing families and friends together. Pool side
and wavy beach was followed by most of families after
breakfast session.
“This was a unique experience and to be honest my family
never experienced it before with Engro Vopak or even with
any other company I have worked for” uttered by an
employee when asked about the feedback in closing
session. Like all good things comes to an end so did this day
out. But new relations and refreshing memories will be
engraved for a long time to come.
engro foundation
goes global!
ghagar phatak boys
shine at city & guilds
Engro Foundation’s partnership with GlobalGiving
kicked off on a high note with Foundation achieving its
Open Challenge targets in just 15 days!
Ghagar Phatak Hunar Foundation boys, sponsored by Engro
Engro Polymer’s employees including senior management have
Polymer, have dazzled everyone with their City & Guilds
been involved at various levels with the students including Meet &
examination results. 8 out of 8 boys passed both the Theory and
Greet with Asif Tajik and Jahangir Piracha, Mentorship by EnVison
Practical exams, while 5 out of 8 received a ‘Merit’ distinction.
Port Qasim under the leadership of Rizwan Malik, as well as
City & Guilds is one of the world’s leading vocational education
motivational talks by Engro Polymer HR to ready them for
standards. Since 1878, millions of people have used C&G
graduation and placement in January 2014 inshallah.
by majid mirza
GlobalGiving is an online marketplace that connects
donors with grassroots projects in the developing
world and one of the world’s largest online
fundraising websites. GlobalGiving partners are
required to complete the Open Challenge in order
to secure a permanent spot on GlobalGiving.
Engro Foundation chose to publicize the Technical
Training College and selected a deserving
youth by the name of Sikandar Ali to raise
money for his college fees.
The GlobalGiving Ambassadors who signed
up at CEO Ali Ansari’s launch event at
Espresso on August 30th to help promote
the campaign were instrumental in Engro
Foundation achieving its targets with 15 days
to spare in the deadline.
by majid mirza
qualifications to enhance their skills and livelihoods.
The second batch of Ghagar Phatak students was inducted this
The 8 Ghagar Phatak boys were selected in December 2012 under
year in July and Engro Polymer plans to continue, refine and grow
the Engro Hunar Scholarship Program, through a vigorous merit
this program in conjunction with Engro Foundation for years to come.
based process which was executed as a joint project between Engro
Polymer, Engro Foundation, HANDS and Hunar Foundation. They
came from various impoverished backgrounds including youth taxi
drivers, unemployed and idle youth and store tenders.
Engro GlobalGiving Ambassadors:
Sr. #
Floor
Coordinator/s
1
2
3
4
5
6
4th
5th
6th
7th
8th
16th
Salman Makhdoom
Maha Kausar
Sharon & Laureen
Faisal Masood
Sharon & Laureen
Sadia Malik & Sarah Hadi
39
40
editorial board
anam bhadelia
falak hadi
farah ghulamani
sarah ashar hussain
shamikh ahmed zaidi
yasmine rashid
zia sheikh
rabia khalid