ASSIGNMENT
INTRODUCTION TO MARKETING
INSTRUCTIONS:
1.
Each group consists of 5 members.
2.
This assignment consists of 1 question only.
3.
Please type you assignment as follows :
 Font Size 12
 Times New Roman
 Double-spaced on A4 paper.
4.
The contents of the assignment must be based on your opinion, discussion;
details your own critical thinking.
5.
Your assignment must be written in English only.
6.
Plagiarism, copying and cheating will NOT be awarded any mark, and
disciplinary actions will be taken instead.
7.
Your assignment must be submitted to the STUDENT SERVICE
CENTRE at level 4, 19.10.2012 and the time as follows:
09.00apm to to 7.00 pm
Those who DOT NOT submits ON TIME considered late submission.
Your mark will be deducted.
8.
10.
The assignment constitutes 40 % of the course marks.
You are required to prepare a front cover for your assignment. The front
cover attached (Appendix 1)
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ASSIGNMENT
INTRODUCTION TO MARKETING
APPENDIX 1
STUDENT NAME
:_____________________________
STUDENT ID
: _____________________________
INTAKE CODE
: _____________________________
TELEPHONE NUMBER
: _____________________________
EMAIL ADDRESS
: _____________________________
LECTURER’S NAME
: _____________________________
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ASSIGNMENT
INTRODUCTION TO MARKETING
OBJECTIVE
:
 Be innovative , creative and critical thinking
 To assess learners’ ability to understand the basic concept of small business
management
QUESTION
:
Please select and observe any small business in your area. The observation must be at
least 1 hour. Based on your observation, prepare a report that will address the
following:
1.
2.
3.
4.
5.
6.
7.
8.
9.
Identify the business name, location, and hours and days of operation.
Does the business in the strategic location?
Describe its products and/or services.
Identify its customer.
Why do you think that customers buy their product and/or service from this
company?
Identify two competitors and describe how this business differentiates itself
from them.
Does the business have a competitive advantage?
In your opinion, what dangers does this business face in the near-term?
Explain your reasoning.
If this were your business, what would you do differently? Explain your
response.
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ASSIGNMENT
INTRODUCTION TO MARKETING
CONSIDERATION FOR GRADING:
Introduction:
-
Student will be assessed base on their ability to search for
information, combine it and elaborate in their own
creativity.
10 marks
Main content: :
-
Student will be assessed base on their
knowledge and understanding about core
element in marketing such as:
30 marks
1. Customer need and want and demand
2. Product and services.
3. market
Main content:
-
Student will be assessed bas on their
knowledge and understanding in marketing
culture by looking at microevironment or
macroenvironment that will affect the ability
of the business to serve their customer.
30marks
Conclusion:
10marks
Student will be assessed base on their ability to conclude and use
of their critical thinking by giving their own opinion on topic
discuss in the assignment.
Report Presentation:
Oral Presentation
Total Mark:
10marks
10 marks
100 marks
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