Vauxhall Fashion Scout presents ‘Conductivity’A James Small AW2012 film
Embargoed 9th February 2012
James Small gets electric this season collaborating with Vauxhall Fashion Scout to create the striking
new fashion film, 'Conductivity', starring Brit hip-hop star Richard Rawson (Fazer), model/presenter
Zara Martin and the new Vauxhall Ampera. Directed by Jak FrSH and styled by James Small,
'Conductivity' showcases James' AW2012 collection and celebrates Vauxhall Motors on-going
support of the British menswear designer.
Award-winning musician Fazer and style star Zara Martin light up the screen in this moving picture
presentation featuring exclusive previews of James Small's anticipated AW'12 collection which he
will show at Vauxhall Fashion Scout on 22nd February at Freemason's Hall Covent Garden.
Vauxhall Motors also loaned James Small one of the first Vauxhall Amperas to feature in the film
ahead of its launch this April, giving a sneak peek at the sleek new extended range electric carEurope’s first electrically driven car which uses ground-breaking technology making it suitable for
everyday driving.
'Conductivity' follows an uber stylish man (Fazer) and woman (Zara Martin) who are living in an age
where technology and electricity are ingrained in their lives - they are electric. The film, featuring
music by British musician Thy-Maryan, follows the couple on their journey through a slick, modern
world to an underground party where they become the centre of attention and sparks fly.
Director Jak FrSH commented, “Electricity is central to the future of our world and for this reason I
loved the idea of using this concept as the central theme of a film. I was heavily influenced by the
iconic films Tron and Blade Runner and wanted to create a futuristic backdrop and fashionable
environment where these characters could own the theme of electricity.”
Speaking about the film's star-studded cast James Small said; “Both Fazer and Zara are close friends
of mine and I knew they would bring their own electricity to the set, bringing the film and the
concept to life.”
James Small went on to comment, “The AW2012 collection is about challenging perceptions and
boundaries- it is a collection born to rebel and be different. It's great that Vauxhall Motors have let
me work in such a dynamic way with the Vauxhall Ampera. With an abundance of attitude and
energy this collection distinguishes the men from the boys. Strictly for those who dare.”
James Small will be showing his anticipated collection on Men’s day of Vauxhall Fashion Week’s
presentations which will also feature shows from Merit Award Winner Phoebe English as well as
Ones to Watch Anne Sofie Madsen, Heohwan Simulation, Myrza de Muynck, Nova Chiu,
BODYBOUND, Joseph Turvey, Julian Zigerli and TOBEFRANK.
Commenting on Vauxhall Motors support of James Small, Vauxhall Director of Communications,
Dennis Chick said, “We are delighted to once again work with the talented menswear designer
James Small who’s fresh and innovative designs are a testament to the young British talent we aim
to support through Vauxhall Fashion Scout. This film showcases that creativity and offers a first look
at James’ new designs.”
To view ‘Vauxhall Fashion Scout presents ‘Conductivity’ – A James Small AW2012 film’ go to:
http://www.youtube.com/Vauxhall
-ENDS –
For further information on Vauxhall Motors or Vauxhall Fashion Scout please contact:
Samantha Cunnington or Mikey O’Brien on 02071005050 or email on
firstname.lastname@johndoehub.com
For further information on James Small Menswear, please contact:
Sophie Harris on 02078360440 or email Sophie@dustpr.com
Notes to Editors:
James Small Menswear
James Small demonstrates everything Vauxhall Motors support – creativity, passion, and cutting
edge design. James Small graduated from London College of Fashion in 2001 with a BA in Fashion
Menswear Design. James worked as head designer for Kim Jones for seven years, as well as
collaborating on projects for fashion heavy weights including Hugo Boss, Iceberg, Mulberry and
Commes des Garsons. Since starting his self-titled menswear label in 2010, which debuted at
Somerset House during London Fashion Week, entitled ‘Group Control’, he has been awarded ‘New
Generation’ by the British Fashion Council, a scheme which supports talented emerging designers.
September 2011 saw him showcase is SS2012 at Vauxhall Fashion Scout where he will return in
February 2012 with his AW2012 collection.
Vauxhall Fashion Scout
February 2012 will be the twelfth season that Vauxhall Fashion Scout has showcased the best
innovative designers during London Fashion Week. In the coming season, Vauxhall Fashion Scout will
feature carefully selected Off & On Schedule designers, offering them an unique showcasing
opportunity via catwalk shows, salon shows, presentations or exhibitions. Vauxhall Fashion Scout
represents what London Fashion Week stands for; it is the first place to spot future talent.
The event takes place from 17th – 22nd February in Vauxhall Fashion Scout’s permanent location Freemasons Hall in Covent Garden, a couple of minutes walk from Somerset House, the home of
London Fashion Week.
Vauxhall Motors is dedicated to supporting style and design in the UK, and does so through a
number of initiatives including Vauxhall Fashion Scout and Vauxhall Art Car Boot Fair.
For further details please visit: www.vauxhallfashionscout.com
About Jak Frsh
Jak FrSH O' Hare is a filmmaker from South London, raised in Brixton. Born into the industry, with
strong film and TV links within his family, Jak initially entered the visual world shooting stills on
35mm film, quickly becoming besotted, this eventually grew into experimentation with video and an
undergraduate degree in digital media. Jak’s talent had pushed him forward, as it continues to now,
after leaving university within one year of interning at MTV he was given a show to direct and
produce airing monthly on MTV Base: ‘From the Endz.’ Since then he has gone on to direct over 25
music videos, working closely with chart-topping artists such as Tinie Tempah, Wretch 32 and Tinchy
Stryder. He has also worked on a variety of online videos for companies such as Vice Magazine and
Microsoft.
About Vauxhall Motors
Vauxhall Motors has been manufacturing vehicles in the UK continuously since 1903. Vauxhall’s
range spans all mainstream sectors of the vehicle market with best-selling model names such as
Corsa, Astra, Meriva, Zafira and Insignia regularly topping the sales charts.
Vauxhall is also the largest manufacturer of commercial vehicles in the UK and its parent company
General Motors’ 4th largest global market.
The company employs over 4500 in the UK and exports over 50% of its production. It is
headquartered in Luton, Bedfordshire with manufacturing plants in the town (Vivaro van
production) and Ellesmere Port in Cheshire (Astra Sports Tourer production).
Vauxhall Motors sponsor the Home Nations Football, Help for Heroes and supports up and coming
designers and artists through Vauxhall Fashion Scout and Vauxhall Art Car Boot Fair.
About the Vauxhall Ampera
The Ampera is the first electric vehicle that can go anywhere anytime. A 16 kWh lithium ion battery
powers the 111kW/150PS electric motor. Depending on the style of driving and road conditions, a
distance of between 25 and 50 miles can be covered in battery-operated mode, completely free of
tailpipe emissions. The Ampera is always driven electrically and when the battery has reached its
minimum state of charge, the range extender automatically turns on and powers a generator to feed
the electric drive unit extending the Ampera’s total driving range to 360 miles. A full charge for
Ampera’s battery can be achieved in less than six hours via a domestic 240v electricity socket at an
average cost of around £1, depending on tariff.
Vauxhall is on the road to a sustainable future and with more than one billion pounds investment in
alternative propulsion it continues to develop its conventional propulsion systems.
For more information please visit www.vauxhall-ampera.co.uk