Bruce Coin
brucecoin@gmail.com
www.brucecoin.com
http://www.linkedin.com/in/brucecoin
Del Mar, CA
858-356-9768
EXECUTIVE SUMMARY
Commercial Mortgage, Real Estate, Finance & Appraisal Executive with over 40 years of diversified experience in
the inter-related disciplines of income property financing, appraising, development and education. In-depth
experience consulting to financial institutions, law firms and others on income producing real estate requiring
sophisticated financing and appraisal expertise, real estate research, DCF analysis, expert reports or testimony as
well as loan restructuring, workouts and foreclosures. Recognized industry expert invited to lecture at prestigious
universities, served as an expert witness and author published print articles as well as online training and continuing
education courseware. Founded, grew and ran a successful commercial mortgage banking firm and insurance
company correspondent that I sold in 2007.
WORK EXPERIENCE
BRUCE COIN CONSULTING
2009-present
Del Mar, CA
BCC is a leading provider of consulting services for commercial appraisals, forensic investigative review and
course writings and classes to the commercial financing industry, law firms, prosecutors and related.
Founder & Managing Director
 Provided forensic appraisal review reports for the prosecution arm of the Pennsylvania State Real Estate
Appraisal Board.
 Developed four 7 hour, one 4 hour, and one 30 hour online educational courses for McKissock, L.P., a
nation-wide provider of online education for real estate and appraisal licensees.
 Provided consultative date-of-death appraisals for estate tax purposes.
 Performed three time study/course reviews for on-line courses for McKissock, LP.
 Performed a critique of a 220 page book to be used for an education class for Kaplan University.
 Continue writing column; The Current Commercial Mortgage Market, for the MidAtlantic Real Estate
Journal: http://www.njpajournal.com.
 Write periodic blog on the state of the commercial mortgage industry: http://brucecoin.com/wordpress/.
 Wrote and narrated 3 live, on line, webinars for the learning solutions company, Coinharlan Consulting.
 Analyzed and evaluated over 50 REO and/or defaulted properties and their mortgage financings totaling in
excess of $750,000,000 for a San Diego based investment firm. January-March 2011.
US REALTY CAPITAL, LLC.
2007- 2010
Philadelphia, PA
US Realty Capital provides creative capital solutions for commercial real estate owners and developers throughout
the United States.
Sr. Managing Director / Vice President, Commercial Lending
 Remained on as Senior Managing Director to ensure seamless acquisition integration, support of legacy
clients and improve relationships with lenders and correspondents.
 Supported the firm’s CEO in acquisition of new customers, quality control of loan proposals and oversight
of loan servicing operations.
 Responsible for developing and training of USRC staff, analysts and underwriters.
 Developed six (6) 1.5 hour training courses for the firm’s analysts and underwriters.
 Provided forensic appraisal review reports for the prosecution arm of the Pennsylvania State Real Estate
Appraisal Board.
PRO-GRESSIVE MORTGAGE CORP, LLC. (acquired by US Realty Capital)
1972-2007
Wayne, PA
A commercial mortgage banking firm and life company correspondent specializing in financing investment quality
income properties, principally apartment, office, industrial, retail, flex, mobile home parks and sundry type real
estate as well as providing consulting, expert and appraisal services.
Bruce Coin
brucecoin@gmail.com
www.brucecoin.com
http://www.linkedin.com/in/brucecoin
Del Mar, CA
858-356-9768
Co-founder, principal and full-time director.
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Managed all company operations, employees, and finances including management, training, budgeting,
marketing and advertising.
Personally placed and closed well in excess of $1.5 billion of commercial mortgage financings such as
construction, interim, permanent or sundry type debt. Structures utilized include 1st and 2nd mortgages,
leasehold and condominium estates, joint ventures, participating mortgages, credit enhancements,
mezzanine loans, standbys, wraparounds and others.
Developed a servicing portfolio of over $400 million of commercial mortgages for correspondent lenders.
Strategized and handled foreclosures on behalf of lenders’ attorneys, including managing building finances
and rent rolls, directing building maintenance and making improvements, handling tenant issues, leasing
and ultimately selling the foreclosed assets for institutional investors.
Personally secured regional correspondences with current companies Thrivent Financial for Lutherans,
(formerly Aid Association for Lutherans) the Great-West/Canada Life group, Shenandoah Life and the
Independent Order of Foresters. Previous correspondents include Reliance Standard Life, Continental
American Life and Provident Mutual Life. Abundant past and current relationships with other insurance
companies, banks, CMBS sources, credit capital companies and public securities dealers.
Pioneered the use of credit enhancements and third party joint venture guarantees to facilitate the
placement of commercial mortgage financing as tax exempt or taxable securities in the public debt markets
through major underwriters beginning in 1980.
Financed first condominium retail center developed in Pennsylvania in 1972.
Materially contributed to the development and initial loan portfolio of Fidelco Growth Investors, a publicly
traded mortgage R.E.I.T., the first in the Philadelphia region, 1970-71.
Acquired American City Mortgage another insurance company correspondent firm, July 2004
Materially contributed to the site acquisition, planning, development, financing, leasing and management of
two, one story multi-tenant office campuses containing 550,000+s.f. in western suburbs of Philadelphia for
business partner. Sold in 2007 for $60,000,000.
Provided forensic appraisal review reports for the prosecution arm of the Pennsylvania State Real Estate
Appraisal Board
INDEPENDENT CONSULTANT
Approved contractor for Expert Witness Services, Bureau of Finance & Operations, Department of State,
Commonwealth of Pennsylvania.
Provide investigation and formal written Appraisal Review reports as an expert to the prosecutor’s arm of
the PA State Appraisal Board. It requires extensive experience and knowledge of commercial property
appraising, as well as the Uniform Standards of Professional Appraisal Practice (USPAP). Reports are
used by the prosecutor’s office to impose fines, mandate additional education requirements or to suspend or
terminate licenses as appropriate.
EXPERT REPORTS/TESTIMONY
Investigate and provide written expert reports to law firms, insurance companies as well as for real estate-related
departments of the Commonwealth of Pennsylvania.
 Acted as defendant’s expert that aided the settlement of a $35,000,000 damages claim between a local real
estate developer (plaintiff) and a major law firm (defendant).
 Acted as defendant’s expert that aided in the settlement of a $3,600,000 damages claim between a landlord
(plaintiff) and tenant (defendant).
 Acted as a plaintiff’s expert that aided in the settlement of a $ 9,000,000+ environmental damages claim
between the owners of a major hotel (plaintiff) and a major oil company (defendant).
 Acted as plaintiff’s expert that aided in the settlement of a $1,000,000 damages claim between a developer
(plaintiff) and a major insurance company mortgagee (defendant)
 Acted as plaintiff’s expert that aided in the settlement of an $ 8,500,000+ dollar damages claim by
apartment owners against the U.S. Government
 Acted as plaintiff’s expert that aided the settlement of two, separate and smaller, brokerage fee claims.
Bruce Coin
brucecoin@gmail.com
www.brucecoin.com
http://www.linkedin.com/in/brucecoin
Del Mar, CA
858-356-9768
TEACHING/LECTURER/PANELIST
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Guest instructor, combined Undergraduate/MBA degree, Real Estate Law and Finance Course, University
of Pennsylvania’s Wharton School: 2003-2007
Various lectures to National Conventions of the I.C.S.C. and NARA/MU, as well to special interest groups
including Chapters of the Appraisal Institute (MAI), C.C.I.M., N.A.I.O.P., S.I.O.R., S.R.E.A., Savings &
Loan League, Builder’s Associations and national and local banks on topics such as commercial loan
underwriting, tax exempt financing and appraisal.
Developed and taught, “Permanent Financing and Appraising Income Property Loans”, a Continuing
Education Course for Real Estate Brokers and Real Estate Appraisers, Villanova University: 2003-2004 &
2006
Created and taught all day class to the Commercial Loan Department of AmSouth Bank, Birmingham, AL.
on the topic of Income Property Analysis and Appraising of retail centers and apartments.
Co-lecturer to all day "Appraisal Review Seminar" in Philadelphia, PA on multi-family and commercial
appraisals. Sponsored by the National Association of Review Appraisers and Mortgage Underwriters.
(NARA/MU)
Guest panelist to all day seminar given by the Appraisal Institute
Guest instructor to Temple University Undergraduate Finance and Widener University M.B.A. classes
PUBLISHED WORK
Write continuing column “The Current Commercial Mortgage Market” for the Mid-Atlantic Real Estate
Journal (formerly NJ/PA Real Estate Journal) with a readership of 30,000+ (2005-present).
Authored and published the Pro-Gressive Mortgage/U.S.R.C. Annual Real Estate Research Report to a
distribution list of over 1,000 real estate professionals (1992-2008).
Authored articles that have appeared in the N.Y. Times, The Appraisal Journal, The Real Estate Review
(NYU), The Appraisal Review Journal and various other real estate publications.
LICENSES
Certified General Appraiser; State of CA # AG042741 - Active
Certified General Appraiser: State of PA. #GA 000737-L – Active
Certified General Appraiser: State of N.J. #RG 001579 – Active
IDEC Certified Distance Education Instructor. ID # 67470
Realtor’s license, State of PA, February 1969-August 2007 (retired license upon company sale)
EDUCATION
TEMPLE UNIVERSITY
Philadelphia, PA
(2 + years coursework towards Bachelor’s degree in Accounting)
 7 Appraisal and Real Estate Courses given by the Appraisal Institute and by the Philadelphia Board of
Realtors – 280+ hours.
 1993-Present: 56+ Real Estate and Appraisal continuing education classes – 330+ hours
PLANNING BOARD EXPERIENCE
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Member, Mantua Township, NJ planning board for 5 years
Chairman of the minor sub-division committee for 4 years
Member of the master plan and zoning code committee that re-wrote the township’s master plan and zoning
code and chaired the public hearings- 2years
Bruce Coin
brucecoin@gmail.com
www.brucecoin.com
http://www.linkedin.com/in/brucecoin
Del Mar, CA
858-356-9768
MEMBERSHIP / NON-PROFIT WORK
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Mortgage Bankers Association ( Pro-Gressive Mortgage/US Realty Capital)
PA Council of Real Estate Appraisers, 1992-2008 (Treasurer 2004 through 2006)
Philadelphia Chapter, Business Economists, 2000-present
Wenonah, NJ Elementary School Board, 2000-2001
American Legion, Arthur Holeton Post, Wenonah, NJ, 2000-present
Co-chair, Finance Committee, Philadelphia Crime Prevention Association (Now Caring People Alliance)
1999-2002
Volunteer, Special Olympics, NJ State Tennis Finals, Chair Umpire (2001-2008)