Marketing Board meeting
Thursday 18 th July 2.00pm
World Trade Centre Hull and Humber, 48 Queen Street, HU1 1UU
Attendance
Peter Aarosin (Chair)
Kishor Tailor
– Humber LEP
Richard Kendall
– Humber LEP
Sarah Clinch – Humber LEP (minutes)
Pauline Wade – Hull and Humber
Chamber of Commerce
Mike Pennington – Mail News & Media
Minutes
1 Welcome and Apologies
Sean Potter – DFDS
Sue Wright
– Waldeck Engineering
Emma Toulson
– Humber LEP
Mark Robson – UKTI
Gareth Russell – ABP
Malcolm Joslin - BP
Jim Dick – Bondholders
Peter welcomed everyone to the meeting. All in attendance introduced themselves.
Apologies
Mark O’Reilly
2 Declarations of Interest
Kishor Tailor asked that Board members complete Declaration of
Interest forms. This is in line with the governance arrangements for the Humber LEP board and will be used to create a Register of
Interest.
Action - Board members to complete Declaration of Interest forms.
3 Minutes of the Last Meeting
The minutes of the last meeting were agreed to be a true and accurate record.

4 Humber Value Proposition
– Feedback on Humber USPs
Board members had contributed to a list of Humber USPs via
Google Notes. Suggestions included: location, affordable housing, higher and further education, sport and leisure, available land, available workforce and competitive salaries. It was recognised that these suggestions closely reflected the UK’s Energy Estuary themes (growing space, access all areas, making and moving 24/7, freedom to live) and emerging themes from the City of Culture bid.
It was agreed that the Humber USPs needed to be unique and able to differentiate the Humber from other regions. The key USP was seen to be location and the associated ports and logistics infrastructure, although it was recognised that cultural, social and quality of life USP were important in challenging perceptions of the region. It was felt that the headline USPs needed to be supported by more detailed statements evidencing each claim.
It was agreed that the Humber USPs should be supported by core values and by a set of Humber Facts that could be used to challenge perceptions, for example, through use in email signatures.
Action – Board members to continue to contribute to developing a list of USPs, core values and Humber Facts through the Google Notes website, within the next 10 days.
5 Humber Renewables Activity (report)
Emma Toulson presented the Humber Renewables Activity report.
Decision - The Board discussed the report on Humber
Renewables Marketing Activity and accepted the following recommendations made in the report :

To book space at the following UK events: o o o o
RenewableUK Annual Conference, Birmingham,
November 2013
All Energy Aberdeen, 2014
RenewableUK Global Offshore Wind, Glasgow, 11-12
June 2014
RenewableUK Annual Conference, tbc, November
2014

To recommend to the Green Port Growth Programme
Board that they continue to support attendance at the programme of events, using the money allocated for this

purpose within the RGF programme.

To ask the Joint Strategy Unit to explore this option in conjunction with the two programme boards and report back.

To approve a refresh of the Humber Renewables brochure.
In discussion, the following points were raised:

It was felt that the Humber Renewables and Humber Port brands were beginning to work well. However, it was felt that more could be done to attract people to the stand.

The Board discussed the merits of attending overseas event in Europe or the Far East. It was felt that attendance at a European event would be of value, although no firm decision was taken. UKTI is able to provide some funding for companies to travel to overseas trade fairs and trade missions. The Chamber also has some funding available to facilitate overseas trade missions.

The Board discussed further options for promoting the
Humber through use of the Humber Renewables and
Humber Port brands, trade missions and targeted activity to build relationships with key individuals. It was suggested that a list be created of key people, who could be targeted through local MPs/peers and existing relationships/networks.
6 Forward Plan and Key Events
The Marketing Board reviewed the Key Events list. It was agreed that the Key Events list should be expanded and developed to include local, national and international events covering all sectors.
However, it was recognised that support for attendance and facilitation should be targeted to promote the LEP priorities and achieving specific targets.
The Marketing Board agreed that a Forward Plan should be developed in collaboration with the Humber LEP team. Various funding streams were available to support the marketing plan, including EU SIF, RGF and Single Local Growth Fund. The Board was encouraged to “think big” in terms of ideas for marketing the
Humber.
Action - Humber LEP team to develop a framework for a forward plan for discussion at the next meeting of the
Marketing Board.

7 AOB
– Draft Terms of Reference
A draft Terms of Reference was presented to the Board.
The following queries were raised:

Frequency of meetings
– it was suggested that meetings should initially occur monthly, but that once the Forward Plan was in place, the frequency of meetings could be reduced with more business conducted electronically.

Position of Vice Chair (currently vacant) – Kishor Tailor clarified that, in line with LEP Board governance and delegation structures, it would be necessary at some point in the future to have two signatories to take delegations from the LEP Board. The Chair and Vice Chair would fill these roles.
Action - Board members to comment on the draft Terms of
Reference for the Marketing Board within the next 7 days.
10 Date of next meeting
2 September 2013 – 09:00-11:00, World Trade Centre