Old Spice Fresh Collection Product Line Fact Sheet
Inhale the Adventure!
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The Old Spice Fresh Collection, inspired by the freshest places on Earth, was first introduced in deodorant, then
body spray – and now comes in body wash. Developed by the scent experts at Procter & Gamble, the Fresh
Collection is Old Spice’s first-ever line of destination-inspired scents. Follow your nose to these exciting locations:
Fiji: Smells like palm trees, sunshine and freedom
For the cost of a stick of deodorant, can of body spray and/or bottle of body wash, you can send your armpits
and other parts to the exotic islands of Fiji where they will smell like palm trees and sunshine. Compare that to
sending your entire body to Fiji, which costs thousands.
Matterhorn: Smells like ice, wind and freedom
Old Spice Matterhorn smells so much like a fresh mountain that if your lady friends ever summit the actual
Matterhorn they’ll think, “This mountain smells just like (insert your name)."
Denali: Smells like wilderness, open air and freedom
Old Spice Denali offers a brisk scent that reminds men of wide-open plains, azure skies and light, fresh air that
smells like freedom and handsomeness. Also, there’s a grizzly bear lurking next to a stream.
Cyprus: Smells like limes, an ocean breeze and freedom
No man is an island, but for anyone man enough to brave the open ocean, Old Spice Cyprus can help you smell
like an island. So if you wish to smell of ocean breeze and fresh lime, aim your compass towards the light scent of
Cyprus, and drown yourself in the tropical surf of freshness.
Komodo: Smells like exotic winds and spicy freedom
Old Spice Fresh Collection Komodo provides a “refreshing” and “fresh” scent, displaying an exotic spicy character
with notes reminiscent of an exotic beach or winds.
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Old Spice knows that some guys want to avoid scents that are too strong or musky, and developed Old Spice
Fresh Collection with this in mind. Infused with the just the right touch of beachy, mountainy or spicy-scent, guys
can finally experience where freshness smells from…without spending tons of money on a plane ticket to get
there.
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Available Now:
Old Spice Fresh Collection Anti-Perspirant & Deodorant, with an SRP of $4.29 for a 2.6 oz stick. Available scents:
Fiji, Matterhorn, Denali, Cyprus and Komodo.
Old Spice Fresh Collection Deodorant has an SRP of $4.29 for a 3.25 oz stick and comes in Fiji, Matterhorn,
Denali, Cyprus scents and Komodo scents.
Old Spice Fresh Collection Body Spray, with an SRP of $4.29 for a 4 oz canister. Available scents: Fiji, Matterhorn,
Denali, Cyprus and Komodo.
Fresh Collection Body Wash, with an SRP of $3.99 for a 16 oz bottle. Available scents: Fiji, Matterhorn, Denali
and Komodo.
For more information and Old Spice Fresh Collection product images,
contact Jessica Johnston at (213) 996-3784 / jjohnston@painepr.com