CEO Letter to Employees, New Campaign Dear (Company

advertisement
CEO Letter to Employees, New Campaign
Dear (Company Employees),
Right now, take a minute to think about one of your recent arts experiences in Greater
Cincinnati. Maybe you enjoyed a summer concert in a local park with your family or a reflective
moment in one of our wonderful museums. Those amazing arts experiences are made possible, in
part, thanks to the support of our community united arts fund, ArtsWave. With the help of tens of
thousands of donors, ArtsWave supports more than 100 arts organizations that make Greater
Cincinnati an amazing place to live.
I believe the arts make our region a special place to live. That is why XYZ Company has decided to
participate in the ArtsWave Annual Community Campaign. In big and small ways, the arts are
bringing people together, fueling our economic growth, and creating community pride. It is all thanks
to thousands of people just like you who give what they can so that everyone can benefit from
amazing arts programs.
I hope you will join me in taking action for our community by making a gift to ArtsWave this
year.
There are a variety of donor benefits available that keep you connected to the arts all year long,
including the ArtsPass available for a gift of $75 or more. ArtsPass holders receive discounts to more
than 70 arts organizations, restaurants, and the Cincinnati Reds, as well as exclusive information
about upcoming events, making it easy to share your favorite experiences with family and friends.
In addition, as a special thank you this year, donors who step up in one of the ways below and opt in
for donor benefits will receive a voucher for 2 tickets to a select Cincinnati Reds game.



Increase gift to the ArtsPass level of $75
Increase previous year’s gift of $75+ by 10%
Give $75 or more for the first time
Thank you in advance for your support and generosity.
Sincerely,
CEO
P.S. Next month see you gift to ArtsWave in action FREE. By attending the Macy’s Arts Sampler
Saturday, March 7 and Sunday, March 8!
For a full schedule of activities, visit
www.TheArtsWave.org.
CEO Letter to Employees, Existing Campaign
Dear (Company Employees),
Right now, take a minute to think about one of your recent arts experiences in Greater
Cincinnati. Maybe you enjoyed a summer concert in a local park with your family or a reflective
moment in one of our wonderful museums. Well, that is your gift to ArtsWave in action! Support
of ArtsWave helps more than 100 local arts organizations that are making a positive impact on our
community.
I believe the arts make our region a special place to live, and that is why I firmly support our
company’s ArtsWave Campaign. In big and small ways, the arts are bringing people together, fueling
our economic growth, and creating community pride. It is all thanks to thousands of people just like
you who give what they can so that everyone can benefit from amazing arts programs.
I hope you will join me in taking action and making your 2015 gift today.
There are a variety of donor benefits available that keep you connected to the arts all year long,
including the ArtsPass available for a gift of $75 or more. ArtsPass holders receive discounts to more
than 40 arts organizations, restaurants, and the Cincinnati Reds, as well as exclusive information
about upcoming events, making it easy to share your favorite experiences with family and friends.
In addition, as a special thank you this year, donors who step up in one of the ways below and opt in
for donor benefits will receive a voucher for 2 tickets to a select Cincinnati Reds game.



Increase gift to the ArtsPass level of $75
Increase previous year’s gift of $75+ by 10%
Give $75 or more for the first time
If you have given to ArtsWave in the past, I thank you for your generosity, and I encourage you to
consider increasing your support this year. If you have not contributed in the past, I hope this will be
the year you are able to join Company’s efforts. Please respond to the pledge form so that we can
reach our goals of _____.
Thank you in advance for your continued support and generosity toward the ArtsWave community
campaign.
Sincerely,
CEO
P.S. Please join us for free Macy’s Arts Sampler events on Saturday, March 7 and Sunday, March 8!
For a full schedule of activities, visit www.TheArtsWave.org.
CEO Letter to Employees, Existing Campaign 2:
Dear (Employee name):
At XYZ Company, we believe that our employees and our business can benefit by our continued
support of the annual ArtsWave campaign. Our employees benefit because the arts in Cincinnati are
key to maintaining a high quality of life with diverse activities for us, our families, our friends and our
kids to enjoy. ArtsWave is also good for our business. The arts make our community a great place
for customers/consumers and employees to live. Economic vitality and fun things to do help attract
top talent to our region; participation in the arts helps retain top talent and young professionals by
helping them make social connections and put down roots in the community. Arts education helps
prepare kids to succeed in school, work, and life. ArtsWave workplace campaigns inspire creativity,
include fun activities, and can really boost employee morale.
(Note: If you need reasons to believe, this is a good moment to reference something that’s important
to your particular company/CEO.)
By supporting the campaign, you are not only showing your support for the arts, but you are also
getting connected to amazing things in the community.
ArtsWave’s role is to amplify these benefits of the arts in our community by supporting more than 100
local arts organizations. More than 40,000 people and companies contributed over $12 million to last
year’s ArtsWave campaign. ArtsWave invests those dollars in the arts organizations that are having
an impact on our region through a rigorous grantmaking process led by community volunteers and
the ArtsWave professional staff.
There are a variety of donor benefits available that keep you connected to the arts all year long,
including the ArtsPass available for a gift of $75 or more. ArtsPass holders receive discounts to more
than 70 arts organizations, restaurants, and the Cincinnati Reds, as well as exclusive information
about upcoming events, making it easy to share your favorite experiences with family and friends.
In addition, as a special thank you this year, donors who step up in one of the ways below and opt in
for donor benefits will receive a voucher for 2 tickets to a select Cincinnati Reds game.



Increase gift to the ArtsPass level of $75
Increase previous year’s gift of $75+ by 10%
Give $75 or more for the first time
Try to determine what the current business climate is and what the business needs are—is workforce
expanding? Contracting? Business improving/declining? What’s the CEO’s mood at this moment?
Use this information when you get into the discussion of why this is good for their business.)
ArtsWave Impact: Our Campaign Goal for 2015 is ____. We had a record year last year, but the
needs in our community are great, and to meet those needs, we must increase our investment in the
arts. Just consider events like (volunteer can tailor these examples to their own interests):
 The CSO’s LumenoCity – bringing tens of thousands together and building community pride
 FotoFocus – a citywide celebration of photography spearheaded by our three amazing
museums
 The downtown redevelopment in Westwood anchored by Madcap Puppet’s new facility
These are all examples of the positive impacts on our economic vitality and social connectedness
being driven by the ArtsWave Campaign.
Please mark your calendar for our 2015 ArtsWave Campaign Kick Off on (list specific date and time).
You will hear first-hand how your gift helps make Cincinnati (or your community name) amazing!
(Highlight any raffles or special incentives at your company here.)
Sincerely,
CEO
Or Employee Campaign Coordinator
Vendor Letter
Sample Vendor Letter
This letter can be used to approach your company vendors, and/or local restaurants and shops to
ask them for an in-kind contribution such as a gift certificate or merchandise. Be sure to make a
follow-up call if you do not hear back from your contact after sending this letter. Also, if you do
receive a contribution, send your contact a thank-you note telling them how their gift helped your
campaign.
(Date)
Dear Vendor,
I am excited to announce that XYZ Company is participating in the 2015 ArtsWave
Community Campaign by organizing a workplace giving campaign. As the campaign
coordinator, I am reaching out to you to see if you can help us make this a successful effort.
With gifts from tens of thousands of donors, ArtsWave supports more than 100 arts
organizations that make Greater Cincinnati an amazing place to live. The arts make our
community a great place to raise a family, run a business, and make a difference.
We are planning an event on (date) that will include raffle prizes for those employees who
choose to participate. I know that a raffle prize from Vendor Company would spark
excitement among our employees and encourage them to give! If you would like to help by
donating a gift certificate or other items to our raffle, please call me at (phone number). To
thank you for your donation we will promote your organization in our event announcements.
Thank you in advance for your consideration. Your support of our event will help us have a
successful 2015 ArtsWave Community Campaign and build our community through the arts.
Sincerely,
Your name
2015 ArtsWave Employee Campaign Coordinator
XYZ Company
P.S. For more information about ArtsWave and the 2015 Community Campaign, visit
www.TheArtsWave.org.
E-Pledge Welcome/Kick-off Letter
Support the arts and contribute to a vibrant community!
With the help of tens of thousands of individual donors, ArtsWave supports more than 100 arts
organizations that make Greater Cincinnati an amazing place to live. Take a look and you will see the
energy and excitement the arts bring to our region every day through organizations like Playhouse in
the Park, Kennedy Heights Arts Center, The Carnegie and many, many more. Be ArtsWave in
action! Consider contributing to the 2015 ArtsWave Community Campaign and help to create a
vibrant regional economy and a more connected community.
[Optional Paragraph to Discuss Campaign Details]
Choose from these AMAZING donor benefits with a gift of $75 or more:
Cincinnati Reds Ticket Incentive
As a special thank you, donors who step up in one of the ways below and opt in for donor benefits will
receive a voucher for 2 tickets to a select Cincinnati Reds game.



Increase gift to the ArtsPass level of $75
Increase previous year’s gift of $75+ by 10%
Give $75 or more for the first time
ArtsWave ArtsPass
Discover all the amazing arts our community has to offer with the ArtsWave
ArtsPass. For a gift of $75 or more, you get special offers and deep
discounts to more than 70 local arts organizations, restaurants, and shops,
plus select Cincinnati Reds games. ArtsPass makes it easy to try
something new, spend time with friends, and make great family memories.
There are additional perks at the $150, $250 and $500 giving levels with
even more opportunities to see your gift to ArtsWave in action.
SAVE THE DATE! Our 2015 ArtsWave Campaign Kick-Off will take place on ____________. You
will hear an inspiring story from ________ to show you how your gift makes an impact on our
community. Highlight any raffles or special incentives at your company here.
Thank you for considering a gift to support ArtsWave! Making a pledge is simple and only takes a
minute of your time: just click on the link below and use your personal login ID and password to make
your pledge.
ArtsWave E-pledge Link:
Your login:
Your password:
(Helpful hint: Copy and paste your login and password into the appropriate spaces on the Login Screen to avoid
accidental typos. Be careful not to include any extra spaces.)
Need help? E-mail help@TheArtsWave.org or call ArtsWave at 513.871.2787.
Thank you for taking action for our community!
Sincerely,
CEO of XYZ Company
Sample Campaign Kick Off (Simple)
E-mail Subject Line: Take Action for our Community with a gift to the 2015 ArtsWave Campaign!
Message Text: With the help of tens of thousands of individual donors, ArtsWave supports more
than 100 arts organizations that make Greater Cincinnati an amazing place to live. Take a look
and you will see the energy and excitement the arts bring to our region every day through
organizations like Playhouse in the Park, Kennedy Heights Arts Center, The Carnegie and many,
many more. That’s why XYZ Company proudly participates in the annual ArtsWave Community
Campaign. You can see your gift to ArtsWave in action as the arts help create successful schools
and thriving neighborhoods. For just a few dollars per pay period you can be a part of the action
and ensure the arts reach everyone across the region. Come and celebrate what the arts have to
offer by joining in our employee campaign events:
Kick off: (location) at (time). Food, entertainment and a guest from (arts organization) will start
the fun! (Be sure to list all campaign activities.)
Remember, as a special thank you, donors who step up in one of the ways below and opt in for
donor benefits will receive a voucher for 2 tickets to a select Cincinnati Reds game.
 Increase gift to the ArtsPass level of $75
 Increase previous year’s gift of $75+ by 10%
 Give $75 or more for the first time
Sample E-pledge Reminder
Pledging to ArtsWave only takes a minute of your time and makes a real difference in our
community.
Theaters, museums, and community arts centers supported by ArtsWave light up our
neighborhoods and bring people together. Your gift to ArtsWave helps more than 100 local arts
organizations make the Greater Cincinnati region an amazing place to live.
Please take action for our community now by making a pledge to the 2015 ArtsWave
Community Campaign today. Simply click on the link below and use your donor login and
password.
ArtsWave E-pledge Link:
Your login:
Your password:
(Helpful hint: Copy and paste your login and password into the appropriate spaces on the Login
Screen to avoid accidental typos. Be careful not to include any extra spaces.)
Need help? E-mail help@TheArtsWave.org or call ArtsWave at 513.871.2787.
Sample E-pledge Reminder 2
The arts make our region a great place to grow up.
Make your gift to ArtsWave now by using our secure e-pledge system.
When you give to ArtsWave, you support over 100 local arts organizations that bring families
together through dance, music, theater, and more.
Remember, as a special thank you, donors who step up in one of the ways below and opt in for
donor benefits will receive a voucher for 2 tickets to a select Cincinnati Reds game.



Increase gift to the ArtsPass level of $75
Increase previous year’s gift of $75+ by 10%
Give $75 or more for the first time
Take action for your community now and make your 2015 pledge to the ArtsWave Community
Campaign now. Simply click on the link below and use your donor login and password.
ArtsWave E-pledge Link:
Your login:
Your password:
(Helpful hint: Copy and paste your login and password into the appropriate spaces on the Login
Screen to avoid accidental typos. Be careful not to include any extra spaces.)
Need help? E-mail help@TheArtsWave.org or call ArtsWave at 513.871.2787.
Sample E-pledge Reminder 3
“My kids loved going to the Taft Museum free Sunday event.”
“Did you see the huge crowds for LumenoCity?”
“Seems like the neighborhood is packed every time there’s a show at the Covedale.”
When you hear comments like these from friends and neighbors, I hope you feel a sense of
personal pride—because that’s your gift to ArtsWave in action! Your past support has helped
bring hundreds of amazing arts experiences to the Greater Cincinnati region—the kind of
experiences that make our region a special place to live.
Your investment helps more than 100 arts organizations that are making a positive impact on
our community by bringing people together and stimulating economic activity. Look around
and you’ll see the ripple effect of your gift in successful schools and thriving neighborhoods
from Covington and Batavia to Mason and Westwood. All thanks to thousands of people just
like you who believe that supporting the arts is an important civic responsibility.
Let’s keep the momentum going! I encourage you to join me in supporting the campaign this
year. See the list of donor benefits that can keep you connected to the arts all year long –
including a very special offer from the Cincinnati Reds. I look forward to seeing you at
upcoming events in our area.
ArtsWave E-pledge Link:
Your login:
Your password:
(Helpful hint: Copy and paste your login and password into the appropriate spaces on the
Login Screen to avoid accidental typos. Be careful not to include any extra spaces.)
Need help? E-mail help@TheArtsWave.org or call ArtsWave at 513.871.2787.
Sincerely,
CEO
P.S. Thanks again for taking action for our community. You help make Greater Cincinnati an
amazing place to live.
Sample E-pledge Reminder (for Kentucky Region)
Please take a moment to take action for your community.
When you give to ArtsWave, you support more than 100 arts organizations that make our
region an amazing place to live.
In Kentucky, ArtsWave provides support to community arts centers such as The Carnegie and
the Behringer-Crawford Museum as well as theaters, libraries, and the Kentucky Symphony
Orchestra. These organizations stimulate our regional economy and bring neighbors and family
together all year long. This is all made possible through your gift to ArtsWave.
I hope you will join me in taking action for our community by making a gift to ArtsWave this year.
There are a variety of donor benefits available that keep you connected to the arts all year long,
including the ArtsPass available for a gift of $75 or more. ArtsPass holders receive discounts to
more than 70 arts organizations, restaurants, and the Cincinnati Reds, as well as exclusive
information about upcoming events, making it easy to share your favorite experiences with
family and friends.
In addition, as a special thank you this year, donors who step up in one of the ways below and
opt in for donor benefits will receive a voucher for 2 tickets to a select Cincinnati Reds game.



Increase gift to the ArtsPass level of $75
Increase previous year’s gift of $75+ by 10%
Give $75 or more for the first time
Please consider pledging to the 2015 ArtsWave Community Campaign today! Simply click on
the link below and use your donor login and password.
ArtsWave E-pledge Link:
Your login:
Your password:
(Helpful hint: Copy and paste your login and password into the appropriate spaces on the Login
Screen to avoid accidental typos. Be careful not to include any extra spaces.)
Need help? E-mail help@TheArtsWave.org or call ArtsWave at 513.871.2787.
Retiree Letter
Dear (Retiree):
I am writing to ask you to join your company colleagues in supporting the arts in our
community. Because of generous support from donors like you, our 2014 ArtsWave
retiree campaign resulted in a new record for contributions – $12 million -- more than any
other united arts fund in the country. We are enormously proud of that success, but of
course, we are not satisfied to rest on those laurels.
Take a moment and think about your arts experiences this past year. I hope you enjoyed
a summer concert in a local park with your family or visited one of our inspiring museums.
Perhaps you have read or heard about the success of arts programs that reach
underserved youth in our region or the revitalized arts activities in neighborhoods like
Over-the-Rhine, Northside, and Kennedy Heights. All of that activity is a direct result of
your gift to ArtsWave. Your support of ArtsWave helps more than 100 local arts
organizations that continue to make a positive impact on our community.
I hope you will consider being an advocate for ArtsWave by asking your friends, family
and neighbors to support this year’s campaign. Remind them of all the wonderful arts
experiences they enjoy and how ArtsWave is essential to making those experiences
available to everyone.
(If you have a special retiree event)
To see your gift to ArtsWave in action, I hope you will be able to join us on (date) for a fun
evening of (theatre, dance, music, etc) with the (arts organization). You will see
(explanation of production) and you will also hear from (speakers). Please see the
enclosed invitation for more details. I hope to see you there!
I am also enclosing a pledge card for this year’s campaign. Please join us by showing
your support and returning your pledge card by (deadline). ArtsWave is offering a new
benefit of two FREE Cincinnati Reds tickets to people who increase their support this
year. The arts engage people of all ages, and your contribution will have a lasting impact
throughout our region.
I look forward to seeing you at our retiree event on (date), and I thank you in advance for
your support of our (Company) family and the ArtsWave Community Campaign.
All the best,
Company CEO
Sample Thank You
Dear (Employee name):
Please accept my sincere thanks for your generous support during XYZ Company’s 2015
ArtsWave Campaign. This year we raised an impressive (campaign $$ total) which will help
support more than 100 local arts organizations all across Greater Cincinnati. These
organizations will be able to create a higher quality of life for XYZ Company employees and our
families by providing:




A stunning variety of extraordinary arts experiences
Lively neighborhoods that attract visitors and residents
Opportunities to volunteer, perform, and create art
Arts learning activities that build strong families and successful schools
All of these benefits help us develop deep roots in the community and build a culture of
innovation. A thriving arts scene makes our region an amazing place to live and work – a real
competitive advantage for businesses like ours looking to attract and retain top talent.
Thank you for your investment in our community. You make Greater Cincinnati an amazing
place to live! You are ArtsWave in action!
Sincerely,
CEO Name
Sample Thank You (Simple)
Because of the support of our employees, XYZ Company was able to (meet/exceed) our campaign
goal of $___! Your contributions will ensure that arts organizations throughout the region continue to
make Greater Cincinnati an amazing place to live. Please join me and the campaign team on (date
and time) for a campaign celebration. I look forward to thanking you for a job well done! Thank you!
Download