MERCHANT MANUAL
TABLE OF CONTENTS
Polaris Fashion Place Mission Statement ....................................................... 2
General Information ................................................................................... 3
Important Phone Numbers .......................................................................... 4
Center Fact Sheet ....................................................................................... 5
Center Amenities ........................................................................................ 6-7
Retailer Information ................................................................................... 8-10
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Emergency Contact Forms
Mailing Address
Sign & Display Guidelines
Employee Parking
After Hours Procedures
Store Maintenance & Inspections
Pest Control
Vendors
Trash Removal & Waste Management .......................................................... 11-12
General Operational Information ................................................................ 13-15
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Roof Access
Electrical
Fire Prevention
Deliveries
Public Safety/Security/Emergency Information .............................................. 16-24
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Emergency Situations/Merchant Media Response Procedures
General Security Tips
Public Safety Rules and Regulations
Marketing Tools for Success ........................................................................ 25-27
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Other Marketing Information
Gift Cards………………………………………………………………………………………………….28
POLARIS FASHION PLACE MISSION STATEMENT
The mission of Polaris Fashion Place is to provide our guests with a comfortable shopping
experience. By comfortable we mean to provide the highest level of cleanliness, security, and
friendliness to our guests and retailers, as well as to each other.
We are in the business of satisfying our guests’ needs while making their visit at our property
a memorable experience.
Around Here. . .
1. We treat our guests, our retailers and each other with respect.
2. We listen to each other.
3. We treat our customers as guests in our home.
4. No one is any more important than anyone else.
5. We speak to everyone we see.
6. We want our guests to feel comfortable.
7. We want to be known for cleanliness, security and friendliness.
8. We are in the business of satisfying guests' needs.
9. We know that first impressions are important.
POLARIS FASHION PLACE MANAGEMENT TEAM
GENERAL MANAGER - Michael Minns
OPERATIONS DIRECTOR - Rick Barbour
MARKETING DIRECTOR - Angela Krumpelman
AREA SPECIALTY LEASING REPRESENTATIVE - Jennifer Barker
OFFICE MANAGER - Stefanie Awdish
ADMINISTRATIVE ASSISTANT/RECEPTIONIST - Melanie Shipley
SECURITY MANAGER - Allan Wheeler
ASSISTANT SECURITY MANAGER - Casey Verberkmoes
HOUSEKEEPING MANAGER - Karen Feyh
OPERATIONS SUPERVISOR - Shannondoah Rodgers
MANAGEMENT INFORMATION
Polaris Fashion Place is managed by Glimcher Properties Limited Partnership, an entity of Glimcher
Realty Trust which is based in Columbus, Ohio.
Glimcher Realty Trust (NYSE: GRT), a premier real estate investment trust, is a recognized leader in
the ownership, management, acquisition and development of enclosed regional and super-regional
malls and community shopping centers throughout the United States. Glimcher currently owns a
total of 24 properties aggregating approximately 24.3 million square feet of gross leasable area.
LOCATION:
The Mall Management Office is located in the main hallway off of the Food
Hall.
HOURS:
Monday – Friday, 8:30 AM – 5:30 PM Office Hours
ADDRESS:
Polaris Fashion Place
Management Office
1500 Polaris Parkway, Suite 3000
Columbus, Ohio 43240
TELEPHONE:
(614) 846.1500
A representative of the Management Office (Manager on Duty) is on site during all mall hours
and can be reached through Guest Reception or Security personnel.
FAX:
(614) 846.46
IMPORTANT PHONE NUMBERS
For all emergencies ................................................................911
Columbus Police Department ..............................................................................(614) 645-4545
Columbus Fire Department ............................................................(614) 221-2345
Rescue Squad ............................................................................... 911
Polaris Fashion Place Management Office .......................................(614) 456-0120
Polaris Fashion Place Security Emergency Line (24-Hour) ................(614) 840-9725
Guest Reception............................................................................(614) 846-0180
State Police ..................................................................................(740) 363-1392
Columbus Dept. of Health ..............................................................(614) 645-6191
Columbus Water Supply & Treatment. ............................................(614) 645-8270
Electric Company (American Electric Power) ...................................(614) 223-1000
Phone Company (Ameritech). ........................................................(614) 223-7258
Delaware County Planning & Zoning...............................................(614) 645-7433
Delaware County City Offices. ........................................................(614) 645-7433
Delaware County (Auditor’s office for Vendor’s License) ..................(740) 548-7313
HOURS OF OPERATION
Your store is expected to be open during all hours of operation. Hours of operation are specified in
your lease. Standard operating hours are:
Monday-Thursday .........................................................................10:00 am – 9:00 pm
Friday – Saturday ..........................................................................10:00 am – 9:30 pm
Sunday .........................................................................................12:00 pm – 6:00 pm
Restaurant and Department Store hours may vary. Holiday Hours are distributed in writing through the Merchant Red
Folder program.

CENTER FACT SHEET
YEAR OPENED
October, 2001
PROPERTY MANAGER
Glimcher Properties Limited Partnership
REGIONAL ACCESS
Adjacent to I-71, just North of I-270 AT EXIT 121
GLA
1.5 Million Square Feet
ANCHORS
The Great Indoors, JCPenney, Macy’s,
Saks Fifth Avenue, Sears, Von Maur
RESTAURANTS
Brio Tuscan Grille, Molly Woo’s, The Pub,
California Pizza Kitchen, The Cheesecake Factory,
Bennihanna
FOOD HALL
750 seats
MALL ENTRANCES
5 (11 including anchors)
TRADE AREA POPULATION
965,863
MEDIAN AGE
34.2
EMPLOYMENT AT CENTER
Over 3,000 mall employees
CENTER AMENITIES
As employees of stores at Polaris Fashion Place, you are also ambassadors for the mall.
Many of you will come in contact with shoppers who are unable to locate various necessities.
Please be familiar with the following center amenities:
ATMs
BANK
DEPOSITORYHUNTINGT
ON BANK
Lower Level, Base of escalators near the Polaris Lifestyle Center, Lower
Level, Base of escalators near Macy’s
Upper Level, Food Hall Near Sbarro,
Outdoors at Lifestyle Center, near entrance into the mall
Upper Level – Coin Drop – between Yankee Candle and Wilsons
RESTROOMS
Lower Level, near the Saks Fifth Avenue, All Department Stores have
restrooms. Upper level near Food Hall; Family Restrooms are here.
CHANGING STATIONS
Lower Level, Women’s & Men’s Restrooms, Upper Level, Women’s &
Men’s Restrooms, Upper Level, Family Restrooms
NURSING LOUNGE
PUBLIC ELEVATOR
GUEST RECEPTION
FOOD HALL
Upper and Lower Level Women's Restrooms
Outside of JCPenney, Saks Fifth Avenue and Von Maur
Center Court, Upper Level (outside JCPenney)
Upper Level, near The Great Indoors
TELEPHONES
Upper Level, near the restrooms, Lower Level, every mall entrance,
Upper Level, every mall entrance, Upper Level, near restrooms near
Saks Fifth Avenue
TDD
Lower Level restrooms
TELEPHONES(HEARING
IMPAIRED)
VALET PARKING
$5; Grand Entrance between Brio and Molly Woo’s
WATER FOUNTAINS
Near public restrooms
CHILDREN’S PLAY AREA Lower Level, between Sears & Saks Fifth Avenue
GUEST RECEPTION
Guest Reception will serve as the focal point for all mall programs. All Guest Reception
personnel embrace the belief in “Excellence In Service,” making certain to go above and
beyond what is necessary to guarantee each guest’s trip to Polaris Fashion Place is a
positively memorable experience.
Location: Upper Level - take Grand Entrance to Center Court
Phone Number: (614) 846-0180
Hours:
All hours of center operation
Monday – Thursday 10:00 am – 9:00 pm
Friday – Saturday
10:00 am – 9:30 pm
Sunday
12:00 pm – 6:00 pm
AMENITIES & SERVICES:
Columbus Zoo & Aquarium Tickets
Mall Walkers Information
Directions
Public Safety Assistance
Fax & Photocopies
Reservations for Area Restaurants
First Aid
Store Directories
Gift Cards
Strollers (complimentary)
Hotel/Motel Information
Taxi Services
Lost & Found
Wheelchairs (complimentary)
Mall Events & Promotions
EMERGENCY CONTACT INFORMATION
(Please return to the Mall Management Office)
STORE NAME: ________________________________
DATE: _______________
STORE PHONE: ___________________
Please complete this chart and return it to the Mall Management Office or fax to
614-846-4617.
PERSON
NAME
HOME PHONE
CELL PHONE
ALTERNATE PHONE
StoreManager
Assistant
Manager
Assistant
Manager
DistrictMger
Regional
Manager
KeyHolder
KeyHolder
ALARM
COMPANY
CONTACT NAME
PHONE
CELL PHONE
PAGER
STORE MAILING ADDRESSES
Store mailing addresses correspond to store suite numbers and are assigned to you as described in
your lease. Your address should read as follows for proper delivery:
Store Name
Polaris Fashion Place
1500 Polaris Parkway
Suite (insert #)
Columbus, OH 43240
SIGNAGE & DISPLAY GUIDELINES
Mall merchants may not place any advertising material on any exterior door, in any back hallway, or
on any window.
All signs located in the interior of any store shall be in good taste so as not to detract from the
general appearance or reputation of the store or shopping center. Signs TAPED to the front
windows, storefronts, doors or columns adjacent to concourses are NOT permitted.
Mall
Management will remove any hand-lettered or otherwise unprofessional signage. All signage will be
professionally lettered and maintained in good condition and repair at all times. The following types
of signs are prohibited:
Paper signs and/or stickers utilized as signs
Signs of temporary character or purpose
Outrigger signs
Moving or pylon signs
Vinyl banners (with or without grommets)
Also, no flashing, moving, flickering, and/or blinking illuminations, animation, or moving lights shall
be allowed. Black lights, strobe, flashing or spinner chase type lighting is prohibited. Sign holders
must be kept on the tenant’s side of the lease line.
EMPLOYEE PARKING GUIDELINES
It is important that the parking spaces in closest proximity to the mall entrances be reserved for
customers. Convenience for our shoppers should be our top priority. All Polaris Fashion Place
personnel and affiliated retailers must park in spaces designated by the yellow line in the parking
field, or in spaces designated by the Mall Management Office or in your store’s lease. It is mandatory
that all stores use these parking areas. The parking guidelines will be strictly enforced by Polaris
Fashion Place security officers. Violations of the employee-parking program will be subject to fines,
towing and other penalties as provided in the store’s lease agreement.
AFTER HOURS ACCESS PROCEDURES
This procedure controls who is in the mall before or after standard mall operating hours. Stores are
required to obtain an After Hours Permit if they need to come into the mall earlier than two hours
before the mall opens for business or will remain later than two hours after the mall closes.
After Hours Permits can be obtained in the Mall Management Office during mall office hours, 8:30
am – 5:30 pm, Monday through Friday. The reason, names of personnel, and time of entry/exit will
need to be provided. A 24 hour notice is required. Polaris Fashion Place Security reserves the right
to request proper identification of anyone entering the mall after lock up. Access may be denied if
prior notice is not received and there is improper identification. For emergency situations, you may
obtain an after hours permit from the on-duty manager if the office is closed.
All retailers exiting the mall more than two hours after the mall has closed for business must exit the
mall via prearranged Service Court doors. Exiting via the main entrance OR other doors previously
locked by Mall Security will cause the 911 alarm system to activate. This will result in your store
being fined a “nuisance charge.” These charges will be sent to the offending merchant for payment.
Mall Security can be contacted to escort you to your vehicle if needed.
STORE MAINTENANCE & INSPECTIONS
Your store premises, including the service areas and fire halls adjacent to the premises, must be kept
orderly, neat, safe, clean and free from rubbish and dirt at all times.
Store managers and their corporate offices will be notified of unacceptable maintenance conditions.
If not corrected within a reasonable length of time, Mall Management will take action to correct the
conditions and the individual stores will be billed accordingly.
The Polaris Fashion Place Maintenance Department will gladly advise you in regard to any unusual
maintenance condition that may occur in your store. If your store requires a plumber or electrician,
you must contact these vendors directly. Mall maintenance personnel are responsible for the overall
maintenance of the property and common area and report directly to the Operations Director.
Assistance from the maintenance staff for such tasks as changing light bulbs, cleaning windows,
disposing of trash, etc., can be done for a minimal fee. Please call the Operations Director should
you need vendor recommendations.
PEST CONTROL
The Polaris Fashion Place Maintenance Department is responsible for pest control in the common
area, rear hallways, outdoors, etc. However, within each tenant’s space it is the responsibility of the
tenant to utilize pest control efforts. Tenants must provide the Management Office with the name of
the exterminator they are using, and proof of performance upon request by Mall Management.
VENDORS
Polaris Fashion Place requires all vendors (example: plumbers, HVAC contractors, window cleaners,
etc.) have a valid Certificate of Insurance on file with mall management office.
TRASH REMOVAL
Waste Management, Inc., partners with Polaris Fashion Place on your solid waste removal
program. As a valued customer, you will receive quality customer service from its waste removal
program.
 NEW MERCHANTS
WASTE MANAGEMENT CUSTOMER SERVICE—1-888-977-NASC (6272)
It is the merchant’s responsibility to contact the National Accounts Service Center at 1-888-977-NASC (6272)
for a Waste Management representative to activate their account.
Waste Management will provide a Training Packet for the merchant’s use.
After the merchant has read the Training Packet, he/she will need to complete the “Merchant and Billing
Information” sheet and fax it to NASC at 630-268-8045. When the form is received a Waste Management
representative will activate the account.
In the event that any merchant may have questions or require additional information concerning the
waste removal program, they may call the toll free customer service number, Monday through Friday,
7:00 A.M. to 7:00 P.M. This number connects to the Waste Management, Inc., National Accounts
Service Center in Oak Brook, Illinois.
NOTE: Polaris Fashion Place does not determine individual cost of service for waste removal. If you have
concerns on costs, questions or require additional information concerning the waste removal
program, please notify Waste Management directly at 1-888-977-NASC.
WASTE MANAGEMENT EMERGENCY SERVICE
If a merchant requires information or service during times other than regular business hours, the
following emergency phone numbers may be used to contact a Waste Management representative:
1) For Service Questions/Issue contact:
Waste Management—National Accounts Customer Service Center
1-888-977-NASC (6272)
2) For All Equipment Questions contact:
PH: (614) 833-5229
ADDITIONAL SERVICES FROM WASTE MANAGEMENT
Cart Rentals ($5.00 per month, Carts are optional)
Construction open tops – 20 yd and 30 yd open top containers will be made available by calling
Waste Management National Account Service Center at 1-888-977-NASC (6272).
MERCHANT WASTE MANAGEMENT RESPONSIBILITIES
For a successful program, we need the cooperation of every merchant. Proper disposal of all of your trash is
critical to the overall success of our program. The proper handling of trash will result in a controlled cost for
the disposal of the entire center’s waste.
At NO TIME may any type of waste be placed in any corridor, hallway or service court and left
unattended. These areas will be continually monitored for compliance with the guidelines of the
program. Waste left unattended in any corridor, hallway or service court is a direct violation of the
Fire Department’s codes with respect to our center’s use and can result in the assessment of fines for
your store.
 Merchants who are found leaving waste or recyclables outside the compactors or containers
will be fined a minimum of $50.00.

Merchants whose waste or recyclables are found in the common area of the mall will be fined
a minimum of $50.00.
All waste when removed from your store must be taken directly to, and placed in the compactor.
There are several devices on the compactor to ensure each operator’s safety during use. Important
notices will be placed on the operating controls of the compactors to ensure your understanding of
the operating procedures. Compactors should always be operated, preparing it for the next
merchant’s use. Service Court locations are indicated in the following table.
SERVICE COURT
LOCATION
A
Upper level between Sears & Macy’s, Entrance 3
B
Lower level between Sears & JCPenney
C
Upper level between JCPenney & The Great Indoors
D
Upper level at Entrance 4, between The Great Indoors & the Polaris
Lifestyle Center
E
Upper level between Von Maur and Molly Woo’s
F
Upper level between Saks Fifth Avenue and Brio

Immediately, contact Waste Management, the Mall Management Office or Mall Security with any
operational difficulties with compactors. Please leave your name, your store name and telephone
number.
SPECIAL WASTE
Occasionally a Polaris Fashion Place merchant will need to dispose of Special or Hazardous Waste.
Some examples are:
 Paint in paint cans
 Solvents or chemicals
 Asbestos
 Appliances
 Tires
 Batteries
Under no circumstances should this type of waste be disposed of in the compactor with regular
waste. Waste Management will arrange a pick up for Special/Hazardous waste.
For pricing and information about proper disposal/management of Special/Hazardous
waste call: 1-888-977-NASC (6272)
ROOF ACCESS
All service representatives needing roof access are required to check in at the Mall Management
Office during business hours, Monday through Friday, 8:30 am – 5:30 pm. A valid certificate of
insurance is required to be on file. Service technicians must sign the roof access log and provide
identification in the form of a driver’s license or company ID. Mall Security or Maintenance will
provide access to the appropriate roof hatch.

ROOF LEAK: Should you have a roof leak, please report it immediately to the Mall
Management Office. A log of all reported leaks will be maintained. Our maintenance
personnel will inspect it to determine the cause of the leak. If it is the mall’s responsibility, the
mall will repair the roof area as soon as possible. Please note that it is usually not possible to
repair a roof leak while it is raining, snowing, or while the leak is active.
 HEATING & AIR CONDITIONING: Issues regarding either the heating and/or air
conditioning within your store can be discussed with the mall’s Maintenance Department. The
referral of a reputable repair service can be provided at the merchants request. Per your
lease, a Preventative Maintenance Program for your HVAC unit must be in place. Constant
temperature of no higher than 72 cooling and no lower than 68 heating must be maintained.
 CONSTRUCTION & REMODELING: Any remodeling or construction within your
store, must receive prior approval from the mall management office. Refer to your lease for
further details and information or, contact the Operations Director at the Mall Management
Office.
ELECTRICAL FAILURE
If your store suffers an isolated electrical failure, contact Mall Security and advise them of the
situation: Phone (614) 840-9725. We will assist in an advisory capacity.
 SHORT TERM ELECTRICAL FAILURES
If your electricity flickers off a few times for just a few seconds, the source may be weather related.
These electrical failures last only a few seconds.
 EXTENDED ELECTRICAL FAILURES
If for some reason your store suffers an extended failure, contact Mall Security at (614) 840.9725
and advise them of the situation.
 Request that your patrons leave the store. This may prevent any accidents to them and any theft
from the store.
 Once your store is free of patrons, you may wish to secure your entrances.
 Stand by your premises, as you will be expected to reopen as soon as the situation is rectified.
 Mall Management will work with diligence to remedy any power outage as quickly as possible.
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
Additionally:
We recommend surge protectors for all computer equipment.
Food vendors are also urged to have back up generators for refrigeration equipment.
LEAKING SPRINKLER HEAD
Due to the great amount of pressure behind a sprinkler head, any leak must be considered a priority.
Contact the Mall Management Office at once.
PLUMBING DISORDERS
Compensation for any damage to another merchant space caused by your plumbing disorder is
between you, your insurance company, the other merchant and its insurance company.
FIRE PREVENTION
All doors leading to exits along with exit doors should be accessible for use when the store is
occupied.
Stairways and walkways should be kept free of tables and other obstructions when the store is
occupied.
All stairways, hallways, and other means of exit should be well lit when merchant space is occupied.
Sprinkler system equipment (heads) should have a clearance of 3 feet in all directions.
No items should be stacked under sprinkler heads unless a 3-foot space is between the items and the
sprinkler head. Nor should any item be suspended from the sprinkler system. No item may be hung
from the ceilings of your store if it interferes with the sprinkler system and required clearance.
Nothing should be stored in the service hallways; these are fire exits for the public and store
employees and must be kept clear.
All aisles throughout your store should be a minimum of 36 inches wide and should be kept clear at
all times.
Flammable materials should not be used in creating displays in your store for safety reasons.
The use of extension cords to permanently operated appliances is not permitted.
No more than two appliances should be plugged into any outlet at one time.
Flammable liquids should not be stored in merchant spaces.
DELIVERIES
All store deliveries must be received through the service doors not the mall concourse area. Doors
are not to remain propped open. This will prevent damage to the doors and loss of heat/air from the
climate controlled service area.
Stores located in the center of the mall and without direct access to a truck dock, will be permitted to
have deliveries through the common area. This will ensure that carts and dollies will not pose a
liability or damage threat. All suite numbers have been assigned a service court.
FLUORESCENT LIGHT BULBS
Tenant must call the mall operations staff at 614-456-0170 to arrange for fluorescent light bulbs to
be picked up for proper disposal.
HOUSEKEEPING
Polaris Fashion Place employs a housekeeping associate for the purpose of keeping the facility clean.
It is also the responsibility of all merchants to maintain good housekeeping standards at Polaris
Fashion Place. Please note that cleanliness of your storefront, bulkhead signage, and
widows cannot be over emphasized. The cleanliness of these areas is a merchant
responsibility at Polaris Fashion Place.
FOOD HALL TRAYS
Food Hall trays are provided for both your convenience and that of our shoppers. Food Hall trays are
not permitted to be taken out of the Food Hall area. When placing a food order to take back to your
store, please place your order “TO GO.”
PUBLIC SAFETY AT POLARIS FASHION PLACE
Mall Management provides Security Officers with the responsibility to patrol and protect the common
area of the mall, its guest and employees. Security Officers are available to assist and advise. It is
the responsibility of Security Officers to identify hazardous situations that may cause injury to
shoppers, employees or the property itself.
Individual store security is the responsibility of the retailer and his/her employees. If a store has a
shoplifter, the store employee is the person who must advise the alleged shoplifter(s) that they are
being detained because of shoplifting. The store is the only entity capable of filing charges; Security
Officers cannot file for them.
If a store detains an alleged shoplifter, the Security Officers will not escort the alleged shoplifter
anywhere outside the store. It is up to store personnel or police to do so rather than Security
Officers. The Security Officer is present to ensure that there is no violence between the alleged
shoplifter and store personnel or mall patrons. In the event of violence between the alleged
shoplifter and store personnel or mall patrons, the Security Officers will intervene to neutralize the
threat until the police arrive.
Mall Security may assist merchants in finding suspected shoplifters in common areas. If
successful, the merchant must personally detain such suspects. A merchant with
probable cause may detain a shoplifter -- Mall Security cannot! Mall Security will not
become involved unless an officer witnesses the crime or unless the problem escalates to
a degree that someone is in danger of physical harm.
Please familiarize yourself and your employees with the following guidelines.

To Request IMMEDIATE Assistance, Call: 614. 840.9725
When requesting assistance, please state store name, your name, and the situation in as much detail
as possible. A Security Officer will be dispatched immediately.
If you believe an individual is armed with a dangerous weapon, please notify Mall Security of this
when you call. OUR SECURITY OFFICERS ARE NOT ARMED. THEREFORE, IT IS IMPERATIVE THAT
THEY BE PROPERLY INFORMED. The security supervisor on duty will handle all situations as stated
above with the Columbus Police Department.

USE OF THE DURESS CODE
Polaris Fashion Place has a duress code. This code is to be used in the event you or your
staff cannot request Mall Security freely due to the fact that this could alert the
offender(s). To activate, call Mall Security at (614) 840.9725 and say, “This is STORE
NAME, we have 2 packages to be picked up.” The number of packages is the same
number of people threatening your store. If there are 4 offenders in your store, you have
4 packages to be picked up. Again, calling and requesting for X number of packages to
be picked up is the duress code. Security Officers will immediately be dispatched to your
store. The Mall Security dispatcher will ask you if the “subject(s)” have a weapon and
what type of weapon. These questions will be phrased so that only a yes or no response
is required.

DISORDERLY CUSTOMER
Contact the Columbus Police Department and Mall Security. Mall Security will stand by until the
police arrive, but will only take action if personal safety is in question.
ACCIDENTS
(In-Store) Your store liability insurance covers these incidents; however, if serious in nature, details
should be reported to Mall Security.
(In-Mall) Direct subject to Mall Security where all information pertaining to the accident
will be recorded.
SOLICITORS
No solicitors will be permitted in the center or on the mall property (including parking lot leaf letters)
without first obtaining Mall Management approval.
If you or your employees observe any solicitors, please notify Mall Management of their location.
MEDICAL EMERGENCY
If a medical emergency should occur in your store, please call 911 first and then call Mall Security at
(614) 840.9725. A Security Officer will be dispatched to your store immediately to offer assistance.
If the situation does not require 911 services but does require some type of medical assistance,
please call Mall Security at (614) 840.9725 for medical assistance.
LOST CHILDREN
Polaris Fashion Place Security Officers will assist in the event of a lost child or person. If a lost child
or person is reported, please call Mall Security at (614) 840.9725. Please have a physical
description including age, sex, and name of the person missing. The information will be immediately
dispatched to all Security Officers.
LOST & FOUND
All lost & found items discovered in your store should be kept in your store. If you or members of
your staff find an item in the common area, please turn this item in at Guest Reception. If you or
your staff is approached regarding a lost item, please call Guest Reception with a description of the
item. A log is kept at Guest Reception regarding all lost & found items, and the representative will be
happy to check if any item has been located. Items are held for 60 days at Polaris Fashion Place,
and then turned over to local charities.
AUTO ASSISTANCE
If you, your employees, or your guests are in need of auto assistance, Mall Security will assist with
jump-starts and lockouts. However, Mall Security will not change tires. If a motorist needs
assistance that cannot be provided by Mall Security, a towing service will be called.
TRAVELERS CHECKS
Please be advised that American Express Travelers Checks from foreign countries may not carry the
same value as U.S. Currency due to the exchange rate. The currency of the country should be noted
on the top or lower portion of the Travelers Check. Failure to check the above mentioned
information might result in your store incurring a loss.
NO SMOKING POLICY
Effective November 3, 2004 the Smokefree Indoor Air Act (City Code Title 7 Chapter 715) prohibits
smoking in virtually all workplaces, including restaurants and bars in the City of Columbus. The
ordinance reflects the city’s commitment to ensuring that all workers are protected from the dangers
of secondhand smoke.
The Smokefree Indoor Act states that smoking shall not be permitted and that no person shall smoke
in the following indoor areas:
 Places of employment, including but not limited to:
 Private offices and work areas;
 Bars;
 Restaurants;
 Company owned vehicles used for business purposes;
 All schools, including school grounds;
 All areas adjacent to the entrance or exit of any enclosed public place or place of employment.
Businesses can face up to $150.00 fine for each violation!!
KNOW HOW TO TALK TO CUSTOMERS ABOUT THE NO SMOKING POLICY


Always be polite
Some possible phrases to use with customers who wish to smoke are:
 “I’m sorry, but you’ll have to put out your cigarette or move outside. This is in accordance
with Columbus’ smoke-free law.”
 “The law requires that no smoking be allowed in the workplace anywhere in Columbus. We
appreciate your cooperation.”
 DESIGNATED AREAS
Polaris has designated smoking areas. The designated areas include all of the exterior service courts
and mall entrances. Smoking is not permitted adjacent to any doors and doors should not be propped
open. Security will monitor the smoking policy. Anyone who is found smoking inside Polaris Fashion
Place will receive a warning for the first offense. Each subsequent offense may result in fines of up to
$150.00.
GENERAL SECURTIY TIPS

Be security and safety conscious

Report any situations which may be a security or safety hazard

Make sure all doors are locked at closing

Check to see that all merchandise is secure in store
TIPS ON SPOTTING A SHOPLIFTER
There is no stereotypical shoplifter. Shoplifters are young and old, male and female, of any ethnic
background, both amateur and professional.
Since shoplifters are not readily identifiable, the best defense is to be alert to their patterns. Watch
for the following:

Watch for a customer who is watching you

Check how a person is dressed according to the weather, i.e., bulky coat in warm weather

Watch for nervous actions or spending a lot of time in one department

Check dressing rooms regularly

Know what merchandise a person takes into a dressing room

Good customer service is your greatest asset

Be aware of all customers in your store at all times

Your presence is a superior deterrent
INTERNAL SECURITY
In the case of bad checks, stolen credit cards, counterfeit money, and other similar problems, contact
a Security Officer to identify the situation and the suspects.
ROBBERY
Call Columbus Police at 911 and then Mall Security at (614) 840.9725. Let the police and Mall
Security know if the subject is armed so they know how to proceed. Give the robber(s) what they
want; remember material items are replaceable, your life is not. Write down what you can remember
about the robber(s) before you talk to other employees and while it is fresh in your mind. Do not
touch anything; there may be fingerprints that can be used to catch the perpetrator(s).
BREAKING & ENTERING
Call Columbus Police at 911 and then Mall Security at (614) 840.9725. Again, do not touch
anything. If you discover a door or gate open, do not enter by yourself, as subjects may still be
inside. Wait until the police arrive.
If you see a suspicious person, please call for Mall Security. The mere presence of a Security Officer
may deter the subject from loitering or misdeeds.
EMERGENCY SITUATIONS
 MERCHANT MEDIA RESPONSE PROCEDURE
Please be familiar with your company’s policy on responding to media inquires on behalf of your
store. A representative of the Mall Management Office should escort any reporters/photographers
who visit your store.
The guidelines listed below are to be followed regarding media responses:



Store employees are not authorized to speak on behalf of Polaris Fashion Place. The General
Manager and the Marketing Director are the center spokespersons. Please direct any requests to the
Mall Management Office.
If a reporter requests comments on behalf of your store please refer to your company’s individual
policy.
Photographers are not allowed to film your storefront or within your store without your approval. If
you allow such filming, we strongly suggest you protect yourself from any liability.
BOMB THREAT
Remain calm!
Contact the Columbus Police immediately! Emergency number: 911.
Contact Mall Security at (614) 840.9725.
Alert the Mall Management Office of the situation at (614) 846.1500. We will assist in an advisory
capacity and, if needed, assist in a search of the area.
Try to notice as much as you can about the person calling, i.e., accent, background, etc. Ask
questions, and keep the caller on the phone as long as possible.
Try to remember exactly what the caller said and write it down. The bomb threat checklist on the
following page will help you.
 BOMB THREAT CHECKLIST
Use this form to assist in obtaining important information from a bomb threat phone call:
Name of Operator, or person receiving ____________________ ___________________
Date of call__________________________Time _______________________________
Message (Exact Language Used): ___________________________________________
______________________________________________________________________
______________________________________________________________________
Questions to be answered :
When is the bomb going to explode? _________________________________________
Where is the bomb now? _________________________________________________
What kind of bomb is it? __________________________________________________
What does it look like? ___________________________________________________
Why did you place the bomb? ______________________________________________
Where are you calling from? _______________________________________________
Description of caller’s voice:
Male
Female
Young
Accent?
Middle Age
Old
Estimated age____________________ ___
What kind?
What is the caller’s tone of voice?
Soft
Pleasant
Loud
Hoarse
Muffled
Deep
Other__________________________
Is the voice familiar? _____________________________________________________
Other voice characteristics: ________________________________________________
______________________________________________________________________
Did the caller appear familiar with the mall?____________________________________
Background Noise?________________________________________________________
MORE EMERGENCY SITUATIONS
 FIRE
DURING STORE HOURS

Contact the FIRE DEPARTMENT: 911

Contact Mall Security Office at (614) 840.9725.

Calmly evacuate your store

Do not panic the public by announcing emergency evacuation

The Columbus Fire Department and Mall Management personnel will instruct shoppers to
evacuate the mall if the need arises

Station personnel to guard the area from potential danger and looting until the police arrive

Mall Management will contact the surrounding stores’ personnel to review the extent of
possible damage to their goods
SUSPECTED FIRE – ODOR or SMOKE
Make every effort to locate the cause of the odor or smoke.
If unable to locate, and odor or smoke persists, call the Fire Department and proceed as above.
AFTER HOURS FIRE
If a fire starts anywhere in the mall, the sprinklers will activate, providing a surge of water to control
the fire. A signal is automatically sent to our alarm company and security control room.
Our alarm company will contact the Fire Department and Mall Management. The affected store
managers will be contacted and advised of the situation.
PUBLIC SAFETY RULES & REGULATIONS

Merchant shall advise and urge its vendors to deliver all merchandise before noon, Monday through
Friday.

All deliveries are to be made to designated service or receiving areas for any period of time.

No deliveries will be permitted through the mall unless the merchant does not have a rear service
door.

Merchandise being received shall immediately be moved into merchant’s premises and not left in the
common areas, service corridors, or receiving areas.

Merchants are responsible for the storage of their trash, refuse, and garbage. Disposal of the
following items in sinks or commodes is prohibited: plastic products, sanitary napkins, tea bags,
cooking fats, cooking oils, meat scraps, cutting residue, petroleum products (gasoline, kerosene,
lubricating oils), paint products (such as thinner), or any other items which sink and commodes are
not designed to receive.

Merchant shall not permit any advertising medium to be placed on mall walls, on merchant’s exterior
walls or windows, or anywhere other than the store interior.

No permission, expressed or implied, is granted to exhibit or display any banner, pennant, sign, or
trade or seasonal decoration of any size, style, or material within the shopping center, outside the
merchant’s space.

Merchants are not permit to use of any advertising medium that can be heard or experienced outside
of the merchant’s premises in a disruptive manner. Such items may include (but are not limited to)
flashing lights, searchlights, loud speakers, phonographs, radios, televisions, organs, pianos, video
screens, etc.

No radio, television, or other communication antenna equipment or device is to be mounted,
attached, or secured to any part of the roof, exterior surface, or anywhere outside the premises,
unless Mall Management has previously given its written consent.

Merchant shall not permit merchandise of any kind at any time to be placed, exhibited, or displayed
outside its premises; nor is it permissible to use exterior walkways of its premises to display, store, or
place any merchandise.

Merchant shall not permit any portion of the premises to be used for lodging purposes.

Merchant shall not, in or on any part of the common area vend, peddle, or solicit orders for sale or
distribution of any merchandise, device, service, periodical, book, pamphlet, or other matter
whatsoever, unless specifically permitted to do so within the parameter of the lease use clause

Merchant shall not exhibit any sign, placard, banner, notice, or other written material, except for that
approved by the Mall Management Office

Distribute any circular, booklet, handbill, placard, or other material, except for that approved by the
Mall Management Office

The solicitation of membership in any organization, group, or association, or contribution for any
purpose is prohibited.

Create a nuisance

Use of common area (including the enclosed mall) for any purpose when none of the other retail
establishments within the center is open for business, except for that approved by the Mall
Management Office, is prohibited.

Throwing, discarding, or depositing any paper, glass, or extraneous matter of any kind, except in
designated receptacles, or creating litter or hazards of any kind is strictly prohibited. To do so may
subject you to fines.

Deface, damage, or demolish any sign, light standard or fixture, landscaping material or other
improvements within the center, or the property of guests, business invitees, or employees within the
center.
MARKETING TOOLS FOR SUCCESS
The following Marketing opportunities are available to help your store promote and
increase sales at Polaris Fashion Place:
IN-MALL ADVERTISING
Sign holders: As space permits, Polaris Fashion Place merchants will be able to utilize the in-mall
signage holders. These posters are 22” x 28” or 30” x 40”. Space must be reserved in advance.
Stores will be required to provide professionally printed posters, but may call the Marketing
Department for assistance.
Table Tents in Food Hall
Barricade Wall Advertising
In-Mall Displays
RED FOLDER PROGRAM
Internal communication is critical throughout the course of the year. Polaris Fashion Place operates a
“Red Folder” program that provides the means for communication from the Mall Management Office
to stores and vice versa. It also allows individual stores to communicate with the other stores at the
center. Each store receives a Red Folder every Tuesday that will contain memos, newsletters, and
special notices from the Mall Management Office and other Polaris Fashion Place stores. If you
choose to distribute information to other merchants, please take these notices/sale flyers to the mall
management office by noon on Monday’s and please provide 200 copies.
We encourage all stores to use this FREE program to publicize your in-store promotions and
programs to over 170 stores and over 3,000 of Polaris Fashion Place employees.
TABLE TENT CARDS
Table tents are a great opportunity to promote your in-store events and special offers to our captive
audience in the 800-seat Food Hall. These table tent holders are available for no charge to our
merchants on first come, first serve basis. You must provide the table tents to the marketing
department and we will have them placed in the holders. Please call the Marketing Department to
reserve your preferred time period and for the table tent specifications.
STORE DIRECTORY
Polaris Fashion Place store directories list every retailer in the center under the appropriate categories
and indicate their location in the mall. Directories also include a list of guest services and center
amenities. Over 1 million of these directories are produced annually.
RACK CARDS AND BROCHURE DISTRIBUTION
The Guest Reception Center includes brochure racks, which can distribute your store’s message to
shoppers. These messages will be read by shoppers when they visit Guest Reception to borrow
strollers, purchase gift cards, or to take advantage of the many other services offered by Guest
Reception. Sizes are limited to 4”x9” or 8-1/2”x11”. All materials must be professionally produced
and are subject to prior Mall Management approval.
EMPLOYMENT DISCOUNTS
Employee discounts are a great opportunity to reach over 3,000 employees at Polaris Fashion Place.
Mall employees are a captive audience, and in most cases are some of your best shoppers. A
quarterly flyer with mall employee discounts will be produced. Please notify the Marketing
Department of your employee discount via the Red Folder.
WEBSITE
Polaris
Fashion
Place
will
continue
to
update
its
Internet
website
at
http://www.polarisfashionplace.com to include all Polaris Fashion Place retailers. It will also highlight
special events and promotions.
PEOPLE COUNTERS
The TrafSys surround sensor system has been installed at Polaris Fashion Place for the purpose of
pedestrian traffic counting. With the surround system, all of the exterior entrances to the mall and
all of the exterior entrances to the anchor stores will be monitored. It will provide coverage of the
entire perimeter of the mall, thus providing a complete picture of traffic, traffic patterns (hourly, daily
and seasonally, as well as location versus location), traffic trends (period vs. period) and special
event traffic. This system will also provide the optimal data for measuring total shopper hours,
average length of stay and hourly mall population.
THE SHOPPING LINE
The Shopping Line answers all incoming phone calls to Polaris Fashion Place. Callers using The
Shopping Line can automatically dial all center stores as well as access other information. Also,
stores have the ability to promote special events or post employment opportunities throughout the
system. The Shopping Line set-up sheet is included on the following page. Please make copies to
fax to The Shopping Line and keep originals for future use.
MOMTOPIA
Polaris Fashion Place targets the important market segment of families with children through a club
called Momtopia. The program is built around all things Mom, education and interactive activities,
community relations and sales for merchants.
For information on how you may participate in this marketing program please contact the Mall
Management Office.
FACILITY AVAILABILITY
Possible opening early and closing late in order to extend a sale, offer, hospitality and/or charity
event opportunities (i.e. private shopping nights, friends/family, receptions, press conferences,
private tours, etc.).
GIFT BAG PROGRAM
Provide the Marketing Department with bounce back coupons, flyers, samples or promotional gifts to
include in welcome packages to new residents, hotels and businesses or packages distributed at inmall events.
VALET PARKING
Valet Parking is a widely used service by the affluent core demographic of Polaris Fashion Place.
Target these important shoppers with leave-behind gift items. The valet will place your exclusive gift
item for the guest to receive when they pick up their car. Please call the Marketing Department for
further information on this opportunity.
BIG IDEAS?
Do you have an idea that will increase your store’s sales that is not on this list? Call us! We offer
marketing consultations to all Polaris Fashion Place retailers at no cost and are happy to help you
develop custom ideas for advertising, events and promotions that will help make your cash registers
ring.
SPECIALTY LEASING PROGRAM
Polaris Fashion Place’s Specialty Leasing Program offers both local entrepreneurs and established
companies the opportunity to create higher levels of success.
By using the common area, one of the most dynamic and traveled parts of Polaris Fashion Place,
merchants can be right in the middle of the action offering up-to-the-minute new products and
services. With our state-of-the-art custom Retail Merchandising Units (RMUs) you can create your
own miniature store, that when merchandised properly and staffed professionally, can revolutionize
the way you do business.
In addition, Polaris Fashion Place offers the opportunity to lease select inline locations throughout the
center on limited-time availabilities to showcase new products, or to offer more inventory at peak
seasons.
Contact our Area Specialty Leasing Representative, Jennifer Barker or Specialty Leasing Coordinator
Lauren Teggart, in the Mall Management Office for more information.
GIFT CARDS
We are excited to feature Discover brand Polaris Fashion Place gift cards.
The cards feature the following benefits:
Remaining card balance prints on the purchase receipt after every transaction.
Discover collateral has all fees visibly displayed to help with upfront customer education.
$2.50 monthly administrative fee is waived for the first 12 months.
No Monthly minimums
Card balance and purchase history are available via the Internet (free of charge), toll-fee number
auto attendant ($.49), or by contacting a live customer service agent ($.95)
Fast settlement times via ACH direct deposit
Free electronic statements
More than 50 million Discover Cardholders with billions in spending power
For your convenience, below is a sample of the Discover Gift Card design.
If you currently do not accept Discover, please contact Discover Network Services at 1 (800) 3476673 to accept Discover today. If you have any questions or concerns, please contact the
Management Office.