A-BorgWarner
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Press Release
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Hans-Peter Vater
+49(0)7141 132 233
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Reliable, clean, powerful: the new BERU Ultra X Titan spark plug
Spark plugs are the heart of modern internal combustion engines. With the
world innovative Ultra X Titan, BERU is focusing on Titan-Power, ignition
reliability and optimum fuel economy.
Ludwigsburg, 29 April 2008 – How many drivers today still worry about the condition of their
spark plugs? Very few. Criminal negligence. On modern vehicles it is essential to check the
complete ignition system regularly. After all, spark plugs are the “Hidden Champions” under the
hood and are crucial for the correct operation of a gasoline engine.
The “unsung heroes” must withstand extreme loads while the engine is running. The
combustion chamber can expect temperatures up to 3,000 degrees Celsius, pressures up to 50
bar and an ignition voltage up to 40,000 volts. Therefore, the driver who does not have his spark
plugs checked regularly at his garage due to a false sense of economy risks serious
consequences: from poor cold-start behavior to engine damage. For example, if sooted spark
plugs cause misfiring, unburnt fuel may flow into the catalytic converter and damage it. If
misfiring increases, the catalytic converter may be completely destroyed.
Therefore: Spark plugs are wearing parts and must be changed regularly. Only spark
plugs which function optimally and are changed at the intervals stipulated by the vehicle
manufacturer ensure high ignition reliability and an environmentally friendly, reliable combustion
of the mixture in summer and winter.
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BERU Ultra X Titan. A world innovation for optimum fuel economy
Here the BERU Ultra X Titan is moving into new dimensions. Your Poly-V J-type
electrode developed by BERU consists of an extremely erosion-resistant nickel-titanium alloy,
its innovative geometry providing a highly reliable ignition together with optimum fuel economy.
The profile of the J-type electrode consists of five ignition tips which control the ignition sparks
alternately. The erosion-resistant Titan electrode combined with the tapered ignition tip of the
center electrode guarantees a reliable ignition performance, low emission values and an
outstanding cold-start performance over a long period.
Another guarantee for a reliable ignition is the corona discharge of the new BERU Ultra
X Titan. It effectively prevents the so-called electrical shunt between high voltage and electrical
ground which can occur due to electrically conductive soot, especially when the engine starts.
Advantage: The gasoline engine starts even under the most extreme conditions; for example at
extremely low temperatures or after several short trips.
The new Ultra X Titan range from BERU is now available from vehicle parts outlets and
garages.
294_1: The new Ultra X Titan spark plugs from BERU with their innovative Poly-V J-type electrode
provide an extremely reliable ignition with optimum fuel economy.
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BERU AG is owned on a majority holding basis by the BorgWarner Group with head office in
Auburn Hills (Michigan), USA. BERU is the world’s leading provider of diesel cold-start
technology. In the field of ignition technology for gasoline engines BERU is one of the four
leading providers in Europe. BERU is expanding greatly in the area of electronics, focusing on
complete, electronic system solutions for the automotive industry. The company counts almost
all automotive and engine manufacturers in the world among its customers and is represented
on three continents at 20 sites. The Internet address of BERU is http://www.beru.de. Here you
can find more illustrations in the BERU image database at http://www.beru.com/bildarchiv
BorgWarner Inc. (NYSE: BWA) is a product leader in highly engineered components and
systems for vehicle powertrain applications worldwide. The FORTUNE 500 company operates
manufacturing and technical facilities in 64 locations in 17 countries. Customers include
VW/Audi, Ford, Toyota, Renault/Nissan, General Motors, Hyundai/Kia, Daimler, Chrysler, Fiat,
BMW, Honda, John Deere, PSA, and MAN. The Internet address for BorgWarner is:
http://www.borgwarner.com
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Statements contained in this news release may contain forward-looking statements as contemplated by the 1995 Private Securities
Litigation Reform Act that are based on management's current expectations, estimates and projections. Words such as “outlook”,
"expects," "anticipates," "intends," "plans," "believes," "estimates," variations of such words and similar expressions are intended to
identify such forward-looking statements. Forward-looking statements are subject to risks and uncertainties, many of which are
difficult to predict and generally beyond our control, that could cause actual results to differ materially from those expressed,
projected or implied in or by the forward-looking statements. Such risks and uncertainties include: fluctuations in domestic or foreign
vehicle production, the continued use of outside suppliers, fluctuations in demand for vehicles containing our products, changes in
general economic conditions, and other risks detailed in our filings with the Securities and Exchange Commission, including the Risk
Factors identified in our most recently filed Annual report on Form 10-K. We do not undertake any obligation to update any forwardlooking statements.
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