Italiano I
Vocabolario
Ora II
Il
12 di marzo 2014
Capitolo 3
SuperCiao 1A
META
Italian
clothing and FASHION
Fashion shows from Milan
Italy.
The Fashion Industry in
Milan
The Italian city of Milan is recognised internationally as
one of the world's most important fashion capitals, along
with Paris, New York and London. It is additionally
recognised as the main sartorial hub in the country, with
Rome and Florence being other major centres.
Milan has established a long history within the fields of
fashion, textiles and design in general. Throughout the late
19th century, the Lombard capital was a major production
centre, benefitting from its status as one of the country's
salient economic and industrial powerhouses.
Milanese fashion, despite taking inspiration from the
leading Parisian couture of the time, developed its own
approach, which was by nature devoted to sobriety,
simplicity and the quality of the fabric. Throughout the
20th century, the city expanded its role as a fashion centre,
with a number of rising designers contributing to Milan's
image as a stylistic capital. Following this development,
Milan emerged in the 1970s and 1980s as one of the
world's pre-eminent trendsetters, maintaining this stint well
into the 1990s and 2000s and culminating with its
entrenchment as one of the "big four" global fashion
capitals. As of today, Milan is especially renowned for its
role within the prêt-à-porter category of fashion.
In 2009, the city was declared as the "fashion capital of the
world" by the Global Language Monitor, even surpassing
its relative cities.[2] The next year, Milan dropped out of the
top four falling to sixth place,[3] yet in 2011 it returned to
fourth place.[4] 2012 saw the city suffer its lowest ranking
to date, as it slipped to eighth place.
History[
Milan's fashion history has evolved greatly throughout the
years. Milan began as a centre of fashion in the Middle
Ages and Renaissance, as in Venice and Florence, the
making of luxury goods was an industry of such
importance that in the 16th century the city gave its name
to the English word "milaner" or "millaner", meaning fine
wares like jewellery, cloth, hats and luxury apparel. By the
19th century, a later variant, "millinery", had come to mean
one who made or sold hats.
In the mid-19th century cheaper silk began to be imported
from Asia and the pest phylloxera damaged silk and wine
production. More land was subsequently given over to
industrialisation. Textile production was followed by metal
and mechanical and furniture manufacture. In 1865, the
first major department store in the country opened in Milan
by the Bacconi brothers (which was called Alle Città
d'Italia and later in 1921 became La Rinascente).[5] This
was regarded as a novelty at the time with regards to
retailing in Italy. Though, traditionally, artisans would sell
the items they made directly or to small stores,[6] the
opening of these new department stores modernised the
distributions of clothes in the city.
The Galleria Vittorio Emanuele II in 1880.
In terms of the Milanese people, they are said to have
probably been "fashion conscious" in the 1880s and late
19th century.[7] The Milanese style was partially inspired by
French fashion, which at the time was still dominant in
terms of influence, yet adapted according to local tastes;[8]
this included a generally sombre and simple style, which
was moderate in terms of decoration and ornamentation,
and put an emphasis on the quality of tailoring and the
different fabrics and textiles.[9] The general Milanese
interest in styling was reflected in the number of fashion
magazines which circulated in the city at the time, as well
as the fact that the people were ready to follow trends;
nevertheless, the Milanese style was relatively traditional.
The city had several tailors and seamstresses which in 1881
amounted to 249 and in 1886 to 383 (which were listed in
guides).[10] In this period, the city was one of the biggest
industrial powerhouses in Italy, and had a diversified
fashion and clothing economy which was mainly based on
small workshops rather than large companies (highlighted
in an 1881 census).[11] The importance of this industry
continued in the city into the early 20th century, where
42,711 o
Later, in the early-20th century, Milan became a major
centre of silk and textile productions. Nevertheless, in the
1950s and 1960s, Florence was the fashion capital of Italy
and home of the Italian "Alta Moda", equivalent to the
French "haute couture".
However, in the 1970s, Milan's fashion image became
more glamorous, and as Florentine designs were usually
very formal and expensive, the city became a more popular
shopping destination, with numerous boutiques which sold
both elegant and everyday clothes. Milanese designs were
known for their practicality and simple elegance, and
became more popular and affordable than Florentine and
Parisian designs.
The city became one of the main capitals for ready-to-wear
female and male fashion in the 1970s.[13] Milan started to
become an internationally successful and famous fashion
capital towards the late-1980s and early 1990s. After a brief
fall of popularity in the 2000s (when, according to the
Global Language Monitor Milan ranked slightly lower than
its relatives, such as New York City, Paris, London and
Rome), the city has throned 2009's fashion capital of the
world.[14] The city left the top four in 2010 going to sixth
place,[15] yet came back up to fourth in 2011.[16]
Designers, houses, and modelling agencies
An event in the 2010 Milan Fashion Week.
Fashion designers
Milan has been home to numerous fashion designers,
including Giorgio Armani, Valentino Garavani, Gianni
Versace, Gianfranco Ferrè, Miuccia Prada, Krizia,
Moschino, Etro, Trussardi, Missoni, and Dolce & Gabbana.
Most of the major Italian fashion houses and labels are
based in Milan, even though many of them were founded in
other cities. They include Prada, Valentino SpA, Armani,
Dolce & Gabbana, Versace, Missoni, Moschino, Trussardi,
Etro, Miu Miu and the eyewear company, Luxottica.
Fashion institutions and agencies
The many fashion agencies and institutes in Milan include
Beatrice International Models Agency, D'management
Group, Why Not Model Agency, Istituto Marangoni and
Style Design College.
Fashion week
ain article: Milan Fashion Week
Milan, like most other major fashion capitals, has two
fashion weeks, one in Spring and another in Autumn. The
Menswear shows occur in between autumn(fall)/winter and
spring/summer in the city. The penultimate fashion week is
also held in Milan. The show was first established in 1979.
Where to shop
The city's most important shopping streets and districts
include Piazza del Duomo (with the Galleria Vittorio
Emanuele II) the Quadrilatero della Moda (including Via
Montenapoleone, Via della Spiga, Corso Venezia and Via
Manzoni).
The latter is one of the leading shopping districts in the
world; Via Monte Napoleone has been ranked as the sixth
most expensive shopping street in the world, with a $770
rent per year per square foot.[17] Streets in this district
contain exclusive fashion and couture boutiques.
Nevertheless, there are other important shopping streets and
locations in the city, including the Via Dante, Corso
Buenos Aires, Piazza San Babila and the Corso Vittorio
Emanuele II. Corso Buenos Aires is one of the biggest
shopping streets in Europe. The Brera district, the city's
bohemian quarter, is also a fashionable area.
Piazza del Duomo

The Galleria Vittorio Emanuele II

Corso Vittorio Emanuele II

Piazza San Babila

Via Monte Napoleone

Via della Spiga

Corso Venezia

Via Manzoni

Via Dante

Corso Buenos Aires

Brera

Corso di Porta Ticinese
Fashion and the Regions of Italy
If you say the words "Italian Fashion" most people
probably will think first of Milan, where the annual
Spring and Fall fashion collections bring a glittering
international audience of buyers, journalists, models,
and fashion icons. "Milan" has become a kind of
shorthand for "Italian Fashion." But in fact fashion in
Italy means much more than a single city or region.
Because so much of Italy's fashion production -- of
textiles, apparel, shoes, accessories, etc. -- takes place
in small factories and craft workshops scattered
around the country, all of Italy's twenty regions are
involved in some way in the fashion industry. Of
course some of Italy's cities and regions are more
active than others, and some have fashion-related
craft traditions stretching back for centuries, but
fashion in Italy is a nation-wide affair.
Many of Italy's large, integrated fashion companies
have their headquarters in Milan, including Armani,
Ferré, Krizia, Missoni, and Prada. But if Milan is
Italy's capital of fashion, Florence and Rome are not
far behind, friendly rivals that are tied for second
place. Like Milan, their traditions of high-quality
craftsmanship, their sophisticated culture, so
attractive to designers and other creative personnel,
their strong commercial sector, and their access to
local and national media make them strong players in
Italy's fashion industry. Valentino, for example, has
its headquarters in Milan but a second headquarters
in Rome.
Florence plays a key role as the home of Polimoda
International Institute, Italy's premier educational
institution for training new generations of designers
and other fashion professionals. Other major cities
also are important in the world of Italian fashion,
including Naples (where Kiton is headquartered),
Turin, and Palermo.
Turning from cities to regions, we find that a few of
Italy's twenty regions play a disproportionately large
role in the fashion industry. Veneto, with a long
tradition of textile production (especially fine
woolens and worsteds), is Italy's largest producer of
shoes and garments. The region is home to hundreds
of small- to medium-sized producers of textiles,
apparel, and shoes, and a few large companies as
well. The headquarters of the fashion giant Benetton
is in Ponzano, about thirty miles west of Venice.
Lombardy's connection with fashion comes not only
from its capital city of Milan, but from fashion
workshops in other towns and cities as well. The
region has long been famous for silk production;
Lombardy's scenic city of Como is renowned today
for making silk ties, scarves, lingerie, and other fine
products. Tuscany, likewise, is famous for its capital
city of Florence, but the entire region is a center of
production of leather accessories of the finest quality,
as well as silk textiles and a range of apparel.
Marche, in east-central Italy, is an important center
of shoe production. Rome's hinterland of Lazio, and
Naples' hinterland of Campania, are not heavily
industrialized, but both have a substantial number of
companies engaged in craft-based production of
clothing, shoes, and accessories.
Other regions play a smaller role in fashion
production, but not an insignificant one. Puglia, in
the heel of Italy's "boot," is the home of the Filanto
Group, Italy's largest footwear producer. Because
Puglia also has a substantial petrochemical industry,
centered in Bari and nearby cities, it is one of Italy's
principal producers of synthetic fibers. Sicily builds
on its ancient tradition of fine textiles to produce both
textiles and garments today.
Brioni, a distinguished luxury brand of clothing and
accessories, has its headquarters in Penne, in the
region of Abruzzo; Eremenigildo Zegna, known for
its top-of-the-line menswear, is headquartered in
Trivaro, Piedmont.
So it is evident that not only is the "Italian Look" a
national phenomenon, but that fashion is a national
industry as well.
Abbigliament
o e accessori
ENGLISH
ITALIAN
bathing suit
il costume da
bagno
bathrobe
l'accappatoio
belt
la cintura
blouse
la camicetta
cap
il berretto
coat
il cappotto
dressing gown
la vestaglia
fur coat
la pelliccia
gloves
i guanti
handkerchief
il fazzoletto
hat
il cappello
lingerie
la biancheria
pants
i pantaloni
ENGLISH
ITALIAN
(trousers)
raincoat
l'impermeabile
scarf
la sciarpa
shirt
la camicia
skirt
la gonna
socks
i calzini
suspenders
le bretelle
sweater
il pullover
tie
la cravatta
vest
il panciotto
windbreaker
la giacca a vento
English
Clothing
Clothes
Italian
Abbigliamento
Capo / Vestito /
Indumento
Shop
Negozio
Size
Taglia
Suit / Dress Abito da sera
Shirt
Camicia
Silk shirt
Camicia di seta
Vest
Canottiera
Cotton vest Canottiera di cotone
Coat
Cappotto
Leather
Giacca in pelle
jacket
Windbreaker Giacca a vento
Skirt
Gonna
Jeans
Jeans
T-shirt
Maglietta
Striped tMaglietta a strisce / a
shirt
righe
Sweater
Maglione
Woollen
Maglione di lana
sweater
Trousers
Checked
trousers
Linen
trousers
Tracksuit
Pantaloni
English
Shoes
Accessories
Trainers
Sandals
Boots
Slippers
Hat
Handbag /
Bag
Tie
Rucksack /
Backpack
Scarf
Glasses
Socks
Italian
Scarpe
Accessori
Scarpe sportive
Sandali
Stivali
Ciabatte
Cappello
Pantaloni a quadri
Pantaloni in lino
Tuta sportiva
Borsa
Cravatta
Zaino
Sciarpa
Occhiali
Calze
Gloves
Shawl
Guanti
Scialle
Dry Goods / Le Mercerie
ENGLISH
ITALIAN
accessories
gli accessori
buckle
la fibbia
button
il bottone
cloth
la stoffa
cotton
il cotone
dry goods
le mercerie
elastic
l'elastico
fabric
il tessuto
ENGLISH
ITALIAN
— printed
— variopinto
— solid color
— a tinta unita
linen
il lino
lining
la fodera
needle
l'ago
— sewing needle
— l'ago da cucire
pin
lo spillo
ribbon
il nastro
safety pin
la spilla di sicurezza
scissors
le forbici
tape
la fettuccia
tape measure
il metro a nastro
thimble
il ditale
thread
il filo
wool
la lana
zipper
la cerniera lampo
The Italian are known for their
sense of style and the high quality
of their clothing. So much so that
many people travel to Italy just to
shop for clothes. Clothing stores
are generally called
abbigliamento (abbeelya-maynto) and department
stores are called grandi
magazzino (grahn-deh mah-gahttsee-noh). The following words
and phrases can help you shop for
clothing in Italy.



Posso provare gli stivali neri
in vetrina? (May I try on the
black boots in the window?)
Sono in svendita quei
pantaloni rossi? (Are these red
pants on sale?)
Si tutto è scontato al
cinquanta per cento. (Yes,
everything is 50 percent off.)
camicia (kah-mee-chah) [f]
(shirt)
cappello (kahp-pehl-loh) [m]
(hat)
cappotto (kahp-poht-toh) [m]
(coat)
abito (ah-bee-toh) [m] (suit)
costume da bagno (kohs-toomeh dah bah-nyoh) [m] (bathing
suit)
cravatta (krah-vaht-tah) [f] (tie)
giacca (jahk-kah) [f] (jacket;
blazer)
gonna (gohn-nah) [f] (skirt)
impermeabile (eem-pehr-mehah-bee-leh) [m] (raincoat)
jeans (jeans) [m] (jeans)
pantaloni (pahn-tah-loh-nee)
[m/pl] (pants)
scarpa (skahr-pah) [f] (shoe)
vestito (vehs-tee-toh) [m]
(dress)
Common colors
The following words describe the
most common colore (koh-lohreh) [m] (colors).
blu (bloo) (blue)
gialla/o (jahl-lah/loh) [f/m] (yellow)
grigia/o (gree-jah) [f/m] (gray)
marrone (mahr-roh-neh) [m]
(brown)
nera/o (neh-rah/roh) [f/m] (black)
rossa/o (rohs-sah/soh) [f/m] (red)
verde (vehr-deh) (green)
bianca/o (bee-ahn-kah) [f/m]
(white)
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