Winnie the Pooh and Friends Star in
New adidas Collection
- adidas and Disney present Spring/Summer 2011 range featuring
beloved characters Herzogenaurach, December 2010 – adidas and Disney unveil their Spring/Summer 2011
kidswear range starring some of the world’s most beloved characters: Winnie the Pooh and
his best friends, including Tigger, Piglet. This collection benefits from the top performance
and fun expected from all adidas products, combined with the storytelling and friendship of
one Disney’s most beloved collection of characters.
The Winnie the Pooh & Friends range consists of footwear, apparel and accessories and will
be available from December 2010 in adidas Sport Performance Stores, select sports retailers
and online. Apparel and accessories will be available globally (exception: NAM).
Disney is releasing a new Winnie the Pooh movie globally starting in April 2011. This new
film will reconnect Disney fans of all ages across the world to the characters from the 100
Acre Wood by celebrating friendship, imagination and humour. With its attention to fun
details, the adidas Disney Kids collection is expected to connect kids as well as their parents
to these lovable, character-inspired products.
Pete Brady, Category Manager of adidas Kids, comments: “Winnie the Pooh and his friends
from the 100 Acre Wood are synonymous with good times, friendship and trust. Every child
grows up with a close affinity to one of these most beloved characters. The products that
we offer are simple, believable and fun - a perfect match between Winnie the Pooh and
adidas.”
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Within the footwear selection, highlights for infants include the transparent outsole
with exciting character applications of Winnie the Pooh, Piglet and Tigger.
Additionally, every pair of shoes has multicoloured Velcro fastenings and characterspecific all-over print. In particular, the cute embroidery on the side of the shoe
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strongly enhances the featured character. The main colours are radiant Piglet pink
for girls and beautiful blue as well as radiant red like Winnie the Pooh’s shirt for
boys.

This season’s apparel highlights are the adorable two-piece infant outfits that show
sweet T-shirt prints as well as special badges on the trousers. The girls’ outfit
features Piglet and is a dream of radiant and fresh pink while the boys’ outfit
features Winnie the Pooh in different exciting shades of blue. The matching
footwear complements the two outfits just as much as the colour-coordinated girls’
and boys’ hats.
adidas offers products out of two different divisions: Sport Performance (leading technologies),
Sport Style (Fashion Group and Originals). The Kids collection is part of the adidas Sport
Performance division. For more information please visit www.adidas.com.
For further information please contact:
adidas Global PR
Rita GonÇalves
Tel: +49 9132 84 3255
Email: rita.goncalves@adidas.com
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About the adidas and Disney collaboration
adidas and Disney are working together in order to create a strong desirable kids collection. Both
brands bring their expertise together: adidas contributing with fashionable and functional
products, Disney brings beloved characters to the products. Both brands share core values like
quality, innovation and design. Through the heritage of both companies this collection can offer
groundbreaking products that have both technical performance aspects in concert with
storytelling and magic.
About Disney Consumer Products
Disney Consumer Products and affiliates (DCP) is the business segment of The Walt Disney
Company g(NYSE: DIS) that extends the Disney brand to merchandise ranging from apparel, toys,
home décor and books and magazines to foods and beverages, stationery, electronics and fine
art. This is accomplished through DCP's various lines of business which include: Disney Toys,
Disney Fashion, Disney Food, Health & Beauty, Disney Home and Disney Stationery. Other
businesses involved in Disney's consumer products sales are Disney Publishing Worldwide, the
world's largest publisher of children's books and magazines, and www.disneyshopping.com, the
company's official shopping portal. The Disney Stores retail chain, which debuted in 1987, is
owned and operated by Disney in North America and Europe. The Disney Stores chain in Japan is
operated under a license agreement with Disney. For more information, please visit
www.disneyconsumerproducts.com;
www.YoutTube.com/DisneyLiving
or
visit
the
follow
us
www.Twitter.com/DisneyLiving.
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official
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DCP
YouTube
channel
www.Facebook.com/DisneyLiving
and