Objectives and Theme of the Outline
This course gives a clear insight into
what constitutes effective verbal and
written business communication skills. It
introduces underlying communication
theories and gives students the
opportunity to practice and enhance
their (business) communication skills in
English. The core objectives of this
course are to enable the students to:
1. Understand and practice the
fundamentals of written and verbal
communication.
English – 4
( Official
Communication)
Course Outline
Department of English
2. Take a strategic approach to business
communication to compose and
propagate an effective written or verbal message.
3. Use the art of effective communication and negotiation in job interviews to
sell themselves to an employer.
4. Learn the techniques of persuasive business strategies.
5. Write effective informational and promotional internal and external
messages.
Page 2 of 3
English 4 “Official Communication”
Contents of Syllabus
S.
No
Content
Reading
Vid /
Listening
Procedure
Assessment
1
Introduction To Classroom Learning
(Goals, Objectives, Purpose). The Concept
Of Communication And Its Importance
X
X
Lecture /
Discussion
X
2
Organizational Communication And Its
Types (Internal And External
Communication)

Lecture /
Discussion
Assignment
3
Process / Factors Of Communication

Lecture /
Discussion
Assignment
4
Elaboration On Communication Barriers
And How To Reduce These Barriers


Lecture /
Discussion
Quiz
5
Elaboration On Communication Barriers
And How To Reduce These Barriers


Lecture /
Discussion
Assignment
6
Planning Steps Of Communication


Lecture /
Discussion
X
7
Seven Cs Of Business Communication
Lecture /
Discussion
X
8
Practicing The Seven Cs

Individual
Task
Assignment
X


X
X
First Hourly
9
Practicing The Seven Cs


Individual
Task
Quiz
10
Beginnings And Endings (Opening And
Closing Paragraph)


Lecture /
Discussion
X
11
CV And Cover Letter (The Basics)
Standard Formats And Style


Lecture /
Discussion
X
12
Practicing Cover Letter In Class (Input On
Style, Language, Form, And Punctuation)
X
Individual
Task
Quiz
13
Non-Verbal / Verbal Communicative
Skills For Job Interview
X
Lecture /
Discussion
X
14
Simulation For Job Interview


Simulation
Quiz
15
Simulation For Job Interview


Simulation
Quiz
16
Leader’s / Participant’s Responsibility In A
Meetings And Group Discussions
Lecture /
Discussion
X
X
Second Hourly
X
X
X
Page 3 of 3
17
How To Write Minutes Of A Meeting


Lecture /
Discussion
Quiz
18
Deductive Approach For Direct Request


Lecture /
Discussion
Quiz
19
Deductive Approach For Good News Plan


Lecture /
Discussion
Assignment
20
Inductive Approach For Indirect /
Persuasive Request


Lecture /
Discussion
Quiz
21
Inductive Approach For Bad News Plan


Lecture /
Discussion
Assignment
22
Persuasive Strategies In Business
Communication


Lecture /
Discussion
Activity
23
Strategies For Effective Negotiation


Lecture /
Discussion
Activity
24
Introduction To Report Writing


Lecture /
Discussion
X

Lecture /
Discussion
Assignment
Discussion
Assignment
Lecture /
Discussion
Quiz
Lecture /
Discussion
Quiz
Lecture /
Discussion
X
Lecture /
Discussion
X
Third Hourly

25
Business Reports
26
Business Reports
27
Writing a memorandum (basics of a
memo)
28
Discussion on assignment and feedback on
Memo writing
29
Comparison of different formats and
contents of a business letters.
30
Final review of the course, feedback,
discussion, inquiries, reflection on overall
learning
X
X


X
X


X
X
Final Examination
Recommended Readings
1- Effective Business Communication by Herta A. Murphy
2- Business Communication by Meenakshi Raman and Prakash Singh “Oxford University Press”
Allocation of
marks
Hourly Exams
Final Exam
Quiz/Assignments
Class participation
30
40
25
5