JOB DESCRIPTION
Job Title:
Marketing Assistant/ Event Co-ordinator
Location:
Ashburton
Responsible To:
Marketing Manager
Direct Reports:
Nil
Date:
October 2010
Principal Objectives/Purpose
The Marketing Assistant is responsible for coordination and project management of events, campaign coordination and delivery and to provide marketing support to the Marketing Manager and the other
members of the wider Marketing team.
The requirements in the above Key Result Areas are broadly identified as follows:
Key Result Areas:
Jobholder is accountable for
Jobholder is successful when
Event Co-ordination
 Plan and coordinate ATS’s involvement with
events both in-house and within the industry
including (but not limited to):
o ATS Instore Days
o Christmas Functions
o A & P Shows
o Field days
 Work with the marketing team members to
assist with planning of their events as needed.
Promotional Material
 Administration of the website as directed
ensuring all details are accurate and relevant
 Work with the mail house ensuring all material
sent is received on time and correct details are
provided
 Help with publications as directed
 Assist with the preparation of retail shop
posters and in-store displays
 Assist to ensure marketing messages and the
ATS brand is consistently executed
 General administration tasks as required
Web Support
 Assist with updates of on-line shop items and
pricing
 Update weather page in members only area

All events are successfully
delivered on time and to budget

Member feedback of events is
positive
Colleague feedback of events
support is positive
Campaign Organisation
 Assist with developing and executing
marketing campaigns as directed by the
Marketing Manager
 Develop
and
report
on
campaign



Card partner and retail suppliers
feedback is positive

Web page information is up to
date and accurate
Publications are delivered on time
to all target audiences
Team feedback is positive





Retail items are correctly priced
and appropriately promoted
Weather pages are maintained
daily
Campaign calendar is visible,
supported and delivered upon
Campaigns
delivering
measurable results
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

measurements
Maintain Forward campaign planning calendar
based on seasonal farming and business
needs
Develop a plan in assoc with Marketing
Manager to target the “key” member and what
they would look like on a yearly basis for
targeted marketing.
Team
 Ensure regular attendance at meetings as
required including team and individual
meetings.
 Manage all incoming phone calls and visitors
to the marketing team
 Assist with marketing analysis
 Assist with member services parts of ATS,
such as call centre and retail
 Assist the Retail Marketing Coordinator to
meet deadlines
 Support the marketing team as required.


Staff feedback is positive
Marketing team member is
considered competent and value
adding
Note
The above performance standards are provided as a guide only. The precise performance measures for
this position will need further discussion between the jobholder and the Marketing Manager as part of the
performance development review process.
This position description is not intended to be a complete or limiting description of the functions that the
employee may reasonably be requested to undertake.
Authorities and Specific
Guidelines:

Nil
Organisation Context:
GM Marketing and
Business
Development
Chris Bristol
Marketing Manager
Rebecca Bain: Acting
Retail Marketing
Coordinator
Helen Brown
Marketing
Communications Asst
Vacant
Partner Services Manager
Jason McKenzie
Marketing Assistant/
Events Coordinator
Vacant
Account Manager
Kyle Koke
Functional Relationships:
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External
Members
Card Suppliers
Service Suppliers
Retail suppliers
Internal
Marketing team members
ATS employees
Person Specification:
Qualifications, Training and Experience
 1-2 years experience working in a marketing team
 Event co-ordination experience
 Marketing qualification (desired but not essential)
Marketing Competencies
 To understand marketing concepts in relationship to retail environment and membership
acquisition and retention including direct marketing, merchandising, promotions,
research, advertising.
 To understand Event theme development and implementation
Negotiating and influencing skills
 To negotiate win win outcomes when purchasing goods or services from business partners or
suppliers.
 To work with people and to influence them or situations as necessary to gain positive
outcomes for the business.
Computer literacy
 To utilise the company’s information system.
 To understand how technology can be fully utilised within the business.
 To be a proficient user of the Microsoft Office suite of Excel, Word and Email system.
 To have knowledge of other relevant software applications including Photoshop and artwork
file types.
 To be able to update ATS web pages as required
Relationship building skills
 To build strong mutually respectful and beneficial relationships both internally and externally.
Verbal and written communication skills



To professionally represent the company when communicating.
Demonstration of effective communication both orally and in writing.
To effectively give presentations to small groups, both internally and externally.
Personal Attributes
 Energetic and motivated.

Uses initiative to assist all other team members by having an understanding of what the
team does and were the priorities are.




A team player as well as an ability to work independently.
A commitment to excellence.
Customer service oriented.
Professionalism in approach to work and presentation.
Change to Job Description:
From time to time it may be necessary to consider changes in the job description in response to the
changing nature of our work environment– including technological requirements or statutory changes.
Such change may be initiated as necessary by the Marketing Manager. This Job Description may be
reviewed as part of the preparation for performance planning for the annual performance development
and review cycle.
Approved:
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Marketing & Business Development Manager
Date
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