Standard Bundles
V 1.2
Standardized Bundles
Informational Guide
Confidential
Page 1 of 5
3/8/2016
Definitions
“Bundle” – Service offering for a customer with more than one primary service unit that has product specific
defined service levels.
“Bundle Service Code” - Standard service code set with a $0.00 rate. Service code will have product
requirements that must be on the account for bundle service code to be applied.
“Bundle campaign code” – A campaign code that points to and directly discounts a Bundle Service Code. A
Bundle campaign code provides a negative dollar amount for a temporary period.
“Bundle Benefits” – Additional benefits provided to customers for adding and maintaining the components of a
standard bundle. Bundle Benefits are usually cash credits or product upgrades. The standard code for bundle
benefits is BUNBEN.
“Bundle Benefits campaign code” – A campaign code pointed to and directly discounting the service code
BUNBEN.
“Flagship Bundles” – 3-product bundles that are available on a mass market basis. Flagship bundles have a
standard bundle service code which are set with a $0.00 rate.
“Targeted Bundles” – Bundles that may or may not always be available for customers. Although targeted
bundles have minimum service requirements, it is expected that systems may use campaigns pointed to
targeted bundle codes or product codes to increase components for certain segments.
Flagship Bundle Codes
3 product Flagship Bundles
bundle name
Cox Bronze Bundle
Cox Bronze Bundle (alternate)
Cox Silver Bundle
Cox Gold Bundle
Cox Platinum Bundle
bundle code
BUNBRNZ
BUNBRON
BUNSILV
BUNGOLD
BUNPLAT
Flagship Bundle Code Requirements
bundle
service code
Minimum Service code requirements
video
chsi
phone
Bronze
BUNBRNZ
101, 111, 325
30102 or 30115 or 30132
HBASE
Bronze (alternative)
BUNBRON
101, 111, 325
30138 or 30102 or 30115 or 30132
EFP or higher
Silver
BUNSILV
101, 111, 325, 328
30102 or 30115 or 30132
EFP or higher
Gold
BUNGOLD
101, 111, 325, 328
30115 or 30132
PFP
Platinum
BUNPLAT
101, 111, 325, 326, 327, 328
30132
PFP
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With package names – minimum requirements only
minimum requirements
Bundle
service code
Bronze
BUNBRNZ
Silver
BUNSILV
Gold
BUNGOLD
Platinum
BUNPLAT
video package
name
Cox Advanced
TV
Cox Advanced
TV - Preferred
Cox Advanced
TV - Preferred
Cox Advanced
TV - Premier
CHSI
package
name
Phone
package
name
Preferred
Starter
Preferred
Essential
Premier
Premier
Ultimate
Premier
Bundle Campaign Policies
 Bundle campaign codes must lock in the resulting bundle price point (using Method J) to protect the
customer from any rate increase. The locked rate only applies to those minimum service codes
required to build that bundle (listed in the tables above in 2.1 and 2.4) and does not cover any
additional products or services the customer adds to their bundle.
 The discounting associated with the bundle campaign codes should discount the applicable zerorated bundle service code.
Bundle Benefit
Bundle Benefit Code Set-up and Code Requirements:
The Bundle Benefit service code is BUNBEN. BUNBEN should be set-up to require one of the 3-product
Flagship Bundles (BUNBRNZ, BUNBRON, BUNSILV, BUNGOLD, or BUNPLAT).
Bundle benefits should be set so that OCF increases with customer the value of the bundle benefit increases
(either monetary or perceived value).

Bundle Benefit Portfolio
Annual bill credit: A bill credit after the completion of one year of service (applied on 13 month). For
higher bundles (Gold and Platinum), in addition to month 13, the bill credit can also be applied on
month 24 – for a total of two bill credits. Due to the potential retention value of a bill credit, this is the
preferred bundle benefit.
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Bill Presentation
Bundle Code – If the bundle campaign code is properly discounting the bundle service code, the discount will show
up at the top of the monthly statement.
Cox Bundles: Bill Presentation
Active Bundle Discount presentation in New England.
Improved formatting includes:
•Bundle nomenclature (branding) on bill
•“Bundle Savings” section added
•Discounts more prominent & a la carte rates more
transparent to customer.
 Ability for customer to “back into” service
charges to determine actual bundle rate.
Bundle Benefit Discount
will appear with Bundle
Savings [when applicable].
<IN DEVELOPMENT>
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Proprietary & Confidential to Cox Communications, Inc.
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Frequently Asked Questions
What happens to customers with bundle codes when they alter their service? Bundle service codes have
minimum product requirements. As long as the customer still has the minimum product level, the bundle service
code will maintain. If the customer drops below the minimum service level, the rep will receive an error message that
requires removing the bundle service code before completing a downgrade order. Any campaign discount pointed to
the bundle service code will also cease.
What if a customer wants to change their Bundle Benefit? Customers cannot change their bundle benefit while
in the same bundle.
Can a customer change the selection in their bundle benefit?
No. .
Can a customer change bundle benefit(s) mid-campaign (bundle benefit period), but keep their bundle the
same?
No. Once a customer commits to a bundle benefit they must keep that same bundle benefit for the duration of the
offer. If a customer changes bundles, they would be able to select a new benefit, but their bundle benefit period
would also restart.
When a customer selects the EOY bill credit – who/how are these processed?
The EOY bill credit will automatically be included on the bill in the 13th and 24th month of service via the bundle
benefit service code (BunBen).
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What happens when a customer rolls off of their bundle?
The customer’s core PSUs will roll to retail rates. Plans are currently underway to handle roll off.
Can we combine 1P offers with the new bundles?
Varies by market
What is the installation policy?
Standard installation policy applies. Input system specific install policy here.
What happens to a customer’s bundle if they go into non-pay? At time of reconnect?
Account will be suspended. If customer reconnects, must pay outstanding balance and select new plan.
Can we still sell the original bundles?
No. Any current bundle codes will be grandfathered to use the new codes which drive additional value.
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