Draft/ Not for Release Yet

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FOR IMMEDIATE RELEASE
UGANDA TELECOM RE-LAUNCHES VOICE SMS ON KIRUSA PLATFORMS
Kampala, Uganda and New Providence, NJ, 24 February, 2014: Uganda Telecom
announced the re-launch of its Voice SMS service on Kirusa Platforms. This service will enable
the carrier’s subscribers to “Have a Voice!” and seamlessly connect with their loved ones. Voice
SMS is based on the pioneering Voice SMS technology by Kirusa, the inventor of Voice SMS,
and a leader in voice and social media solutions for emerging markets. Voice SMS allows
mobile subscribers to send messages by voice, eliminating the need to type.
The service is available to all subscribers of Uganda Telecom, on both feature phones and
smartphones. With its Voice SMS offering, Kirusa is empowering human voice by changing the
way people communicate with their peers.
Uganda Telecom customers just have to dial ‘*’ followed by the number of the person they wish
to send the message to, and speak a short message for up to 30 seconds in any language. The
recipient gets a notification message from the sender and can dial *0* to hear new voice
messages, or retrieve previously listened voice messages by dialing *1*. Voice SMS messages
can be composed, replied to, forwarded, saved, skipped, retrieved or deleted. Customers can
also have an option to record and leave Automatic Voice SMS. Subscribers have to pay 150
UGX for composing On-net and Off-net Voice SMS and 50 UGX for repeat listen.
Expressing his views on the launch, Shailendra Naidu, Chief Commercial Officer, Uganda
Telecom, states, “We are delighted to re-launch this contemporary service from Kirusa. We are
hopeful that this service will introduce a new way to communicate for our subscribers, and prove
to be a beneficial resource.”
Inderpal Singh Mumick, CEO, Kirusa, said, “We are honored that Uganda Telecom has chosen
to re-launch Voice SMS with Kirusa. It is the next-generation messaging application that is
quickly gaining momentum among carriers around the world. It is easier to speak than to type,
much more powerful and gives you the freedom to express beyond textual boundaries.”
About Uganda Telecom
Since its establishment in 2000, Uganda Telecom is committed to providing the Ugandan
community, both corporate and individual with sophisticated telecom services. From a telecom
company with basic services in the past limited around fixed telephony and telex, they have now
grown into Uganda’s leading and only total communications services provider. Uganda Telecom
offers a diversified range of communication services ranging from fixed line, mobile, Internet and
business solutions, connecting Uganda to all parts of the world.
For more information, visit: www.utl.co.ug
About Kirusa
Kirusa is the leader in voice and social media solutions for emerging markets that enable mobile
subscribers to “Have A Voice!” and share their stories with their family and friends across the
globe. Kirusa’s solutions include the hugely successful Kirusa Voice SMS service, the world’s
most intelligent voice SMS solution, used monthly by over 80 million mobile users in four
continents. Kirusa has integrated its Voice SMS platforms deployed at carriers around the world
into an Exchange Service to provide interoperability, which when combined with its cloud-based
Vobolo social media platform, culminates in the extraordinary InstaVoice app for voicing.
Kirusa is pioneering a suite of Smartphone and social media applications that facilitate mobile
subscribers in every corner of the world to connect with each other, as well as their favorite
celebrities, and participate in TV polls and brand campaigns using the power of voice. Kirusa’s
platform provides open APIs to enable third parties to offer mobile applications. Kirusa solutions
are built on its patented technology, and its highly reliable and scalable open multimodal
platform, which processes over one billion events a month. Kirusa has been recognized as one
of top 100 technology companies by Silicon India, and one of top 25 emerging technology
companies by Smart Techie magazine. Headquartered in New Jersey and led by an
experienced team of wireless telecom executives and technologists, Kirusa has offices in four
continents. ‘Kirusa Voice SMS’, Vobolo, and InstaVoice are registered trademarks of Kirusa,
Inc.
For more information, visit: www.kirusa.com
For further inquiries, please contact
For Uganda Telecom
Ameer Kamal Arif
Tel: +256714441977
E-mail: ameer.arif@utl.co.ug
For Kirusa
Alchemy Corporate Communications
Anju Makin
Tel: +91-9810170135
E-mail:anju_makin@alchemycc.com
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