Product Placement Assignment
After viewing the movie Josie and the Pussycats and seeing some examples of product placement, it’s time for you
to analyze it and evaluate its effectiveness yourself.
Assignment:
Choose one of the following options and prepare a 3-5 minute presentation analyzing
and explaining the use of product placement in your assignment.
1. Analyze product placement in one piece of media - Choose a movie, music video or video game (appropriate for
school) and analyze how product placement is used in that piece of media. Make sure you choose a piece of
media that has several examples of product placement.
a. What products are advertised?
b. Are they advertised verbally, visually, or both?
c. Is it effective? Consider who’s using the product or talking about it, how it’s presented, would it make
the target group want to buy it, is it disgustingly obvious or subtle?
d. What effect did it have on you?
e. Provide a visual to show the class. (a screen shot, a video clip, or draw/recreate what it looks like to
show the class)
2. Analyze a company’s use of product placement in 3 pieces of media - Choose a product (Pepsi, Coke, Apple, a
car company…) and find 3 examples of that product being used in a movie, music video or video game
(appropriate for school). This will be more research-based, so try a Google search first to get some ideas of
where to look. Answer these questions for EACH piece of media.
a. How is the product incorporated into the piece of media: verbally, visually, or both?
b. Is it effective? Consider who’s using the product or talking about it, how it’s presented, would it make
the target group want to buy it, is it disgustingly obvious or subtle?
c. Provide a visual to show the class. (a screen shot, a video clip, or draw/recreate what it looks like to
show the class)
Presentation
In your presentation, you must include:
 Answer and explain each of the assigned questions
 Have a visual and use it in your presentation
 Practice your presentation and really try to convince us of the effectiveness or ineffectiveness of product
placement – show us how great or terrible it is
 Maintain eye contact, speak clearly, and use other appropriate presentation skills
Media Rubric
Knowledge/
Understanding
Thinking/
Inquiry
Communication
Application
Level 1
Level 2
Level 3
Level 4
-demonstrates limited
understanding of product
placement
-has a visual, but it is not a
good example of product
placement
-limited analysis the use of
product placement in
chosen media (misses
questions, or doesn’t
answer clearly)
-communicates ideas with
limited clarity
-limited eye contact
-limited us of body
language
-visual is used in
presentation and there is
limited explanation
-demonstrates some
understanding of product
placement
-has a visual of product
placement
-demonstrates an
understanding of product
placement
-has a visual that clearly
presents product
placement
- analyzes the use of
product placement in
chosen media (answers
most questions effectively)
-demonstrates a clear
understanding of product
placement
-has an effective visual of
product placement
-clearly communicates
ideas
-maintains eye contact
most of the time
-uses body language
-visual is used in
presentation and explained
-clearly and effectively
communicates ideas
-maintains eye contact
-uses body language
effectively
-visual is used effectively in
presentation and explained
-somewhat analyzes the
use of product placement
in chosen media (answers
all questions)
-communicates ideas with
some clarity
-some eye contact
-some use of body language
-visual is used in
presentation and there is
some explanation
-effectively analyzes the
use of product placement
in chosen media (answers
all questions effectively)
Product Placement – Timeline
Assigned: Wednesday, January 15th
Due/Presentation Date: Monday, February 3rd
Task
Due Date
1. Decide on which option for the
assignment
Wednesday, January 15th
2. Decide on media being used
Wednesday, January 15th
3. Begin research
Wednesday, January 15th
4. Complete questions:
Option 1) A-C
Option 2) A-B
Thursday, January 23rd
5. Complete Presentation
85: Wednesday, January 29th
86: Tuesday, January 28th
6. Review
January 30th – February 2nd
7. Presentation
Monday, February 3rd
Done
Initials