Product Placement Assignment

Product Placement Assignment
Student name________________________
View a 30 to 60 minute TV show and complete the following table using the following levels of
1. Product shown (cereal box on kitchen counter but no one touches it)
2. Actor engages w/product but does not mention it (actor drinks soda or actor drives brand name
car but does not mention brand name)
3. Verbal mention (Give me a Coke?)
4. Product integrated in to story line (Actor goes to Weight Watchers and shows scenes in a WW
meeting or actor is saving money to buy a Porsche and shows him test driving the car)
You may add more rows if you need them.
Level of integration
Frequency (number of times
product is shown at this level
of integration)