Product Placement Assignment
Student name________________________
View a 30 to 60 minute TV show and complete the following table using the following levels of
integration:
1. Product shown (cereal box on kitchen counter but no one touches it)
2. Actor engages w/product but does not mention it (actor drinks soda or actor drives brand name
car but does not mention brand name)
3. Verbal mention (Give me a Coke?)
4. Product integrated in to story line (Actor goes to Weight Watchers and shows scenes in a WW
meeting or actor is saving money to buy a Porsche and shows him test driving the car)
You may add more rows if you need them.
Show_______________________________________________
Product
Level of integration
Frequency (number of times
product is shown at this level
of integration)