For Release 11:15 a.m. PDT
June 6, 2011
Xbox 360 World Premieres Biggest Blockbuster Games and Entertainment
Major publishers unveil Kinect support, including Ubisoft’s Tom Clancy series of games,
Electronic Arts’ “Mass Effect 3,” “Madden NFL,” “Tiger Woods PGA TOUR” and “FIFA”;
UFC comes to Xbox 360.
LOS ANGELES — June 6, 2011 — Today, on the eve of the Electronic Entertainment
Expo (E3), Microsoft Corp. premiered a spectacular lineup of new games, demonstrating that
Xbox 360 continues to deliver the biggest hits and blockbuster experiences — bar none. This
year, Microsoft showcased a host of new groundbreaking exclusive titles on Xbox 360, including
“Gears of War 3,” “Forza Motorsport 4” and the world premiere trailer for “Halo 4.” In addition,
Microsoft debuted the next installment of the famed “Fable” franchise with “Fable: The
Journey,” a game imagined from the ground up for Kinect on Xbox 360 by famed developer
Peter Molyneux. Fans were also treated to a preview of the Kinect-powered historical epic,
“Ryse,” created by acclaimed developer Crytek GmbH. Finally, Microsoft revealed that this
winter, “Minecraft,” the independent PC game phenomenon, is making its console debut
exclusively on Xbox 360.
In 2010, the controller-free magic and instant fun of Kinect for Xbox 360 captivated
consumers all over the world, making it the fastest-selling consumer electronics device in
history. This year, millions of Kinect owners will use their entire body to experience the world’s
most iconic entertainment brands through “Kinect: Disneyland Adventures,” “Kinect Star Wars”
and “Sesame Street: Once Upon a Monster.” Fans will also get their bodies in motion while
playing the successors to the platform’s best-selling titles, “Dance Central 2” and “Kinect Sports:
Season Two.”
In addition, Kinect Fun Labs, a new hub showcasing the latest Kinect innovations, was
unveiled and is available to all Xbox LIVE members starting today. Create magical moments
with never before seen Kinect technology, including player capture, object scanning and finger
tracking. Kinect Fun Labs will launch with four Gadgets: Kinect Me, Bobble Head, Build A
Buddy and Kinect Googly Eyes. More experiences will begin arriving in July, including Avatar
Kinect and Kinect Sparkler.
With Kinect and Xbox LIVE, Third-Party Blockbuster Games Are Best on Xbox 360
The industry’s best creators and publishers demonstrated their commitment to immerse
Xbox fans even deeper in the action. On Microsoft’s E3 stage, Ubisoft announced that all future
Tom Clancy games will be Kinect-enhanced including “Tom Clancy’s Ghost Recon Future
Soldier.” Microsoft further delighted audiences with the first public demonstration of “Call of
Duty: Modern Warfare 3” and reminded them that in 2011 and again in 2012, all “Call of Duty:
Modern Warfare 3” add-on content will launch first on Xbox 360.
EA SPORTS announced Kinect support for several of its blockbuster titles in 2012,
including “Tiger Woods PGA TOUR,” “Madden NFL” and “FIFA.” In the next 12 months, EA
also has several additional titles that will feature Kinect, including “The Sims™ 3 Pets,” “Family
Game Night 4” and what is sure to be one of the biggest games of 2012, “Mass Effect 3.”
“For Xbox, games have always been at the heart of who we are: the world’s biggest
blockbusters, enduring stories from the world’s best storytellers and innovative entertainment
experiences that you can’t find anywhere else,” said Phil Spencer, corporate vice president of
Microsoft Studios. “Whether it’s Kinect games like ‘Kinect Star Wars’ and ‘Kinect: Disneyland
Adventures,’ or the latest installments of our most acclaimed and anticipated exclusive
franchises like ‘Gears of War 3’ and ‘Halo 4,’ our existing fans, and new ones alike, will find
something here to delight them and their families.”
Ultimate Fighting Championship Comes to Xbox 360 and Xbox LIVE
In addition to all the best titles on Xbox 360, Microsoft also announced new blockbuster
entertainment, teaming up with UFC. Starting this fall, Xbox LIVE Gold Members can subscribe
to UFC to access live pay-per-view matches, classic fights, interviews and exclusive behind-thescenes looks into the lives of the world’s greatest fighters; it’s access to the octagon in an all-new
interactive way.
With games and entertainment for every member of the household, Xbox 360 continues
to bring the best in interactive entertainment to living rooms around the world with the
following:

“Call of Duty: Modern Warfare 3” (Infinity Ward, Sledgehammer Games). The
best-selling first-person action series of all time returns with the epic sequel to the
record-setting, blockbuster phenomenon “Call of Duty: Modern Warfare 2.”

“Dance Central 2” (Harmonix Music Systems Inc., Microsoft Studios). Following
up to the best-selling dance game for Kinect, Harmonix expands the full-body dance
game universe with “Dance Central 2,” which provides new multiplayer experiences
and all-new routines set to an unstoppable soundtrack, featuring Usher, Rihanna, La
Roux, Nicki Minaj, Montell Jordan and more. Meet the crews and dance
collaboratively with friends in Perform It! or challenge them to a simultaneous headto-head Dance Battle to determine dance floor supremacy.

“Fable: The Journey” (Lionhead Studios, Microsoft Studios). Set five years after
the events of “Fable III,” “Journey” takes you on a magical journey with only your
loyal horse at your reins, Theresa, the mysterious seer of “Fable III,” by your side,
and a malevolent evil to defeat before it claims all of Albion. With the power of
Kinect for Xbox 360, craft and control magic in a way that can’t be done with a
controller. “Fable: The Journey” draws players deep into the action and adventure of
the “Fable” franchise like never before.

“Forza Motorsport 4” (Turn 10 Studios, Microsoft Studios). The highest-rated
racing franchise of this generation returns, delivering the most expansive and vividly
realistic automotive experience across any console. With genre-defining controller-
based racing, game-changing Kinect experiences, such as head tracking, and new
social features that connect players in ways no other racing game can, “Forza
Motorsport 4” is transforming the racing category.

“Gears of War 3” (Epic Games, Microsoft Studios). “Gears of War 3” wraps up
the ambitious trilogy starring Marcus Fenix and Delta Squad. With civilization in
ruins, Delta Squad must wage brutal war on two fronts in order to save their world.
“Gears of War 3” continues to innovate with new multiplayer experiences on Xbox
LIVE,* including the genre-defining cooperative campaign mode and the return of
five-player Horde mode. Surpassing more than 1 million copies pre-sold to date,
“Gears of War 3” hits store shelves on Sept. 20, 2011, worldwide, except for Japan,
where copies go on sale Sept. 22, 2011.

“Halo 4” (343 Industries, Microsoft Studios). “Halo 4” is the next blockbuster
installment in the iconic franchise that’s shaped entertainment history and defined a
decade of gaming. Set in the aftermath of “Halo 3,” Master Chief returns to confront
his own destiny and face an ancient evil that threatens the fate of the entire universe.
A new trilogy begins when “Halo 4” releases in 2012.

“Halo: Combat Evolved Anniversary” (343 Industries/Microsoft Studios, Saber
Interactive, Certain Affinity). Created in celebration of the 10th anniversary of one
of the most beloved franchises in gaming history, “Halo: Combat Evolved
Anniversary” is a spectacularly re-mastered version of the original “Halo” campaign,
bundled with some of the most beloved multiplayer maps in “Halo” history
reimagined for Xbox LIVE.* Releasing only on Xbox 360 on Nov. 15, 2011, “Halo:
Combat Evolved Anniversary” will include a bounty of new features, including
cooperative play over Xbox LIVE, new challenges and new fiction to uncover.

“Kinect Sports: Season Two” (Rare, Big Park Games, Microsoft Studios). The
sequel to last year’s No. 1 hit for Kinect is back with more full-body action, featuring
six new sports: American football, golf, baseball, winter skiing, darts and tennis.
Whether you want to go for a hole-in-one in golf, throw a Hail Mary touchdown pass
in American football or compete against a friend during a few sets of tennis, “Kinect
Sports: Season Two” has something to appeal to everyone.

“Kinect Star Wars” (Terminal Reality, LucasArts/Microsoft Studios). Drawing
on iconic action from many of the “Star Wars” major motion pictures, “Kinect Star
Wars” allows to you to physically experience training and battling as a Jedi, using the
Force and battling with a lightsaber like never before, thanks to the full-body
recognition of Kinect.

“Kinect: Disneyland Adventures” (Frontier Developments Ltd., Microsoft
Studios). This holiday, Disney Interactive Studios and Kinect for Xbox 360 invite
you to take a journey where stories come to life and dreams come true — right in
your living room. With “Kinect: Disneyland Adventures,” the first title coming out of
a licensing agreement between Microsoft Studios and Disney Interactive Studios,
children, parents and Disney fans can explore Disneyland park — from Main Street
U.S.A. to Critter Country — joining Peter Pan to battle Captain Hook, high-fiving
Mickey Mouse or hugging Snow White using their full bodies and voices, no
controller required.

“Mass Effect 3” (BioWare, Electronic Arts). The galactic war has begun. An
ancient alien race known only as the “Reapers” has launched an all-out invasion of
the galaxy, leaving nothing but a trail of destruction in their wake. Earth has been
taken, the universe is on the verge of total annihilation, and you, as Commander
Shepard, are the only one who can stop them. Whether you are playing with a
controller or through new voice recognition technology made exclusively for Kinect
on Xbox 360, “Mass Effect 3” allows you to immerse yourself in the Mass Effect
universe like never before, as you decide how to rally the forces of the galaxy in a
game that will react to each decision you make.

“Minecraft” (Mojang, Microsoft Studios). Known for its limitless possibilities,
“Minecraft” will come to life this winter in a whole new way through the magic of
Kinect and also feature cross-functionality between the PC and Xbox 360 versions.

“Ryse” (Crytek, Microsoft Studios). Be the warrior in this cinematic, visceral,
action-packed experience that brings ancient Rome to life through the stunning
visuals and innovative gameplay that Crytek is famous for. “Ryse” defines what’s
next on Xbox 360 by creating a truly immersive experience that only Kinect can
enable.

“Sesame Street: Once Upon a Monster” (Double Fine Productions, Warner
Bros. Interactive Entertainment). Join your favorite Sesame Street characters Elmo,
Cookie Monster, Oscar and Grover, and friendly new monsters in a colorful and
whimsical storybook adventure filled with learning, discovery and fun. Each chapter
is full of life lessons, including friendship, sharing and teamwork. “Once Upon A
Monster” features co-op game play so kids can play alone, with each other or with
Mom or Dad in this controller-free gaming experience only on Kinect.

“Tom Clancy’s Ghost Recon Future Soldier” (Ubisoft Paris, Ubisoft). Welcome
to the U.S. Special Forces’ most legendary unit, the Ghosts. Equipped with the most
advanced combat technology, track down high-value targets in eight spectacular
locales around the world in the latest chapter of the celebrated “Tom Clancy’s Ghost
Recon” franchise. Teamwork is key, whether it is fighting alongside your teammates
in the campaign, Elite Co-op, or multiplayer modes. With the magic of Kinect’s body
tracking and voice recognition, a special mode called “Gunsmith” will allow gamers
to customize their weapons into more than 20 million variations in a way that simply
can’t be done with a controller alone.

“Tomb Raider” (Crystal Dynamics, Square Enix Europe). Experience the intense
and gritty origins of Lara Croft and her ascent from a frightened young woman to a
hardened survivor. Armed with only the raw instincts and physical ability to push
beyond the limits of human endurance, start at the beginning of where the “Tomb
Raider” adventure all began.

UFC.** UFC on Xbox LIVE drops you dead center into the octagon, with live payper-view events in full HD and exclusive live event experiences. Launching this fall,
UFC on Xbox LIVE is the ultimate fan destination with pre-fight coverage and a deep
catalogue of past fights to put you closer to the action than ever.
About Xbox 360
Xbox 360 is a premier home entertainment and video game system. Thanks to the
addition of Kinect, Xbox 360 will forever transform social gaming and entertainment with a
whole new way to play — no controller required. Xbox 360 is also home to the best and broadest
games as well as the largest on-demand library of music, standard- and high-definition movies,
TV shows and digital games, all in one place. The entertainment center of the living room, Xbox
360 blends unbeatable content with a leading social entertainment network of nearly 35 million
Xbox LIVE members to create a limitless entertainment experience that can be shared at home or
across the globe. More information about Xbox 360 can be found online at
http://www.xbox.com.
About Xbox LIVE
Xbox LIVE is the online entertainment service for your Xbox 360, connecting you to an
ever-expanding world of games, movies, TV, music, sports and social entertainment. Xbox LIVE
lets you play the best games, enjoy the largest on-demand library on any console, listen to
millions of songs and share the fun with friends around the world. Xbox LIVE is also the
exclusive home of controller-free online entertainment through Kinect, making your Xbox 360
more intuitive and interactive than ever before. With an active community of nearly 35 million
people across 35 countries, Xbox LIVE, together with Xbox 360, provides you with instant
access to the entertainment you want, shared with the people you care about, wherever you are.
More information about Xbox LIVE can be found online at http://www.xbox.com/live.
About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software,
services and solutions that help people and businesses realize their full potential.
*
Xbox LIVE Gold Membership required for online multiplayer.
Xbox LIVE required for UFC feature.
**
For more information, press only:
Angella Wong, Edelman, (323) 202-1045, angella.wong@edelman.com
Farm Saechou, Edelman, (415) 486-3295, farm.saechou@edelman.com
For more information, broadcast media only:
Bethany Frey, Edelman, (206) 268-2224, bethany.frey@edelman.com
For E3 assets, please visit http://www.xbox.com/e3press.
Note to editors: For more information, news and perspectives from Microsoft, please visit the
Microsoft News Center at http://www.microsoft.com/news. Web links, telephone numbers and
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