Manhattan Institute of Management
Manhattan Institute of Management
110 William Street, 3rd floor – New York NY 10038
Tel: (212) 796 6155
Fax: (212) 966 - 4038
http://www.mimusa.org
MIM 2014 Summer Program Course Descriptions
1. Intensive Business English
MIM BEOC200
30 Clock Hours
Business
English
and
Organizational
Communication
This course is offered on a level commensurate with students who have completed a
minimum of a bachelor’s degree. It provides students with a framework for written and
verbal communication in the business world across a variety of different organizations and
industries. This class will focus on researching, preparing and executing short and long
reports, slide presentations and verbal presentations.
Students will be responsible for at least two major projects including Business Plans for new
ventures as well as Investigative Reports on major Fortune 500 corporations and
International companies. Students will learn how to discuss and argue key economic and
political events in the form of debates.
Course
Upon the successful completion of this course, students should be able to
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Objectives:
Consider the best career opportunities in the dynamic world of information and
services on a level appropriate to their educational degree.
Communicate the functionality of business communications on a level appropriate to
their educational degree.
Examine the variables in the job acquisition process (understanding the behavior
required before the job (interviews), during the job (business etiquette and the
importance of a professional work ethic), and for continuing success for the future)
on a level appropriate to their educational degree.
Explain the broad communication tasks which business leaders of today face.
Investigate the proper and effective use of written composition, verbal, and nonverbal
skills in the professional environment on a level appropriate to their educational
degree.
Use the styles and formats of internal and external communications (for example,
good, bad, neutral, and mixed newsletters/memos, etc.) on a level appropriate to
their educational degree.
Examine how communication skills have changed and will continue to evolve in the
21st century; (for example, communicating with diverse audiences) on a level
appropriate to their educational degree.
Develop problem solving and written analysis skills on a level appropriate to their
educational degree.
Manhattan Institute of Management
Manhattan Institute of Management
110 William Street, 3rd floor – New York NY 10038
Tel: (212) 796 6155
Fax: (212) 966 - 4038
http://www.mimusa.org
2. International Marketing
MIM
MKT300
30 Clock Hours
International
Marketing
This program lays out the competitive orientation and strategies for initial entry, market
expansion, and integration of global marketing operations. There is a heavy emphasis on
the development of skills in analyzing and formulating international marketing initiatives and
appreciation for the complexities of the global marketing through readings, case studies, and
web site and media articles. The course includes lectures, readings, online research, case
studies, presentations, and group projects.
Course
Upon the successful completion of this course, students should be able to
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Objectives
Describe the export/import business management on a level appropriate to their
educational degree.
Discuss the process of globalization and the implications of globalization for business
firms and their managers on a level appropriate to their educational degree.
Compare and contrast how and why the world’s countries differ on a level
appropriate to their educational degree.
Present a review of the economies and policies of global trade and investment on a
level appropriate to their educational degree.
Examine the different strategies that businesses can adopt to compete in the global
marketplace and enter specific foreign markets on a level appropriate to their
educational degree
Explore the role played by marketing, operations, and human resource management
within an international business on a level appropriate to their educational degree.
3.International Trade and Business
MIM IBUS100
30 Clock Hours
International
Trade
and
Business
This course explores the nature, scope, and challenges of managing a global business. It
examines the international business environment – the rationale for growing international
business, the influence of various cultural experiences, and the international monetary
systems. Special emphasis will be placed on the various topics related to international
Manhattan Institute of Management
Manhattan Institute of Management
110 William Street, 3rd floor – New York NY 10038
Tel: (212) 796 6155
Fax: (212) 966 - 4038
http://www.mimusa.org
business management - global supply chain, international human resource and financial
management.
Course
Upon the successful completion of this course, students should be able to
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Objectives
Identify and explain current business trends and how to cultivate a business in a
diverse, global environment.
Understand how businesses are able to open new markets and compete effectively
in a challenging, global business environment.
Understand foreign exchange markets.
Understand the various concepts of supply chain management.
Explain management of human resources in a global context.
Understand international financial management and accounting.
Understand the global forces driving international competitiveness.
4. Social Media ManagementSocial media are changing the way we do business and how leaders are perceived, from
the shop floor to the CEO suite. But whereas the best businesses are creating
comprehensive strategies in this area, research suggests that few corporate leaders have a
social media presence--say, a Facebook or LinkedIn page--and that those who do don't
use it strategically. We are going about the way we measure the return on investment in
social media completely backwards. Effective social media measurement should start by
turning the traditional ROI approach on its head. That is, instead of emphasizing their
own marketing investments and calculating the returns in terms of customer response,
managers should begin by considering consumer motivations to use social media and
then measure the social media investments customers make as they engage with the
marketers' brands. Marketers still place high value on social media: A significant 83% of
marketers indicate that social media is important for their business.
Course objectives (Key Benefits)
 Assess
Social Media strategies and applications for local business, including
online marketing, search engines optimization
 Differentiate electronic marketplaces and give examples of social media products
and services
 Categorize advantages and disadvantages of different social media strategies