Document 3: Diploma in Investment Management/Diploma in Accounting
Subject
Code
Status
Level
Credit Hour
Prerequisite
Assessment
Lecturer
Semester
Objective(s)
Learning
Outcome(s)
Synopsis
Outline
Microeconomics
DEC 0013
Core
Diploma
3(3+0)
3 denotes lectures ( 3 hours a week x 14 weeks )
None
Quiz
10%
Assignment
20%
Mid-Semester Test
30%
Final Exam
40%
Pn. Siti Noorbiah Md Rejab, (M. Econs, UKM)
Semester 1
In this course students will be:
1. Introduced to Basic Economic Concepts and Basic Economic Problems
2. Exposed to basic theories in Economics
3. Guided to analyse microeconomic issues and to seek alternatives to solve these
problems
4. Taught how to relates economics theories with management and business
subjects
At the end of this course, students will be able to:
1. Identify basic concepts in economics and fundamental problems in economics
2. Relate between theories in microeconomics
3. Analyse microeconomic issues and apply the alternative policies to solve these
problems
4. Relate economics theories with management and business subjects
This course discusses the basic of microeconomic theory through the production
possibility curve theory, demand and supply theory, consumer choice theory,
production and cost theory, market structure theory, and labor and wages.
Kursus ini membincangkan asas kepada teori mikroekonomi melalui teori
kemungkinan pengeluaran, teori permintaan dan penawaran, teori pilihan
pengguna, teori pengeluaran dan kos, teori struktur pasaran, buruh dan upah.
Topic
Lecture
Tutorial
Practical
INTRODUCTION
6
 Definition of economics
- Basic concepts – scarcity, choice
and opportunity cost
 Production possibilities curve
 Basic economic problems and
economic systems
 Product classification
DEMAND, SUPPLY AND MARKET
EQUILIBRIUM
6
 The law of demand and demand
curve
 The shift of demand curve
 The law of supply and supply curve
 The shift of supply curve
 Market equilibrium and the changes
in market equilibrium
25/05/2006 – SNMR
KOLEJ UNIVERSITI TEKNOLOGI DAN PENGURUSAN MALAYSIA
Document 3: Diploma in Investment Management/Diploma in Accounting
APPLICATIONS OF DEMAND AND
SUPPLY
 Elasticity of demand and supply
- The price elasticity of demand
- The cross elasticity of demand
- The income elasticity of demand
- The price elasticity of supply
 Government intervention
- Minimum and maximum price
policies
- Tax and subsidy
CONSUMER CHOICE
 Cardinal theory
- The law of diminishing marginal
utility
- Drawing the demand curve from
marginal utility curve
- Consumer equilibrium
 Ordinal theory
- Indifference curve analysis and
budget line
- Consumer equilibrium
- Drawing the demand curve from
consumer price curve
- Consumer surplus
PRODUCTION AND COST
 Short run production
- The law of diminishing returns
- Production function and three
stages of production
 Short run cost
- Types of costs
 Long run cost
- Drawing the long run average cost
curve
- Economies and diseconomies of
scale
MARKET STRUCTURE : PERFECT AND
IMPERFECT COMPETITION
 Perfect competition
 Monopoly
 Monopolistic Competition
 Oligopoly
LABOR AND WAGES
 Marginal productivity theory of labor
- PC model of product and factor
markets
 Determinants of labor demand
 The elasticity of labor demand
 Definition of wages and the
6
5
4
9
6
25/05/2006 – SNMR
KOLEJ UNIVERSITI TEKNOLOGI DAN PENGURUSAN MALAYSIA
Document 3: Diploma in Investment Management/Diploma in Accounting
References
difference between nominal and real
wages
 Factors
influencing
wages
differential
Total Hours
42
Total Weeks of Lectures/Meeting
14
Total Equivalent Lecture Hours
42
Total Credit
3
Main
Parkin, Michael (2005). Economics. 7th ed. Addison-Wesley,
International Edition, New York.
Additional
Tucker, Irvin (2003). Economics For Today. 3rd ed. SouthWestern, USA.
Hall, Robert E. and Marc Lieberman. 2001. Economics: Principles
and Applications. 2nd ed. South Western College Publishing.
Perloff, J.M. 2001. Microeconomics. 2nd ed. Addison Wesley Inc.
Modul Ekonomi AE015.
Pendidikan Malaysia.
Program
25/05/2006 – SNMR
KOLEJ UNIVERSITI TEKNOLOGI DAN PENGURUSAN MALAYSIA
Matrikulasi
Kementerian