Chapter Guidelines
IIBA® Australia Chapter
…. Serving the Australian BA
Community
Sponsorship Opportunities for 2012-13
14 February 2013
V3.00
International Institute of Business Analysis – Australia
Chapter Ltd
ABN: ABN 97 139 072 389
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IIBA® Australia Chapter Ltd – Sponsorship Opportunities
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1.0 Introduction
Background
Business Analysis is a relatively new but rapidly advancing profession that is gaining a
higher profile in projects around the world as it delivers great benefits.
In Australia and indeed the world, Business Analysis is an evolving profession that is
still only in its relative infancy when compared to more mature professions such as
programming and project management. Although in its infancy, there is a growing
recognition by successful organisations that Business Analysis is a critical component to
the success of projects – from idea through definition, development and implementation
phases of the project life cycle.
IIBA® was established in Canada in 2003 and the Australian chapter of that
organisation, the International Institute of Business Analysis – Australia Chapter Ltd
(IIBA® Australia Chapter) commenced activities in 2006. IIBA® Australia Chapter is a
special purpose (not for profit) company limited by guarantee and provides events for
members in capital cities, access to the BABOK® and associated webinars and the
opportunity to obtain Certified Business Analysis Practitioner (CBAP®) accreditation.
IIBA® Australia Chapter membership translates into membership to the wider
international IIBA®.
IIBA® Australia is:
•
Operating under a Not for Profit model, with all revenue reinvested to benefit
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members and the BA community
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Independent of commercial favoritism
•
Open and democratic providing members with the ability to nominate for
committee
•
positions and financial records available to members
In the absence of a profit motive, IIBA® Australia exists to:
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Benefit business analysts and those who perform business analysis activities
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Promote and raise the profile of the business analysis profession
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Provide opportunities for business analysts to network and learn
•
Develop and provide access to useful knowledge, references, competency
•
frameworks and other tools that are of value to business analysts
IIBA® Australia Chapter Ltd – Sponsorship Opportunities
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World Wide Membership
Across the world there are over 20,000 IIBA® members
In Australia, there are over 2000 IIBA® members from a base of 15 in 2006 and this is
steadily growing
It is estimated there are hundreds more Business Analysts across Australia still to
benefit from IIBA® membership and accreditation.
2.0 Industry Activities and Events
Regional IIBA® Events in each capital city
Events held in each state consist of presentations, panel sessions, informal drinks and
networking.
Each event can reach out to an email distribution list of over 2000, and each actual event
will have an expected audience of over 100 in attendance in the major cities.
Events are open to both members and non-members.
Costs of events are covered by event sponsorship.
Please see our web site for past and upcoming events.
National BA World Symposium – Perth, Melbourne and Sydney
The IIBA® Australia Chapter supports the BA World Symposium and includes the
events on the annual event schedule. This year BA World is to be held in Perth,
Melbourne and Sydney in June 2012. Networking events are also scheduled to coincide
with both symposiums to leverage the events to raise the profile of the profession and
foster learning experiences.
IIBA BCC Conference - Sydney
The IIBA® Australia Chapter is supporting IIBA Global with the BBC conference in
Sydney in September 2013.
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3.0 Event Objectives
The objectives of the events are to provide opportunities for:
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BAs meeting other BAs, connecting and joining the professional association
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Learn more about their profession and emerging trends
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Learn about new products and services
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Develop and improve personal as well as professional skills
•
Learn about the IIBA® and accreditation opportunities
4.0 Sponsorship
Sponsorship benefits
Sponsorship offers the opportunity to:
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Build profile and recognition within the Business Analysis and related
professions
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Build relationships within your expertise, products and services within the
project management communities
•
Increase face-to-face opportunities with hundreds of active business & systems
analyst resources who are interested in new products and service
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Acquire new customers
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Retain and cross-sell existing customers
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Enhance branding profile
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Obtain qualified leads for future sales
•
Network for future business relationships
•
Increase brand awareness in the marketplace
IIBA® Australia Chapter Ltd – Sponsorship Opportunities
australia.iiba.org
Sponsorship Categories and Benefits
There are several opportunities and ways in which a sponsor can become involved with
the industry.
Common to each opportunity is the following:
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Two email blasts targeting up to 2,000 BA’s in each city promoting an event with
sponsors recognised on each email release.
Policy
IIBA Chapters cannot enter into an exclusive sponsorship deal with any particular
sponsor. The chapter or the sponsor cannot dictate that no other
companies can sponsor the chapter. Existing sponsors are given first right of acceptance
for their chosen region and category on release of the new financial year sponsorship
offer.
Sponsorships
Five Categories for each state (only one company is accepted in each category per state
which is accepted on a first come first serve basis on release of the new financial year
offer). (Note: a sponsor can choose to sponsor all states within one category for a
reduced rate of 40%, 30% for four states, 20% for three states and 10% for two states
provided there is no sponsorship conflict.
1. Recruitment Agency
2. Business Analysis Training Provider
3. Consultancy
4. Business Analysis Tools Provider
5. Other (Insurance Company, Bank, Soft Drink Company etc)
Fees can be pro-rata at a six month interval into the financial year.
Sponsorship Level
Fee
Benefits
Regional Sponsor (until
30th June 2013)
$5,000
each city
• Visibility on the IIBA AU Chapter’s site as a
committed supporter with link to the
company’s website and 250 word Company
description as a Regional Sponsor.
Canberra, Brisbane,
Adelaide and Perth
$5,000 per year
• Regional exposure in the sponsored city at
each and every event in the city.
$7,000
each city
Melbourne & Sydney
$7,000 per year
• Specific recognition of the sponsor/patron
from the podium, along with a brief mention
of the sponsor’s/patron’s company.
• Allowed to present a marketing focus topic
suitable for a business analysis audience at
one meeting per year. Topic to be reviewed
and approved by Board of Directors.
• Single corporate banner in presentation
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IIBA® Australia Chapter Ltd – Sponsorship Opportunities
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room (must be provided by the sponsor)
• Distribution of brochures at Events
(provided by sponsor)
• Ability to supply a door prize and collect
business cards of willing participants
• Recognition on meeting invitations and
other communications.
Webcast Sponsor
$5,000
• Three (3) webcasts suitable for a business
analysis audience, marketed to our
members and subscribers
• Recognition on meeting invitations and
other communications.
Note: Sponsor must provide webcast facilities
Event Patron (1 event)
Specific events in different
regions may involve food and
beverages, typically around
$750 (where existing
sponsorship does not
conflict)
Around
$750 per
event
• Recognition on all meeting invitations and
other communications.
• Allocated space at the sponsored IIBA AU
Chapter event to distribute materials with
company representation.
Melbourne & Sydney
$1500
Hobart
Note: Hobart sponsorship opportunities will be administered by the IIBA Australian
Chapter board on a case by case basis during 2012-13.
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Reflection on the Material Presented
Why sponsor?
Build relationships with organisations and people of influence showcasing your value
propositions to a targeted interested group.
Increase face-to-face opportunities with hundreds of active Business Analysts and
Associated Managers, Decision Makers and Professionals.
As a sponsor you can:

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
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Acquire new customers
Retain and cross-sell existing customers
Enhance branding profile
Obtain qualified leads for future sales
Network for future business relationships
IIBA® Australia Chapter Ltd – Sponsorship Opportunities
australia.iiba.org
5.0 Application Form
OPTION 1: Regional Sponsorship - $5,000 (Melbourne & Sydney $7,000 each)
OPTION 2: Webcast Sponsor - $5,000 for three (3) webcasts
Sponsorship Requested: _______________________
Sponsorship Category: _______________________
For Regional Sponsorship please indicate the City of Choice _______________
(please fill in the spaces above , and state Option 1, or 2, category and city where
applicable. If more than one city is required then list those that are preferred)
Request Statement: On behalf of (Sponsoring Organisation)
________________________________________________we wish to express our intent to seek a
sponsorship agreement in line with the option indicated above.
Name _____________________________________
Organisation Position ________________________
Signature__________________________________
Date _____________________________
Please forward a scanned copy of this document including the signed request page by
email to:
marketing@australia.theiiba.org
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IIBA® Australia Chapter Ltd – Sponsorship Opportunities
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