Starbucks Coffee Company
January 2013
Fact Sheet: 2013 Welcomes New Starbucks® Oatmeal
Starbucks Revamps Winter Mornings with Introduction of Steel-Cut Oats
& New Hearty Blueberry Oatmeal
This winter, revamp your breakfast routine and look forward to chilly mornings by starting your day with a
warm and satisfying breakfast from Starbucks: introducing new Starbucks® Hearty Blueberry Oatmeal with
fresh blueberries and the revamped Starbucks® Classic Oatmeal.
Available in select Starbucks company-operated locations in the U.S. beginning
January 3, 2013
NEW! Starbucks® Hearty Blueberry Oatmeal
With seven grams of protein and six grams of fiber packed into a 280calorie bowl, new Starbucks® Hearty Blueberry Oatmeal is a satisfying
choice to warm up your cold winter mornings. Featuring a blend of
steel-cut and rolled oats, this new selection from Starbucks is topped
with fresh blueberries and a complex mix of dried figs, dried
cranberries, pepitas and almonds, as well as a touch of sweetness with
organic agave syrup.
Suggested Retail Price: $3.45
NEW! Starbucks® Classic Oatmeal
Starbucks® Perfect Oatmeal – a customer favorite since its introduction
in 2008 – gets a revamp this winter with a new steel-cut and rolled
oats blend, and a new name: Starbucks® Classic Oatmeal. The trio of
delicious toppings – dried fruit blend, nut medley and brown sugar –
remains available to customize the Classic Oatmeal to your taste.
Suggested Retail Price: $2.75
Resolve to Start Your Day Right with Starbucks
If your New Year’s resolutions include eating more whole grains and
starting your day right with a hearty breakfast, Starbucks has you
covered with the 100% whole grains blend and delicious toppings in
both the new Hearty Blueberry Oatmeal and Starbucks® Classic
Oatmeal.
Pair either oatmeal with a Tall (12 fl. oz.) Nonfat Caffé Latte for a delicious and satisfying morning routine that
is less than 550 calories and the latte is a good source of calcium to start the day. Or try the flavors of the new
Starbucks® Vanilla Blonde handcrafted beverage in participating Starbucks stores with the addition of vanilla
syrup to our lightest roast brewed coffee. You can customize your Vanilla Blonde with sugar-free vanilla
syrup, for a drink that is just 5 calories for a Tall (12 fl. oz.).
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For More Information
If you have questions or need more information, you may contact (206) 318-7100 or press@starbucks.com.
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