Partner Names:
Class Period:
PLAN YOUR COMMERICAL!
STEP 1: Storyboard Creation
Every great commercial requires a bit of planning and organization. This takes the form
of 2 things: a storyboard and then a script. Think of the storyboard as a comic strip for
your commercial. Each block has a picture with an action and a line or two of dialogue.
You will draw pictures, then type/handwrite a description of the action in the blocks
below. For each action, write a script or summarize the action for your characters. If you
need more storyboard pages, make copies and include them. Don’t forget to write your
names at the top of every storyboard page!
How To Complete Your Storyboard
Almost every TV commercial you have ever seen began as a storyboard. The storyboard
is a sheet of paper that breaks down the elements of a video production into what your
audience will see and hear.
Your storyboard for this commercial is divided into eight frames minimum. Within each
frame is a box shaped like a TV screen with some lines below it. Using pictures or
words, you will use the TV shaped box to describe what one sees in your commercial.
Then you will type or write in what words or sound effects are heard in the lines below
that box. This is the Audio. It can be the spoken words of people on camera, the words
of an announcer who is not on camera, or words that appear on the screen. Sometimes
it’s a combination of all three. It really depends on your idea. In the advertising industry
this is called the “copy.”
As what you show on screen changes, add a simple drawing or type out or
handwrite a description in the next box with the audio below.
Remember though, your finished commercial will only be 2 minutes long to get
everything done. So your storyboard shouldn’t be very long or complex.
For more help on keeping it simple, refer to the visual ‘Storyboard Student
Examples’ on the class website.
Be creative!
Have fun!
Be original!
Get people to eat at your restaurant!
Change minds!
And good luck!
After your storyboard is complete, review the Rubric to make sure you have ALL
the requirements. (See class website to view the Rubric.) Make changes if
needed to your storyboard.
Once the storyboard is done, move on to Step 2: Writing the script.
Your Names:
Name of Your Commercial/Restaurant:
Draw or describe the visual/action in the block.
block. Audio:
Draw or describe the visual/action in the
Audio:
Draw or describe the visual/action in the block. Draw or describe the visual/action in the block.
Audio:
Audio:
Your Names:
Name of Your Commercial/Restaurant:
Draw or describe the visual/action in the block. Draw or describe the visual/action in the block.
Audio:
Audio:
Draw or describe the visual/action in the block. Draw or describe the visual/action in the block.
Audio:
Audio: