Roll No. …………………..
Section – C
Lingaya’s University
Q-8.
CASE STUDY
MB A
Year (T er m – V)
E xami n ati on – Feb 2011
T rai n i n g and Devel op men t (B A - 2 35)
2nd
[Time: 3 Hours]
By the early 2000s, Nike, Inc. (Nike), one of the world’s leading
footwear and apparel companies, had became well-known for
continuously churning out innovative products and building up
traffic to the stores through its advertising. However, the
company realized that the customers’ purchase decision was
influenced by the sales associates they interacted with on the
stores. So, training these employees was very necessary, but the
fact that most of the sales associates were in their late teens or
early 20s posed a challenges as this group brought their own
unique characteristics to the workplace and was not very
receptive to the traditional forms of training. Moreover, the
turnover of the sales associates was very high.
This meant that the company always had new associates who
needed to be trained on selling skills and product knowledge.
But providing them with training through traditional means was
not a viable option due to the high turnover rate.
The address these challenges, a team at Nike designed an elearning program in 2003 called Nike ‘Sports Knowledge
Underground’ (SKU) for the thousands of sales associates
stationed in its own stores and that of other retailers that kept
Nike inventory. The interactive web-based training program
closely resembled a video game, and immediately caught the
attention of industry observers. The e-learning program met with
good response. By the end of 2006, over one million modules
had been completed and more than 50,000 hours of product
training were delivered. By early 2007, SKU was used to train
more than 35,000 sales associates across its own stores and that
of other retailers. On the basis of above case express your views
on-
[Max. Marks: 100]
Before answering the question, candidate should ensure that they have
been supplied the correct and complete question paper. No complaint
in this regard, will be entertained after examination.
Note: – Attempt five questions in all. All questions carry equal
marks. Select two questions from Section A and two questions from
Section B. Question no. 8 (Section C) is compulsory.
Section – A
Q-1.
Q-2.
(a)
(b)
Q-3.
Define training, difference with development and learning along
with briefly explaining few learning styles?
[20]
Write short notes on:
Training need assessment
Role of stakeholders in training
[20]
Write in detail about different training aids also defines about
training climate?
[20]
Section – B
Q-4.
Q-5.
Q-6.
Q-7.
Define meaning process, principles and approaches in training
evaluation?
[20]
What factors you would consider while selecting training
method? Write in detail about any four methods of training? [20]
What is e-learning? Explain different e-learning tools and its
benefits for training effectiveness?
[20]
Define knowledge management and its different components.
How knowledge management helps in effective development?
[20]
Questions:(i)
(ii)
What are the issues and challenges in designing and
implementing?
What are the pros and cons of using an e-learning program?
[20]