Meeting Minutes
Mariel Sa, Lynn Raposo, Shalini Chauhan, Turgut Tezir
& Chandandeep Singh
Company: Tropicana
Product: PomLife
Prepared by: Note Taker, Turgut Tezir
Meeting Minutes
Mariel Sa, Lynn Raposo, Shalini Chauhan, Turgut Tezir
& Chandandeep Singh
Meeting 16
Meeting Date/Time: April 10, 2006 at 5:00 pm in front of Library.
Attendees: Turgut (Group member didn’t show up except Turgut) Lynn didn’t come to the meeting and
didn’t do financial analysis for due April 10.
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Mariel dropped the course and didn’t complete his part.
Shalini dropped the course and didn’t do her part.
Chandandeep dropped the course didn’t do his part.
Company: Tropicana
Product: PomLife.
Need to do:
COMM 1101
Group Members: Only Turgut left
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Title Page 3
Memo of transmittal 5
Table of Content 5
Executive summary 5
Introduction 5
Marketing Strategy 5
Control and Implementation 5
Financial projection 5
Summary paragraph 3
Edit grammar 20
Graphics and Appendices 9
MLA Documentation. Paragraph citation and
Work Cited Page 10
Next meeting: Waiting responds from our professors.
MARK 1027
Group Members Turgut and Lynn
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Edit Situation Analysis
a. Explain graphs
b. MLA cited
SWOT
Marketing objectives
Financials
Marketing Implementation
Evaluation and Control
Overall strategy and creativity of your idea
and plan
Meeting Minutes
Mariel Sa, Lynn Raposo, Shalini Chauhan, Turgut Tezir
& Chandandeep Singh
Meeting 15
Meeting Date/Time: April 3, 2006 at 5:00 pm in front of Library.
Attendees: Mariel, Chandandeep, Lynn, Shalini and Turgut
Minutes Recorder: 1 hour
Items unresolved from last meeting: Dividing rest of the project. Shalini’s situation
Agenda: Dividing rest of the project.
Discussion: Shalinie couldn’t attend the meeting because she was sick. Shalini accepted her part of the
project. Every group member should finish their part by Monday April 10.
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Shalini will work by herself.
Mariel and Turgut will meet before April 10 and finish their part of the project.
Lynn and Chandandeep will meet before April 10 and finish their part of the project
Below task must finish before April 10, 2006
Shalini Chauhan
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SWOT-8
Marketing objectives-5
Mariel La and Turgut Tezir
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Strategy-8
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Target market description/profile – (4)
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(Primary and secondary ) Positioning (4)
Product strategy-10
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Features/benefits (3)
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Brand name & rationale (2-3)
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Packaging( 2-3)
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Competitive. advantage ( 2)
Place strategy-4
Price strategy-4
Promotion (IMC) Strategy-14
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Identify your creative strategy /message( 3) & target audience(1)
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Describe IMC promotion elements (8-10)
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Mock ups, creative tag lines etc (2- 3)
Lynn Raposo and Chandandeep Singh
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Financials-8
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4 for income statement & rationale, 4 for promo budget
Next meeting: April 10, 2006 at 5:00 pm in front of Library.
Meeting Minutes
Mariel La, Lynn Raposo, Shalini Chauhan, Turgut Tezir
& Chandandeep Singh
Meeting 14
Meeting Date/Time: March 31, 2006 at 12.15 In front of Library
Attendees: Mariel, Chandandeep and Turgut Lynn Raposo late 10 minutes
Minutes Recorder: 1 hour
Items unresolved from last meeting: Dividing rest of the project.
Agenda: Dividing rest of the project.
Discussion: Every group member is responsible to finish their part on time and also responsible for other
group member’s part. Group members will edit other member’s part.
Last WARNING to Shalini Chauhan: Shalini didn’t come last two meetings. Group members couldn’t
reach her by phone. She also didn’t respond last e-mails. This time is very important for all group members
to complete the project on time. Please call or email the group members as soon as possible. Our next
meeting is on April 3, 2006 in front of Library. If you don’t show up next meeting group members will take
over your part and I will send this e-mail to our professor. Please call me, Turgut at any time at 647 833
9273.
Shalini Chauhan
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SWOT-8
Marketing objectives-5
Mariel La and Turgut Tezir
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Strategy-8
o
Target market description/profile – (4)
o
(Primary and secondary ) Positioning (4)
Product strategy-10
o
Features/benefits (3)
o
Brand name & rationale (2-3)
o
Packaging( 2-3)
o
Competitive. advantage ( 2)
Place strategy-4
Price strategy-4
Promotion (IMC) Strategy-14
o
Identify your creative strategy /message( 3) & target audience(1)
o
Describe IMC promotion elements (8-10)
o
Mock ups, creative tag lines etc (2- 3)
Lynn Raposo and Chandandeep Singh
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Financials-8
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4 for income statement & rationale, 4 for promo budget
Next meeting: April 3, 2006 at 5:00 pm in front of Library.
Meeting Minutes
Mariel La, Lynn Raposo, Shalini Chauhan, Turgut Tezir
& Chandandeep Singh
Meeting 13
Meeting Date/Time: March 27, 2006 at 5:00 pm
Location: In front of Library
Attendees: Mariel and Turgut Lynn Raposo late 25 minutes – Shalini and Chandandeep didn’t come
Minutes Recorder: 1 hour
Items unresolved from last meeting: Situation Analysis
Agenda: dividing rest of the project to work individually.
Discussion:
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Discussion about the work group members did in the situation analysis.
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Some assignments were late for the due date.
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Completion of situation analysis was late.
Discussion about dividing rest of the project and spreading to group members.
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Discussion who did more work in situation analysis.
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Discussion who would take less work in the rest of the project.
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Spreading project randomly. And changing the project each other depend on the interest.
Next meeting: March 31, 2006 at 12.15 in front of Library.
Meeting Minutes
Mariel La, Lynn Raposo, Shalini Chauhan, Turgut Tezir
& Chandandeep Singh
Meeting 12
Meeting Date/Time: March 24, 2006 at 4:30 pm
Location: Second Cup Cafeteria
Attendees: Mariel, Shalini, Turgut and Larry Graham Lynn didn’t come and Chandandeep was on vacation
Minutes Recorder: 1 hour
Items unresolved from last meeting: Situation Analysis
Agenda: Next Step after Situation Analysis
Discussion:
Feed back from situation Analysis
Larry liked situation analysis in general. We need to format the paper and add outline after cover page.
We need to explain charts.
SWOT Analysis format will be same as the SWOT exercise we did in the class. We also might explain
more in detail after SWOT chart. SWOT analysis should include company, service and strategy about
the product. SWOT analysis continuation of GAP analysis.
Next meeting: We will continue meeting our regular time on Monday. March 27, 2006 at 5:00 pm in front
of Library
Meeting Minutes
Mariel La, Lynn Raposo, Shalini Chauhan, Turgut Tezir
& Chandandeep Singh
Meeting 11
Meeting Date/Time: February 21, 2006 @ 11:00am
Location: in front of Library
Attendees: Turgut and Chandandeep,
15 Min Late 11:15 Shalin
20 Min Late 11:20 Mariel
25 Min Late 11:25 Lynn
Minutes Recorder: 1 hour
Items unresolved from last meeting: Situation Analysis
Agenda: Next Step after Situation Analysis
Discussion:
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Feed back from situation Analysis
Correct the mistake from situation analysis and do next step
Question: How is the format of budget, income statement and financial statement?
Next meeting:
Meeting Minutes
Mariel La, Lynn Raposo, Shalini Chauhan, Turgut Tezir
& Chandandeep Singh
Meeting 10
Meeting Date/Time: February 17, 2006 @ 12:15pm
Location: in front of Library
Attendees: Turgut, Chandandeep, Mariel, Shalini, Lynn come 12:45 30 minutes late.
Minutes Recorder: 1.5 hour
Items unresolved from last meeting: Recommendation and editing part of the project.
Agenda: Make sure everyone understand the part she or he will research for.
Discussion:
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Review recommendation and edit: Competitive Analysis.
Review recommendation and edit: Company Analysis
Review recommendation and edit: Current company-product Analysis.
Review recommendation and edit: Market and external environment analysis and Gap
Shalini need to finish her part tonight and send copy to Lynn and everyone by e-mail.
Mariel need to finish his part tonight and send copy to Lynn and everyone by e-mail.
Each member also needs to cite the source before hand in their part of the project.
Lynn will collect all the part before Saturday and create cover, outline page for the project. She
also needs to have header and page number for each page. Last page will be Work Cited Page.
Next meeting: February 20, 2006 at 5:00 pm –In front of Library
Meeting Minutes
Mariel La, Lynn Raposo, Shalini Chauhan, Turgut Tezir
& Chandandeep Singh
Meeting 9
Meeting Date/Time: February 16, 2006 @ 6:00pm
Location: in front of Library
Attendees: Turgut, Shalini, Mariel left early at 6:30pm, Chandandeep late 10 minutes, Lynn late 5 minutes
Minutes Recorder: 1 hour
Items unresolved from last meeting: Product Name: PomLife
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Lynn will work on Analysis of Customer environment
Shalini will work on Competitive Analysis.
Mariel will work on Company Analysis
Turgut will work on Current company-product Analysis
Chandandeep will work on market and external environment analysis and Gap
Agenda: Make sure everyone understand the part she or he will research for.
Discussion:
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Lynn finished her part need to send digital copy to Chandandeep
Turgut need to add the entire current product list that Tropicana have.
Chandandeep showed some of graphs about his part.
Shalini need to finish his part tonight and send copy to Chandandeep by e-mail.
Mariel need to finish his part tonight and send copy to Chandandeep by e-mail.
Each member also needs to cite the source before hand in their part of the project.
Chandandeep will collect all the part before Friday and create cover, outline page for the project.
He also needs to have header and page number for each page. Last page will be Work Cited Page.
Next Agenda: Everybody should finish their part of the project before come to meeting. We will put all
parts together and will do final edit.
Next meeting: February 17, 2006 at 12:15PM –In front of Library
Meeting Minutes
Mariel La, Lynn Raposo, Shalini Chauhan, Turgut Tezir
& Chandandeep Singh
Additional - Meeting 8
Meeting Date/Time: February 15, 2006 @ 7:00pm
Location: Library
Attendees: Turgut, Chandandeep, (Mariel and Shalini came late 7:12 PM) Lynn couldn’t come
Minutes Recorder: 1.5 hour
Items unresolved from last meeting: Review finding on Current Marketing Situation Analysis
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Lynn will work on Analysis of Customer environment
Shalini will work on Competitive Analysis.
Mariel will work on Company Analysis
Turgut will work on Current company-product Analysis
Chandandeep will work on market and external environment analysis and Gap
Agenda: Make sure everyone understand the part she or he will research for.
Discussion:
We will introduce our new Product through Tropicana. Tropicana own by Pepsi.
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Decision on product Name: PomLife
Concern about project topic and product.
Completing Situation Analysis before death line.
Each member should send their parts to group members.
Each member also sends need to cite the source before hand in their part of the project.
Chandandeep will collect all the part before Friday and create cover, outline page for the project.
He also needs to have header and page number for each page. Last page will be Work Cited Page.
Reminder from Last meeting
FIRST WARNING TO GROUP MEMBERS
You should come to meeting on time. If you will miss the meeting you should provide relevant reason and
notify group members one day in advance. This project covers 40% of our grade. To order to finish the
project on time everyone must do the assignment before the death line.
Note taker, Turgut will record whose coming meeting late now on. Please be on time. Next step after this
notice will be WARNING if anyone continues to come late or miss the group meeting.
Next meeting: February 16, 2006 at 6:00PM –In front of Library
Meeting Minutes
Mariel La, Lynn Raposo, Shalini Chauhan, Turgut Tezir
& Chandandeep Singh
Meeting 7
Meeting Date/Time: February 15, 2006 @ 2:00pm
Location: Library
Attendees: Turgut, Chandandeep Lynn comes late at 2:30
Minutes Recorder: 1 hour
Items unresolved from last meeting: Everybody work on Situation Analysis in different parts
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Lynn will work on Analysis of Customer environment
Shalini will work on Competitive Analysis.
Mariel will work on Company Analysis
Turgut will work on Current company-product Analysis
Chandandeep will work on market and external environment analysis and Gap
Agenda: Review finding on Current Marketing Situation Analysis
Discussion:
FIRST WARNING TO GROUP MEMBERS
You should come to meeting on time. If you will miss the meeting you should provide relevant
reason and notify group members one day in advance. This project covers 40% of our grade. To
order to finish the project on time everyone must do the assignment before the death line.
Note taker, Turgut will record whose coming meeting late now on. Please be on time. Next step
after this notice will be WARNING if anyone continues to come late or miss the group meeting.
We will introduce our new Product through Tropicana. Tropicana own by Pepsi. Because of Mariel and
Shaline missed the meeting (Lynn late 30 minutes) we decided to meet at 7:00 PM in front of the library
February 15, 2006
Next meeting: February 15, 2006 at 7:00PM –In front of Library
Meeting Minutes
Mariel La, Lynn Raposo, Shalini Chauhan, Turgut Tezir
& Chandandeep Singh
Meeting 6
Meeting Date/Time: February 13, 2006 @ 6:00pm
Location: Library – Continue Cafeteria
Attendees: Mariel, Shalini, Turgut, Lynn, Chandandeep
Minutes Recorder: 1 hour
Items unresolved from last meeting: Contract and Project Topics
Agenda: Current Marketing Situation Analysis
Discussion:
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Chandandeep Singh joined the group. Cell 647 866 01100 e-mail
marketing-man@hotmail.com
Explanation what group had been done from last meetings
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Introducing new product on existing market
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Company: Pepsi
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Product: Pomegranate Juice
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Fact: Health becoming more important issue for future market. People like to buy
product that good for their health. Pomegranate is good for hearth and cancer.
Pomegranate Juice will open new market for Pepsi.
Order to finish the Situation Analysis we decided to divide the project 5 different pieces.
Everybody responsible to work his or her part before the meeting fallowing Wednesday.
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Lynn will work on Analysis of Customer environment
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Shalini will work on Competitive Analysis.
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Mariel will work on Company Analysis
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Turgut will work on Current company-product Analysis
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Chandandeep will work on market and external environment analysis and Gap
February 15, 2006: Everyone will show their part on the meeting. Group will discuss and will
do recommendation to edit.
Next meeting: February 15, 2006 at 2:00PM –In front of Library
Meeting Minutes
Mariel La, Lynn Raposo, Shalini Chauhan, Turgut Tezir
Meeting 5
Meeting Date/Time: February 9, 2006 @ 6:10pm
Location: Library – Continue Cafeteria
Attendees: Mariel, Shalini, Turgut
Minutes Recorder: 1 hour
Items unresolved from last meeting: Contract and Project Topics
Agenda: What Company and product?
Discussion:
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Introducing new product on existing market
Company: Pepsi
Product: Pomegranate Juice
Fact: Health becoming more important issue for future market. People like to buy product that
good for their health. Pomegranate is good for hearth and cancer. Pomegranate Juice will open
new market for Pepsi.
Next meeting: February 13, 2006 at 5:00PM –In front of Library
Meeting Minutes
Mariel La, Lynn Raposo, Shalini Chauhan, Turgut Tezir
Meeting 4
Meeting Date/Time: February 8, 2006 @ 6:00pm
Location: Library, Study room
Attendees: Mariel, Shalini, Turgut
Minutes Recorder: 1 hour
Items unresolved from last meeting: Contract and Project Topics
Agenda: What Company and product?
Discussion:
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Beslari water from India.
Indian beauty product and Canadian market.
Extension new products for Tim Hortons example Turkish coffee.
Extension new product for Mammas Pizza.
Improvement mammas gourmet pizza.
Roots Company and extension of their website; online store.
Group decided to research and developed marketing plan for ROOTS Company. Roots Company
doesn’t have online store. that they can sell their product online world wide. Roots Company needs
to developed website
Next meeting: February 9, 2006 at 6:00PM – 6:10 PM in front of Library
Meeting Minutes
Mariel La, Lynn Raposo, Shalini Chauhan, Turgut Tezir
Meeting 3
Meeting Date/Time: February 7, 2006 @ 1:00pm
Location: Library, Study room 2
Attendees: Lynn, Shalini, Turgut
Minutes Recorder: 1 hour
Items unresolved from last meeting: Contract and Project Topics
Agenda: What Company and product?
Discussion:
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Sample Project Plan reviewed
Bringing foreign product to Canadian market example Turkish Delight
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Need to know what the product is?
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Which company tie-up with? Brand name?
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Company profile?
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Who would be your competitors?
Mammas Pizza has different pizza toppings than other competitor such as Pizza Piazza, Dominos
Pizza, Pizza Hut and etc. Repositioning Gourmet pizza might be good idea for this project.
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Need to search if competitor has gourmet toppings?
Introducing new type of pizza to Mammas Pizza or other pizza restaurant might be good topics for
this project.
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Introducing Dip Pan Pizza which is very different than regular type of pizza.
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Dip Pan Pizza is popular in the USA, New York.
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Introducing extremely spicy Buffalo Wings Pizza
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Or something unique in the pizza market
Group will meet every Monday in Cafeteria at 5:00 pm.
Next meeting: February 8, 2006 at 6:00PM in front of Library
Meeting Minutes
Mariel La, Lynn Raposo, Shalini Chauhan, Turgut Tezir
Meeting 2
Meeting Date/Time: February 6, 2006
Location: Cafeteria
Attendees: Lynn, Shalini, Turgut
Minutes Recorder: 45 Minutes
Items unresolved from last meeting: Contract and Project Topics
Agenda: What Company and product?
Discussion:
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What the project all about.
Lynn will send sample project to group members before next meeting. Every member will get some
idea overall about the project.
Group members will search a product from their home country, Introduce a new product to
Canadian market.
Group will meet every Monday in Cafeteria at 5:00 pm.
Next meeting: February 7, 2006 at 12:00PM in Cafeteria.