COVENANT UNIVERSITY
COURSE COMPACT
2014/2015 Academic Session
College: College of Business and Social Sciences
Department: Business Management
Programme: Marketing
Course Code: MKT315
Course Title: Retail and Wholesale Management
Units: 2 units
Course Lecturer(s): Dr. Adegbuyi, O.A. & Aka, D.O.
Semester: Alpha
Time: 10-12 am (Tuesdays).
Location: Hall 202
a. Brief overview of Course:
This is one semester course designed to acquaint the undergraduate students of
marketing with the skill and strategies for selling goods and services to final
consumers who use them for personal and non-business activities. The skills and
knowledge taught in this course will enable the students understand and operate
one man business venture successfully after their course of study.
b. Course Objectives/Goals:
At the end of this course, the students are expected to be able to:
 Understand the nature and scope of retail management.
 Recognize the importance of marketing research in retail and wholesale business.
 Familiar with different retail and wholesale institutions existing in Nigeria.
 Appreciate the role of pricing strategy in retail and wholesale business.
c. Methods of Lecture delivery/Teaching Aids
- Lecture delivery methods: Classroom and Tutorials
- Teaching Aids: White Board, Public Address System (PAS), Overhead
Projector and Multimedia Projector
d. Course Outline:
- Modules & Details of Topics
Module 1:
Week 1: Marketing Channels Management.
Week 2: Nature and Importance of Retail Management.
Week 3: Retail Institutions Classification.
Module 2:
Week 4: Location of Retail Stores.
Week5
Marketing Research in Retailing.
Week 6: Retail Advertising and Display.
Module 3.
Week 7: Pricing in Retailing and Wholesale Management.
Week 8: Stock Management.
1
Module 4:
Week 9:
Week 10:
Module 5:
Week 11:
Week 12:
Week 13:
The Concept of Fashion.
Retail Selling and Functions.
Affiliate Marketing.
Online Retail Business
Revision.
e. Tutorials: 1 hour tutorial weekly.
f. Structure of the Programme/Method of Grading
- Continuous Assessment
 Class Test / Assessment
= 15 marks
70%
 Mid – Semester Test
= 15 marks
- Examination
 End of Semester Examination= 70 marks
70%
100%
g. Ground rules & regulations
 Receptive to Education
 Ready to Learn.
 Always prepared to ask questions.
 Encouraging students to contribute
h. Topics for term papers/Assignments/Students activities
Survey 20 retail and wholesale outlets within Ado-Odo LGA of Ogun State and
stating the following:
- Objectives
- Types of store.
- Authorized share capital
- Mode of stock taking
- Pricing method adopted
- Location
- Their importance to economy.
i. Alignment with Covenant University Vision/Goals
The course content is in alignment with the vision/goals of Covenant University.
j. Contemporary issues/Industry relevance
 The use of ValueCard for business transaction.
 Use of Internet Marketing for business transaction.
k. Recommended Reading/Text
 Adegbuyi, O.A. (2013) Retail Management: Offline and Online Perspective,
Lagos: Pumark Publisher.
 Kotler Philip: Marketing Management.
 Roger Cox and Paul Britain: Retail Management.
 Michael Levy and Barton Weitz: Retail management.
2


Barry Bern and Joel Evans: Retail Management: A Strategic Approach.
Relevant Journals on Retail & Wholesales Management.
COVENANT UNIVERSITY
COURSE COMPACT
2009/2010 Academic Session
College: College of Business and Social Sciences
Department: Business Studies
Programme: Marketing
Course Code: MKT315
Course Title: Retail and Wholesale Management
Units: 2 units
Course Lecturer(s): Dr. Oyeniyi, O.J..
Semester: Alpha
Time: 4-6 p.m (Tuesdays).
Location: G201
a. Brief overview of Course:
This is one semester course designed to acquaint the undergraduate students of
marketing with the skill and strategies for selling goods and services to final
consumers who use them for personal and non-business activities. The skills and
3
knowledge taught in this course will enable the students understand and operate
one man business venture successfully after their course of study.
b. Course Objectives/Goals:
At the end of this course, the students are expected to be able to:
 Understand the nature and scope of retail management.
 Recognize the importance of marketing research in retail and wholesale business.
 Familiar with different retail and wholesale institutions existing in Nigeria.
 Appreciate the role of pricing strategy in retail and wholesale business.
c. Methods of Lecture delivery/Teaching Aids
- Lecture delivery methods: Classroom and Tutorials
- Teaching Aids: White Board, Public Address System (PAS), Overhead
Projector and Multimedia Projector
d. Course Outline:
- Modules & Details of Topics
Module 1:
Week 1: Marketing Channels Management.
Week 2: Nature and Importance of Retail Management.
Week 3: Retail Institutions Classification.
Module 2:
Week 4: Location of Retail Stores.
Week5
Marketing Research in Retailing.
Week 6: Retail Advertising and Display.
Module 3.
Week 7: Pricing in Retailing and Wholesale Management.
Week 8: Stock Management.
Module 4:
Week 9:
Week 10:
Module 5:
Week 11:
Week 12:
Week 13:
The Concept of Fashion.
Retail Selling and Functions.
Wholesale Organization.
Target Setting in wholesale organization
Revision.
e. Tutorials: 1 hour tutorial weekly.
f. Structure of the Programme/Method of Grading
- Continuous Assessment
 Class Test / Assessment
= 15 marks
70%
 Mid – Semester Test
= 15 marks
- Examination
 End of Semester Examination= 70 marks
70%
100%
g. Ground rules & regulations
 Receptive to Education
 Ready to Learn.
4


Always prepared to ask questions.
Encouraging students to contribute
h. Topics for term papers/Assignments/Students activities
Survey 20 retail and wholesale outlets within Ado-Odo LGA of Ogun State and
stating the following:
- Objectives
- Types of store.
- Authorized share capital
- Mode of stock taking
- Pricing method adopted
- Location
- Their importance to economy.
i. Alignment with Covenant University Vision/Goals
The course content is in alignment with the vision/goals of Covenant University.
j. Contemporary issues/Industry relevance
 The use of ValueCard for business transaction.
 Use of Internet Marketing for business transaction.
k. Recommended Reading/Text
 Kotler Philip: Marketing Management.
 Roger Cox and Paul Britain: Retail Management.
 Michael Levy and Barton Weitz: Retail management.
 Barry Bern and Joel Evans: Retail Management: A Strategic Approach.
 Relevant Journals on Retail & Wholesales Management.
5