Report: Test Answer Key District: CMS Test: 9_12 Marketing 6621 - Marketing Test 2 Description: Pre Q - Marketing - Ingram Fall 2010 Form: 505 1. The introduction of new or improved products and the lowering of prices are benefits of: (NCCTE.9_12.ME.6621.MA02.01) A. Marketing. B. Tangible services. A. Business etiquette. B. Cultural bias. C. Diversity. C. Communism. D. Intangible 4. Knowing not to schedule an appointment in Spain during siesta time is known as: (NCCTE.9_12.ME.6621.MA04.02) D. Stereotyping. goods. 2. Trisha wants to inquire about a job opening with Select Computers. Which form of written communication should she use? (NCCTE.9_12.ME.6621.MA04.01) 5. All channels of distribution begin with the: (NCCTE.9_12.ME.6621.MA07.01) A. Agent. B. Four Ps. A. Email C. Retailer. B. Letter D. Producer. C. Memo 6. Johnson and Johnson gain customer attention through the use of D. Report advertisements. Which sales technique is 3. Lily buys a small box of detergent to use being used? when washing her clothes in the dorm. (NCCTE.9_12.ME.6621.MA05.02) Lily is the: A. Action (NCCTE.9_12.ME.6621.MA02.01) B. Attention Customer. A. C. Conviction B. Developer. C. Distributing D. Market partner. D. Desire host. 9_12 Marketing 6621 - Marketing Test 2 7. Smith Woodland Corporation owns many 10. Businesses that continually review their acres of land and grows a variety of trees. internal strengths and weaknesses and They sell cut trees to Georgia Pacific who creates paper from the trees. Then Georgia Pacific sells reams of paper to Staples who markets and sells the paper to the consumer. This channel of distribution is: (NCCTE.9_12.ME.6621.MA07.01) their external opportunities and threats are using a(n): (NCCTE.9_12.ME.6621.MA02.01) A. EPA review. B. ERA study. A. Direct. C. GOP evaluation B. Indirect. D. SWOT C. Marketing. D. Promotion. 8 A local car dealership places an ad in the . newspaper announcing the arrival of a new model. This is an example of which type of promotion? (NCCTE.9_12.ME.6621.MA06.01) A. Community B. Institutional analysis. 11 Checking incoming merchandise against . an invoice or purchase order copy is known as what kind of check? (NCCTE.9_12.ME.6621.MA07.02) A. Blind B. Bulk C. Direct D. Spot 12 Upon receiving a shipment of goods, how . does the person responsible for the receiving operation determine whether D. Sponsor the goods ordered have been received? 9. A product that moves through one or more (NCCTE.9_12.ME.6621.MA07.02) intermediaries before reaching the final A. Damaged or broken goods are user is a/an: removed and returned to the sender (NCCTE.9_12.ME.6621.MA07.01) B. Items are priced upon receiving A. Advertising plan. C. Shortage of goods is identified B. Direct channel. D. Quantity listed on case matches the C. Indirect channel. quantity listed on invoice D. Promotion plan. C. Product 9_12 Marketing 6621 - Marketing Test 2 13. McDonalds introduced the fruit cup as 16 Debbie is the Marketing Director of the an alternative to fries. After one month, . XYZ Corporation and manages the McDonalds evaluated the strengths and employees in the advertising, public weaknesses of the product. This is an relations, research and development, and example of a(n): the sales departments. What job level has (NCCTE.9_12.ME.6621.MA02.01) Debbie obtained? job level has Debbie obtained? A. EPA review. (NCCTE.9_12.ME.6621.MA08.01) B. ERA study. A. CEO/Manager C. GOP evaluation B. Entry-level D. SWOT C. Marketing analysis. specialist D. Marketing supervisor 14 Which analysis reviews the potential for . success or failure of a business? 17. The transporting, storing, and handling (NCCTE.9_12.ME.6621.MA02.01) of goods from the manufacturer to the EEOC consumer is: A. (NCCTE.9_12.ME.6621.MA02.02) B. ERA A. Distribution. C. GOP B. Product/service management. D. SWOT C. Promotion. 15 Mr. Norris has worked in a variety of . areas throughout his career. He is highly D. Selling. skilled, runs the entire business, makes 18 Designing, producing, maintaining, the final business decisions, and is . improving, and obtaining products to responsible for determining success or meet customer’s wants and needs failure of the business. Mr. Norris is at defines: which job level? (NCCTE.9_12.ME.6621.MA02.02) (NCCTE.9_12.ME.6621.MA08.01) A. Distribution. Career sustaining A. B. Product/service B. CEO/Manager C. Marketing specialist D. Marketing supervisor management. C. Promotion. D. Selling. 9_12 Marketing 6621 - Marketing Test 2 19 Which element of the marketing mix . includes advertising, personal selling, sales promotion, and publicity? (NCCTE.9_12.ME.6621.MA02.02) A. Place B. Price C. Product D. Promotion 20. Determining the amount to charge for products is part of: (NCCTE.9_12.ME.6621.MA02.02) 23 What allows businesses to customize . products to reach specific markets? (NCCTE.9_12.ME.6621.MA02.03) A. EPA review B. Market segmentation C. Market share D. SWOT analysis 24. The percentage of the total sales revenue acquired by a business within a market is: (NCCTE.9_12.ME.6621.MA02.03) A. Behavioral segmentation. A. Distribution. B. Demographic B. Marketing C. Market information management. C. Pricing. D. Product/service D. Target planning. 21 Businesses that buy products to use in . their own business are which market? (NCCTE.9_12.ME.6621.MA02.03) segmentation. share. marketing. 25 Purchasing an oven to start a pizza . company is which type of resource? (NCCTE.9_12.ME.6621.MA03.01) A. Capital A. Consumer B. Entrepreneurship B. Industrial C. Labor C. Mass D. Land D. Niche 26 The products used in the production of . other goods are which type of resource? 22. The group of all potential customers who (NCCTE.9_12.ME.6621.MA03.01) have similar needs and wants and have the ability to buy the product is a(n): A. Capital (NCCTE.9_12.ME.6621.MA02.03) B. Entrepreneurship A. Economy. C. Labor B. Financial gain. D. Land Market. C. D. Supply zone. 9_12 Marketing 6621 - Marketing Test 2 27 After Christmas, Target put all of the 31 The economy is beginning to slow down. . excess Christmas ornaments on sale for . Some workers are being laid off. Spending 75% off. This condition is which is beginning to slow down also. Which condition? phase of the economic cycle is the economy (NCCTE.9_12.ME.6621.MA03.01) experiencing? (NCCTE.9_12.ME.6621.MA03.03) A. Entrepreneurship A. Depression B. Equilibrium B. Expansion C. Scarcity C. Recession D. Surplus D. Recovery 28. Amy only buys Cover Girl make-up, even though the prices of Maybelline 32 People have lost their jobs. There is no are lower. This is an example of: . extra money to be spent on anything that is (NCCTE.9_12.ME.6621.MA03.02) nonessential and there seems to be no relief in sight. Which phase of the economic cycle A. Brand is the economy experiencing? (NCCTE.9_12.ME.6621.MA03.03) loyalty. B. Domestic. A. Depression C. Shortage. B. Expansion D. Surplus. 29 Which product would MOST LIKELY . have inelastic demand? (NCCTE.9_12.ME.6621.MA03.02) A. Car CD player B. Medicine C. Movie tickets D. Steak C. Recession D. Recovery 33 Determine the phase of the business cycle if . the United States is experiencing a(n) economic slowdown, rise in unemployment, slowing down of production and a decrease in consumer spending. (NCCTE.9_12.ME.6621.MA03.03) 30. If a purchase must be made immediately, demand tends to be: (NCCTE.9_12.ME.6621.MA03.02) A. Depression B. Expansion A. Domestic. C. Recession B. Elastic. D. Recovery C. Inelastic. D. National. 9_12 Marketing 6621 - Marketing Test 2 34 Which is a characteristic of capitalism? . (NCCTE.9_12.ME.6621.MA03.04) A. It is a mix of traditional and market economies. B. People do not pay for medical care. C. The decisions of what to produce are based on what has always been done. D. The people elect government officials who represent them. 37 Cindy prefers to shop at Belk because of . their easy return policies and free gift wrapping. This is which type of competition? (NCCTE.9_12.ME.6621.MA03.05) A. Direct B. Indirect C. Non-price D. Price 35 Which is a characteristic of communism? 38. The money earned from conducting . (NCCTE.9_12.ME.6621.MA03.04) business after all costs and expenses have been paid is: A. Businesses decide how products will (NCCTE.9_12.ME.6621.MA03.05) be produced. A. Profit. B. It is a mix of traditional and market economies. C. People B. Risk. do not pay for medical care. C. Selling. D. Success. decisions of what to produce are based on what has always been done. 39. When investing in a new business venture, there is no guarantee of: 36. In a traditional economy, such as the (NCCTE.9_12.ME.6621.MA03.05) Amish Community, the answer to the question "Who receives the goods A. Elasticity. produced?" is determined by: (NCCTE.9_12.ME.6621.MA03.04) B. Partnership. D. The A. Government C. Risk officials. B. The consumers. C. The persons purchasing the goods. D. Tradition. management. D. Success. 40. The earnings of a LLC are taxed only once. This is an example of: (NCCTE.9_12.ME.6621.MA03.06) A. Initiative taxation. B. Multiple taxation. C. Pass-through D. Single taxation. taxation. 9_12 Marketing 6621 - Marketing Test 2 41. Pass-through taxation is an advantage of a: 44. When representatives from John (NCCTE.9_12.ME.6621.MA03.06) Deere dealerships in southern states cannot meet faceto- face, they can A. Corporation. arrange to communicate using which type of communication? B. LLC. (NCCTE.9_12.ME.6621.MA04.01) C. Partnership. A. Face-to-face Sole proprietorship. D. B. Memo 42 Which is a combination of both a partnership C. Text messaging . and a corporation? (NCCTE.9_12.ME.6621.MA03.06) D. Videoconferencing A. Affiliation B. Conglomerate C. LLC D. Sole proprietorship 45 Adrian creates a newsletter with . articles and pictures for members of his organization. This form of written communication is a(n): (NCCTE.9_12.ME.6621.MA04.01) A. Email. 43. Heather makes a follow-up call to a B. Letter. customer. With no real urgent information C. Publication. to discuss, she simply leaves a message when there is no answer. This is an advantage of D. Report. which type of workplace communication? 46 In the past, Veronica would (NCCTE.9_12.ME.6621.MA04.01) . communicate with employees using a A. Face-to-face memo. Now, in order to send a message to them, she simply sends B. Videoconferencing a(n): C. Voice-only (NCCTE.9_12.ME.6621.MA04.01) D. Written messages A. Email. B. Letter. C. Publication. D. Report. 9_12 Marketing 6621 - Marketing Test 2 47. Before the committee adjourned, they 51. Laine created a website of text, reached a collective agreement known as photographs, and video as a diary of her a(n): (NCCTE.9_12.ME.6621.MA04.02) trip through New Zealand. Each day her friends and family could read her daily A. Benefit. entries. This is known as a: (NCCTE.9_12.ME.6621.MA04.03) B. Consensus. C. Cultural bias. D. Incentive. 48. The employees at K & W Cafeteria appear to have a good working relationship. This positive working relationship is known as: (NCCTE.9_12.ME.6621.MA04.02) A. Consensus. B. Incentives. A. Blog. B. Web page. C. Web site. D. Web browser. 52. One disadvantage of using search engines is that they: (NCCTE.9_12.ME.6621.MA04.03) A. Allow page. C. Teamwork. B. Are D. Unethical C. Are behavior. 49. Wal-Mart gives employees added compensation other than money such as paid vacation, insurance, and a retirement fund. These are called: immediate access to any web comprehensive yet easy to use. designed to make money for paid advertisers. D. Contain a database of over four billion web pages. (NCCTE.9_12.ME.6621.MA04.02) A. Benefits. B. Business ethics. C. Cultural bias. 53. After purchasing concert tickets a week before the show, Alex printed out the tickets fearing he would not receive them through the mail in time. This growing use of technology is known as: (NCCTE.9_12.ME.6621.MA04.03) D. Diversity. A. Blog. 50. Rarely will advertisers show women in roles such as plumber or construction worker. Such one-sided views are considered: (NCCTE.9_12.ME.6621.MA04.02) A. Cultural B. Database. C. E-tickets. D. Hyperlink. sensitivity. B. Diversity. C. Employer / employee relations. D. Stereotyping. 9_12 Marketing 6621 - Marketing Test 2 54 Mandi booked her flight over the 57. . Internet and received her boarding pass electronically. When she got to the airport, she avoided the long lines at the ticket counter. This growing use of technology is known as: (NCCTE.9_12.ME.6621.MA04.03) A. Blog. B. Database. C. E-tickets. D. Hyperlink. 55. Xavier purchases a new CD every Tuesday. His purchase decision is: (NCCTE.9_12.ME.6621.MA05.01) A. Extensive. B. Limited. C. Necessary. D. Routine. Jason visits several jewelry stores to choose an engagement ring for his girlfriend. At the last store, he and the salesperson spend two hours deciding on the perfect ring. Jason’s decision is: (NCCTE.9_12.ME.6621.MA05.01) A. Extensive. B. Limited. C. Routine. D. Secondary. 58 Dennis purchases flowers every year for his . wife’s birthday. He does, however, need to make a decision about the type of floral arrangement to send. This is an example of which type of decision making? (NCCTE.9_12.ME.6621.MA05.01) A. Extensive B. Limited C. Rational 56. Asha visits several colleges and universities before she decides which to attend. She is taking into consideration accreditation, cost, distance, and the social activities. Asha’s decision is: (NCCTE.9_12.ME.6621.MA05.01) A. Difficult. D. Special 59 Selena is a sales representative for a new . men’s apparel company. Before deciding which stores to approach about carrying her line, she makes a list of all the major retail stores in her territory using the phone book. Selena is using which prospecting method? (NCCTE.9_12.ME.6621.MA05.02) B. Extensive. A. Attention C. Limited B. Cold D. Primary. C. Endless canvassing chain D. Referrals 9_12 Marketing 6621 - Marketing Test 2 60 Success Corporation spends a great deal 63. CRM stands for: . of time and money training their sales (NCCTE.9_12.ME.6621.MA05.03) force. By implementing this intense A. Client referral maintenance. training, the company hopes to increase: (NCCTE.9_12.ME.6621.MA05.02) B. Customer relationship management. A. Phone B. The calls. number of hits on their website. C. Customer retention manual. D. Customer returns manuscript. C. The number of qualified applicants. 64 The customer wants a cash refund for a . hair dryer that costs $19.95. Sales tax is D. Sales. 5%. How much sales tax should you 61 Prior to opening her boutique each day, refund the customer? . Jayla straightens merchandise on (NCCTE.9_12.ME.6621.MA05.04) shelves, vacuums, and replenishes stock. A. $1.00 Jayla is participating in which step in the sales process? B. $1.05 (NCCTE.9_12.ME.6621.MA05.02) C. $2.81 A. Address D. $2.86 B. Follow up 65. What is the total of a sales check showing C. Greeting four items at $1.29 each excluding tax? (NCCTE.9_12.ME.6621.MA05.04) D. Preapproach 62. The purpose of CRM is to: (NCCTE.9_12.ME.6621.MA05.03) A. Account for customers needs. A. $0.32 B. $0.33 C. $5.00 B. Manage customer information to maximize loyalty. D. $5.16 66 Identify the correct answer: 5% tax on a C. Offer a system or calling, responding, . $20.00 purchase. and managing customers. (NCCTE.9_12.ME.6621.MA05.04) D. Provide customers with 24-hour service. A. $ .10 B. $ 1.00 C. $ 1.10 D. $10.00 9_12 Marketing 6621 - Marketing Test 2 67. What would be the total amount due if a 70. A mall food court restaurant offers free customer purchased four cans of oil at samples to shoppers in hopes of $1.29 each with a 5% sales tax? encouraging them to buy a full meal. This (NCCTE.9_12.ME.6621.MA05.04) is an example of which element of the promotion mix? A. $5.16 (NCCTE.9_12.ME.6621.MA06.01) B. $5.32 Advertising A. C. $5.42 B. Personal D. $5.52 C. Public selling relations 68. A department store places an ad in the D. Sales promotion newspaper to inform potential customers about its weekend sales. This is an 71. A cell phone service representative listens example of which element of the to a customer’s needs and suggests a promotion mix? phone with appropriate features. This is (NCCTE.9_12.ME.6621.MA06.01) an example of which element of the promotion mix? A. Advertising (NCCTE.9_12.ME.6621.MA06.01) B. Personal C. Public D. Sales selling relations promotion 69. A new store invites the local news channel to cover their grand opening ceremony. This is an example of which element of the promotion mix? (NCCTE.9_12.ME.6621.MA06.01) A. Advertising B. Personal selling A. Advertising B. Direct marketing C. Personal D. Sales selling promotion 72. An energy drink gives away free t-shirts with the beverage logo on them to college students. Which media is this company using? (NCCTE.9_12.ME.6621.MA06.02) A. Directory relations B. Outdoor promotion C. Specialty C. Public D. Sales D. Transit 9_12 Marketing 6621 - Marketing Test 2 73 A company donates 1,000 ink pens to 76. The decorations, lighting, furniture, fixtures, . a school. They understand many and signs used to create the store’s image is recipients will never become the: (NCCTE.9_12.ME.6621.MA06.03) customers, but want their name to be A. Interior display. visible. Which media is this company using? B. Store interior. (NCCTE.9_12.ME.6621.MA06.02) C. Store layout. A. Directory D. Storefront. B. Outdoor 77. The way floor space is allocated for selling, C. Specialty storage, personnel, and customers is called the: (NCCTE.9_12.ME.6621.MA06.03) Transit D. 74 An insurance agent gave out free . calendars with his picture and contact information on them in January. Which type of media is this agent using? (NCCTE.9_12.ME.6621.MA06.02) A. Directory B. Outdoor C. Specialty A. Interior display. B. Store interior. C. Store layout. D. Storefront. 78 The exterior design of the store, including the . logo, sign, and entrance are examples of which element of visual merchandising? (NCCTE.9_12.ME.6621.MA06.03) A. Interior D. Transit display B. Store interior 75. A computer game company decided C. Store layout to use banners, pop-ups, and buttons on a search engine website to D. Storefront advertise their games. Which media is this company using? 79. Bright lights are used to enhance the beauty (NCCTE.9_12.ME.6621.MA06.02) of diamonds in a jewelry store’s display cases. This is an example of manipulating A. Magazine which element of displays? (NCCTE.9_12.ME.6621.MA06.03) B. Online C. Outdoor A. Balance D. Transit B. Lighting C. Motion D. Shape 9_12 Marketing 6621 - Marketing Test 2 80 A paint manufacturer pays for the right . to promote its products at NASCAR events. This is an example of which type of sales promotion? (NCCTE.9_12.ME.6621.MA06.04) A. Point-of-purchase displays B. Product placement C. Product samples 83 A toothpaste manufacturer gives away . trial sizes of its newest toothpaste flavor to encourage customers to try the product. This is an example of which type of sales promotion? (NCCTE.9_12.ME.6621.MA06.04) A. Loyalty marketing B. Product samples C. Promotional D. Sponsorship 81. Drink coolers are placed along check-out lines in grocery stores to increase sales by 84 capitalizing on the high-traffic area. This . is an example of which type of sales promotion? (NCCTE.9_12.ME.6621.MA06.04) A. Point-of-purchase displays B. Product placement C. Product samples tie-ins D. Sponsorship Contests, games, sweepstakes, or rebates used to create increased sales and excitement about a product are all examples of which type of sales promotion? (NCCTE.9_12.ME.6621.MA06.04) A. Deal B. Incentive C. Product D. Sponsorship samples D. Sponsorship 82 An airliner offers frequent flyer miles to . customers to encourage repeat business. 85. Activities used by a business to build and This strategy is an example of which type maintain a positive image about its of sales promotion activity? products is engaged in: (NCCTE.9_12.ME.6621.MA06.04) (NCCTE.9_12.ME.6621.MA06.05) A. Coupon A. Advertising. B. Incentives B. Marketing. C. Loyalty C. Public marketing program D. Promotional tie-in relations. D. Selling. 9_12 Marketing 6621 - Marketing Test 2 86 All are disadvantages of public relations . EXCEPT: 90. Soft drinks, snack foods, gum, and other food products are often (NCCTE.9_12.ME.6621.MA06.05) A. Information may be taken out of context. B. It is not controlled by the business. C. Reporters are seen as more objective. D. Some information may be left unreported. 87 All are disadvantages of public relations . EXCEPT: (NCCTE.9_12.ME.6621.MA06.05) A. Free placement. B. Information may be taken out of A. Agent intermediaries. B. Nonchannel is not controlled by the business. D. Some information may be left unreported. 88. The channel member that purchases large quantities of goods from manufacturers, stores the goods, and resells them to other businesses is called a(n): (NCCTE.9_12.ME.6621.MA07.01) D. Wholesalers. 91. An actual count of all the merchandise on hand in a store is identified as: (NCCTE.9_12.ME.6621.MA07.02) A. Dollar-control C. Physical A. Blind C. Quality C. Warehouse. D. Random B. Marketing. system. check. B. Retailer. A. Distribution. inventory. 92 The most accurate form of checking . merchandise during the receiving process is the: (NCCTE.9_12.ME.6621.MA07.02) B. Direct 89. The process of moving, handling, and storing goods on their way from the producer to the ultimate consumer is called: (NCCTE.9_12.ME.6621.MA07.01) system. inventory. D. Unit-control A. Agent. D. Wholesaler. members. C. Retailers. B. Perpetual context. C. It dispensed through vending machines. The vending service companies that manage such machines are classified as: (NCCTE.9_12.ME.6621.MA07.01) check. check. check. 93 A knack, or potential, for learning a . certain skill is called a(n): (NCCTE.9_12.ME.6621.MA08.01) A. Aptitude. B. Goal. C. Skill. D. Value. C. Merchandising. D. Processing. 9_12 Marketing 6621 - Marketing Test 2 94 Things that are important to you and . that guide your daily decisions are called your: (NCCTE.9_12.ME.6621.MA08.01) A. Goals. 97. K-Mart is having difficulty with employee conduct, customer transactions, and general workplace issues. Management has decided to study their company: (NCCTE.9_12.ME.6621.MA09.01) A. Activities. B. Interests. B. Compensation. C. Personality. C. Regulations. D. Values. D. Safety standards. 95 Brooks has worked in a variety of areas . throughout his career. He is highly 98 Home Depot posted a document noting skilled, runs his entire electrical . work schedules and hiring procedures. business, makes the final business These are part of a Home Depot’s: decisions, and is responsible for (NCCTE.9_12.ME.6621.MA09.01) determining success or failure of his A. Policies. business. Which skill level is reflected in Brooks’ job? B. Compensation. (NCCTE.9_12.ME.6621.MA08.01) C. Regulations. A. Career sustaining D. Safety standards. B. CEO/Manager 99. Which suggests an appropriate way to C. Marketing specialist complete a job application form? (NCCTE.9_12.ME.6621.MA09.01) Marketing supervisor D. 96. Matt writes a letter to Kitty Hawk Kites to learn about job openings in the company. This written communication is known as a: (NCCTE.9_12.ME.6621.MA09.01) A. Letter of application. B. Letter of inquiry. A. "Anything" is an acceptable answer to a question on job preference B. List previous work experience in alphabetical order C. Write D. Use in cursive blue or black ink C. Memorandum. D. Resume. 9_12 Marketing 6621 - Marketing Test 2 100. Finding contacts among professional people in one’s personal life, such as family, friends, and former employers, is called: (NCCTE.9_12.ME.6621.MA09.01) A. Cold calling. B. Interviewing. C. Networking. D. Direct calling. Draf t