TOPSHOP / TOPMAN Recruitment
DEPARTMENT INFORMATION
Department Information:
If you decide to join us you will be working for a dynamic and innovative
business. We can offer you an exciting and challenging career with many
opportunities.
Excellent career development opportunities will be on offer, along with on
going training and support.
With the size of the business and the quality of the training and development,
there will be endless opportunities for you to progress in your career with us.
Simply click on the links to the right for more information on what your future
could hold! You will find information about the function, the job roles and
career progression.
Retail Management:
General overview
In summary the role of a Store Manager is to run, with their deputy and with
support from their Area Manager, a store as an independent profit centre focusing all activity on meeting customer needs and achieving bottom line
results, whist planning and developing for the future.
The role includes:
* Team management and development.
* Commercialism through driving profit.
* Maintaining retail standards.
* Focus on customer service.
* Maintaining brand integrity through instore layout/staff profile/service offered.
Career routes
There are a variety of ways to become a Store Manager within TOPSHOP
and TOPMAN.
*You may join us straight out of school - or at any time in your life and work
through our sales adviser competencies to a management appointment.
*You may join after A Levels on our A Level training programme - this is a
one-year course dedicated to your development to a Management role.
*If you've just graduated, you can join our one year graduate programme,
which again focuses on an appointment as a store manager after 12 months.
*You may decide that as a manager within another fashion brand, you really
want to be at the cutting edge of fashion, personal development and career
opportunities - we're happy to receive your application and welcome you into
TOPSHOP and TOPMAN.
area manager
mega store manager
store manager
deputy manager
top level sales advisor
Personal Profile (Store Manager)
January 2004
Sarah Harper is the Retail Store Manager at our Oxford Circus Flagship store.
What does your job involve?
Running front of house operations, stockroom and administration department.
This involves managing a number of Brand Managers all accountable for their
areas including maximizing sales, reducing cash/loss, managing and
developing their teams etc. I also liaise continuously with various head office
departments including buying, merchandising, vm, marketing & finance
regarding store performance, opportunities. A large part of my job also
involves analyzing store performance and commercial decisions.
How do you go about it?
As the store is very vast and fast paced it is very demanding. Communication
and time management is key.
Describe a typical day
I normally come in for 8am and analyze the previous’ day’s figures and stats.
Then by 8.30am I hit the floors to ensure high retail standards for opening
and that all departments are set up for the day’s trade. I usually do a store
walk with each Brand / Sales Manager going through department figures and
any commercial decisions i.e. moves that need actioning. It also allows me to
communicate any initiatives happening within their areas. My meetings are
planned to happen after lunch. As the Flagship store we tend to get a lot of
unplanned visits from all levels of the business, from directors to Philip Green,
which I always need to be prepared for.
What else might you do or get involved in?
As the Regional Controller (my Line Manager) is based here I get involved in
a lot of financial planning. We also have a large back of house team and a lot
of what we do overlaps in many aspects we work closely together to achieve
results.
Is there a downside?
Although I thrive on working at such fast pace there is also frustrations due to
it. You don’t always get to do all that you plan. There are also a lot of
unexpected interruptions and you have to adapt and re-jig your plans
constantly.
What’s best about your job?
Working and meeting with loads of different people at all levels and diverse
backgrounds! Taking loads of money and driving the store forward through
different initiatives are very rewarding. Due to the fast pace you see instant
changes. No two days are the same!
What skills do you need?
Common sense. You also need to work well under pressure and be flexible
and adaptable to changes. You need to be able to communicate with people
at all levels so excellent communication skills are key. You have to have a
passion for clothing and retail and have tons of energy!
Career progression (How have you got where you are now)?
I joined Debenhams on a YTS scheme when I left school, then progressed my
retail career with Burton Menswear. Starting off as a sales advisor then going
onto display, where I became heavily involved within the VM department in
head office and completed several secondments including a store
modernization program which lead me into store management. I worked my
way up through different stores and ended up running the flagship store on
Oxford Street. I then moved into DP’s, which was double the turnover which
gave me womenswear experience and challenged through managing a bigger
team, faster pace and developed my commerciality. Within a couple of years I
became a multi site manager managing 4 brands which allowed me to
develop my strategic and networking skills. Then 2 years on moved to Oxford
Circus where I am currently Retail Store Mgr.
Where next for you?
I would love to set up and manage a Topshop flagship site in an international
capital ideally New York!!!!
Personal Profile (Store Manager)
January 2004
Abdul Farrah is the Store Manager for our brand new high profile store on
Kensington High Street.
What does your job involve?
Managing Sales by focusing on both good and poor performing departments. I
also spend a great deal of time developing and motivating the store team,
bringing new people into the store and driving customer service throughout
the team. I also liaise with the buying and merchandising teams at head office
about product and building stock, to make sure that your store has the best
product.
How do you go about it?
By making sure that all team members are fully aware of and meeting the
brand and store expectations and getting them involved in any decision
making.
What else might you do or get involved in?
Setting up model store, local activities i.e. student lockin’s, networking with
other stores to share best practice and getting involved in local loss
prevention activities etc.
Who else do you deal with?
As a retail Manager you need to monitor all your competitors activities,
checking the weather daily and local transport changes etc.
Is there a downside?
No.
What’s best about your job?
The ambition and challenges. Topshop is an ambitious company and comes
with new challenges that I greatly enjoy; knowing that tomorrow there will be a
new challenge and a new goal to target.
What skills do you need?
Good communication skills, team builder/player, strong leadership skills, work
well under pressure and self motivational skills.
Career progression (How have you got where you are now)?
I started as 16 hours sales advisor but worked my way up by progressing
through the competency books and receiving support from the training
department and the senior managers.
Where next for you?
The sky is the limit as far as I am concerned but I would like be an area
manager one day.
BUYING
General overview
Our Buyers, Merchandisers and their teams focus on the specific
requirements of their Brand, developing the ranges, driving profits and
guarding Brand integrity. They concentrate on meeting customer needs and
developing strong supplier relationships. Essentially, Buyers source product
and develop ranges, introducing appropriate excitement and newness each
season and keeping the bullseye customer clearly in view. They work closely
with the Design and Technical Services teams to ensure both designs and
fabrics are leading edge and satisfy our quality standards.
Merchandisers focus on the profit drivers and work with the Buyers to ensure
we have the right ranging and phasing of lines, so that opportunities are being
maximised and risks are minimised.
Career routes
buying director
senior buyer
buyer
junior buyer
assistant buyer / junior buyer
buyers admin assistant / assistant buyer
Most people start their career with us direct from university, the first role you
would apply for would be that of Buyers Administration Assistant (BAA).
Personal profile (Assistant Buyer)
October 2001
TopShop - Assistant Buyer
Rachel Proud is an Assistant Buyer for TopShop, responsible for Knitwear.
So, how does your department work Rachel?
Our team is made up of 5 people, Buyer, Merchandiser, Assistant Buyer,
Assistant Merchandiser, Buyers' Admin Assistant. We also work very closely
with our design team and our garment technologists (quality control and
garment specialists) We all have regular meetings, best and worst sellers
reviews, fit meetings, product reviews etc…..
What does an Assistant Buyer do?
The main aim of my job is to assist the buyer and while doing this learning
more about the buying process. I liase with the buyer and merchandiser to
ensure that they have all the information, sales reports, samples, sample
prices etc. that they need to plan the range. I also oversee the buyer's admin
assistant, ensuring she is involved in the buying process, looking after
samples and deliveries.
On the more creative side of the job, I get out to look at the shops as often as
possible, looking at high street competitors, aspirational shops, designers etc.
the information I find is then fed back to the department, via, written reports,
sketches etc…
As an Admin Assistant, Assistant Buyer or Buyer, you need to be really aware
of what is happening in all aspects of Fashion and constantly thinking about
all customers that come into our stores.
Where do you get your ideas?
Everywhere! - Magazines, people in the street, friends, shops - aspirational
designers and catwalks, vintage stalls and markets.
What do you do next with your ideas?
We put ideas into work with suppliers by sending them sketches pictures and
they then make up sample garments. If we like them we will fit them in the fit
meetings and then decide how strongly we feel for them and therefore book a
quantity based on how many we feel we can sell. E.g. Just for our flagship
store for really directional pieces, or for more commercial lines, an all store
quantity.
Do you get involved with finance at all?
Yes - the merchandisers will work out how much we can spend by category
and style. We then spend within this budget -negotiating the best cost prices
for the garment, then we calculate selling prices, ensuring we reach our target
profit margin.
We monitor sales very closely to establish if lines are working well etc. if we
think there is potential in a style, we can book more on that line, or change
other styles into the one that is working.
It is vital that the buyers and merchandisers have a very good working
relationship.
Where do suppliers come in?
We send out our product sketches to the suppliers and they would make up
samples for us. Some also have their own showrooms and ranges, so we may
visit and select from there. Knitwear suppliers are mainly based in the Far
East, but we do also have some UK production.
What's the best thing about your job?
For me, it's having the idea, then seeing an idea progress from a sketch
through to someone buying it, and then seeing people wearing the garments,
the full buying cycle. Working in a really creative atmosphere is great and in
our office, it's a young team, who are all really focused and really enjoy the
job.
Also to be working for Topshop is great, it is the best place to work and train
to be a buyer.
Is there a downside?
Sorry - I really like my job so……… not really!!
I guess my friends get bored with me constantly talking about clothes but that
would happen even if I didn't work here.
It is really hard work though, I really want to be a buyer - and that'll take time,
so I need to keep myself motivated and keep developing.
What skills/attributes do you need?
*Need to be creative, obsessive about fashion!
*An objective view is needed - we need to look at the whole market and our
varying customer needs, not be blinkered by our personal views
*Analytical
*Pay attention to detail
*Knowledge of working in stores is invaluable
*Knowledge of fashion and some technical knowledge e.g. fits and patterns, is
very useful
*Interpersonal skills/communication skills
What about your training?
When you start as a BAA, the training is very systems based. Then as an
Assistant Buyer you lead your own training. There are competencies to work
towards - there are 3 levels of competency for an AB, but the more you drive
your development and seek out opportunities, the better.
What's your career to date?
Foundation Art and Design (1 year)
Textile Design and Design Management - BSc Honours @ UMIST
BAA - Topshop - TS Design/Jersey basics (July 1998)
AB - Topshop - Jersey basics (January 2000)
AB - Topshop - Knitwear
What next?
Achieve level 3 of my AB competencies and then hopefully become a junior
buyer and then…
So, can you give people some hint and tips – how to get into buying?
If you’re thinking about buying:
 Get some fashion retail experience – work in a store
 See if you can get some work experience in a buying department
 Visit fashion shows if you can
 You need to be passionate about fashion, and its direction
Update interview
December 2002
How has your role developed since we last spoke to you?
A lot has happened since I last spoke to you, I have moved onto the new shoe
department, which is very exciting and high profile. We launched shoes in
August, and it has been really successful ever since. It has been a massive
learning curve for us all, but we are now getting to grips with the world of
footwear. I have recently has my level 3 signed off, which means I have much
more responsibility within the areas I buy.
What have you enjoyed most in this time?
I think learning about a completely new and challenging product area has
been the most fun. Very stressful at times, but also very rewarding watching
new styles react and sell really well. The press coverage has also been great
for us, and it is always nice to see one of our styles in vogue or I.D. etc. It is
also equally rewarding to get on a bus / go to a pub and look around and see
a couple of pairs of our shoes strutting around.
What would you like your next move to be?
I think for now I am really happy to be on this new area, next step now is to be
junior buyer and I am really looking forward to that, and the responsibility that
will arrive with it.
Update Interview
January 2004
How has your role developed since we last spoke to you?
My role has changed massively, I have had lots more experience on various
different departments and I am now a junior buyer, buying my own area,
which is ‘ts design / boutique’ This is a multiproduct department which covers
our in-house designers range ‘Unique’ and also each of our sponsored
designers ranges for Topshop.
I also buy our own ‘boutique’ label which is a more directional fashion area
within Topshop, available exclusively in just 7 stores.
Before my promotion I was part of the in-house team that set up and launched
Topshop own buy shoes. This involved many new experiences, from
producing daisy de villeneuve illustrated shoe boxes, to discovering the mad
world of shoe production.
The experience was frustrating but very fulfilling, especially when we began to
launch the shoes, watching the sales reaction and press coverage was
fantastic.
Best of all seeing everyone in the office and most of the high street wearing
our shoes was really rewarding – what the job is all about for me.
What have you enjoyed most in this time?
There have been so many new experiences and many of them once in a
lifetime opportunities, so it is difficult to choose. I do think, however, that to be
buying my own range is the most rewarding thing that has happened as this is
what buying is all about, and the reason that I always wanted to be a buyer!!
Sending sketches out to factories, sourcing fabrics and trims and seeing
finished garments come into the office, go into store and watching sales
reactions (both good and bad !!) Learning from the experiences and trying not
to make the same mistakes again.
But most fun of all, reading magazines, going clubbing, visiting new places to
see what people are wearing and shopping, all in the name of WORK!! Very
very enjoyable.
What would you like your next move to be?
As I have just been promoted to this role, I want to become proficient in this
role and then wait and see what happens. A role on a single product
department will probably follow, and will present many new challenges. I am
happy to develop in my current role for now, but as always with topshop there
are so many potential possibilities on the horizon!!
Personal profile (Buyers Admin Assistant)
October 2001
Topman – BAA Pia
Pia Yazigi is a Buyers Administration Assistant for Topman – she works in the
Leisurewear (long and short sleeve) department.
So what does a BAA really do Pia?
That’s a difficult question! The BAA role is multifunctional so every day is
different and that’s what’s so good about it. My core responsibilities are:
Administration – I am responsible for offering full admin support to the Buyer
and Assistant Buyer, and for all admin systems. I must be aware of
everything that’s going on and ensure that I highlight any issues to the rest of
the department as well as regularly updating the critical path (this is the
timetable/log for all fit samples to guarantee delivery on time.
Fit sessions – I am involved in our twice weekly fit sessions – the great thing
is that this gives me the opportunity to be creative by offering my opinion and
thoughts on the range.
Supplier relationships – it is most important that I establish productive working
relationships with all our suppliers through regular communication, be it verbal
or by email. They should feel happy that to update me on any potential
delivery / stock issues.
Involvement with any other departments – I have regular updates with my
counterpart in the merchandising department. I also have contact with PR –
they may ask me to pull out specific garments for a magazine/paper article –
or I may just take up some new samples to them that I think are particularly
press worthy and warrant some publicity.
What would a ‘normal working day’ be for you?
This is difficult again – one of the most important parts of my day is updating
the critical path. I gather information for those through meetings with my MAA
(we discuss product problems, delays, requests for earlier or later delivery
dates) and also through my communication with the suppliers. Every Monday
and Wednesday I arrange our fit sessions, including organising the fit rail and
the relevant paperwork for my Buyer and Asst Buyer and the QA rep who gets
involved. I also help prepare for meetings on behalf of my Buyer – checking
that the range information is accurate and that all the information he needs is
to hand.
It sounds like your role has quite a lot of administration and
organisation to it?
Yes, as my title suggests, the main part of my role does consist of admin
work. However, if I’m organised and manage my days effectively, I can
reduce the amount of time spent on admin work and I’m encouraged by my
Buyer to get more involved in the creative side of things.
What involvement would you have with your Buyer?
We work very closely as I work on a small team and I find working with him
very motivational. He lets me get on with my core tasks and also offers me
extra responsibilities, giving me valued exposure to different parts of the
business.
What’s the best thing about your job?
The working environment is great and there’s a real buzz in the office. Senior
management are very approachable and are happy to have an informal chat
with you. Everyone in the team is very friendly and willing to help.
Working for Topman , one of the leading brands on the High Street, also
means that I’m involved in producing fashionable, quality product. Every day
offers new and rewarding challenges.
So what skills do you need in your job?
You need to have good organisational skills. Also, need to use your initiative
i.e. be forward thinking in order to identify and resolve issues. Its quite a
pressurised environment, having to meet deadlines, so its important that you
can work well under pressure, prioritise and keep calm. Definitely need a
sense of humour, you really can’t afford to get too stressed. Good
communication skills are also a must in dealing with other departments as well
as suppliers. Building positive supplier relationships over the phone or by
email, as well as your own confidence is vital, as sometimes to don’t always
have positive conversations. You need to be very self-motivated-as this is a
very administration orientated role, and you need to be able to see past it.
You also need both a commercial and creative mind – which is absolutely
essential for me, as my long-term goal is to be a Buyer, though I would
definitely say that these skills improve with experience.
Is there a downside?
Not really, as its very important that you get to grips with this level of the
business, before you move upwards. What I learn now and take with me will
stand me in good stead to reach my aim to be a Buyer.
What about your training and development?
Arcadia offers excellent training. There are many internal courses provided
for BAA’s, as well as some run by the London College of Fashion. So far I’ve
been on ‘Garment Construction and Costing’ and this year I’m attending
‘Presenting with Impact’. ‘Introduction to Business Finance’ and ‘Fashion
Trends and Forecasting’ amongst others. Each role also has Competencies
that you need to work through. I’ve recently had my 3-month appraisal and
I’m due another review at the end of January to discuss my development to
the next level.
What’s your career been to date?
University of Nottingham – BA (Hons) Social and Cultural Studies (June 2000)
Freemans Plc – BAA Ladies Footwear and Accessories
Topman – BAA (August 2001)
Where next for you?
I’m hoping to be signed off to level 2 in the next 6 months, when I can start
working towards being promoted to Assistant Buyer.
Update interview
December 2002
How has your role developed since we last spoke to you?
I have now been promoted to an Assistant Buyer!! In May I was signed off my
level 2 and then in September a vacancy came up for an Assistant Buyer in
the Accessories department of Topman and so the position was offered to me.
This is what I have been aiming for and it was great to achieve my goal. Being
promoted and moving departments has been a challenge and very enjoyable.
What would you like your next move to be?
I’m not really thinking about next move yet as I have only just had my
promotion to the next level. I am also now managing the BAA, this is the first
time I have ever managed someone else, so I am quite happy learning to
manage other people and my new role at the moment.
Update Interview
January 2004
How has your role developed since we last spoke to you?
I was promoted to Assistant Buyer in August 2002 when a vacancy emerged
on the Accessories department within Topman. I was given a lot of exposure
straight away, working on a department with very short lead times and
requiring continual newness in the range. I was given my first area to buy,
supported by the Buyer where I helped to make an impact on margin and
sales. I left behind some of the admin work that I was responsible for as a
BAA to enable me to get to grips more with product development, range
planning and negotiating prices. I also was now responsible for managing a
BAA which I found the most challenging part of the job, soon got to grips with
delegating work and giving constructive feedback and appraisals. I have been
signed off my Level 1 and 2 AB within 8 months as I was highlighted for the
Arcadia fasttrak programme, and have just been moved onto Casual jackets
and trousers, where I am responsible for buying Casual jackets, again with the
support of the Buyer.
What have you enjoyed most in this time?
As an AB although I have still had to carry on managing a certain amount of
admin work, I am able to concentrate more of my time on range planning and
developing product, through working closely with the Design department and
through aspirational shopping and my own commercial ideas. I also play an
important role in placing orders, negotiating prices and working with the
Merchandising function to react to sales figures, both good and bad. I am
able to look at sourcing new suppliers to help improve our product offer.
What would you like your next move to be?
As I have just moved departments, I am still getting to grips with my new area
and new supply base. I hope to develop myself further and prove my ability
through being responsible for my area and hope to get signed off my Level 3
AB as soon as I am ready.
MERCHANDISING
General overview
Our Buyers, Merchandisers and their teams focus on the specific
requirements of their Brand, developing the ranges, driving profits and
guarding Brand integrity. They concentrate on meeting customer needs and
developing strong supplier relationships.
Essentially, Buyers source product and develop ranges, introducing
appropriate excitement and newness each season and keeping the bullseye
customer clearly in view. They work closely with the Design and Technical
Services teams to ensure both designs and fabrics are leading edge and
satisfy our quality standards.
Merchandisers focus on the profit drivers and work with the Buyers to ensure
we have the right ranging and phasing of lines, so that opportunities are being
maximised and risks are minimised.
Career Routes
Most people start their career with us direct from university, the first role you
would apply for would be that of merchandise administration assistant Below
is a little more detail about the role and also a brief chart showing your
progression route through the merchandising function merchandise
administration assistant
head of merchandising
senior merchandiser
merchandiser
junior merchandiser
assistant merchandiser
merchandisers administration assistant
The overall task of an MAA is to assist the Merchandiser/Assistant
Merchandiser in the running of a department. This will involve gaining a broad
understanding of all the merchandising functions in order to help in the
planning and development of the future performance of the department.
The focus of a merchandising team is to plan a well-balanced range by
analysing sales figures and examining product performance. A flexible
approach is essential in order to react to sales opportunities and limit risks.
Personal Profile
January 2004
Jessica Guilfoyle is a Merchandise Administration Assistant for Topshop, she
works in within the jeans, casual trousers and shorts department.
What does your job involve?
I am responsible for the controlling of stock across three departments. This
involves allocating new lines to stores, managing replenishment and
monitoring branch stock levels. To do all of the above effectively I am
constantly analyzing the performance of my department’s stock and also the
performance of our branches.
How do you go about it?
My role is largely PC based and the use of Arcadia’s mainframe system is
vital. I use various different reports daily to carry out my work.
Communication with the rest of my team is also essential.
Describe a typical day
A typical day would firstly involve replenishing stores and allocating any new
lines that have come into the business. I then carry out analysis on trends/my
departments/any seasonal activity or any ad hoc analysis for my team. I also
spend time looking at stores’ performance at department level and checking
they are not under/over stocked.
What else might you do or get involved in?
I am sometimes required to carry out analysis for my Merchandiser/Assistant
Merchandiser. I am also involved with various projects with other MAAs or for
the Stock Distribution Manager. When new stores open I am involved in
putting together their package.
Who else do you deal with?
I also deal with the branches, Branch Merchandisers, the DC, my Buyers and
the rest of the Merchandising team.
Is there a downside?
You have to be prepared to work in a high pressure, often stressful
environment.
What’s best about your job?
I enjoy working in a fast paced environment and for such a high profile, well
reputed brand. My job allows me to use my analytical and commercial skills
and work in a Fashion orientated environment.
What skills do you need?
In order to perform this role you have to be organized, commercially minded
and good with numbers. Working with lots of different people, at lots of
different level means that good communication skills are essential.
Career progression (How have you got where you are now)?
I graduated two years ago after doing a French degree. I then worked for a
supplier which gave me a taste for retail and decided to apply for head office
roles. I joined Topshop just over a year ago as part of the Distribution team
and have since worked on several different departments which has been good
in terms of my knowledge of the brand and also my development. The
Distribution team as it was has now ceased to exist so we now sit with our
Buyers and Merchandisers. This allows my job to be more varied and will aid
me with my career progression.
Where next for you?
The next step would be to progress to a Senior MAA with a view to becoming
an Assistant Merchandiser or Assistant Branch Merchandiser.
DESIGN
General overview
Below is a little more detail about the role and also a brief chart showing your
progression route through the Design function.
A central TS/TM design team supports the brands and is responsible for
keeping abreast of and communicating the latest fashion trends. They
translate the catwalk looks into High Street styles and colours. Each buying
team has a Designer who continuously presents the forward trends and helps
to take a design concept through to the actual garments instore.
head of design
designer
junior designer
Personal profile
October 2002
Pik-Yee Berwick is a knitwear Designer based in London.
What does the Designer's role involve?
You're rather like a big sponge, soaking up as much information as you can about how people are dressing or want to dress (in the street, in magazines,
at the clubs) sharing that with the rest of the team (including the Buyers) and
moving that on in your designs.
How do you gather ideas?
We don't just look at what's going on in this country - such as a new shop
opening, for instance, or what Victoria Beckham wore last night - but also at
what's happening abroad. That involves shopping trips to Paris, New York,
Antwerp, the Far East, Iceland - you name it. We go too to festivals and
markets to see what's happening. There's a huge club scene in Ibiza, so that's
a very important influence, tapping into the youth culture. We go out there and
take photos, gathering ideas on everything from shape to colour and fabric.
What do you do with the information you gather?
Every month we put together 'Most Wanted' booklets for Buyers, including
photos and tear sheets from magazines showing the latest fashions - anything
from a new watch or pair of trainers to accessories and clothes. They help in
focusing our interpretation of forthcoming ranges.
What does the design process involve?
We come together first as a Design team, chatting, drawing and discussing
what's happening in the year ahead. For instance, Victoriana is big at the
moment, so we look at what's new about it, what makes it different. We
identify other trends too. If we're looking at street wear for instance, we'll look
at what Diesel and Levi's are doing and how we can move it forward to make
it unique for us now.
Using photos and tear sheets to convey the feel of each look, we create visual
storyboards and colour palettes on each trend for the Buyers - which they'll
use throughout the season. They need to know when they buy garments
which trend they fit into. We'll draw key shapes for each trend, showing them
what needs to be included to complete each look (such as a jacket with puffed
sleeves or a stripy jumper).
What next?
We present these ideas as a team to the Buyers, talking them through and
getting their feedback. They know what will sell best, when. It's very informal,
everyone contributes. Each Designer subsequently goes through in detail and
makes notes with their Buyer about what they need to include in each range.
That involves looking at what sold best last season and how to develop that
and move it on for next season. (We work a year ahead, so in summer we're
designing for the summer of next year.)
What does the design stage involve?
After I've talked through what's needed with my Buyer I draw up my ideas for
each group of garments. We always question what we're doing, looking to
give each design a new twist to make it new and exciting. Every designer has
a 'volume line', a basic that we know will appeal to all customers and sell well
(such as a basic roll neck) and which the Buyer will programme to go right
through the season. All stores, whatever size, will always stock this. A slightly
larger store will perhaps have an extra colour or a small programme of
another line that they know will suit their customers. Then the largest, fashion
trendy, stores will carry the high fashion lines that pull in customers who want
something really different.
Where does the manufacturer come in?
I work a lot with manufacturers in the Far East. I build up packs of drawings one for acrylic knitwear, for example, another for chunky knits - which show
the details on each garment, and I send some out to my supplier in Taiwan.
They have a sample ready for us to discuss when I go out to visit them with
the Buyer. I talk to the supplier about the season's designs, what we're looking
for, where the trend's going. I may have a cutting of braid I'd like them to
source or a tear sheet I want them to focus on. They'll also present ideas to us
- a new yarn they've found, for example. In the end, you can design as much
as you like but it's no use unless the supplier can manufacture it and the
Buyer wants to buy it.
What's the next step?
Once we're sent samples by the supplier, we fit the garments on a model and
the Buyer, a Garment Technician and I talk through any changes needed.
This is the point at which we'll pick up practical information such as does the
model find the garment itchy? Would she wear it? The Garment Technician's
an expert in quality control, so they'll have input on how it's put together and
whether that could be improved or made more cost effective. Then my role is
complete and the garment goes into manufacture.
Ongoing process
The cycle doesn't stop there. I'm designing all the time - things change so
quickly and we're constantly introducing new garments into the stores. I also
gather feedback from the Management Team - what they think will sell well,
what the Buyer hasn't bought and why not.
What's best about your job?
Seeing people wearing the clothes you've designed - they're always wearing
our things in Hollyoaks, which is great. And one of S Club 7 wore a jumper of
mine on Top of the Pops the other day. Travelling is a brilliant part of the job.
We have a lot of fun. I can't believe I'm actually paid to do all this!
What skills do you need in your job?
Apart from the obvious design training and expertise, you need:
* Good communication skills - verbally and on paper through your sketching
* Drawing ability
* A passion for fashion
Pik-Yee's career progression
*Left school after GCSEs - Fashion Diploma then 4-year sandwich degree in
*Fashion at the University of Newcastle
*Predicting trends for a fashion prediction company
*Designing in manufacturing company in the North East
*Moved to London, got herself an agent and touted her portfolio
*Knitwear jobs with Artwork and Edina Ronay
*Knitwear design for Indian importers Zygo
*18 months with Naughty Clothing (jersey and knitwear for catalogues)
*Fashion Accessories design and fitting
*Work with large knitwear supplier, including travel to the Far East
*Dorothy Perkins, then current job
'Article taken from Working in Fashion series, provided by DFES'
Update interview
December 2002
How has your role developed since we last spoke to you?
I have taken on more departments, including Lingerie and Nightwear. Taking
on these new products has been very interesting and a challenge as they are
very different to my usual lines, considering comfort over fashion.
In store, Topshop are now concentrating on selling a look rather than
individual items. The store is now merchandised so that you can buy certain
look / trend rather than individual items in one area. This has changed our role
as we are now pulling a look together straight from the start and this will lead
how the store will look in 5 to 6 months times.
We are also now concentrating more on our designer led ‘Unique’ range. We
now design our own range which we make in-house. We then have fashion
shows and the Buyers can buy from our range.
What have you enjoyed most this time?
Working with the Buyers and developing as a team.
I have also really enjoyed the social aspect – the team is great and we get to
go to some fab parties!
What would you like your next move to be?
As a team we would like to have a quicker process. We are hoping to get the
designs, pattern cuts and fittings ready in-house and then just send to the Far
East for final production.
Update Interview
January 2004
How has your role developed since we last spoke to you?
I was promoted to senior designer in October. My role hasn’t changed that
much yet but I will be taking on more managerial responsibility i.e. managing
junior members of the team.
What have you enjoyed most in this time?
Hitting the targets that we have set on my core department.
What would you like your next move to be?
I would like to work on a different department to gain more experience.
TECHNICAL SERVICES
General overview
This department works with factories world wide (UK - China - Hong Kong India - Turkey - Mauritius) - and travels to them, to ensure that our customers
receive the quality of stock that they expect from TS/TM as a brand,
irrespective of the different suppliers used. They work with suppliers and
factories to 'potentialise' their ability to deliver the 'Right First Time' product
and to ensure that they meet social and ethical responsibilities
To ensure this, they are responsible for:*Assuring quality of product
*Develop suppliers to deliver the right quality product
*Manage and carry our factory evaluations to ensure they meet the code of
conduct required relating to working conditions, child labour, Health & Safety
*Working with suppliers pattern rooms to ensure garments fit the target
customer
*Liasing with Distribution centre to check the quality of stock that is arriving
Career progression
head of / technical manager
technical manager
senior technologist
technologist
junior ~(at graduate level)
student placement
This is a very stable industry - openings are few and far between, but the wait
and hard work is worth it and it's a very rewarding industry for those involved.
99% of those in the industry are women - allowing for lots of freelance
opportunities. Most people build their career by progressing up or between
suppliers and retailers, so they understand both sides of the field
Because of the stable environment, team culture is very strong; Jo Collins
(technical service manager) describes her team "MAD! They love TopShop,
love to travel and get a real buzz out of making things turn out right - they look
at everything and make sure its spot on from start to finish. They're a really
close team, supportive and work well together.
Qualifications and key skills
Qualifications and key skills for a career in this field:
*Technically based clothing degree (should inc. understanding of patterns,
garment construction, fabric performance, factory management)
*Numerate
*PC literate
*Presentation skills
*Communicator - internal/external, up and down
*Negotiator
*Problem solver
*Prepared to travel - weekly within UK, foreign trips two - three times per year
*Ideal is someone who has completed an Industrial Placement at a
manufacturing base, or a year in fashion retail as a technologist
Personal profile
October 2001
Garment Technologist Sophie Hill explains:
'It begins with a Product Review, where the Buying team shows the Brand
Director samples of the garments they're planning to buy for the next season.
Following the review, I work with both the buying teams and the suppliers to
develop the product for production.
What's product development?
Prior to production I need to ensure that the product is suitable for the
customer in terms of construction, fit, performance and cost. You constantly
have to be up-to-date with industry development to improve the garments.
When our buying team decided to make corsets, the boning they had chosen
had sharp ends and could have injured a customer so, with the help of the
supplier, we re-sourced a more suitable alternative. Our lead times are very
slim - it's a fast-moving process - so we have to work quickly and accurately,
making decisions on our feet. We work to a tight 'critical path', which lays
down exactly what's to happen when, from the order confirmation to delivery
of the finished goods into our Distribution Centre. Once the range is agreed,
each garment has at least two fit sessions with an in-house model.
How do fit sessions work?
It's important that we make sure our garments fit correctly on all sizes before
they go into production. All our garments are fitted on our in-house models,
whose proportions and ages relate to our target customer. The Buyer, Buyer's
Assistant, supplier and I fit the clothes on the model. When we fit we decide
on the look we're aiming to achieve, changing patterns and measurements
accordingly. The Buying team focuses on the styling - for instance, they may
decide to have a zip instead of buttons or to remove a pocket. I focus on the
technical aspects such as fit and construction. It's my job to relay this
information to the supplier, usually by email and ensure they understand it. As
a Technologist I approve every sample for production. We tag each one as a
'sealing sample' and both the supplier and ourselves keep one. This becomes
the agreed sample for quality and fit of production.
What else do you do?
The main stage in the pre-production process is test reports. We also spend a
great deal of time working with suppliers and factories to ensure that they
meet our requirements.
What's a test report?
All our garments are tested for shrinkage, colourfastness, strength and other
legal requirements. Tests are carried out at our accredited laboratories. It's
important that we do this testing so that the product we sell is suitable for the
target customer and its end use and to confirm the washcare instructions. As
a Technologist, I approve them, which gives the supplier permission to cut the
fabric and start production.
What other work do you do with suppliers?
Supplier and factory development is an important part of my job. It's very
varied. One minute I could be discussing the best way to insert a zip, the next
discussing working conditions in a factory. We require all suppliers and
factories to follow a code of conduct, which sets standards for working
conditions, health and safety and ethical responsibilities. Earlier this year I
travelled to Romania - and now I'm about to go to Rome.
What's the next step in the production process?
Once production is completed and before the goods are delivered, the
supplier must send us a sample from production for our approval. Once
approved, the supplier is allowed to deliver the goods into our Distribution
Centre, where their quality is inspected. We work closely with the Distribution
Centre to ensure standards are met and to sort out any issues. Another part of
my job is to decide on the best and most efficient solution to problems so that
the garments are available for sale with minimum delay.
How do you know your customers are happy?
We have information that tells us the reason for customer returns, which we
analyse to improve the product in future. For example on one particular
garment we had returns for shrinkage. We worked with the mill to improve the
fabric for our next delivery. We also spend time in stores with the staff and
customers, discussing views on our product. We use this information in the
product development process.
What's best about your job?
I love the product development stage, getting my teeth into research and
learning something new. In four years here I've never had two days the same.
You could never be bored in this job!
What skills do you need?
*You have to be a people person - you spend a lot of time talking to people
and negotiating
*A team worker
*Fantastic at time management, constantly re-assessing priorities as things
crop up during the day
*Good at thinking fast and making prompt but sound decisions
*Able to think laterally, to come up with different solutions
Sophie - Why Garment Technology?
*Sophie's always loved making things - which is why she decided to turn it into
her career.
*She took an HND in Clothing Design and Technology and then a BSc in
Clothing at Manchester Metropolitan University, specialising in Product
Development.
*That involved everything from robotics and machine investment appraisal to
producing a fashion collection and catwalk show.
*Her dissertation focused on the history of women's costume, which
developed her interest in costume design. Sophie helped make costumes for
theatre and opera in London before applying for a job as Trainee Garment
Technologist for Burton's and Top Man.
*She's worked her way up, through jobs as Assistant and Junior and is now a
fully-fledged Garment Technologist.
'Article taken from Working in Fashion series, provided by DFES'
Update interview
December 2002
How has your role developed since we last spoke to you?
We now have a new member of the team, she has just graduated and is our
new Trainee Technologist, it is really exiting to see the department grow. I
have travelled a lot more since I last spoke to you, I have been to Romania
again and India. Visiting different countries is hard work as there is so much to
do in little time, but it is great to get the opportunity to go as you learn so
much. We have been very busy recently keeping up the flow of all products to
stores for Christmas. We also now have training programmes set up for the
Buying department. This is so they are aware of how their decisions impact on
factories and the DC.
What have you enjoyed most in this time?
I loved India, I really enjoy travelling to different countries, as it is interesting to
see the different ways that they work. I am really looking forward to going to
Morocco in January, as it will be beneficial to see how factories run there.
Visiting the different countries helps me to do my job better as I am more in
touch with what is happening and that helps me make better judgements. We
have recently been conducting a lot of customer research on ‘returns’ to find
out the reason for the return and how we can improve the product, so this has
been really interesting to be involved in.
What would you like your next move to be?
I am very happy to continue working for Topshop. It’s fast and furious and
keeps me on my toes! I’m involved with a current colour trial project at the
moment which is really exciting and should be up and running this time next
year.
Update Interview
January 2004
How has your role developed since we last spoke to you?
Since we last spoke I have taken on another TOPSHOP department. I am
now also looking after TS design and the designer collections. This is great as
it means I get to meet all the designers, i.e. Maria Chen, Marcus Lupfer,
House of Jazz, Preen, etc
It means that I get to fit much more diverse product rather than core
TOPSHOP product. It means I have to use my brain even more!
What have you enjoyed most in this time?
Our technical services team has grown over the past year. As TOPSHOP has
grown, and the volume of lines we sell has grown, so has the technical team.
Our team now includes 2 shoe technologists and a number of students. The
team we have at TOPSHOP now is great. We all work incredibly hard but
have a great time doing it.
What would you like your next move to be?
I am very lucky to have been accepted to do my masters, which starts in
September. I’ll still be working full time at TOPSHOP, but will be studying in
my free time. I am really excited about this as I can expand my knowledge
even further. I am also in the process of working with the London College of
Fashion on their new technical courses, which I am enjoying immensely.
FINANCE
Below is a little more detail about the function and also a brief chart showing
your progression route through the Finance function.
finance director
finance controller
finance manager
retail business analyst
finance analyst
Each "Business Unit" has a dedicated Finance team headed up by a Finance
Director.
Working for TOPSHOP, TOPMAN you will help set plans, monitor progress
and assist decision making regarding product package, promotional offers and
relationships with key suppliers/customers. You will provide support for the
executive management of the business as well as undertaking a variety of
adhoc analysis for the Retail Directors and Regional teams.
INTERNATIONAL
Topshop and Topman are represented in 98 markets world wide (as at
01/01/04), from Barcelona through Gibraltar and Malta to Chile, Singapore
and Stockholm - these offer world-wide career opportunities for the right
people.
All our international outlets are owned and run by franchises. Should you wish
to work in one of the international stores in a retail capacity, please visit
http://www.arcadiagroup.co.uk/ for details of all store locations
MARKETING
General overview
Below is a little more detail about the function and also a brief chart showing
your progression route through the Marketing function.
marketing director
head of marketing
events
manager
events co-ord
marketing
manager
marketing
co-ordinator
creative projects
manager
senior PR
officer
retail
designer
PR officer
marketing assistant
PR industrial
placement
The role of the TOPSHOP and TOPMAN marketing teams is to communicate
their brand through a variety of media to our customers. This function has a
variety of specialist areas focussing on the brand, stores, direct marketing
(e.g. store cards), public relations/special events, the internet, promotions and
market research.
Personal Profile
January 2004
Prue Burtenshaw is the Events Manager for Topshop and Topman.
Prue joined us in March 2002 as interim – Marketing Manager, covering
maternity leave. At the end of her contract she was offered a permanent
position as Events Manager.
What does your job involve?
As Events Manager for Topshop & Topman I cover both the consumer, press
and brand events throughout the year. These include fashion shows, press
events, product launches, consumer competitions, student events, brand
conference…. Etc!
How do you go about it?
The key to getting to grips with an events/production role is to be organized,
communicative, focused, have attention to detail, methodical and assume
what can go wrong will go wrong!
Describe a typical day
Depending on what is going on within the events calendar, my day can vary
from organizing castings, arranging sponsorships, communicating plans to
stores & managers, presenting ideas and concepts to senior management,
producing fashion shows and forward planning.
What else might you do or get involved in?
I tend to work closely with the Marketing Director & Manager who keep me up
to speed with what the brand is planning/exploring and I take my brief from
them. I get involved with any project that has an events angle and this could
be as little as organizing a catering crew to producing a fashion show. My day
to day contacts would be the marketing team, press team and our creative
dept.
Who else do you deal with?
I have exposure to all areas of the business. Internally I deal with everyone
from store level to senior brand management. Externally I work with various
suppliers, contractors, model agencies, stylists, technical advisors, sponsors
and promotional partners.
Is there a downside?
The only downside would be that at times there aren’t enough hours in the
day- but I’m sure everyone can say that! I’m lucky- I enjoy my job and the
good far out weighs the bad!
What’s best about your job?
The finished product… it’s so satisfying to see the weeks & months of hard
work pay off. I’m sure people don’t realise the amount of work that goes into
an event and the satisfaction kicks in when you see your hard work in action
and know that people appreciate what they are seeing & experiencing.
What skills do you need?
I would say a fashion marketing course is a good start but a lot of the skills
you need you pick up with experience. Work experience is invaluable and you
have to be prepared to take the good with the bad.
Career progression (How have you got where you are now)?
I started at Selfridges in 1995 working on the shopfloor for Calvin Klein and
Diesel and then applied internally for a job with Marketing as the Marketing
Assistant, although the salary was poor, the experience I gained has set me
up for every project I work on now. After 5 years I left Selfridges and set up
my own fashion production company. I sold the company last year and after
contracting for Topshop whilst running my company an opportunity arose to
cover a maternity leave and I was fortunate enough to be offered a permanent
position following the mat leave cover… and here I am.
Personal Profile
January 2004
Nicki Tilleard-Haines is the Direct Marketing Co-ordinator for Topshop &
Topman.
What does your job involve?
Producing all direct marketing campaigns for Topshop and Topman. This
includes communication to our Fashion Privilege Cardholders and Topman
Cardholders and text marketing.
How do you go about it?
Pulling together a plan which is in-line with the brands overall strategy and
executing that plan.
Describe a typical day



Attending team meetings
Pulling together the copy for a months communication and then briefing it
in to our creative department
Setting up meetings with relevant third parties for future promotions
What else might you do or get involved in?
Staff incentives, training and staff communication relating to the Topshop
Fashion Privilege Card and the Topman Account Card.
Who else do you deal with?
GE Capital
Promotions agencies
Relevant 3rd parties
Retail operations department
Is there a downside?
No not really, Topshop and Topman are brilliant brands to work for.
What’s best about your job?
Being able to get involved with a broad range of activities such as events and
seeing promotions work!
What skills do you need?
Qualifications relevant to marketing and a good understanding of the
fundamentals of marketing. You also need to be able to learn quickly as it is a
fast paced department.
Career progression (How have you got where you are now)?
I have gained marketing experience from various sectors although not all
retail, the marketing experience I have gained I can apply to my current role.
I started as a marketing assistant for Hodder Headline – Book Publishers then
was an advertising coordinator for Christies and then was promoted to
Marketing Manager at Christies. Following that I freelanced for a year and
spent a few months with Dorothy Perkins and now I’m here!
Where next for you?
To stay with Topshop and Topman and progress within the Marketing Dept,
and continue adding value to the brands.
Personal Profile
January 2004
Charlotte Jones is on an Industrial Placement within the Topman PR
department.
What does your job involve?
Sending out appropriate samples to magazines according to their briefs.
Sorting out returns, collecting credits for the samples shot.
How do you go about it?
Magazines call in ‘looks’ for photo shoots or still life. If we do not have
appropriate samples in our cupboard or in the show room I go to the buyers
who can give me correct/latest samples.
Once samples have been sent, if the magazine shoots them they will call me
for prices and stocklist number. Again, I contact the buying team for correct
prices.
My other day to day responsibilities are checking newspapers/magazines for
coverage, updating head office display coverage and talking to press.
Describe a typical day
My day begins with reading my allocated newspaper to check for coverage.
We share papers with Topshop so if we come across any coverage we pass
over to the correct brand.
Once I have collected any Topman coverage I mount it onto A3 paper with a
date and title.
Next job is to have all call-ins done by 3pm to go on the van. If I don’t have
enough samples or if press ask for something in particular I will get it from the
buyers.
The rest of the day is filled with returns, prices etc.
What else might you do or get involved in?
Whenever we have a show or press event, I help out to compile guest list and
sending invites. I was on the door of our Spring/Summer 04 show and then
helped with the general organization of the evening.
I also went to our Birmingham Bullring opening, where we took 10 favourite
press to the store then out for dinner and drinks in the evening.
I also went with Kelly (Senior Press Officer) to Bristol for our student lock-in
event. This was a student event in store where we offered free beer and 20%
discount for the evening. After the event we took the student press out for
dinner to discuss future press relations.
Who else do you deal with?
In addition to dealing with all members of the press, I also deal with the
buyers, the design team about sample progress, prices and in-store
information. I also deal with the in-store Trend Advisors who take press
appointments for press who want samples that are in-store at the time of print
e.g.: National Newspapers.
Is there a downside?
The only downside is chasing samples back from press, when I have sent big
amounts out and the buyers need them back because they are still in
production!
What’s best about your job?
Meeting lots of new faces and socializing with them! I really enjoy the buzz of
doing the events and seeing the reaction to the new collections.
It really is all about getting coverage for your brand so its rewarding to see
samples that I have sent in a national or key magazine.
What skills do you need?
Good communication skills, lively personality and good organization.
Career progression (How have you got where you are now)?
I graduated with BA Hon’s in Fashion Design then worked at FHM on the
fashion team for 9 months. I heard about the job through dealing with the
Topman PR Team whilst on the mag. I am still finding my feet in the world of
employment so fancied trying something different.
Where next for you?
I am taking each day at a time for the moment, ask me again in a few months!
STYLE ADVISORS
General Overview
Did you know that Topshop has its own personal shopping service?
Below is a little more detail about the function, and also a brief chart showing
your progression route through the Style Advisor function.
The Topshop Style Advisor provides customers with complementary
shopping, helping them find anything from the perfect pair of jeans to an entire
new look. They take the stores current trends and adapt them to suit their
customer, picking out outfits while they relax in the VIP shopping suite
enjoying hassle-free shopping.
national style advisor manager
regional style advisor co-ordinator
style advisor manager
deputy style advisor manager
style advisor
style advisor
Personal Profile
January 2004
Louise Whiting is the National Style Advisor Manager, she joined Topshop as
a Style Advisor two years ago when we first introduced the service.
What does your job involve?
I look after the Topshop Style Advisor service across the UK and Ireland. My
main focus is to develop the service and the people involved in it.
How do you go about it?
I regularly go out and visit the Style Advisors and their management teams in
their individual stores. I also get involved in recruitment, training and
marketing initiatives.
Describe a typical day
As with most other jobs within our brand, there is never a typical day…which
is great! Usually, though I am either out and about visiting or in London either
in the office or in the Oxford Circus store. The morning is normally taken up
with answering e-mails and reading reports from the Style Advisors. Then it’s
usually on to meetings and working on any current projects etc. There is
usually some form of shopping in there as well (whether for myself or
someone else)!
What else might you do or get involved in?
There are always new and exciting things to get involved in. Some examples
have been supporting events, fashion shows and training / marketing
initiatives.
Who else do you deal with?
Literally everyone as the Style Advisor service encompasses so many
departments and areas. The departments that I have most contact with are
Training, Marketing, Press/PR. Outside the business, I sometimes also deal
with other companies such as cosmetics companies and agents and PA’s.
Is there a downside?
There is no downside to my job except that there are not enough hours in the
day and it gives me too many excuses to shop!
What’s best about your job?
The best aspect of my job is seeing the service develop and grow at such a
rapid rate. When there is a really good press piece or nice customer feedback,
it really makes my day. Also, I really enjoy meeting so many different people,
which makes my role really varied and interesting.
What skills do you need?
Good people skills are really important. There are so many different people to
deal with and I find myself in lots of different situations so being able to adapt
your communication style is really helpful. Organization is also really
important, as the pace of work is so fast that you can easily get left behind if
not careful!
Career progression (How have you got where you are now)?
I have always had a real love of fashion and worked in retail while at school
and Uni. I actually did Equine Studies at Uni and had planned to go into that
field, but due to ill health was unable to. I went to work at Harrods in their
Equestrian department to decide what to do and it was there that I decided
that I wanted to make a career in fashion. I moved to Ralph Lauren where I
set up my own client base and found that I specifically liked the one to one
service aspect of retail. I soon realized that I wanted to work in a really
credible fashion led brand and began looking for other opportunities. By
chance, Topshop had decided to create the perfect role for me (unbeknown to
them!), and advertised for the new positions of Style Advisors. I came on
board as a Style Advisor and worked my way to the position I am in now.
Where next for you?
As the Style Advisor concept is still fairly new, I still have lots that I want to
achieve within it, so I definitely see myself within this role for some time yet.
As I am the National Manager at present, maybe International could be next
??!!
Personal Profile
July 2003
Sarah Haymes is a Style Advisor at our Oxford Circus flagship store in
London. She joined Topshop as a Style Advisor 9 months ago.
What does your job involve?
My job as a Style Advisor involves styling customers and celebrities and
giving great customer service. I also feedback to the buying department at
head office on style fit and quality of clothes. I arrange press transfers and
promote the Topshop brand.
How do you go about it?
We have customer appointments, shopping sprees and queries from the shop
floor. Appointments are also made via our press office and marketing
department.
Describe a typical day
I check the daily rota for my appointments or shopping sprees. I do these by
pulling together a mini collection, describe all the trends and influences and
then style the customer.
What else might you do or get involved in?
I also get involved in projects, competitive shop reports and trying on
sessions. I’m also involved in events like Graduate Fashion Week and styling
events in conjunction with Elle or Models one and in-house fashion shows.
Who else do you deal with?
I also work with the buying office, press office, magazine editors and
celebrities.
Is there a downside?
It can get very busy and frantic so you have to delegate your time efficiently,
the shop floor can get busy on the weekends and you’re on your feet all day.
What’s best about your job?
The satisfaction of knowing customers are happy, being shown new trends
and the team is very supportive and friendly.
What skills do you need?





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


Passion for fashion
Good styling skills
Being up to date with new trends
Friendly
Confident
Outgoing
Great customer service
Patient
Ability to work independent but also be part of a team
Career progression (How have you got where you are now)?
I started as Style Advisor 9 months ago, I had been a model for 6 years
previously so I had a big fashion background and also worked in a shop parttime.
From the Style Advisor role it is possible to progress into sales management
or head office i.e.; buying, marketing, or PR.
It’s a great place to get a feel for what area fashion you want to work in.
Update Interview
January 2004
How has your role developed since we last spoke to you?
I have now been with Topshop and the Style advisors for a year and 2
months. On the 1st of September I got promoted to Deputy Manager of the
Style Advisors. There have been a lot of changes to my job role. I am still floor
based but other responsibilities now include:
 Planning the daily rota – delegating areas and jobs to the Style
Advisors
 Involved in recruitment – screening C.V’s and assessment centres
 Team Tasks – reviews, appraisals, uniform checks
 VIP and celebrity appointments
 Replying and checking emails
 Running styling events within store
What have you enjoyed most in this time?
I have enjoyed a lot of the new aspects to my job. For a week I went to our
new Topshop store at the Bullring in Birmingham helping the Style advisors
there to set it up. The new store looks really good and I got to go to the
Launch party where Starsailor were performing. The Brand conference was
good fun too as we got to see the new seasons collections.
What would you like your next move to be?
At the moment I am still settling into my new role and we have just recruited 7
more Style Advisors and 2 Style Advisor receptionists, which makes a huge
difference to the team. I want to continue what I am doing and keep
progressing within the company at a management level, which will also mean
the team progressing too.
HUMAN RESOURCES
Below is a little more detail about the function, and also a brief chart showing
your progression route through the human resources function.
director
manager
officer / advisor
administrator
The human resources function works closely with Line Managers to support
the recruitment, training, development and management of individuals. It is
this functions' responsibility to research and introduce the 'best practice' in
employee relations and the most effective development processes. The
function also has a number of specialists who work across the whole
company, particularly in the field of Employee Relations and Reward. The
team have a strong external focus to ensure Arcadia is both marketing itself
as an exciting employer and keeping abreast of the external market trends in
Human Resources.
RETAIL OPERATIONS
retail operations director
retail operations senior manager
retail operations manager
retail controller
area manager
assistant / co-ordinator
Supporting the store management teams is a central retail operations
function. This comprises; the Area Management team who work in the field,
specialists in customer service, communications and retail operations.
RETAIL BRAND VISUAL MANAGEMENT
General overview
The Retail Brand / Visual team is responsible for the development and
implementation of visual standards across the chain. The department has two
areas; Brand Management and Visual Management. The Brand team is
responsible for the development and effective communication to stores of new
Visual techniques, Store Design, Graphics & POS, Window and Store layout.
They do this through researching the market to develop ideas (that are right
for the Brand) and move the visual proposition on. They are also responsible
for producing regular communication to Stores advising on correct Store
layout and usage of graphics and display. They also order equipment and
produce store layouts for new and modernised Stores, both in the UK and
internationally.
The Visual team is responsible for ensuring the implementation of visual ideas
within the Stores is to the highest standards & demonstrates sound
commercial reasoning. This is achieved through training, coaching,
developing staff and input into key Retail projects.
During the store visit the team would ensure the Store has correctly
merchandised the shop floor, critique it’s merchandising, visual displays and
make commercial recommendations relating to these issues plus, layout /
space through the analysis of Store / product / line performance.
Functional Structure
Brand Controller
Brand Visual Manager (BVM) / Retail Brand Manager (RBM)
Senior Brand Assistant (SBA)
Brand Visual Assistant (BVA) / Retail Brand Assistant / Retail Brand
Communication Assistant / Layout Planner / Brand co-ordinator
VM Mgr (In store)
VM Assistant
Career routes
* 50% of the current team have worked their way up through a store route,
that is, they started as a Sales Advisor, then worked towards VM specialist in
Store and then to Brand VM. They may have achieved this within the
Company or by moving from Company to Company and attaining promotions
within each move.
* Some of the current team achieved a creative / design / HND or equivalent,
then moved in to Retail Management, after which they specialised in Visual
Merchandising.
* A couple within the team have worked as Retail Managers (working their
way up) and then decided they would like to specialise. They then switched to
large Store / department Stores / Area role before coming to us.
Job description and key skills
*VM Assitant - works in store to ensure the brand identity is projected and
those high standards of presentation are achieved consistently and creatively.
They will also train and coach the staff in their Store on an ongoing basis to
hone their VM skills
* Brand Visual Assistant – Manages the development of visual standards to
ensure the Brand identity is protected, and that high standards of presentation
are achieved consistently and creatively. Is responsible for supporting
recruitment and development of VM specialists on the Area, and training /
coaching Store Management. The brand Visual Assistant influences the Store
Managers regarding layout / space allocation / presentation through the use of
sound commercial reasoning, they also input creatively into driving the Brand
forward.
* Senior Brand Visual Assistant – takes on additional responsibility of
managing high profile and STRATEGIC projects, deputises for the Brand
Visual Manager and supports them in the coaching and development of the
Brand Assistants.
VISUAL MERCHANDISING ASSISTANT
*Demonstrate potential in displays and VM skills
*Passion for fashion
*Creative flair
*Communication skills
*Prioritisation & organisation
*Works on own initiative
*Self-motivated
*Confidence and energy
BRAND VISUAL ASSISTANT (field based)
*Passion for fashion
*Advanced VM & management skills at all levels
*Commercial awareness
*Multi task time management
*Communication skills at all levels
*Prioritisation and organisation
*Works on own initiative
*Self motivated
*Confidence and energy
*Proven training & coaching skills
*Team management & development
*Creative and strategic thinking and problem solving
*Problem solving
*Persuading & influencing skills
*Inspirational / motivational management style.