(PG&E-10) 1 2 3 4 5 PACIFIC GAS AND ELECTRIC COMPANY CHAPTER 1 TRANSFORMATION – PROGRAM MANAGEMENT A. Introduction The purpose of this chapter of testimony is to describe in detail how Pacific 6 Gas and Electric Company’s (PG&E or Company) Business Transformation 7 Program (BTP or program) effort is organized, directed and managed. The 8 chapter is arranged as follows: 9 Program Structure; 10 Day-to-Day Operations; 11 Initiatives Development; 12 Principles of Integration; 13 Accenture Consulting Contract Structure; and 14 Appendix of Transformation Initiatives. 15 16 B. Program Structure Given the comprehensive nature and scope of the BTP effort as described 17 in Exhibit (PG&E-1), Chapter 1, a program structure has been put in place to 18 ensure efficient management of all BTP work activities and participants, while 19 still accommodating the dynamic and evolving nature of the effort. Roles, 20 responsibilities, and delegation of authority for decision-making within the 21 program structure have been defined accordingly. 22 The Transformation Program structure currently in place is shown in 23 Figure 3-1. The transformation effort uses PG&E employees from across the 24 company, both geographically and by line of business. Some PG&E employees 25 involved in transformation are full-time, while others, primarily at the initiative 26 level, are part-time. The Program Management Office (PMO) and 27 transformation work stream “boxes” shown in Figure 1-1 contain both PG&E and 28 Accenture Consulting (Accenture) personnel to complement their respective 29 capabilities and backgrounds and carry out the necessary day-to-day work 30 activities. 1-1 (PG&E-10) 1 2 3 FIGURE 1-1 PACIFIC GAS AND ELECTRIC COMPANY BUSINESS TRANSFORMATION PROGRAM STRUCTURE A. Operating Committee VP Regulatory Relations Law / External Stakeholder / Regulatory Sr. VP & General Counsel Law / External Stakeholder / Regulatory Sr. VP Transmission & Distribution ED / AM Sr. VP Customer Srvc & Rev Customer Executive VP & Chief Operating Officer VP General Services Supply Chain Sr. VP Human Resources HR/Labor / Change Mgmt Chair Sr. VP, CFO & Treasurer Benefit Realization & Performance Mgmt VP Communication VP & CIO IT Communications B. Program Management Office (PMO) Program Management Business Architecture/ Integration Benefit Realization & Performance Management Enabling Team Coordination Information Technology Architecture Energy Delivery (ED) Supply Chain Customer Program Mgmt Support Change Management & Communications C. Transformation Work Streams Asset Management (AM) Advanced Metering Infrastructure (AMI)* Information Technology Transformation (ITT) D. Enabling Teams External Stakeholder Management Law Labor Regulatory ( 4 ) Matrix to the PMO, directly reporting to Sponsoring Officer * AMI is considered part of BTP, but is not included in this GRC proceeding A description of the roles and responsibilities of each of these groups and 5 teams involved in the Transformation Program follows. 6 1. Operating Committee 7 The BTP’s overall strategic direction is set by PG&E’s Operating 8 Committee (OC), which is comprised of senior PG&E utility officers. The 9 OC is chaired by PG&E’s Executive Vice President and Chief Operating 10 Officer. In addition to providing overall strategy and direction to the program 11 as a group, each OC member also individually serves as a sponsoring 12 officer to a particular program management team, transformation work 13 stream, and/or enabling team. The OC meets regularly, generally weekly, to 14 review, discuss and approve items of importance associated with the 15 Transformation Program. 16 17 The current OC officer membership, including their corresponding sponsorship roles, is shown in Table 1-1. 1-2 (PG&E-10) 1 2 3 TABLE 1-1 PACIFIC GAS AND ELECTRIC COMPANY OPERATING COMMITTEE OFFICER SPONSORS Line No. 1 2 3 4 5 6 7 8 9 4 5 Program Management/Work Stream/ Enabling Team OC Sponsor For: Officer Title Vice President, Regulatory Relations Sr. Vice President and General Counsel Sr. Vice President, Transmission and Distribution Sr. Vice President, Customer Service and Revenue Vice President, General Services Sr. Vice President, Human Resources Sr. Vice President, CFO and Treasurer Vice President, Communications Vice President and Chief Information Officer Law/External Stakeholder/Regulatory Law/External Stakeholder/Regulatory Energy Delivery/Asset Management (ED/AM) Customer Management Supply Chain HR/Labor/Change Management Benefit Realization/Performance Management Communications Information Technology 2. PMO The Operating Committee established a PMO to serve as a centralized 6 program management department, with coordinating, monitoring, and 7 reporting functions. The PMO is the key focal point for joint PG&E and 8 Accenture management of the BTP on a day-to-day basis. The PMO 9 ensures that the work stream initiatives and activities are integrated. It also 10 manages the scope of issues undertaken by the work streams, captures 11 and accounts for the costs and benefits associated with BTP initiatives, and 12 ensures that changes in Company practices resulting from BTP are 13 implemented. The PMO conducts regular meetings with work stream team 14 leads and leads the discussion of issues before the OC that require OC 15 consideration. In order to manage the BTP initiatives from design through 16 implementation and ensure appropriate approvals, the PMO has developed 17 processes and controls. 18 19 3. Transformation Work Streams The BTP focuses on three key areas of PG&E’s core business: energy 20 delivery (including gas and electricity)/asset management; supply chain; and 21 customer management. In addition, as shown in Figure 1-1, Information 22 Technology Transformation (ITT) is designated as a transformation work 23 stream. Work stream team leads from PG&E and Accenture were selected 24 to oversee these areas, as well as manage the multiple initiatives 1-3 (PG&E-10) 1 associated with each. At the initiative level, a designated PG&E initiative 2 team lead manages the day-to-day activities of the team members. 3 The relationship between the team leads of the transformation work 4 streams shown in Figure 1-1 and the initiative team leads reporting to them 5 is illustrated in Figure 1-2 using the energy delivery work stream as an 6 example. 7 8 9 FIGURE 1-2 PACIFIC GAS AND ELECTRIC COMPANY WORK STREAM/INITIATIVE TEAM LEAD EXAMPLE – ENERGY DELIVERY Energy EnergyDelivery Delivery PG&E PG&EWork WorkStream Stream Team TeamLead Lead Work Work Design Design and and Resource Resource Mgmt Mgmt PG&E PG&E Initiative Initiative Team Team Lead Lead Supervisor Supervisor in in Field Field // Field Field Force Force Transformation Transformation Electric Electric Operation Operation Optimization Optimization PG&E PG&E Initiative Initiative Team Team Lead Lead PG&E PG&E Initiative Initiative Team Team Lead Lead Workforce Workforce Flexibility Flexibility PG&E PG&E Initiative Initiative Team Team Lead Lead Compatible Compatible Units Units and and Design Design Templates Templates New New Business Business PG&E PG&E Initiative Initiative Team Team Lead Lead PG&E PG&E Initiative Initiative Team Team Lead Lead The work stream teams plan, design and implement the Business 10 11 Transformation initiatives (see Appendix, Table A1-1 to Table A1-5, for 12 listing of initiatives by work stream) and are the key focal point for the 13 interaction of Accenture and PG&E for executing the underlying initiatives. 14 15 There are currently six transformation work streams. (1) Energy Delivery (ED);[1] 16 (2) Asset Management (AM);[1] 17 (3) Supply Chain/Corporate Real Estate/Fleet; [1] Given the close and overlapping nature of so many of the initiatives under the energy delivery and asset management work streams, the two are sometimes referred to as one under the nomenclature of “ED/AM.” 1-4 (PG&E-10) 1 (4) Customer Management; 2 (5) Information Technology; and 3 (6) Advanced Metering Infrastructure (AMI).[2] 4. Enabling Teams 4 The enabling team is drawn from PG&E’s Public Affairs, Human 5 6 Resources and Law Departments to support the activities of the BTP. 7 These teams play a critical role in providing specialized guidance and 8 support to the individual work stream and initiative teams. The enabling 9 team coordination group in the PMO works to ensure effective integration 10 between assigned enabling team members and the work stream and 11 initiative team members. 12 C. Day-to-Day Operations The day-to-day operations of the Transformation Program are coordinated 13 14 primarily by the PMO. As shown in Figure 1-1, the PMO is actually composed of 15 six teams reporting either directly or by matrix to the PMO senior director. 16 Collectively, the teams reporting to the PMO senior director are considered the 17 program management work stream. The PMO senior director reports directly to 18 the chair of the OC, PG&E’s Executive Vice President and Chief Operating 19 Officer. The PMO senior director provides leadership and direction to the 20 21 transformation efforts. This comprises ensuring that all roles and 22 responsibilities of the PMO are fulfilled, including development of the structure, 23 process and controls to ensure overall success of transformation. Key areas of 24 responsibility for the PMO senior director position are: 25 Lead the development and ensure proper administration of process and procedures; 26 Ensure team leads, PMO leads, and enabling leads are fully aware of, and are 27 28 held accountable for, using the processes and tools to track, monitor, 29 manage and control the program; Ensure integration across the program; 30 [2] Advanced Metering Infrastructure (AMI) is considered a part of the Business Transformation Program, but is not included in this GRC proceeding because it is covered in other CPUC proceedings. 1-5 (PG&E-10) 1 Hold all program leads accountable for cost tracking and monitoring; 2 Provide effective communications to the program. Ensure that a 3 communications strategy is developed for the program that incorporates the 4 needs of the teams, sponsoring officers, the OC, and other stakeholders 5 across the company; 6 Effectively lead and direct all aspects of PMO function, including but not limited 7 to: cost, schedule, scope, change control, contingency, issue, resources, 8 quality, risk, procurement and contract, performance measurement and 9 reporting; 10 Provide guidance and direction to all program leads, including holding regular 11 meetings for status review and issue capture/resolution. A key component 12 of directing and supporting the work stream and enabling teams is to 13 address questions, concerns, and issues that might arise; 14 Develop a timeline and strategy for issues to be brought to the OC to ensure 15 timely, effective feedback and decisions necessary to ensure success of the 16 program. This includes review and approval of all materials that are 17 presented to the OC and accountability for the quality, accuracy, and proper 18 sign offs of the information that is presented. Develop materials that 19 present information in a discussion/decision making form. Also ensure that 20 the OC has the materials needed for review, discussion, and 21 decision-making; and 22 Communicate decisions by the OC and ensure they are fully understood and 23 adhered to by leads. 24 The objectives, roles, and responsibilities of the six teams reporting to the 25 PMO senior director are: 26 1. Program Management Support 27 The program management support team is responsible for designing, 28 implementing, and coordinating a series of management processes to 29 ensure a successfully run program. The program management support 30 function manages the program activities by providing the tools, processes, 31 and support necessary for the program office to effectively control, measure, 32 and report the program activities. 1-6 (PG&E-10) 1 2. Business Architecture/Integration The primary objective of the business architecture/integration team is to 2 3 coordinate and align the overall business architecture (people, processes 4 and technology) with PG&E’s operating strategy, corporate governance and 5 initiative business cases. The responsibilities of the business 6 architecture/integration function include: 7 operating strategy, corporate governance and initiative business cases; 8 9 Coordinating and aligning the overall business architecture with PG&E’s Developing and maintaining the integrated, enterprise process architecture; 10 11 Facilitating and coordinating integration across initiatives; 12 Assisting in the identification and resolution of cross work stream 13 impacts resulting from business capability changes, decisions, or 14 approaches defined in an individual work stream; 15 across business capability components of work streams; 16 17 22 Leading and facilitating capability delivery planning and the overall business capability delivery approach and milestones; and 20 21 Leading and facilitating the identification, evaluation and selection of enterprise operating alternatives and organization(s); 18 19 Assisting in the identification and resolution of risks/issues/conflicts Providing assistance to the enabling teams. 3. Benefit Realization and Performance Management 23 The primary objective of the Benefits Realization and Performance 24 Management team is to design and execute the processes and tools which 25 monitor and report on the program’s overall financial status, program 26 business case benefits realization, operational performance metrics, and 27 overall performance of the program. In addition, this function is responsible 28 for developing and updating the program business case at specific 29 milestones, and performing financial analysis to support decision making. 30 A more detailed description of the roles and responsibilities of the Benefits 1-7 (PG&E-10) 1 Realization and Performance Management function can be found in 2 Exhibit (PG&E-10), Chapter 5. 3 4. Enabling Team Coordination 4 The primary objective of the enabling team coordination group is to 5 ensure that the work streams and enabling teams are effectively integrated 6 on an ongoing basis as the work stream initiatives proceed through the 7 deliverable/milestone review, approval and implementation process. 8 5. Information Technology Architecture 9 The primary objective of the Information Technology Architecture team 10 is to provide the appropriate foundation and technical architecture required 11 for the business transformation initiatives as a whole to meet their 12 objectives. The approach is to maximize integration between application 13 systems to support more data sharing, and to lower overall IT support costs 14 by minimizing customization of application systems. More detail regarding 15 IT Architecture objectives and initiatives can be found in Exhibit (PG&E-10), 16 Chapter 4. 17 6. Change Management and Communications Change Management is a key component of the Transformation 18 19 process and focuses on the many cultural and organizational changes 20 which need to take place. Communications is responsible for developing 21 communication plans and coordinating the production of key messages and 22 materials to prepare key stakeholders (both internally and externally) for 23 business and cultural transformation changes. In addition, Change 24 Management and Communications is responsible for providing the 25 competency development materials and programs (e.g., leadership, skills 26 training, individual performance management) necessary for transformation. 27 Change Management & Communications works within the work streams 28 and extremely closely with the enabling team and other PMO teams to 29 manage change associated with the Transformation efforts. The change management team is focused on the following 30 31 six initiatives: 32 33 Change Planning: This initiative is designed to evaluate change impacts and stakeholder support requirements necessary to guide and 1-8 (PG&E-10) 1 develop communications, sponsorship, training and required changes in 2 human resource practices. It involves the design, implementation, and 3 management of the complete set of change management activities 4 across the work streams and also provides overall direction and 5 guidance for all change management related initiatives unique to each 6 individual work stream. 7 Leader and Sponsor Development: This initiative focuses on working 8 with the OC executive sponsors to develop strategies to effectively 9 transfer their knowledge and support for Business Transformation Program initiatives to others. 10 11 Communication: This initiative focuses on the design, development 12 and implementation of a communication strategy and plan to support 13 implementation activities during the term of the transformation program. 14 It will include coordination of related work from initiative teams across 15 work streams with internal and external communications efforts. 16 Change Agent Network Management: This initiative focuses on the 17 development and management of a network of change agents 18 established to help ensure consistent messages are provided to 19 employees and to provide a channel for monitoring the preparation for 20 changes in the organization. 21 Training and Organization Development: This initiative focuses on 22 the design and development of necessary training and organization 23 development approaches for initiatives. This also includes the 24 development of a Leadership Academy for PG&E supervisors and 25 managers. 26 Human Resources: This initiative focuses on the redesign of PG&E’s 27 HR organization, programs, policies, plans, and guidelines necessary to 28 institutionalize a new organization culture, including guidance and 29 creation of templates necessary to support initiative job design. 30 D. Initiatives Development 31 As described in more detail in Exhibit (PG&E-1), Chapter 1, PG&E 32 undertook a thorough examination of its core business in 2004. Teams of 1-9 (PG&E-10) 1 employees reviewed the following key areas of the business: Customer 2 Operations, Energy Delivery (gas and electric) and Asset Management, and 3 Supply Chain. While other areas of our business will eventually be evaluated in 4 a similar fashion, the effort started with those parts of the business that are 5 closest to the customer, while being careful not to take on or implement too 6 much change too fast. 7 PG&E identified and evaluated factors for success in each of the lines of 8 business. An important input in this process was a series of site visits to other 9 utilities (and some non-utility businesses) so PG&E personnel could see first 10 hand how other companies performed a particular process or aspect of the 11 business better. This initial work culminated in the development of a number of 12 proposed initiatives for improving the service business model, with the ultimate 13 goal of attaining our vision of industry leadership. 14 The proposed initiatives and their supporting business cases were 15 preliminary and not yet fully developed, evaluated and ready to implement, nor 16 could the costs and savings of the initiatives be reliably estimated until detailed 17 design was complete. At year end 2004, PG&E management decided to move 18 forward with the Business Transformation Program reflected in the potential 19 initiatives developed by the teams. The next step was to undertake detailed 20 design of the first phase of initiatives. 21 To assist in the initial assessment described above and in the design of the 22 initiatives, PG&E hired Accenture Consulting, a business consulting firm with 23 significant experience and a positive track record in improving and transforming 24 utilities and companies in other major industries. 25 The Phase 1 initiatives are listed in Tables A1-1 to A1-5 in Appendix A. 26 Phase 1 of the Transformation Program focuses on the refinement of the 27 business case for certain initiatives and the design of the specific plans, 28 processes, and requirements to implement them. Although PG&E intends the 29 Business Transformation Program to be broad, individual initiatives will be 30 subject to periodic checkpoints, business case reviews, and approvals to ensure 31 that the benefits of the program are maximized while meeting the demands of 32 PG&E’s business and regulatory requirements. 33 34 PG&E plans to proceed with the program through a series of measured steps and executive decision points. Decisions to proceed with specific 1-10 (PG&E-10) 1 initiatives will be taken on a case-by-case basis having regard to overall 2 program objectives, the guiding principles described above, and the 3 requirements of PG&E’s business and regulatory environment. 4 5 E. Principles of Integration The financial and operational performance benefits of the program will be 6 fully realized only if there is successful integration of program initiatives and 7 effort across all of PG&E’s operating units. Figure 1-3 below presents an 8 excellent example of cross-work stream integration required for one important 9 process, New Business. 10 While new business transformation efforts are being led by the ED/AM work 11 stream, there are key integration points all along the way with component 12 activities and interactions under the direction of the supply chain and customer 13 management work streams—from start to finish. A carefully integrated 14 approach to the design and implementation of the improved new business 15 16 process is clearly a prerequisite for success. 1-11 (PG&E-10) 1 2 3 FIGURE 1-3 PACIFIC GAS AND ELECTRIC COMPANY CROSS WORK STREAM INTEGRATION EXAMPLE – NEW BUSINESS 1, 3 Start Here 1, 2, 3 1, 2, 3 Closeout / Account Management Automated Closeout if Within Tolerances 1, 3 Account Set-up 1, 2, 3 Service Initiation Resource Forecasting & Planning / Mtls Demand Planning Integrated Materials & Resource Planning Integration Points: 1, 2, 3 Call Center, Web Takes Application Accurate Schedules Available • Reduce Cycle Time (Months to Weeks) • Lower Cost / Connect • Improve Customer Sat (Commitments Met) 1 – ED/AM Schedule Commitments 2 – Supply Chain 3 – Customer Simplified, Standard Templates, Compatible Units; Sourcing; Permits; Contracts Work Design / Reserve Materials/ Customer Fund Mgmt Direct Contractor / Electronic Materials / Crew Links to Availability CDx Schedule Completed Units, Crew / Labor/Payroll, Integrated Material / Materials Usage, Dispatch / Vehicles Returns, GIS Field Force Material updates Transformation/ Delivery Supervisor in Field/ Mobile Tech As Built 1, 2 1, 2, 3 Dispatch Construction, Meter Set, Inspections, Energize 1, 3 1, 3 Performance Management Customer Contact Universal Employee Access 4 5 F. Accenture Contract Structure The contractual agreement between PG&E and Accenture for the Business 6 Transformation Program allows services to be performed under the following 7 arrangements: (1) time and materials; (2) modified time and materials; and 8 (3) fixed price. The provisions for each of these forms of project services billing 9 is covered in Schedule C of the Master Services Agreement (MSA). It is 10 important to note that this agreement also allows PG&E to terminate at any time 11 without cause. In addition, the agreement specifies that a portion of Accenture’s 12 payment is at risk, subject to a performance assessment framework which 13 includes the success of the program using PG&E’s Performance Incentive Plan 14 methodology, and PG&E’s satisfaction with Accenture’s contribution to the 15 success of the program using a survey-based evaluation methodology. 1-12 (PG&E-10) 1 2 3 4 5 6 The components of the Accenture contract include: Master Services Agreement. This includes the general terms and conditions covering a 5-year period beginning January 17, 2005; Schedule A – Business Transformation Program and Governance Framework and Processes; Schedule B – Performance Assessment Framework. This schedule provides 7 the framework and process for PG&E and Accenture to regularly assess 8 Accenture’s contribution to the success of the Business Transformation 9 Program through assessing both PG&E’s satisfaction with the quality of 10 Accenture’s contribution and the success of the program. The Framework 11 shall also be used as a basis to assess any program credits due from 12 Accenture; 13 Schedule C – Compensation; 14 Schedule D – Reserved for Future Use; 15 Schedule E – Acceptance Process for Deliverables; 16 Schedule F – Reserved for Future Use; 17 Schedule G – Reserved for Future Use; 18 Schedule H – Security Requirements; 19 Schedule I – Accenture Competitors; 20 Schedule J – Approved Subcontractors; and 21 Schedule K – Accenture Insurance Coverage. 1-13 (PG&E-10) 1 APPENDIX A 2 3 4 TABLE A1-1 PACIFIC GAS AND ELECTRIC COMPANY ASSET MANAGEMENT PHASE 1 TRANSFORMATION INITIATIVES 5 (See Exhibit (PG&E-10), Chapter 2) Line No. Ref #(a) Initiative Name Description 1 AM1 Asset Information Transformation The Asset Information Transformation initiative will take PG&E’s numerous written and electronic data sources and gather them together in one easily and electronically accessible location. This electronic data source will provide asset information (performance and maintenance history, location, requirements, etc.) necessary to optimize investment decisions, facilitate system operations, and optimize job/work grouping and crew scheduling. 2 AM2 Asset Optimization The Asset Optimization initiative will result in fact-based, data-driven decision-making to promote efficient capital and expense spending on the gas and electric delivery system. The key objectives of this initiative are to enhance PG&E’s capabilities for planning and budgeting, both long and short term, to improve the predictability of asset performance for various levels of investment and operating expenses, and to focus investments to levelize asset performance to match the expectations for that asset/facility. The ultimate goals of the initiative are to develop a highly structured approach to managing utility investments, with consistent treatment and consideration of regulatory, safety, reliability and economic factors, and to enable PG&E to allocate discretionary capital and expense spending to those specific areas and items where it will have the most impact. _______________ (a) Reference to initiative designations found in Exhibit (PG&E-10), Chapter 5. 6 A1-1 (PG&E-10) 1 2 3 TABLE A1-2 PACIFIC GAS AND ELECTRIC COMPANY ENERGY DELIVERY PHASE 1 TRANSFORMATION INITIATIVES 4 (See Exhibit (PG&E-10), Chapter 2) Line No. Ref #(a) Initiative Name Description 1 ED1 Work and Resource Management, Including New Business Improvement Opportunity The Work and Resource Management initiative is focused on improving energy delivery work processes, in particular the design and estimating of facilities, scheduling of work, the dispatching (assignment) of work to crews and/or employees, the management of large projects, and the organizational alignment of work processes. It will introduce fully-integrated work scheduling tools and processes that will enable improved work initiation, resource management and job closing. The initiative’s goal is to enable crews to arrive at a work site with all the necessary materials already there and with a complete and consistent job package. 2 ED2 Field Force Transformation, Including Supervisor in the Field Immediate Opportunity The Field Force Transformation initiative is focused on improving field workforce productivity, facilitating the consistent delivery of field services, improving emergency response times, and improving safety. The initiative has two parts. The first part is the supervisor in the Field Immediate Opportunity, which is designed to enable front-line supervisors to spend more of their time in the field working with their employees to focus on customer satisfaction, productivity, quality and safety. The second part is the introduction of mobile computing tools throughout field processes _______________ (a) Reference to initiative designations found in Exhibit (PG&E-10), Chapter 5. A1-2 (PG&E-10) Line No. Ref #(a) Initiative Name Description 3 ED3 Work Force Flexibility This initiative will improve the use and effectiveness of PG&E employees and contractors by optimizing work assignment, job duty, and work scheduling flexibility through existing and modified labor contract provisions. Additionally, the initiative will develop critical contract management capabilities and rigorous performance management (service level agreements) of contractors to maximize the value of our contracting relationships. 4 ED4 Electric Operations Optimization The Electric Operations Optimization initiative focuses on consolidation of transmission and distribution control centers. The key objectives of the initiative are: (1) industry-leading operational effectiveness; (2) increased customer satisfaction; (3) continued safety conscious environment; and 4) reduced operational risk for the electric system. _______________ (a) Reference to initiative designations found in Exhibit (PG&E-10), Chapter 5. 1 A1-3 (PG&E-10) 1 2 3 TABLE A1-3 PACIFIC GAS AND ELECTRIC COMPANY SUPPLY CHAIN PHASE 1 TRANSFORMATION INITIATIVES 4 (See Exhibit (PG&E-10), Chapter 3) Line No. Ref #(a) Initiative Name Description 1 SC1 Strategic Sourcing/Phase 1 Strategic sourcing is a rigorous process for making sourcing decisions in order to reduce costs and sustain high-quality materials and services. It involves aligning the Company’s sourcing strategy with the Company’s operating strategy. Phase 1 focuses on the strategic sourcing of five spending categories: office supplies, meters, wire and cable, staff augmentation, and travel. 2 SC2 Strategic Sourcing/Phase 2 Phase 2 focuses on six large spending categories: Transmission and Distribution (T&D) electrical equipment, engineering and technical services, environmental and testing services, freight, Maintenance, Repair and Operations (MRO) materials, and construction/generation services. 3 SC3 Procurement Opportunity Spend Assessment The Procurement Opportunity Spend Assessment initiative is a comprehensive analysis of PG&E’s historic purchasing habits for materials and services. The focus of the initiative will be on segmenting 2004 spending into logical groupings based on material or service type, and on the purchasing technique used to procure those materials or services. In addition, the initiative will focus on building a global strategy on “nonstrategic procurement spending,” which is characterized by materials or services that are common to many businesses, but for which the spending volume/savings potential does not warrant strategic relationships or partnerships with suppliers. _______________ (a) Reference to initiative designations found in Exhibit (PG&E-10), Chapter 5. A1-4 (PG&E-10) Line No. 4 Ref #(a) SC4 Initiative Name Materials Demand & Supply Planning Description The Materials Transformation component of the Supply Chain work stream is charged with optimizing the way PG&E plans, procures, and manages direct materials (those commonly consumed materials that are stocked in warehouses as inventory and which currently flow through three distribution centers). It includes initiatives in support of Materials Demand and Supply Planning and Materials Distribution Optimization. The Demand & Supply Planning initiative will design the capability required for PG&E to develop improved materials demand planning, and integrate that plan with supply capacity. The design activities will focus on process design, organization design, and technology selection. 5 SC5 Materials Distribution Optimization The Materials Distribution Optimization initiative is tasked with exploring various alternatives for materials transportation and order fulfillment across the Company. 6 SC6 Supply Chain Organization & Process Design The Supply Chain Organization and Process Design initiative will define the capabilities and design the processes required to support the transformed company. Capabilities requiring development include: Demand Planning, Supply Planning, Strategic Sourcing, Category Management, and Strategic Relationship Management. The Supply Chain Organization and Process Design Initiative will result in recommended high-level, end-to-end processes and organizational structure(s) to support the transformed supply chain organization, and processes. _______________ (a) Reference to initiative designations found in Exhibit (PG&E-10), Chapter 5. A1-5 (PG&E-10) Line No. Ref #(a) Initiative Name Description 7 SC7 Corporate Real Estate (CRE) Corporate Real Estate (CRE) provides a building asset management function for the majority of PG&E’s common utility plant facilities, and provides facilities and land rights-related support services to business partners in the Utility. The primary functions of CRE are developing the Company Real Estate strategy, managing building projects to construct and maintain buildings, managing day-to-day building maintenance and operations activities, and providing land rights support for gas and electric transmission and distribution assets. 8 SC8 Fleet Asset Management The Fleet Transformation strategy will require the development of new asset management strategies and fleet service capabilities. Maintaining fleet assets at the optimal age based on the recommended replacement strategy maximizes fleet asset utilization and allows PG&E to eliminate excess vehicles and associated costs. The initiatives in this category include: (1) Fleet Asset Management Excellence, (2) Fleet Asset Scheduling and Delivery, and (3) Garage Operations Efficiency. _______________ (a) Reference to initiative designations found in Exhibit (PG&E-10), Chapter 5. 1 A1-6 (PG&E-10) 1 2 3 TABLE A1-4 PACIFIC GAS AND ELECTRIC COMPANY CUSTOMER MANAGEMENT PHASE 1 TRANSFORMATION INITIATIVES 4 (See Exhibit (PG&E-5), Chapter 1) Line No. Ref #(a) Initiative Name Description 1 CS1 Back Office The objective of the Back Office initiative is to improve customer service through improved “exception processing,” which equates to more timely bills. The initiative will help to decrease time spent reviewing billing exceptions on “no-bill” research and increase billing accuracy. This will decrease contact cost per customer and meter-to-cash days for exceptions. The initiative will also enable efficiency gains in the back office. 2 CS2 Credit & Collections Changes will be made to the automated collection processes in the Customer Care and Billing system (hereinafter referred to as “CC&B system,” but also formerly known as CorDaptix) to support improved collection efficiencies. The current collection processes will be expanded to provide additional collection streams and steps for customer contact based upon risk factors and internal collections policies. As part of this process, customer segmentation and risk analysis for customers will be reviewed and expanded in the CC&B system. 3 CS3 Customer Satisfaction One of the key objectives of the Business Transformation Program is the improvement in overall customer satisfaction with PG&E. This initiative will create a “customer view” of the Business Transformation Program by coalescing the customer impacts of all initiatives and defining an operating model for improving customer’s satisfaction with PG&E’s delivery of service. _______________ (a) Reference to initiative designations found in Exhibit (PG&E-10), Chapter 5. A1-7 (PG&E-10) Line No. Ref #(a) Initiative Name Description 4 CS4 Customer Care and Billing (CC&B) This initiative will include a detailed review of the technical application software (Applications) and supporting technical platforms for those Applications that are primarily used by Customer Service and Revenue. The main goal of this initiative is to recommend an approach (with a business case) for moving to an improved overall solution in these areas. 5 CS5 Account Services The objective of the Account Services initiative is to increase the customer satisfaction of medium-sized business accounts while at the same time maintaining the high level of customer satisfaction for “key” accounts. The initiative will lay the groundwork for improving service delivery efficiencies by optimizing internal support and redirecting resources such that the funding that would have been otherwise spent can be reallocated towards enabling the improved service for medium size business customers. 6 CS6 Customer Fund Management The objective of the Customer Fund Management initiative is to improve customer satisfaction around the new business process primarily by helping to reduce the end-to-end new business cycle time. This initiative combined with Energy Delivery’s new business related initiatives will increase efficiency and standardization in the end-to-end new business process as well as improve the availability of data to all parties involved in the process. It will also provide a centralized tool to enter data and reduce the redundancy of data entry. 7 CS7 Local Offices The objective of this initiative is to ensure a high level of service through local customer payment channels. _______________ (a) Reference to initiative designations found in Exhibit PG&E-10, Chapter 5. A1-8 (PG&E-10) Line No. 8 Ref #(a) CS8 Initiative Name Contact Center Description The goal of the Contact Center initiative is to improve overall effectiveness by maintaining or incrementally improving customer service levels while reducing operating costs. This will be accomplished by improving the acceptance and satisfaction levels of customer self service options, increasing first contact resolution, reducing repeat calls and improving overall performance. _______________ (a) Reference to initiative designations found in Exhibit (PG&E-10), Chapter 5. 1 A1-9 (PG&E-10) 1 2 3 TABLE A1-5 PACIFIC GAS AND ELECTRIC COMPANY INFORMATION TECHNOLOGY PHASE 1 TRANSFORMATION INITIATIVES 4 (See Exhibit (PG&E-10), Chapter 4) Line No. Ref #(a) Initiative Name Description 1 ITT1 IT Governance This initiative will design a PG&E IT governance model and related processes to enable effective IT decision making and management functions, aligned with the overall program governance model and the IT Architecture initiative. 2 ITT2 Definition of Baselines This initiative will research the current state of the IT business within PG&E and use this information to design appropriate plans for the other initiatives. 3 ITT3 Consolidate/Reorganize IT Staffing This initiative will consolidate and reorganize the IT staffing within PG&E. Industry benchmarking shows that standardization is more effectively applied when it is directed by a central IT organization. 4 ITT4 Transform IT Strategy & Architecture Capabilities This initiative will expand the emphasis of enterprise standards across all lines of business, and will centralize all strategic planning to ensure appropriate support of the business transformation initiatives. 5 ITT5 Solution Development – Center of Excellence Business transformation will require extensive investment in IT. In order to support the business, the application development processes must be improved to handle large volume of change in a rapid and consistent fashion. To achieve this capability quickly, PG&E will be creating a “center of excellence” (COE) for its application development. A COE can be defined as a virtually centralized organization that leverages multiple products and services in the delivery of specific, focused business solutions. _______________ (a) Reference to initiative designations found in Exhibit (PG&E-10), Chapter 5. A1-10 (PG&E-10) Line No. Ref #(a) Initiative Name Description 6 ITT6 Transform Service Level Management Service delivery organizations such as IT must be able to measure and monitor agreed to service levels in order to ensure the business is receiving the highest value added service for the cost. This initiative includes the following three activities: (1) Service Level Agreements Definition and Management, (2) Reset Existing Service Levels, and (3) Account Management Enablement. 7 ITT7 Rationalize and Consolidate Devices This initiative bundles multiple infrastructure consolidation and rationalization projects. Standardizing on a minimal number of hardware platforms leads to economies of scale, minimization of support costs and complexity, and an increase in the speed of delivery of IT services. 8 ITT8 Solution Maintenance and Service Delivery Sourcing This initiative will include the evaluation of sourcing options for staffing IT functions in context with the other initiatives in order to provide the highest level of value. 9 ITA1 Enterprise Application Integration (EAI) This initiative will refine the company’s IT integration architecture by standardizing to one operating platform and involve the development of an Enterprise Application Integration (EAI) strategy, standards and architecture. This integration will enable several Transformation initiatives, including: Work/Design Transformation, Asset Optimization, and Materials Distribution Optimization. 10 ITA2 Enterprise Internet Platform – Phase 1 This initiative will create a consistent technology platform for all Internet and Intranet applications. This initiative (Phase 1) involves planning and the selection of a technology platform. Phase 2 will involve implementation of the Internet platform 11 ITA3 Enterprise Data Management/ Warehouse This IT infrastructure system will provide a foundational directory service which will allow business applications to readily find the primary source of data, and eliminate the need for individual applications to keep duplicate data. _______________ (a) Reference to initiative designations found in Exhibit (PG&E-10), Chapter 5. A1-11 (PG&E-10) Line No. 12 Ref #(a) ITA4 Initiative Name Application Rationalization – Phase 2 Description This initiative will review the applications which are not affected by the business transformation initiatives, and develop business cases for the consolidation or retirement of them. _______________ (a) Reference to initiative designations found in Exhibit (PG&E-10), Chapter 5. A1-12