BASIC MARKETING 301-150
ONLINE
Fall 2014
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INSTRUCTOR COMMUNICATION AND CONTACT INFORMATION
Email Address: Message tool, Course Blackboard site
Alternate (if Blackboard is down): lcarey@tamuct.edu
Office Hours: Online (virtual) via Course Blackboard site
Tuesday: 11:00 – 2:00 p.m.
Thursday: 11:00 – 2:00 p.m.
& By Appointment
Phone: 254-702-1290 (Cell) 254-501-5844 (Office)
Online Office Hours: I have virtual office hours during which I will be at my computer
and promptly answer emails. I encourage students to interact with me during office hours
via email to clarify upcoming assignments, and get clarity on course concepts.
Occasionally, a University meeting will preempt online office hours; should this happen a
notice will be prominently displayed on the Course Web Site.
Phone Appointments: If you wish to speak with me via phone during office hours,
please send me a Blackboard message with your phone number and request that I call
you. You can also send an email at any time requesting a phone appointment outside of
regular office hours; include 3 possible dates/times and the associated phone number to
call you and I will confirm one of the options.
Method of Instruction: This course is a 100% online course utilizing the
TAMUCT Blackboard 9.1 platform: https://tamuct.blackboard.com/. Students will
access all course materials (except textbook), assignments, student-instructor and
student-student communication, activities, exams and resource links via the Course web
site. Online learning requires students to be self-disciplined, be sure you understand and
are prepared to comply with all required class assignments and deadlines.
TECHNOLOGY REQUIREMENTS
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Blackboard (Bb) Tutorial and Competency: The Blackboard Student Overview (found
under the “My Courses” tab) is RECOMMENDED for all students, given this is the new
learning management platform for TAMUCT. Effective use of Bb navigation and tools
must be demonstrated throughout the course.
Personal Computer Set-Up: When you log on for the first time this semester or
whenever you use a different computer to access Blackboard run a browser check to be
sure each computer is set up properly. Check browser and computer compatibility by
following the “Browser Check” link on the TAMUCT Blackboard logon page:
http://www.ct.tamus.edu/departments/online/browsercheck.php
This is a CRITICAL step as these settings are important for when you take an exam or
submit an assignment. Issues with technology or your personal computer are not
allowable reasons for missing a deadline, be sure you have the correct computer
configurations and have a back-up computer available. Complying with this requirement
is part of your “Course Agreement”.
Technology Issues & Troubleshooting: For course technology issues, students
should contact the TAMU-CT Blackboard Support “Help Desk”, available 24 hours, 7
days a week at: Online chat or submit a “ticket for service”:
http://www.ct.tamus.edu/bbsupport
Phone (toll free): (855)-661-7965
Online Learning Resources: Additional online learning resources are included as part
of the Course Web Site, link via the left-hand menu within the course Blackboard site.
1.0 OVERVIEW:
Application of marketing activities, strategies, and techniques to business, non-business,
and service industries. Environmental influences and the marketing mix (4Ps) will be
examined. Topics covered are target marketing, strategic market planning, marketing
research, buyer behavior and international marketing.
2.0 COURSE OBJECTIVES:
Upon successful completion of this course the student will be able to:
Understand how to create and capture customer value
Understand how company and marketing strategy partner together to build
customer relationships
Understand how to analyze the marketing environment
Understand how to manage marketing information to gain customer insights
Understand consumer markets and consumer buying behavior
Understand business markets and business buying behavior
Understand how to create value for target customers
Understand how products, services and brands build customer value
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Understand how to capture customer value through pricing
Understand how to deliver customer value through marketing channels
Understand retailing and wholesaling
Understand how to communicate customer value through integrated marketing
Understand the nature and role of personal selling and sales promotions
Understand how to build direct customer relationships through direct and online
marketing
3.0 Text:
Marketing, 11th Edition, Roger A. Kerin, Southern Methodist
University; Steven W. Hartley, University of Denver; William
Rudelius, University of Minnesota..
4.0 Course Requirements
4.1 Student Profile and Course Agreement: Students should review this
Syllabus in depth and be sure they are willing to comply with all assignments, and
deadlines in this course. The course agreement requires Students to agree to these
expectations, and promise that they have the computer set-up and self-discipline needed
for a fully online course. Access through “Weekly Modules” Bb Menu.
4.2 Exams: There will be five online exams. The test questions will be multiple
choice. Exams will be available over a 3 day period online. They will be timed and once
started, must be completed at that time. (The chapter PowerPoints, key terms, and
publisher provided self-quizzes are all useful study guides for the Exams and can
be accessed through your connect account home page under Library and Student
Resources) Exam 1 will cover chapter 1 - 4, Exam 2 will cover chapter 5 - 8, Exam 3 will
cover chapter 9 - 12, Exam 4 will cover chapter 13 – 17, Exam 5 will cover chapter 1822. Access through “Weekly Modules” Bb Menu.
4.3 Topic Discussion Forums: Three “Discussion Forums” are assigned
throughout the semester as an individual written exercise. Due dates for these
discussion forums are listed in the syllabus. Access through “Weekly Modules” Bb Menu.
4.4 Journal Entries: Three “Journal Entries” are assigned throughout the
semester as an individual written exercise. Due dates for these journal entries
are listed in the syllabus. Access through “Weekly Modules” Bb Menu.
4.6 Learn Smart Modules: A “Learn Smart Module” is assigned for each
chapter in the text. Due dates and grading points are listed in the syllabus.
Access through “Weekly Modules” Bb Menu. Grading points vary and are noted in the
syllabus.
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4.7 Professional Writing and Communication Standards: Professional level
writing and communication are critical skills in the business world. This standard should
be displayed in all assignments for this class. All communications, both to the Professor
and student colleagues should be kept professional, this includes Discussion Board
postings and email correspondence. For writing assignments, all work should be
proofread, free of grammatical errors, and include proper citations.
4.8 Reading Assignments: Students will be required to read the text for this
course. Specific assignments will be given to meet the class needs.
5.0 GRADING POINTS AND POLICIES
There are 1230 grading points available in this class, assigned as follows:
Student Profile and Course Agreement 20 points
Exam 1 , 2, 3, 4, 5 (5 @ 140 points each) 700 points
Topic Discussion Forums (3 @ 50 points each) 150 points
Journal Entries (3 @ 50 points each) 150 points
Learn Smart Modules – 3 @ 15 pts (Chapter 11, 15, 18)
14 @ 10 pts ( Chapter 1 – 10, 12, 17, 19, 20)
5 @ 5 pts (Chapter 13, 14, 16, 21, 22)
(total 210 pts)
Total Points Possible 1200 Points
Total Points
Possible 1230
Points Course
Grade
A
B
C
D
F
Calculation
Minimum Points
Required
90%
80%
70%
60%
50%
1107
984
861
738
737 & below
X
X
X
X
X
1230
1230
1230
1230
1230
6.0 Course Calendar
Caveat: Like all schedules, the following is TENTATIVE. As your instructor I
reserve the right to make changes as needed to this schedule. If changes are
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necessary, they will be announced in Bb. It is your responsibility to learn of any
changes announced.
WEEK
ASSIGNMENTS
MODULE 1
August 25 – 31
CHAPTER 1 - 2
Read Chapter 1
LearnSmart Assignment Chapter 1
Read Chapter 2
LearnSmart Assignment Chapter 2
WELCOME INTRODUCTION &
STUDENT PROFILE & AGREEMENT (20 PTS)
MODULE 2
September 1 - 7
CHAPTER 3 - 4
Read Chapter 3
LearnSmart Assignment Chapter 3
Read Chapter 4
LearnSmart Assignment Chapter 4
EXAM 1 CHAPTER 1 – 4
Exam will open on 9/4 at 11:59 pm
CLOSE on 9/7 at 11:59 pm (SUNDAY not Monday)
MODULE 3
September 8 - 14
CHAPTER 5 - 6
Read Chapter 5
LearnSmart Assignment Chapter 5
Read Chapter 6
LearnSmart Assignment Chapter 6
JOURNAL ENTRY 1
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MODULE 4
September 15 21
CHAPTER 7 & 8
Read Chapter 7
LearnSmart Assignment Chapter 7
Read Chapter 8
LearnSmart Assignment Chapter 8
EXAM 2 – CHAPTER 5 – 8
Exam will open on 9/18 at 11:59 pm
CLOSE on 9/21 at 11:59 pm (SUNDAY not Monday)
MODULE 5
Read Chapter 9
September 22 28
LearnSmart Assignment Chapter 9
CHAPTER 9
MODULE 6
Read Chapter 10
September 29 –
October 5
LearnSmart Assignment Chapter 10
JOURNAL ENTRY 2
CHAPTER 10
MODULE 7
Read Chapter 11
October 6 - 12
LearnSmart Assignment Chapter 11
CHAPTER 11
DISCUSSION FORUM 1
MODULE 8
Read Chapter 12
October 13 - 19
LearnSmart Assignment Chapter 12
Chapter 12
EXAM 3– CHAPTER 9 – 12
Exam will open on 10/16 at 11:59 pm
CLOSE on 10/19 at 11:59 pm (SUNDAY not Monday)
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MODULE 9
Read Chapter 13
October 20 - 26
LearnSmart Assignment Chapter 13
Read Chapter 14
Chapter 13 - 14
LearnSmart Assignment Chapter 14
MODULE 10
Read Chapter 15
October 27 –
November 2
LearnSmart Assignment Chapter 15
DISCUSSION FORUM 2
Chapter 15
MODULE 11
November 3 - 9
Chapter 16 - 17
Read Chapter 16
LearnSmart Assignment Chapter 16
Read Chapter 17
LearnSmart Assignment Chapter 17
EXAM 4 – CHAPTER 13 – 17
Exam will open on 11/6 at 11:59 pm
CLOSE on 11/9 at 11:59 pm (SUNDAY not Monday)
MODULE 12
Read Chapter 18
November 10 16
LearnSmart Assignment Chapter 18
JOURNAL ENTRY 3
Chapter 18
MODULE 13
Read Chapter 19
November 17 23
LearnSmart Assignment Chapter 19
Chapter 19
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Read Chapter 20
LearnSmart Module Chapter 20
Assignment
DISCUSSION FORUM 3
MODULE 14
November 24 –
30
Chapter 20
MODULE 15 &
16
Read Chapter 21
LearnSmart Assignment Chapter 21
December 1 - 9
Read Chapter 22
LearnSmart Assignment Chapter 22
Chapter 21 - 22
EXAM 5 – CHAPTER 18 – 22
Exam 5 will open on 12/4 at 11:59 pm
CLOSE on 12/9 at 11:59 pm (Tuesday NOT Sunday)
7.0 Drop Policy:
If you discover that you need to drop this class, you must go to the Records Office and
ask for the necessary paperwork. Professors cannot drop students; this is always the
responsibility of the student. The record’s office will provide a deadline for which the form
must be returned, completed and signed. Return the signed form to the records office,
wait 24 hours, go into WarriorWeb and confirm that you are no longer enrolled. If you are
still enrolled, FOLLOW-UP with the records office immediately. You are to attend class
until the procedure is complete to avoid penalty for absence. Should you miss the
deadline or fail to follow the procedure, you will receive an F in the course.
8.0 Academic Honesty: Academic Integrity Statement
Texas A&M University - Central Texas expects all students to maintain high
standards of personal and scholarly conduct. Students found responsible of
academic dishonestly are subject to disciplinary action. Academic dishonesty
includes, but is not limited to, cheating on an examination or other academic
work, plagiarism, collusion, and the abuse of resource materials. The faculty
member is responsible for initiating action for each case of academic dishonesty
and report the incident to the Director of Student Affairs. More information can
be found at www.ct.tamus.edu/StudentConduct
9.0 Disability Support and Access
At Texas A&M University – Central Texas, we value an inclusive learning environment
where every student has an equal chance to succeed and has the right to an education
that is barrier-free. The Office of Disability Support and Access is responsible for
ensuring that students with a disability enjoy equal access to the University's programs,
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services and activities. Some aspects of this course or the way the course is taught may
present barriers to learning due to a disability. If you feel this is the case, please contact
Disability Support and Access at (254) 501-5831 in Warrior Hall, Ste. 212. For more
information, please visit their website
at www.tamuct.edu/departments/disabilitysupport/index.php. Any information you
provide is private and confidential and will be treated as such.
10. 0 Tutoring
Tutoring is available to all TAMUCT students, both on-campus and online. Subjects
tutored include Accounting, Finance, Statistics, Mathematics, and Writing (APA). Tutors
are available at the Tutoring Center in Founder's Hall, Room 204, and also in the Library
in the North Building. Visit www.ct.tamus.edu/AcademicSupport and click "Tutoring
Support" for tutor schedules and contact info. If you have questions or if you're
interested in becoming a tutor, contact Academic Support Programs at 254-519-5830 or
by emailing gnichols@ct.tamus.edu.
11.0 Library Services
Library distance education services aims to make available quality assistance to
A&M-Central Texas students seeking information sources remotely by providing digital
reference, online information literacy tutorials, and digital research materials. Much of
the TAMUCT collection is available instantly from home. This includes over half of the
library's book collection, as well as approximately 25,000 electronic journals and 200
online databases. Library Distance Education Services are outlined and accessed at:
http://www.tamuct.edu/departments/library/deservices.php
Information literacy focuses on research skills which prepare individuals to live and
work in an information-centered society. Librarians will work with students in the
development of critical reasoning, ethical use of information, and the appropriate use of
secondary research techniques. Help may include, but is not limited to: the exploration of
information resources such as library collections, the identification of appropriate
materials, and the execution of effective search strategies. Library Resources are
outlined and accessed at: http://www.tamuct.edu/departments/library/index.php
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