Case Studies Home
The following case studies show all the business studies theory you need to know in practice. By studying real life business case studies, you will see how business and marketing work and therefore learn quicker.
Each of the following case studies show a different aspect to business and marketing that you can use as a revision tool for your business studies.
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LEADERSHIP
The importance of effective communication
This case study shows how building societies communicate with their own members on many different levels.
Improving strategic decision making
This case study looks at a structured approach to decision making. It shows how CIMA-trained management accountants have the skills to offer strategic and practical advice and can contribute to effective decision making at all levels in a business.
Product development through continuous improvement
This case study focuses on how Corus used its knowledge and experience of continuous improvement (CI) to win new business.
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Delivering the mission statement
This case study examines how the FCO meets its goals through the skills and competencies of its people.
Highways Agency - PEST analysis
This case study looks at the political, economic, social and technological factors that impact on the Highways Agency.
SWOT analysis and sustainable business planning
This case study will show why IKEA believes a strong environmental stance is good business practice.
Roles and responsibilities within an organisational structure
This case study shows how these different roles can be organised within the structure of KBR to enable it to achieve its mission, which is ‘to safely deliver any project, any time, in any environment for the benefit of our customers, shareholders, employees and the communities we serve’.
Positive about disability
The case study shows that developing good positive working practices that deal with disability benefits both employers and employees.
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London 2012 - achieving the vision
This case study shows how creating a clear vision and set of values has made it possible to establish clear objectives for delivering an unforgettable Olympic and
Paralympic Games in London 2012.
Developing people through decision-making
This case study explores the way in which
RWE npower delegates responsibility to extend the capabilities of its employees.
Management styles in the oil and gas industry
This case study examines how different management styles may be necessary to support the variety of job roles within the oil and gas industry.
Motivation within a creative environment
This case study examines motivation theory and its relevance to leading and inspiring a workforce in a modern engineering environment.
Developing an effective organisational structure
The case study shows how Syngenta operates though a matrix structure. This involves staff from different departments working together in teams on specific projects and tasks.
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2.
MANAGEMENT
How roles and functions contribute to organisational performance
This case study focuses on how the people in Tarmac Quarry Materials deliver the highest value for customers, communities, employees and investors.
Recruitment and selection at
Enterprise Rent-A-Car
This case study explores how Enterprise ensures it has the right people and skills to achieve its business aims and objectives.
Investing in safety
This case study shows how FirstGroup, the worlds leading transport company, has developed a safety culture.
Developing people through training
The case study will show how training and development is central to the work of the Forestry Commission and how it benefits the career development of its people.
Developing a motivated workforce
This case study will show how developing a motivated workforce enables NDA to deliver safe and sustainable solutions to nuclear clean-up and waste management.
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Recruitment and selection in the energy industry study focused on how ScottishPower manages its recruitment and selection processes to attract people with relevant skills and competencies into the energy industry.
Balancing stakeholder needs
The case study examines how stakeholders influence the achievement of these aims and how Shell seeks to meet the needs of all of its stakeholders and balance the social, economic and environmental impacts of its work.
How training and development supports business growth
This case study looks at how Tesco provides training and development opportunities for its employees.
Use of PEST analysis at UNISON
This case study focuses on the issues faced by migrant workers in the UK.
3.
ECONOMY & BUSINESS
Enterprise in the fast lane
This case study focuses on the entrepreneur, Peter Cruddas, who set up his own business CMC Markets in the early 1990s with just £10,000 capital.
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Managing firms throughout the business cycle
This case study examines how Davis
Service Group, one of Britain’s key service companies, has managed the recent change in the business cycle.
Using customer service to position a business
This case study shows how the online bank first direct positions itself in the retail banking sector.
Protecting the marketing mix through intellectual property rights
This case study looks at how one technology company, Forensic Pathways, has used these legal safeguards for a new development.
Supply chain from manufacturing to shelf
This case study shows how Kellogg’s fulfils this mission in the later parts of the supply chain from manufacturing to shelf.
Becoming a lean service organisation
This case study shows how the process of reform, using lean production principles, is helping the Legal Services Commission to cut down on any wasteful expenditure.
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Using technology to improve economies
This case study highlights Vodafone’s activities in different types of economies and the impact of technology on both developed and developing markets
New technology development in the primary sector
This case study focuses on how Anglo
American carries out new product and process development.
Developing a marketing plan
This case study examines how NIVEA relaunched the NIVEA FOR MEN range in
2008
Using the marketing mix to drive change
This case study explores how this was achieved using the marketing mix or 4Ps.
Lean production at Portakabin
This case study focuses on how
Portakabin uses lean production methods to ensure it produces a quality product that gives value to the customer.
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The product life cycle and online fashion
This case study shows how ASOS.com uses the product life cycle to ensure its product portfolio continues to meet the needs of its customers and provide up-todate fashions in the fast-moving online retail industry.
From ice cream van to Dragon's
Den - Duncan Bannatyne
This case study focuses on Duncan
Bannatyne, one of the UK’s best-known entrepreneurs.
Supporting new business start-ups
This case study looks at the challenges of setting up a new business
Workforce planning at British Gas
This case study explores how British Gas manages the recruitment and selection of new employees
4.
ENVIRONMENT construction industry
This case study examines how CEMEX locates and carries out its operations in a
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sustainable way.
5.
ETHIC & INTEGRITY
Ethically serving stakeholders
This case study shows how The Cooperative Group’s values contribute to improving the diet and health of the UK.
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