Marketing
K. Moorhead
: 763-506-6946
Office Hours: M-T-Th-F 6:15-7:30AM
: Kevin.Moorhead@anoka.k12.mn.us
Blog: cpbusiness.blogspot.com
COURSE OVERVIEW
Marketing is a class for students who want to develop specific skills in marketing. You
will explore psychology and customer behavior. Students will practice public speaking and prepare
and give marketing presentations. Students will create a comprehensive marketing plan for a
business. Finally, the course examines how marketing affects the market place.
COURSE OBJECTIVES
Through the use of the fundamental concepts of marketing, a student shall demonstrate understanding of the
interactive nature of global, national, and local marketing. Students will be able to demonstrate their
understanding of the concept that marketing promotes ideas, goods, and services. Students will be able to
show a level of understanding thru the following:
A. Students will be able to define marketing and list the seven marketing core functions.
B. Will understand the marketing concept and can analyze the benefits of marketing.
C. Students will be able to apply the concept of utility and describe the concept of market.
D. Explaining the importance of financial literacy;
E. Will be able to define a target market and describe market share.
F. Students will be able to list the four components of the marketing mix and be able to apply them in an
actual simulation.
TEXT:
Marketing Essentials, Glencoe 2009,
Selling: Helping Customers Buy, Southwestern 3rd Edition
Textbook: Course Content
Unit 1: The World of Marketing
Chapter 1 & 2
Unit 2: The Marketing Plan
Chapter 2
Unit 3: Selling & Initiating the Sale
Chapter 12, 13 Chapters 28-29
Unit 4: Promotion & Visual Merchandising
Chapter 17 & 18
Unit 5 Adverting & Print Advertisements
Chapter 19-20
Unit 6 Pricing Strategies
Chapter 25-27
Unit 7 Marketing Research
Unit 8 Product and Service Management
Chapter 30, 31 & 32
CLASSROOM EXPECTATIONS
Be on time and ready to work when the bell rings. Bring materials to class. Be verbally and physically respectful
of others. Be respectful of the classroom environment. Be kind. Ask questions. Unless otherwise directed, work
individually and independently. See the section on academic misrepresentation.
Students are expected to maintain a notebook and folder designated ONLY for Marketing. Students MUST
bring their text books to class daily along with a writing utensil, notebook, and folder. Calculators may be
needed for some classes. Phones and headphones are strictly prohibited at all times. No additional reminders
will be given. Devices will be forfeited upon teacher request.
ATTENDANCE AND LATE WORK
It is important that you are in class. The learning that occurs in many of the lectures and discussions cannot be
duplicated in readings. If you happen to miss a day of class, it is YOUR responsibility to find out what you
missed. You are responsible for all information presented in this class. Please let me know in advance if you will
be gone so arrangements for make up work and homework can be made. A district attendance policy as
described in the Student Handbook may affect a grade, please be in class as much as you can!
GRADING POLICIES
Each student will be graded on a percentage basis using these guidelines:
A
93 – 100%
C
73 – 77%
A90 – 92%
C70 – 72%
B+
88 – 89%
D+
68 – 69%
B
83 – 87%
D
63 – 67%
B80 – 82%
D60 – 62%
C+
78 – 79%
F
59% and below
All daily work in this course MUST be completed before each unit test or score will turn to a zero. REMEMBER:
This course is required for graduation! Failure to pass the term will lead to course repetition.
Grades will be weighted as follows:
Unit Packets:
Final: Common Assessment:
Unit Tests/Quizzes:
Unit Notes & Final Review
50%
10%
30%
10%
ACADEMIC MISREPRESENTATION- Even though you are encouraged to share ideas with others, make sure that
the final product of all your assignments is your own. Any plagiarized or copied work results in zero points for all
parties involved. Academic misrepresentation (Plagiarism) is defined in the district student handbook as:
copying, cheating, and/or stealing the work of someone else and taking credit for it as if it were your own.
Consequences for plagiarism and cheating will be followed according to the district/school policy.
----------------------------------------------------------------------------------------------------------------------------------------------
Student/Parent/Guardian Signature and Contact Info.
We have read and acknowledge the course outline, requirements, and responsibilities and realize these are the
expectations of the Economics course.
Student Name: ______________________________________
Student Signature: _________________________________________
Parent/LG Name: ____________________________________
Parent/LG Signature: _______________________________________
Best Contact #: _______________________________________ home/mobile/work (please circle)
Best Contact Email: _____________________________________________________ (if available)