Sales Copy Questionnaire
Your Name: Allan Brown
Title: NASM CPT, CES, PES/ Personal Trainer
Business Name: Continuous Motion
Location: d
Business Phone:
Primary Service:
Gender Ratio: Male 25_% / Female 75 _%
1. Your back story:
Type in here… I started to work out at the early age of 16 by doing body weight exercise’s, within
90 days my friends began to notice the change in my body and stopped teasing me about how
skinny I was and from that point I never turned back. As I continued to work out I began to
develop new goals with body weight exercise’s and after some hard work and practice I began to
do 2000 pushups a day alternating with sit ups and free squats for the work week. I then started
to understand that the body can adapt to exercises with time and to this day I am still challenging
how far the body could be pushed and decided to help others tap in to their hidden potential. For
the past 5 years I have served as a master trainer for two major health clubs in New York City.
During this time while I was getting people to lose weight, gain muscle and get over all stronger I
noticed that more and more people were turning up with injuries that stem from repetitive
motions, lower back pain, knee problems, shoulder and bad posture. These aliments were
challenging for me because I had to think of other ways to train the client to achieve their goal.
So I began to obtain certifications for these special populations and my business began to take
off. But what was more gratifying was providing people with this post injury training after being
cleared by their doctor to have clients say “I can run now, I can touch my feet and know I can
obtain my overall goal to lose weight which I did not think was possible due to their injuries”. IT
was also at this point that I began to notice that major health clubs primary goal was just to hit the
sales goal for training and not the overall wellbeing of the client. So I decided to start my own
brand of training that addresses imbalances before giving a program to the client along with diet
and separate myself so that I will not be looked at as a sales man but one who generally cares
for the client’s needs. Thus continuous motion was born.
2. Your markets main fears regarding this area of their life:
Fad diets and gimmicks that don’t work. Myths and misguided information about personal
training and weight training *
3. Your markets main frustrations regarding this area of their life:
Lack of time, discipline, and motivation. Stuck in a rut of the same routine garnering little to no
results. *
4. Your markets main desires regarding this area of their life:
Lose weight, get lean and tight core, improved flexibility and greater self-esteem*
5. Are there certain body parts they want to improve? if so what is the names THEY USE to
refer to those body parts:
love handles, muffin tops, spare tire, back arm flab, lower ab pouch, trim down “thunder
thighs” , man boobs *
6. What separates you from your competition?
Individualized exercise program and diet stay on top of new cutting edge training modalities
7. What is your USP ( unique selling proposition)?
If your fitness level hasn’t improved I we will train you for free until it does.*
8. What is your prospects main objections?
Price, time, confidence that “this time” it will work*
9 How do you overcome those objections?
I work early mornings and late evenings plus weekends to accommodate time schedules, I also
offer reduced and introductory rate packages. Also for those who can’t afford one on one training
at our studio I offer an affordable online exercise and nutrition program so no one is left out.
10. List main features of your program:
One on one training at private training studio, customized diet program, exclusive resistacnce
band training program desgined for the individual, cutting edge modalities of resistance training.
Posture program for the seated professional, one of a kind 10 week resistance band boot camp
held outdoors in central park, on line virtual training affiliated with DR, OZ
for people not in area
that includes diet and exercise programs, individualized cardio program and residential program
for people who have gym in their building.
11. List the main benefits of your program:
Will drop body fat, will correct muscle imbalances, correct posture, obtain knowledge on proper
eating portions, more energy, vitality, proper cardio program design, develop flexibility and
overall strength and self-esteem does not have to purchase a gym membership to obtain
program.
12. List any guarantees you offer: 100% results or we will train you for free until results
are obtained
13. How do you want people to contact you - call or fill out contact form or register online
0r ______? ( the less ways the better, one or two is ideal): register on line and contact
form.
14. The main three benefits of your program ( to possibly be used in the headline):
Evidence based training program that is the solution to body fat reduction.Nutrtion program
design that allows the client to continue to eat in a healthy way for the rest of their lives unlike a
fad diet... No membership fee to a gym to obtain our service.
15. Please describe your product or service in as much detail as possible:
I provide one on one personal training at an exclusive training studio in Manhattan. Unlike other
programs that our based off of split routines with machines and classic dumbbells, my program is
based on continuous body motion which is the most effective way to reduce body fat. This
method allows for more muscle recruitment more calories burned and saves time. To obtain this
goal I designed a 90 day program that uses the latest modalities in the industry, for our purpose
we tend to utilize the clients own body weight as means of resistance
to limit injury and
establish a base of support.. The body weight devices we utilize are the TRX suspension trainer
and Air fit pro trainer that allows your body to be used as the machine. We also incorporate an
exclusive resistance band training method that progress with different types of bands bi weekly. .
I also provide an individualized cardio program that is based off of the client’s heart rate. Our
nutrition program allows the client to get involved and is tailored to the client’s needs of muscle
gain or weight loss. The program allows the client to log in their food daily and has a calorie
target that must be hit daily. As the trainer I check to see what was logged in and the client will
receive handouts on portion sizes as well as healthy food choices and recipes and the platform
we use is powered by Dotfit for nutrition.
We also provide an exclusive10 week out door resistance band boot camp that is not offered any
were else in the New York City area and is held in central park. I also offer corrective exercise
programing for posture which entails a 10 exercise programs for each of the following conditions
kyphosis, lordosis, flattened s-curve and elevated or rotated hip. We also have programs for the
following plantar fasciitis, patellar tendonitis prevention and lower back prevention
I also offer virtual training programs for weight loss and muscle gain for individuals who cannot
make it to training studio and is powered by DR.OZ on the sharecare platform.
Residential program is designed for those who don’t belong to a gym and have a gym in their
building. I am equipped to produce results in small areas that do not have a lot of equipment
because the tools i use for my program can be carried in a simple bag.
16. What certifications of degrees to you hold?
Nasm C.P.T, NASM Corrective exercise specialist, Nasm performance enhancement specialist,
certified fitness and nutrition specialist. Posture analysis specialist, TRX group suspension
trainer. , pre and post natal, physical therapy aid diploma, NASM solution to weight management,
NASM’S sharecare virtual training certification.
17. Please list/attach any testimonials and before and after pictures:
18. What are your main keyword phrase and a few possible variations:
(Example: main phrase 'Orange County Personal Trainer' and example variations would be Orange County
Personal Training, Orange County Personal Trainers, Personal Trainers in Orange County, California, CA)
Downtown Manhattan personal trainer, Manhattan residential personal trainer, Chelsea N.Y.C
residential personal trainer.
19. Special Notes:
20. What is your BIG HOOK? ( the HUGE thing that's gonna make them wanna hire you
over anyone else):I p Here at continuous motion I am offering you the solution to body fat
reduction, definition and overall fitness. What I offer is programing that is specifically
tailored to the individual by correcting muscle imbalances before we start your program
not like others who start you in their programs disregarding what could possibly turn into
a future injury. The continuous motion team guarantees results because we offer a
program that is not time consuming and does not need hundreds of machines to do. In
fact our program is designed for those who are busy and just don’t have a lot of time to go
to the gym. why buy a gym membership that you are not going to get the best out of
because you don’t have the correct program that breeds results, and end up spending
money on trainers who’s major concern is the sale and they just put you on the latest
machines that you could have done on your on? Here at continuous motion you do not
have to purchase a gym membership but you will only be purchasing the one thing that
you could not do in your local gym and that is results from your indivualzd program.
here is where i differ i pride myself self on helping you create a healthy life style and
provide you with a knowledge that you will be able to carry with you for the rest of your
life. I am at the forefront of the industry in terms of modalities of training so that I ensure
you will never be bored and continue to obtain results. I am so convinced that my method
of training will help you get to your goal that if you don’t see results i will train you at no
charge until you do. The only way to change your body is to change your mind first by
abolishing the things that you tried and just don’t work. The second thing is to constantly
impose a new demand on your body at a specific time through continuous motion. So are
you ready to see your body fat continuously drop, and you to see yourself continuously
regain the strength you had when you were younger? So now is the time to put your body
in motion and sign up for your complemtary session by pushing here,