Advanced Microeconomic Theory II - Fall 2011 Outline – Price Discrimination [Chapter 3] Notes: Transferability of the good Transferability of demand First-degree, or perfect discrimination, is not likely. Charging each the maximum price he is willing to pay. Second-degree, in which people choose a product from a menu, so that they self-select into a group. Third-degree, in which the producer receives a signal about demand of a type of consumer and can differentiate based on that characteristic (like student discounts). 3.1 – Perfect Price Discrimination 3.2 – Multimarket Price Discrimination (3rd degree) 3.2.1 – Inverse Elasticity Rule The monopolist produces a single good that he can divide into groups on the basis of exogenous information (for example, one movie showing, multiple prices. Optimal pricing implies that the monopolist should charge more in markets with the lower elasticity of demand. 3.2.2 – Welfare Aspects Consumers in low-elasticity markets are adversely affected and would prefer a uniform price; consumers in high-elasticity markets prefer discrimination. Price discrimination redistributes income away from low-elasticity groups towards high-elasticity groups and the monopolist. 3.2.3 – Applications Spatial Discrimination Transportation cost per unit is proportional to the distance to the plant. Freight absorption is commonly observed in practice. The possibility of arbitrage may not be the only explanation for this. In some cases, the demand function may not be the same across all locations. Elasticity of demand increases with distance to the factory. Advanced Microeconomic Theory II_IO_CH3_Outline.doc Page 1 of 2 Vertical Controls A monopolist produces a good used as in input by two competitive industries producing different final goods. The final goods face independent demands. Vertical integration can be used as a substitute for price discrimination, when an upstream firm cannot control the resale of its product among its buyers. 3.3 – Personal Arbitrage and Screening (2nd degree) A monopolist faces demand composed of heterogeneous consumers but cannot tell the consumers apart. 3.3.1 – Two-part tariffs A two-part tariff offers a menu of bundles. This is actually a quantity-discount scheme whereby the average price of the good decreases with the number of units bought. 3.3.2 – Fully Nonlinear Tariffs and Quantity Discrimination Conclusion 1: Low-demand consumers derive no net surplus, while high-demand consumers derive a positive net surplus. Conclusion 2: The binding personal-arbitrage constraint is to prevent highdemand consumers from buying the low-demand consumers’ bundle. Conclusion 3: The high-demand consumers purchase the socially optimal quantity, while the low-demand consumers purchase a suboptimal quantity. 3.3.3 – Quality Discrimination Advanced Microeconomic Theory II_IO_CH3_Outline.doc Page 2 of 2