Cutlery Course index - 01 Editorial by Alberto Alessi 02 Basic Cutlery 03 Table Cutlery 04 Aid to purchasing 05 Serving Cutlery 06 Special Cutlery 07 Product descriptions 01 Editorial Alessi's first model of cutlery was “Dry” by Achille Castiglioni (1982). Awarded the XIV Compasso d'Oro in 1983, it is part of numerous museum collections around the world. With its uniform, rectangular shape, — unprecedented, but very practical — but very practical, it is considered one of the five or six most interesting and innovative models of cutlery ever designed in the twentieth century. With this project, Castiglioni was reacting against the functionalist and formalist approaches that had typically characterised cutlery design in the ’50s and ’70s, especially in Scandinavia. In order to highlight the excesses inherent in these approaches, he would roll a pencil around between his fingers, demonstrating how the hand was 'designed' to be extremely flexible, very good at picking things up and could easily adapt to an object rather than the other way around. Our second model was “Nuovo Milano”, by Ettore Sottsass, which came into being in 1987 after several years of experimentation, prototyping and research into different thicknesses for each individual piece of Cutlery. It won the XV Compasso d’Oro in 1989. They are as soft and rounded as Castiglioni’s are sharp and hard-edged. I have fond memories of how Sottsass insisted on wanting his Cutlery to be “as smooth as a seapolished stone” . I also remember a kind of affectionate competition that went on between the two maestros, how every now and again Achille would ask me about his set, he wanted to know if people still liked it, and my reassuring him that his and Ettore’s were the public's two favourites. At this a smile would come to his face and he'd light up another cigarette. After Achille’s and Ettore’s Cutlery sets, which could hardly have been more dissimilar but played equally a fundamental role in the rebirth of Italian Cutlery design, I thought I had pretty much exhausted the subject. But it might not be so. Inevitably, year after year, our catalogue has become enriched with new products, each one individual, with its own raison d’être, its own meaning, its own formal approach, which we then offer to an ever-more-attentive and refined public that knows how to appreciate a beautiful table setting. Alberto Alessi 02.0 - The fundamental cutlery: spoon, fork and knife The task of choosing a set of cutlery focuses primarily on its three fundamental pieces: the spoon, knife and fork. 02.1 - The spoon Spoons come in different sizes and can hold different amounts of food depending on factors such as traditions and food characteristics. Swedish design, for example, which was prevalent in Italy in the ’50s-’60s, was generally rather flat; the forks had short prongs and the spoons were narrow and able to hold small amounts, mostly suited for eating soups. Despite their initial success, this cutlery proved totally unsuitable for the consumption of traditional Italian foods such as spaghetti and minestrone. The shape of the concave part has been interpreted in many different ways, and characterise the design of the series. Asta Bettina Dry Knifeforkspoon Mami NuovoMilano In some cases, specialised studies about the use of spoons have lead to new the introduction of new typologies that augment the classic models. Such is the case with Dry, where a special sphere-shaped broth spoon is available in addition to the traditional version. Broth spoon Classic spoon Another case in point is the spoon in the Rundes Model series. In the original design the concave part of the spoon, the 'bowl', was oriented perpendicular to the traditional direction. This was considered controversial by some at the time, but soon became a moot point after it had actually been used. At any rate, working together with Elisabeth Schmuttermeier Superintendent of the Museum fuer Angewandte Kunst in Vienna, we also developed a second version of the spoon better adapted to the culinary customs of some countries. Original model Additional model Spoon typologies Numerically speaking, spoons are the most common typology in a set of cutlery. There are seven historically-recognised kinds of spoons, each designed for a specific use: Table Dessert Tea Coffee Mocha Ice cream Long drink Customer's preferences, in order of priority, are the table spoon followed by coffee, tea, mocha, dessert, ice cream and the long drink spoon. The Mocha spoon has become an object with a value independent of the service, so much so that Alessi offers this typology in separate packages, and even in collections of mocha spoons with different designs. When a very small number of pieces are purchased, in addition to the table spoon, the mocha spoon is often chosen because of its intermediate size between the coffee and the teaspoon. 02.2 - The fork The fork is the most used piece of cutlery on the table. Often, it is present during a meal from the beginning to the end. For this reason it is recommended that a complete service have twice as many forks as knives and spoons. The fork is also the most complex of the three. The four-pronged version serves a variety of needs, such as picking food up, holding it steady while cutting, twirling long pasta like spaghetti, linguine, vermicelli, etc.. The number, spacing and length of the prongs are the result of years of experience observation. Despite these constraints, forks differ significantly in shape, especially when the connection between the prongs and the handle is considered from a formal point of view. 1. Knifeforkspoon 2. Dry 3. Nuovo Milano 4. Asta 5. Mami 6. Rundes Modell When there are three prongs instead of four, we are dealing with a fork that dictates a particular relationship with the food, more suited to a creative cuisine than a traditional one. 7. Caccia 8. Colombina Collection 9. Bettina 10. Santiago Fork typolofies The most comprehensive series has four forks: table, dessert, pastry, fish table dessert pastry pesce 02.3 - The knife Knives are handled in close quarters by the diners at the table, so it must appear "tame". For this reason, the tip of the blade is always rounded off. 1. Knifeforkspoon 2. Dry 3. Nuovo Milano 4. Caccia 5. 40 6. Asta In general the blade is not very sharp, which is why another knife needs to be provided if serving a food that is difficult to cut (steak, or pizza) The knife is handle can be solid, called monobloc, i.e. in a single, continuous piece of stainless steel, or hollow, made of two separate pieces, empty on the inside the handle in order to lighten the weight of the handle compared to the smaller volume of the blade. An extremely high-quality technique, hollow handle construction calls for the blade to be inserted and fixed in place. It also allows the blade to be made from a different kind of steel, more suitable to cutting. The blades of the hollow-handled knives are made of AISI 420 steel, which has a higher carbon content that enhances its cutting ability. Monobloc knives Some series, for the particular shape of the handle, are available only in the monobloc version Asta Asta Barocco Bettina Colombina Dressed Dry Knifeforkspoon Santiago Hollow handle knives Caccia and Rundes Model are available only in the hollow handle version Caccia Rundes Model Hollow handle and monobloc knives Some knives are available in both the monobloc and hollow handle versions. Nuovo Milano Mami Duna Typologies There are three knives in a table service: Tabble Dessert Fish Il coltello da pesce Improperly called a "knife", this piece of cutlery is "spatula-shaped" and its edge is not sharp enough to cut because fish meat is so delicate that it need only be gently separated from the bones This knife is gripped like a spade because the motion of removing the meat occurs horizontally and not vertically as with a standard knife. 03. Table cutlery Without a doubt, the best known place setting (1) is the one that calls for the use of all three major pieces of cutlery — spoon, fork, knife — as well as the cutlery for appetizers and dessert that may be needed depending on the menu. The criteria that guide the arrangement of a typical place setting (1) call for placing the cutlery used first farthest from the plate, and located to the left, right or above according to how it is intended to be held. The knife blade should face toward the plate according to the principle of caution and respect for one's neighbour. The dessert cutlery is placed horizontally above the plate. The spoon goes on the outside since dessert is served before the fruit, with the handle on the right because it is used with the right hand. Next come the knife and fork, with the handle on the right and left respectively, to facilitate picking them up with both hands simultaneously. The current trend is to initially set the table with just the three main pieces of cutlery (2), and add other utensils later on as required by the menu. 1 2 Almost always, a table setting will call for two forks: one for the main course and one for the second, unless the first course is soup. Therefore, it is advisable to have twice as many forks as spoons. In some countries, such as in France, the cutlery is placed face down on the table: the fork will have the tips resting on the tablecloth and the spoon will have the concave side facing down. 04 AID TO PURCHASING how to buy cutlery The choice of cutlery is always a rather laborious task because it brings together in a single moment a variety decisions with implications for the present and for the future. There are several stages in the choice process, such as your first set of cutlery when you get married, or later on when you decide to add to it for your own home. One is concerned with the fact that it will have to go with various sets of dishes, which you either already own or plan on purchasing sometime later on, that they will have to be right for a number of various occasions, and that they will have to last a long time. The price, too, can sometimes influence the choice. The basic aspects relevant to a customer's choice are, in order of importance: The design: the appearance and matters of shape and form The use and how well it goes with the dishes: whether for daily use or special occasions The quality and ergonomics: The materials, technology and the ease and pleasure of handling The range of pieces available: the number and types of cutlery that make up the service Price: in relation the budget that the client intends to allocate to the purchase 04. 1 –The design It is possible to encounter two situations (with a full range of variations in between): - The informed customer, with a fairly clearly definite idea of what to purchase Regardless of whether the customer is able to more or less clearly communicate their wishes, it is a good idea to begin with a simple introduction to the Alessi cutlery that is designed to: reveal the direction the customer wants to pursue, or to help him find it if he has at best a vague idea. The presentation will cover 3 sets of cutlery that cover the full range offered by Alessi relative to the three parameters previously mentioned. During the presentation of the three series, great attention should be given to the customer's reactions that will reveal which products to pursue. The complete presentation should take about 5 minutes. For a brief description of the three series, please see the attached forms. The most significant series to present are, for: Classic design Nuovo Milano (or Dry, Caccia), representing the classic modern that comes in a full range of pieces, in the middle price range (high, if Caccia is chosen) Contemporary design Knifeforkspoon (or Santiago, Mami, 40) representing contemporary design, with an average range of pieces to choose from, at a reasonable price Radical design Dressed eclectic (or Asta Barocca, Bettina, Columbina, Zlin) representing a design with a strong visual impact, an average range of pieces and for medium / low budget Simplifying: There are customers who love minimalism and simplicity, while others prefer decoration and complexity. 04.2 - The use and combination with porcelain The reason for purchasing cutlery may be dictated by a need for everyday use or for use on special and important occasions. In general Alessi cutlery can satisfy both situations but there are definitely some series that are more suitable for special occasions or for more important table settings such as Rundes Model, Caccia, Asta Barocco, Dressed, Bettina. The other series are good for all occasions even when taking into consideration the relationship with the dishes and other table accessories 04.3 - Quality and ergonomics: The materials, technology and the ease and pleasure of handling The third most important aspect to the client concerns the intrinsic quality of the product. All Alessi cutlery is made of 18/10 stainless steel. The blades of the hollow handle knives are made of AISI 420 steel, which has a higher carbon content that enhances its cutting ability. At this juncture, the initial contact, the feel and handling of cutlery become very important. The weight is tested in one's hand, they are grasped and typical gestures of use are simulated to see if the cutlery is enjoyable and meets one's expectations: spoons and forks should be well balanced; knives should give a sense of security and comfort in one's hand. Normally, heaviness is considered a sign of quality. This is partly true, but it is necessary to point out the case of monobloc knives that, despite being heavier than hollow handle knives, are considered less valuable than the latter and therefore cheaper. 04.4 - Range of pieces available The Alessi catalogue contains series with various numbers of typologies available in them. At one end, there is Bettina, with only five types of cutlery (spoon, fork, knife, teaspoon and mocha spoon). On the other extreme, there are the most comprehensive series such as Nuovo Milano and Dry, offering 26 and 28 different types of cutlery respectively. It is therefore necessary to determine if the client is oriented toward an essential place setting or an extended table setting. Essential setting Generally, this solution is associated to a more casual, less formal approach to the table. In this case, a basic place setting would comprise a spoon, fork and knife. To these three indespensable pieces, a few other pieces are almost always added to address essential needs. In the Italian culture, a coffee spoon is preferred, whereas in Anglo-Saxon culture, and in America in particular, dessert forks and teaspoons are given preference. Extended setting The request is connected either to cooking requirements that include a wide variety of foods (meat, fish, vegetables, etc.) or to a more formal approach to table presentation. Series that have a large array of typologies available, like Dry or Nuovo Milano, are the best option when faced with the request for an extended service. In a more general sense, we can also consider a series to be extended if it also includes utensils for fish, which are: Asta, Caccia, Dressed, Dry Knifeforkspoon, Mami, Nuovo Milano. 04.5 – Budget Unless the customer has already made it explicit that the issue of price is either important or superfluous, this aspect should be brought up and clarified. It is very important to stress that the price of a product is not indicative of a greater or lesser degree of quality. All Alessi products are of high value in design and receive equal attention. The difference in price comes from production issues, the difficulty of realization and the cost of materials and workmanship. An obvious demonstration to this approach that Alessi uses in terms of production, is given by the price of the Santiago series, which, in the standard version is among the most economic products in Alessi's catalogue while in the PVD version with a coloured handle, it is among the most expensive. Longevity is a key aspect in assessing Alessi cutlery in terms of quality and value-for-the-price. The first series "Dry", by Achille Castiglioni, is still a best seller after more than 30 years in production. Not only does this mean that the cutlery which is purchased will preserve their value over the years and be used with pleasure, and a touch of pride, in setting the table, but also that the series will be available over time, allowing you to extend your set and replace any missing pieces In terms of price, using an important achievement, yet medium-priced series, like Nuovo Milano as the centre of the scale, in ascending order we have: Knifeforkspoon, Santiago, Columbina, Dressed, Mami, Dune, Asta Barocco, Nuovo Milano, Bettina, Dry, Asta, Caccia, Caccia 40, Santiago PVD. (Silvano sistemerà meglio per fasce di prezzo) ACCESSORIES SERVING CUTLERY Alessi's cutlery series almost always include specialised serving utensils that, such as mocha spoons, have a large amount of autonomy in terms of form and use. The serving utensils are: the ladle, sauce ladles, salad servers, serving fork and spoon, carving knife and fork. Ladle The ladle is a typology with multiple functions that is used both in the kitchen and at the table. It is present in the majority of Alessi cutlery sets. It is traditionally used in conjunction with the soup tureen and after a period of decline, the ladle has been gathering momentum lately thanks to the renewed attention to broth-based soups associated with vegetarian cooking. Sauce ladles and sauce boat The sauce boat is a typology that is still requested, even though more and more often, according to the dictates of contemporary cooking, sauces are used in preparation. Our catalogue includes three ladles for sauces and a single gravy boat dating back to 1976. Caccia Nuovo Milano Dry Sauce bost C. Mazzieri e A. Vitale 1976 Salad servers Salad servers are the most popular pieces of cutlery, particularly related to the growing trend of eating vegetables and the tendency toward quick and informal meals. Designers are frequently attracted to this typology, which is often viewed as a project unto itself, with its own character, even if it is part of a complete set. Caccia Colombina Mami Dressed Nuovo Milano Dry Knifeforkspoon Santiago Santiago PVD The presence in our catalogue of pairs of salad servers that don't belong to any complete series highlights the formal autonomy this typology enjoys. Mediterraneo Tibidabo Sim The special use of salad servers is further confirmed by our P8 program, which was introduced in 2005. In this case a complete system provides a complete range of utensils for managing salads, which have seen sharp increase in interest among various styles of contemporary food. Programma 8 Salad set Programma 8 Serving fork and spoon A legacy from the days of "complete sets", large serving utensils were designed for serving all courses that are brought to the table in a tray such as risotto, ravioli, pasta, legumes, cooked vegetables, sliced meat, etc. These important utensils are present in almost all cutlery sets in the Alessi catalogue. Asta Caccia Colombina Dressed Dry Knifeforkspoon Mami Nuovo Milano Duna Purchasing individual pieces of cutlery Some serving utensils, present within a series, have shown a certain personality which has captured the public's attention. Such is the case, for example, with the serving spoon from the Dressed series that garnered immediate attention both for its large size and abundant relief decoration, particularly striking at that scale. Cases like this can offer an excellent starting point for the defining a larger purchase including other elements from the series. Serving utensils for fish These are the least used pieces of cutlery because in part they can be substituted by generic serving utensils. They appear in our most comprehensive sets. Dry Nuovo Milano Caccia 06. SPECIAL CUTLERY New styles of eating and hospitality require utensils that are less generic. Proposing a cutlery set offers an excellent opportunity to showcase special products in Alessi's catalogue that either address evolving consumer needs or can offer new, often unusual, ways of doing traditional tasks. Plastic cutlery Zlin - Future System. This series came out of a project for airline cutlery. In order to adapt them for domestic use they have been slightly enlarged compared to the original project. Alessi offers them for more likely destinations, such as an informal dinner with a tone of unconventionality. These small, fresh and poetic utensils designed for a contemporary table setting can easily stand up to head-to-head comparison with the sophisticated table settings typical of the classic, bourgeois tradition. Cutlery for pasta The cutlery for serving pasta are specialised utensils that do not appear in any set of cutlery. For this category, Alessi offers some highly-characterised products like carving forks, serving spoons and tongs. 1. KL13 2. ESI17 3. KL12 4. 502 5. KL05 Cheese knives 1 - Minor Milky Way - A. and G.F. Gasparini, set of four knives for cutting hard, semi-hard, semisoft and soft cheeses 2 - Milky Way Minor - A. and G.F. Gasparini, openable knife block in bamboo 3 - Series P8 cheese knife - F. Sargiani and H. Helander 1 2 2 3 Steak knives La Cintura di Orion - R. Sapper. A finely sharpened knife with a sharp point designed to penetrate the crevices of a steak and easily separate the meat and the bone. It comes complete with a small wooden knife block that holds four knives and can be used at the table. Pizza cutlery Pummaroriella – M. Giacon e LPWK Spoon for jars Sleek - A. and PG Castiglioni, one of the legendary small projects by Castiglioni, it was originally designed in 1962 as a promotional item for Kraft. It became part of Alessi's production in 1996. Cutlery for snails 1 - Maria Dolors - L. Clotet - Snail tong 2 - Marta - L. Clotet - Snail fork 3-267 - C. Mazzeri and A. Vitale - Snail fork 1 2 3 Special utensils for fruit 1 - Apostrophe - G. Key and LPWK - orange peeler 2 - Nut Splitter - Jim Hannon-Tan - walnut opener 1 2