Product Commercial – TGJ2O
Script
With a partner or in a group of 2-3, you will begin planning and writing the script and
storyboarding for your 30 second Product Commercial
Step-by-step Procedure;
1. Begin by brainstorming topic for your Product Commercial
2. Present your idea to Mr. Shea
3. Write a rough draft of your script and create your storyboards
4. Remember it cannot exceed 30 seconds
5. Your concept should be unique and attention grabbing
6. Turn your rough draft in to a script and neat storyboards
7. Must be typed and/or hand drawn
8. Remember to include all audio, music, sound effects and voiceovers (if required)
Script Format
Script should include:
•
Scene number (1, 2, 3)
•
Scene description - Interior/exterior, location, time of day (all on one line)
•
Editing transitions- Cuts, dissolves, wipes, etc.
•
Field of View - CU, MS, WS, ECU, etc.
•
Audio - Dialogue, music, sound effects, etc.
•
Dialogue Blocks - Character’s name- how it’s read - Dialogue – what the
character says - in quotations
Script Example
THE DON’T’S IN OFFICE – DAY
WS – John is alone in the office.
MCU – He takes a drink
WS – Office door opens – Mr. Penney enters the room
MS - Sits down in the arm chair across from John
CU – Close up Mr. Penney’s angry face.
DON’T JOHN
“Give me a drink of that Gatorade
Resources
The equipment and tools required to complete the activity include …
PC computer
Headphones
General
Handouts on Camera Shots and Script Writing
Videos
http://www.youtube.com/watch?v=m9DZ-8Uv3Z0
http://www.youtube.com/watch?v=wgB25WBeBxA
http://www.youtube.com/watch?v=SbfYuwWMJso
Evaluation
Podcast/Vodcast Evaluation - TGJ2O
Thinking - Storyboards, scripting, sketching
Use of planning skills
uses planning
(e.g., identifying the problem,
skills with limited
selecting strategies and
effectiveness
resources, scheduling)
uses planning
skills with some
effectiveness
uses planning
skills with
considerable
effectiveness
uses planning
skills with a
high degree of
effectiveness
Use of critical/creative
thinking processes
(e.g., problem-solving, design,
and decision-making
processes)
uses critical/
creative thinking
processes
with some
effectiveness
uses critical/
creative thinking
processes with
considerable
effectiveness
uses critical/
creative thinking
processes with a
high degree of
effectiveness
demonstrates
considerable
understanding
of content
demonstrates
thorough
understanding of
content
uses critical/
creative thinking
processes
with limited
effectiveness
Knowledge - Camera work, shots, editing, Style and effectiveness of video
Understanding of content
demonstrates
demonstrates
(e.g.,procedures,technological limited understanding some understanding
concepts,processes,industry
of
of
standards)
content
content
Communications - Storyboards, scripting, sketching
Expression and
expresses and
organization of ideas
organizes ideas
and information (e.g., clear
and information
expression, logical organization) with limited
in oral, visual,and
effectiveness
written forms
expresses and
organizes ideas
and information
with some
effectiveness
expresses and
organizes ideas
and information
with considerable
effectiveness
expresses and
organizes ideas
and information
with a high
degree of
effectiveness
Application - Camera work, shots, editing
Application of knowledge
applies knowledge
and skills (e.g.,concepts,
and skills in familiar
processes,use of equipment
contexts with limited
and technology) in familiar
effectiveness
contexts
applies knowledge
and skills in familiar
contexts with some
effectiveness
applies knowledge
and skills in familiar
contexts with
considerable
effectiveness
applies knowledge
and skills in familiar
contexts with a
high degree of
effectiveness
Transfer of knowledge
and skills (e.g., concepts,
processes, use of equipment
and technology) to new
contexts
transfers knowledge
and skills
to new contexts
with some
effectiveness
transfers knowledge
and skills
to new contexts
with considerable
effectiveness
transfers knowledge
and skills
to new contexts
with a high degree
of effectiveness
transfers knowledge
and skills
to new contexts
with limited
effectiveness