Envirosell Media Contact:
Portia Holt, 212.673.9100 x 304
portia@envirosell.com
Deborah Geiger, 212.673.9100 x 322
deborah@envirosell.com
FOR IMMEDIATE RELEASE
Envirosell partners with Index Creative Village to form
Envirosell Thailand
Strategic partnership gives Envirosell presence in Southeast Asia’s market research center
New York – June 7, 2011 –– Envirosell, the pioneering behavioral research and consulting firm, announces the
addition of Thailand to their list of international partners. “We are pleased to partner with an organization whose
professionalism and strength is evident throughout their diverse portfolio of businesses,” says Paco Underhill, CEO of
Envirosell. “Thailand offers a vibrant marketplace of products services and people in this region,” he adds.
The partnership with Index Creative Village, gives Envirosell placement in Bangkok, a prime city for market research in
Southeast Asia. Index Creative Village’s multi-million dollar portfolio consists of 14 business units specializing in
advertising, media and promotion. Envirosell’s product offering will provide insights to Index Creative Village’s internal
and external clients, opening the doors and application of observational research as a new trend to this market.
Envirosell Thailand’s potential clients are already familiar with Paco’s work. His book Why We Buy is commonly used in
marketing programs at Thai universities and widely read by many marketing professionals in that region. “There will be
many professionals who are familiar with his books and eager to adopt Envirosell’s methodology in Thailand, where
insight about consumer behavior is still underused,” says Kreingkrai Kanjanapokin Co-CEO of Index Creative Village.
Kreingkrai has always believed that business creativity derives from insight. His inspiration to partner with Envirosell was
first cultivated after reading Paco’s book and was later transformed into determination when he eventually had an
opportunity to meet with Envirosell’s team and conduct a store clinic with Paco. “I admire the way Envirosell translates
consumers’ subconscious into tangible evidence that is often difficult to give practical recommendations for,” he says. “I
am very confident that Envirosell’s expertise and our creative based experience is a perfect combination for the two
companies to expand and do business together,” Kreingkrai adds.
“This is an important opportunity for us to nourish our global presence,” comments Paco. Paco, who founded New Yorkbased Envirosell 25-years ago thus pioneering the behavioral research industry, also feels that this is an opportunity to
“expand our intellectual capabilities.”
The official opening of the Envirosell Thailand will be on June 28 th with a kick-off presentation by Underhill, who will
discuss The Science of Shopping and What Women Want. For more information on this event, please call 02-713-3028
in Thailand or Envirosell’s New York offices at 212-673-9100 x 322.
About Envirosell
Founded by Paco Underhill, Envirosell is the premier consumer behavior research and consulting agency for commercial environments, integrating
analysis of layout, merchandising and operations. With a 25-year history conducting in-store research for major consumer product manufacturers,
retailers, banks, restaurants and design agencies, Envirosell boasts a client list that includes almost half of the Fortune 50 list. To each project
Envirosell brings internationally recognized experience and unmatched processing skills, understanding the dynamics of shopping behavior and the
factors that impact the customer experience as well as the actual purchase decision. Envirosell is based in New York with offices in Tokyo, Milan,
Moscow, Mexico City, São Paulo and Bangkok. For more information, please visit www.envirosell.com.
About Index Creative Village
Index Creative Village is the conglomerate group of Creative Business leaders in Thailand; providing creative and marketing communications services
and Thailand’s leading one-stop service of marketing which engaged in the provision of Event Marketing, Equipment Supply, Production,
Communications, Catering Service, TV-Multimedia Producer, Personal Branding, Online Agency and Interactive Media Agency. Index received
accolades in 8th Agency in World class ranking from Special Events Magazine in 2010. The company was established in 1990 by Mr.Kreingkrai and
Mr. Kreingkarn Kanjanapokin. For more information, please visit www.indexcreativevillage.com.
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