THE FACTS ON CLAUS.COM
Who: Claus.com, the #1 holiday
entertainment website for kids, parents (and
grandparents!).
What: The world’s most popular Christmas
website, brings its holiday traditions to
cyberspace at www.claus.com.
Kids and parents can gather around the
computer to do favorite holiday activities such
as watching original Claus.com web toons;
singing alongs with elves: SugarPlum Mary
and Shinny Upatree; playing with Santa’s
amazing Magnetic Kinetic Toy-Making
Machine; sending e-mail to Santa and getting
an e-mail back; getting the Village news each day in the Polar Post, visiting Santa’s house and Mrs. Claus’s
Kitchen, learning how to make Santa’s favorite belly-warming recipes and many games, activities and crafts.
Claus.com is created by Spunky Productions, a division of Universal Digital Communications.
Perennial favorites on the holiday web site include the Santa Spotter, which lets children follow Santa’s
travels on Christmas Eve and gauge how close he is to their house. Kids, politicians and celebrities may
also want to click on the Naughty or Nice O-Meter to check their status with the main man of the season,
Santa.
Claus Books: New Addition This Year!
1) Mrs. Claus’s Very Merry Christmas Book shares fun recipes, crafts and activities sure to get families in
the festive mood. Nobody knows Christmas cooking and activities like Mrs. Claus. Her colorful book is full
of fun for the whole family.
2) Santa Spotter Turning Wheel let’s kids track Santa without being online. This portable version of the
Santa Spotter is the only one of its kids and allows a child to track Santa as he gets closer and closer to their
house. It also tells them how many cookies Santa has eaten and how many glasses of milk he’s consumed.
Enhanced Areas to Claus.com 2002:
1.) Santa’s Sleigh Phone lets kids call Santa by phone while he is on his sleigh on Christmas Eve.
The
experience includes 4 calls to get the latest update on how close Santa is to the child’s house and how many
cookies he’s eaten. Parents initiate the calls and enter their zip code, which the system uses to determine
the actual time in the calling area. Santa’s message to the child is based on that time, so the child will hear
how Santa is getting closer and closer to their house. The 4-call experience will cost $4.95, with Claus.com
donating a portion of the proceeds to the Starlight Children’s Foundation. Parents can begin ordering the
service the end of November.
2) Mrs. Claus’s Kitchen is a favorite hang out for the big guy in red. Here kids and parents will find
Santa’s favorite recipes like, “White Christmouse”, “Tommy the Tomato-nosed Reindeer”, “Santa Shake”,
“Santa Kisses” and more. Kids can also see what recipes energizes and motivates Santa’s Reindeer for their
big flight journey.
Fact sheet/ 2
New fun has been added throughout Santa’s Village, such as:
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Watch original Claus.com Web cartoons
Get an Honorary Elf Diploma in Elf School
Sing along with elves Sugar Plum Mary and Shinny Upatree
Elfinize a Chevy van with wild colors and cookie wheels
Play with Santa’s amazing Magnetic Kinetic Toy-Making Machine
Send an e-mail to Santa and getting an e-mail back
Read the weekly Village news in the Polar Post with Sugar Plum Mary and Barbie
Visit Santa’s house and play games
Order Mrs. Claus’s recipe book and the “Santa Spotter” wheel
Shop to find holiday goodies for every member of the family.
When: November 1 – Dec. 31, 2002.
On “Christmas Eve” December 24th only: Claus.com and the Starlight Children’s Foundation are
bringing Santa’s Sleigh Phone back by popular demand this season. This exciting addition to
Claus.com lets kids call Santa directly by phone while he is on his sleigh on Christmas Eve.
Where: www.claus.com
Awards:
BrandWeek’s Best Use of New Media
Yahoo and AOL pick of the Week
USA Today recommended site
Safe Surf Rated
Lycos Top 5% of Web
Bell Atlantic Best of the Net
Child-Safe registered with RSACi
Traffic:
During 6-week holiday period
2001 Traffic
2002 (projected Traffic)
Visitors
7.9 million
10 million
Page Views
50 million
70 million
2001 Partnership/Sponsors: Universal Studios, Chevrolet, Keebler, and Starlight Children’s Foundation
2002 Partnership/Sponsors: Chevrolet, Mattel, AOL, The U.S. Post Office and Starlight Children’s
Foundation
Cost: All interactive features on the website are free. Santa's Sleigh Phone costs $4.95 for a 4-call experience,
with Claus.com donating a portion of the proceeds to the Starlight Children’s Foundation.
Artwork: Screen shots and other graphics are available by calling Spunky Productions at 419.524.4330
Online Media Kit: Claus media kit is located online at: www.spunkyproductions.com/clauspr.html