Sales Brochure Rubric
Style and Content Evaluation
Understanding of the Topic
10.
8.
6.
4.
The brochure demonstrates thorough understanding of the topic.
The brochure demonstrates a good understanding of the topic.
The brochure demonstrates a reasonable understanding of the topic.
The brochure demonstrates a limited understanding of the topic.
Persuasiveness/Sales Pitch
10. The brochure is very persuasive and presents a variety of accurate reasons to support
the cause.
8. The brochure provides accurate information, but falls short of persuasion.
6. The brochure provides some information but does little to persuade the reader.
4. The brochure provides only minimal information and is not persuasive.
Writing
10. The writing is clear, well-organized, informative, and free of spelling and/or
grammatical errors.
8. The writing is clear and informative with minimal errors.
6. The writing is clear, goes beyond the information given in the text, and contains
minimal errors.
4. The writing is vague, unclear, and/or filled with errors.
Illustrations
10.
8.
6.
4.
All 4 of the illustrations enhance the text.
3 of the illustrations enhance the text.
2 of the illustrations enhance the text.
1 or none of the illustrations enhance the text.
1 point deduction for each required illustration not included.
Layout/Overall Appearance
10. The presentation’s layout is attractive and inviting to the reader, as well as logical
and easy to follow.
8. The presentation’s layout is easy for the reader to follow.
6. The presentation’s layout is basic but reasonably clear.
4. The presentation appears to be carelessly done and is not attractive and/or appealing
to the reader.