CORE COMPETENCIES
General Marketing
Course Number
Marketing Principles and Practices
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Understand Marketing Concepts
The learner will be able to understand basic business/marketing concepts,
principles and practices.
Understand
The learner will be able to understand how governmental policies impact
business and citizens at large.
Marketing Activities
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Understand Marketing Activities
The learner will be able to understand the importance of marketing activites and
how they fit into business operation.
Demonstrate
The learner will be able to demonstrate literacy of marketing concepts when
discussing business practices.
Apply
The learner will be able to apply marketing concepts when making business
decisions.
Determine
The learner will be able to determine the appropriate channels of distribution for
particular goods and services.
Recognize
The learner will be able to recognize the importance of making businesses
socially responsible while demonstrating ethical business practices.
Diagram
The learner will be able to diagram channels of distribution.
Work
The learner will be able to work as a school store employee.
Human Resource Foundations
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Understand
The learner will be able to understand the importance of human resource
foundations, (career development, human relations, communications, math and
management in succeeding in the world of work.
Discuss
The learner will be able to discuss traits employers look for in potential
applicants/employees.
Clayton County Public Schools – Technology/Career Education Department
Page 1 of 3
CORE COMPETENCIES
Child Care I
Course Number
Human Resource Foundations Continued
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Complete
The learner will be able to complete appropriate job related forms.
Demonstrate
The learner will be able to demonstrate human relations skills in the classroom
as well as on the job.
Practice
The learner will be able to practice mathematical computations necessary to
operate a business.
Discuss
The learner will be able to discuss the role of management.
Develop
The learner will be able to develop a job portfolio to include a cover letter,
resume, job application, thank-you/follow-up letter and letter of resignation.
Selling
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Understand Selling
The learner will be able
economy.
Discuss
The learner will be able
Evaluate
The learner will be able
Demonstrate
The learner will be able
Perform
The learner will be able
presentation.
Role-play
The learner will be able
to understand the importance of selling to a market
to discuss sales concepts using correct terminology.
to evaluate sales as a potential career.
to demonstrate different selling techniques.
to perform the steps needed to complete a sales
to role-play a sales presentation.
Promoting Sales
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Understand Promotion
The learner will be able to understand the nature and scope of promotion.
Discuss
The learner will be able to discuss the importance of promotion.
Identify
The learner will be able to identify, define and explain the various types of
promotions.
Clayton County Public Schools – Technology/Career Education Department
Page 2 of 3
CORE COMPETENCIES
Child Care I
Course Number
Promoting Sales Continued
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Develop
The learner will be able to develop a promotional/plan campaign.
Identify Techniques
The learner will be able to identify promotional techniques used at their training
station and at other businesses.
Develop
The learner will be able to develop a promotional campaign to include ad layouts,
broadcast strips and displays.
Clayton County Public Schools – Technology/Career Education Department
Page 3 of 3