SURESH B P
Mobile: +91-9481689295 ~ E-Mail: bipis2000@gmail.com
Marketing, Marketing Research, and Brand Management Professional
For an organization in need of a professional with demonstrated success in delivering excellent business
efficiency and surpassing revenue targets
Career Outlook




Strategy Planning
Distribution & Channel Management
Brand Management
Revenue Expansion

Offering 18 years of successful & result oriented managerial experience in Strategy Planning, Business
Development, Sales & Marketing, Social Media Analysis, Client Relationship and Team
Management.

Recognized for professionalism, positive mental attitude, commitment to excellence and demonstrated
ability to communicate and working with senior management, associates, and key customers.

Exceptional work ethic, routinely use available time to solve organizational problems, ability in multitasking & timely completion of all assignments.

A keen strategist with expertise in managing entire sales & marketing operations by ensuring optimal
utilization of resources; distinction of accomplishing multi-fold revenue increase.

Possess accomplished qualifications in capturing
launch/promotions and brand management activities.

Proven skills in breaking new avenues & driving revenue growth and proactively conducting opportunity
analysis by keeping abreast of market trends/ competitor moves to achieve market-share metrics.
Sales & Marketing
Product Launches/Promotions
Market Intelligence
Social Media Analysis
market
Market Research
Client Relationship Management
Team Management
Institution Building
opportunities
for
accelerating
product
Academic Credentials
2007-13
Fellow, IRMA. Thesis title “Measuring Consumer Based Brand Equity with Inclusion of Social
Responsibility”
1994-95
PGDRDM from Institute of Rural Management Anand (IRMA), Gujarat, India
1982-87
BVSc from University of Agricultural Sciences (UAS), Bangalore, Karnataka, India.
Employment Chronicle
July’ 88 – May’07 with Karnataka Milk Federation, Bangalore, at Shimoga, Karnataka, India
Growth Path
Jul’88 – Feb’94
Mar’94 – Apr’95
May’95 – Sep’98
Oct’98 – May’07
Jun’07 – Jun’13
Since July 2013
Asst. Director
Post Graduate Diploma in Management
Deputy Director
Sr Deputy Director
Fellow Programme in Management
Joint Director
Key Highlights
 Played a significant role in strategizing, developing and successfully executing the strategic marketing plan
for enhancement of the milk and milk products sales.
 Successfully launched Nandini flavoured milk and Nandini Peda (milk sweet), gained a good market share.
 Involved in the planning and execution of the quality improvement programmes for improving the milk and
milk products quality.
 Strategized entering new markets, building the distribution channel and market team
 Overseeing brand building and brand management activities.
 Served as an active member in obtaining ISO 9000 and HACCP certification.
 Strategized and conducted many capacity building training programmes.
 Developed computerized Integrated Business Plan and an effective monitoring and evaluation system to
review the performance of the profit/cost centres. Was part of team to appraise the financials to the board.


Worked with board members for drafting Mission, Vision and Policies of the organisation.
Instrumental in formulating employee’s service rules of the organization.
May’ 13 – Sep 13 visiting faculty at TA Pai Management Institute, Manipal, Karnataka, India
Taught Sales Management Course to post graduate management students.
Preceding Assignment
Aug’ 87 – Jun’88 with Natural Remedies (P) Ltd, Bangalore, India as Sales Executive
Sale of drugs and overseeing the activities of sales representatives.
Professional Enhancements
~ Publications ~

Suresh B. P and S. R. Asokan, (2011). Health Insurance to the base of the pyramid, Ivey Publishing,
Richard Ivey School of Business, Ontario, Canada, available at http://hbr.org/product/health-insurance-tothe-base-of-the-pyramid/an/W11251-PDF-ENG

Saswata N Biswas, S. R. Asokan and Suresh B.P (2012). Laxmi Protein Products, Ivey Publishing, Richard
Ivey
School
of
Business,
Ontario,
Canada,
available
at
https://www.iveycases.com/ProductView.aspx?id=55314

Suresh B. P (2013). Knowledge Management in Agri-food supply chain - A case study of co-operative milk
dairy in Karnataka. Article is in the process of publication at The International Journal of Health Economics,
University of Bucharest, Romania.
~ Conferences ~

Attended various conferences entailing:
-
ANZMAC 2011 Doctoral Colloquium organized by Edith Cowan University, Perth, Western Australia
from 26-27th Nov’11 and presented a paper 'Consumer Based Brand Equity Measurement with
Social Responsibility as an Added Dimension'.
-
ANZMAC 2011 Marketing Conference 'Marketing in the Age of Consumerism; Jekyll or Hyde' at
Perth Convention and Exhibition Centre, Perth, Australia from 28-30th Nov’11.
-
4th IIMA Marketing Conference in Emerging Economies organized by IIM Ahmedabad, 5 - 7th Jan’11
and presented a paper 'Journey of Consumer/Customer based brand equity: A Bibliometric
Study'.
-
National conference on Mind, Culture and Human Activities; Psychological Sciences in 21st Century
organized at JNU, New Delhi, 12-15th Dec’10 and presented a paper 'Factors affecting brand
associations in consumer memory, review and future research priorities'.
-
COSMAR 2010 Doctoral Colloquium organized by Management Dept, IISc, Bangalore from 24-25th
Nov’10 and presented a paper 'Consumer Based Brand Equity Measurement and Scale
Construction of Producer Owned Brands'.
-
IMRB Doctoral Conference organized by IIM Bangalore from 19-20th Nov’10.
-
National Conference on Management of Agri-Food Supply Chan organized by IIM Lucknow, 9-11th
Apr’10 and presented a paper 'Knowledge Management in supply chain - A case study of cooperative milk dairy in Karnataka'.
~ Trainings and Workshops Attended ~
 Advance Research Training on “Structural Equation Modelling” from 10-11th Dec 2010, at IIT, New Delhi.

Workshop on “Social Network Analysis” (Computer–Aided) from 21-22nd May 2009, by Prof Sony Pellissery
at IRMA,

Workshop on “Time Series Analysis” from 13-18th Apr 2009, by Prof K.N. Badhani at IRMA,

Workshop on “International Economics” by, Omar S. Dahi, Assistant Professor of Economics. Hampshire
College, Amherst MA, USA, 21-22nd Jan 2009 at IRMA.

Training on “Food Safety Management in Dairy Plants through HACCP System” 22-24th Sep 2006 at
National Institute of Biologicals, Noida, UP, India.

Training on “Understanding Roles and Responsibilities through Values” 17-20th Jan 2006 at Ramakrishna
Institute of Moral and Spiritual Education (RIMSE), Mysore, India.

Training on “Using MS Office” from 11- 27th Oct 99, by NIIT, Bangalore.

Operating of Tally Accounting and Inventory Package 8-10th May 1999, by Tally people, Bangalore.
Voluntary Service Activities

Officer bearer for various sports and cultural organizations.

President of Shimoga Milk Union officers and employees association for two years.

General Secretary of an educational institution, Basaveshwara Vidyavardhaka Sangha, running a school (1
to 10th standard) at Bhadravathi, Karnataka, for two years.

Secretary as well as President of Lions Club Bhadravathi, and as Zone chairman of Lions District 324 D4,
Karnataka, also awarded Lions International Club Presidents Excellence Award in recognition of the service.
Personal Minutae
Address
:
# JD (Mktg), KMF Office, Dr.M.H.Marigowda Road, Dharmaram College-Post,
Bangalore-560029, Karnataka, India.
: # 810/1, 2nd Main, 2nd Cross, Shivakumara Swamy Extn I Stage, Davangere - 577004,
Karnataka, India.
Date of Birth
: 1st August, 1964
Language Known
: English, Hindi and Kannada.
Referees
Name
Prof.S.R.Asokan PhD
Associate Professor,
IRMA, Anand,
Gujarat-388001
India
Dr.G.G.Koppa Fellow, IRMA
Sr Programme Manager, PMU,
ICRISAT
Hyderabad
India.
Dr.D.G.Raghupathi
Dy GM, PMU
NDDB, Anand
Gujarat-388001
India
Contact details
asokan@irma.ac.in
+919427334306
Relationship
Professor
gurugkoppa@yahoo.com
+918377082832
Classmate
ragsvet@gmail.com
+919898886210
Colleague