(75) Jenő Beke Why does the international accounting standardization have to play an important role in sustainable economics and competitive environment? bekej@ktk.pte.hu University of Pécs, Hungary, H-7622 Pécs, Rakóczi Street, No.80 Abstract: Nowadays, especially under the global financial crisis companies in Hungary intend to remain competitive and realize sustainable economic development. This competitive environment requires that our companies have to create a clear business strategy. Accounting has to be part of this business strategy, because it helps for businesses to achieve their strategic objectives. International accounting standards are new globalization methods for business information system and they are exported from the west countries to harmonize financial system over the world and in Hungary too. Purpose of my research is to analyse of the international accounting standards adoption effects on business environment in Hungary. The examination period is between 2004 and 2007, because the employment date of international accounting standards compulsory from listed firms in Hungary from 2005. My samples consist of 254 firms including the 69 listed on the Budapest Stock Exchange. Financial data sources come from Stock Exchange financial system and the national business database. In order to identify my results of this research I have elaborated the following hypothesis: H1: Larger businesses, those with higher leverage, with more substantial foreign sales are more likely to adopt international standards. H2: The international accounting standards adopted firms attempt to report small positive profit rather than large losses. H3: New accounting methods are higher quality and value relevance for business financial information systems The hypothesis is tested by binary regression models because it is very useful in analysing categorical date where the dependent variable takes only two values: 1 and 0. Parameters in the logistic regression model are estimated with maximum likelihood method. The results of this practical business research show that international standards firms achieved higher and statistically significant positive coefficients that the local accounting rules users. In the examination of the first hypothesis the finding is that larger firms those with higher leverage, with more market capitalization and substantial foreign sales are more likely to adopt new methods. To the second hypothesis: under standard adopting firms display small positive profit less frequently possibly indicating less earnings management. In the last hypothesis practice I found that standards adopting firms provide higher quality and value relevant accounting information system. 97 INTRODUCTION Standardization is the process of developing and agreeing upon technical standards. The standard is a document that establishes uniform engineering or technical specifications, criteria, methods, processes, or practices. Some standards are mandatory while others are voluntary. Voluntary standards are available if one chooses to use them. Some are de facto standards meaning a norm or requirement which has an informal but dominant status. Some standards are de jure meaning formal legal requirements. Formal standards organizations such as the International Organization for Standardization or the American National Standards Institute are independent of the manufacturers of the goods for which they publish standards. In social sciences, including economics, idea of standardization is close to the solution for a coordination problem, a situation in which all parties can realize mutual gains, but only by making mutually consistent decisions. Standardization implies the elimination of alternatives in accounting for economic transactions and other events. Harmonization refers to reduction of alternatives while retaining a high degree of flexibility in accounting practices. Harmonization allows different countries to have different standards as long as the standards do not conflict. For example, within the European Union harmonization program, if appropriate disclosures were made, companies were permitted to use different measurement methods: for valuing assets, German companies could use historical cost, while Dutch businesses can use replacement costs without violating the harmonization requirements. Since in case such multinational companies like Daimler Chrysler owning more than 900 subsidiaries, operating on 5 continents in more than 60 countries, the published financial results according to international standards is 1.5 times of the one according to German accounting standards. If earning after taxation (EAT) – deducted actual tax burdens - according to US GAAP is taken as 100 percent, due to differences between national accounting standards, EAT would be 25% more in UK, 3% less in France, 23% less in Germany and 34% less in Japan (Barth et al.,2007). With increasing globalization of the marketplace, international investors need access to financial information based on harmonized accounting standards and procedures. Investors constantly face economic choices that require a comparison of financial information. Without harmonization in the underlying methodology of financial reports, real economic differences cannot be separated from alternative accounting standards and procedures. Harmonization is used as a reconciliation of different points of view, which is more practical than uniformity, which may impose one country’s accounting point of view on all others. Organizations, private or public, need information to coordinate its various investments in different sectors of the economy. With the growth of international business transactions by private and public entities, the need to coordinate different investment decisions has increased. International Financial Reporting Standards (IFRS) are accounting principles, rules, methods (‘standards’) issued by the International Accounting Standards Board (IASB), an independent organisation based in London, U.K. They purport to be a set of standards that ideally would apply equally to financial reporting by public companies worldwide. Between 1973 and 2000, international standards were issued by IASB’s predecessor organisation, the International Accounting Committee (IASC), a body established in 1973 by the professional accountancy bodies in Australia, Canada, France, Germany, Japan, Mexico, Netherlands, United Kingdom and Ireland, and the United States. During that period, the IASC’s principles were described as ‘International Accounting Standards’ (IAS). Since April 2001, this rule-making function has been taken over by a newly-reconstituted IASB. From this time on the IASB describes its rules under the new label 98 ‘IFRS’, though it continue to recognise (accept as legitimate) the prior rules (IAS) issued by the old standard-setter (IASC).The IASB is better-funded, better-staffed and more independent than its predecessor, the IASC. Nevertheless, there has been substantial continuity across time in its viewpoint and in its accounting standards. In today’s business environment, companies need to take every advantage they can to remain competitive. Global competition, rapid innovation, entrepreneurial competitors, and increasingly demanding customers have altered the nature of competition in the marketplace. This competitive environment requires companies’ ability to create value for their customers and to differentiate themselves from their competitors through the formulation of a clear business strategy. Business strategy must be supported by appropriate organizational factors such as effective manufacturing process, organizational design and accounting methods too. The fundamental purpose of international accounting is to help an organization achieve its strategic objectives. Meeting these objectives satisfies the needs of its customers and other stakeholders. Typical stakeholders include shareholders, creditors, suppliers, employees, and labour unions. Corporations need to implement adequate internal controls, guidelines and policies to stay competitive and increase profit levels. Senior leaders rely on management accounting and strategy tools to review corporate processes and make short-term and long-term decisions. The application of international financial reporting standards will allow greater comparison of international financial results. More sources and reports will be available to a greater audience of analysts to follow trends in countries where previously due to different regulations and thus different reports these were less meaningful. The unified financial reporting system will probably lead to new types of analysis and data, furthermore with the possible integration of new indicators from the practice of certain countries. PREVIOUS RELATED LITERATURE REVIEW International accounting literature provides evidence that accounting quality has economic consequences, such as costs of capital (Leuz and Verrecchia, 2000), efficiency of capital allocation (Bushman and Piotroski, 2006) and international capital mobility (Guenther and Young, 2002). Prior researches (e.g. Meeks and Meeks, 2002) have raised substantial doubt regarding whether a global accounting standard would result in comparable accounting around the world. But differences in accounting practices across countries can result in similar economic transactions being recorded differently. This lack comparability complicates cross-border financial analysis and investment. Epstein (2009) compared characteristics of accounting amounts for companies that adopted IFRS to a matched sample of companies that did not, and found that the former evidenced less earnings management, more timely loss recognition, and more value relevance of accounting amount than did the latter. They found, that IFRS adopters had a higher frequency of large negative net income and generally exhibited higher accounting quality in the post-adoption period than they did in the pre-adoption period. The results suggested an improvement in accounting quality associated with using IFRS. Chatterjee (2006) assigned that first time mandatory adopters experience statistically significant increases in market liquidity and value after IFRS reporting becomes mandatory. The effects were found to range in magnitude from 3 % to 6 % for market liquidity and from 2 % to 4 % for company by market capitalization to the value of its assets by their replacement value. 99 Daske et al. (2007) found that the capital market benefits were present only in countries with strict enforcement and in countries where the institutional environment provides strong incentives for transparent filings. In the order IFRS adoption countries, market liquidity and value remained largely unchanged in the year of the mandate. In addition, the effects of mandatory adoption were stronger in countries that had larger differences between national GAAP and IFRS, or without a pre-existing convergence strategy toward IFRS reporting. METHODOLOGY AND RESULTS My research is based on a qualitative comparative approach. In order to identify the results of my scientific research about the evaluation of the accounting standards in Hungary I have elaborated the following hypotheses: H1: Larger businesses, those with higher leverage, with more substantial foreign sales are more likely to adopt international standards. H2: The international accounting standards adopted firms attempt to report small positive profit rather than large losses. H3: New accounting methods are higher quality and value relevance for business financial information systems The purpose of this study was the measuring the differences between the national rules and the international methods, the valuing and analyzing their effects on the business decisions. This survey contains information on how local, national accounting rules differ from IFRS on incorporating recognition, measurement, and disclosure rules. To analyze business adoption decision my sample consists of Budapest Exchange Trade (BET) companies who compulsory adopted international financial reporting standards in Hungary, from 2005. In this research the pre-adoption examination period is in year of 2004 and the post-adoption is in year of 2006. My final sample comprises 65 IFRS adopting and 260 local (Hungarian) accounting rules user firms. The manufacturing enterprises have the largest representation in my sample. The study excluded banks, insurances, pensions and brokerages since their accounting measures are not always comparable with industrial sectors. My samples consist of shareholders companies with Hungarian headquarters and employed more than yearly average 50 employees. For the chosen of the national accounting rules user enterprises I introduced mathematic-statistic methods. An alternative approach it to create a matched sample of local rules businesses based on criteria such as year and industry. It is chosen to incorporate all local rules firms due to methodological concerns about the matched-pairs research design. Financial data are from published accounting statements in BET and Hungarian Business Information database. In my sample the businesses are classified into those following IFRS and those following national accounting rules. The adoption decision models are expanded relying Nobes (2006) researches and test if the demand from internal performance evaluations is a factor in businesses decisions to adopt international accounting standards under the global financial crisis situations. It is estimated in the following logistic regression model (1) after the prior literature (Wu and Zhang, 2009): Prob [Adopt=1] = Logit (a0 + a1 Close_Held0 + a2 Labor_Prod 1 + a3 RET 1 + a4 ROA 1 + + a5 Size 1 + a6 Lev .1 + a7Growth 1 + a8Foreign_Sales 1 ) 100 (1) Where: Close Held: Percentage of closely held shares at the end of event year (event year of 2009 for the management turnover and employee layoffs analyses) Labour Prod: Labour productivity (sales per employee) minus the median labour productivity RET: Annual raw stock return ROA: Return on Assets, accounting earnings is defined as net income before extraordinary items. Size: Natural logarithm of market capitalization Lev: Leverage, defined as long-term debt divided by total assets Growth: Sales growth, current year’s sales change divided by prior year’s sales Foreign Sales: Foreign sales divided by total sales. The dependent variable Adopt is equal to 1 for adopting firms and 0 otherwise. All the independent variables are measured around event year 0. This model includes year and industry dummy variables. The author included lagged variables on businesses performance (RET 1 and ROA 1 ), firm size (Size 1 ), leverage (Lev .1 ), growth (Growth 1 ) on the right-hand side of the regression model and I expected the coefficients on firm size, leverage and growth to be positive. There is also included that foreign sales as a percentage of enterprise total sales (Foreign_Sales 1 ). The author expected these variables to have positive signs. The regression results are reported in Table 1. Analysis Close_Heldo Labor_Prod-1 RET-1 ROA-1 Size -1 Lev-1 Growth-1 Foreign_ Sales-1 Estimate -0.00445 -0.00005 -0.1134 -0.5609 0.2659 1.3004 -0.2883 1.2085 Standard Error 0.0026** 0.0003 ** 0.1447 0.7148 0.0461*** 0.4882*** 0.2021 0.2301*** Marginal Effects* -0.64% -1.08% -0.30% -0.31% 4.21% 1.12% -0.50% 3.08% Table 1. Logistic analysis of accounting standards adoption decisions (Source: Author’s own construction) **,*** Indicate that a coefficient is significantly different from zero at the 10 percent, 5 percent, 1 percent levels, respectively (one-sided tests for coefficients with predictions and two-sided tests for those without a prediction) *Marginal effects measure the changes in the predicted probability from a one standard deviation increase from the mean for a continuous variable and form 0 to 1 for an indicator variable with the other variables measured at the mean. In Table 1 the coefficients estimates, standard errors, and the marginal effects are reported in columns (1) to (3), respectively. The Close_Held0 has a negative coefficient, -0.00445, and significant at the 0.05 level. The percentage of closely held shares can also vary with business’ incentives to access the capital market as more closely held business may have lower demand for 101 external capital. This is the reason why the research controls for various factors related to business financing needs in the regression model. The coefficient on Labor_Prod-1 is -0.00005 negative as expected and significant as the 0.05 level. The marginal effect indicates that a one standard deviation increase in labour productivity reduces the likelihood of adoption by 1.08 percent. Regression has reasonable predictive power with a Pseudo R2 of 32 percentages. It was expected that the coefficients on the percentage of closely held shares (Close_Held 0) and labour productivity (industry-adjusted sales per employee, (Labor_Prod 1 ) variables to be negative, because prior researches suggested that these variables associated with disclosure incentives have predictive power for the adoption decision (e.g. Ball and Shivakumar, 2005, Whittington, 2008). The control variables signed that larger businesses, those with higher leverage, with more substantial foreign sales are more likely to adopt international standards. It was found that Close Held is consistent with compensation contracting demands affecting business decisions to adopt international accounting standards. The marginal effect suggest that a one standard deviation increase in the percentage of closely held shares decreases the adoption likelihood by 0,64 percent, or 5 percent of unconditional adoption probability of 20 percent (65/325). This supports a greater demand for more informative and conservative accounting earnings due to economic performance evaluations at more widely held by businesses stimulating to adopt international accounting standards. This practical research showed that both businesses earnings and stock returns effect on the management performances. The businesses with lower labour productivity compared to their industry peers have greater incentives to adopt international accounting system. However, the results on turnover are sensitive to this change in variable specification. So the increase in the sensitivity of turnover to accounting performance post-adoption is primarily driven by heightened turnover sensitivity to accounting losses. Accounting standards and P&L effects This research examined whether enterprises determine small positive profits than large losses. Previous studies [e.g. Burgstahler and Dichev (1997), Leuz et al. (2003)] suggested that large losses tend not to be frequent. Our analysis employed the next model (2): RRi,t = a0 + a1Profitabilityi,t + a2Dividendi,t + a3Growthi,t+ a4 Sizei,t+ + a5Likvidityi,t + a6Leveragei,t + a7SPi,t + a8LLi,t + ei,t (2) Where: SPi,t = dummy variable indicating a measure of small positive profits. SPi,t = 1 if net profit scaled by total assets is between 0 and 0.01, SPi,t = 0 otherwise. LLi, = dummy variable indicating a measure of timely loss recognition. LLi,t = 1 if net profit scaled by total assets is less than - 0.20, LLi,t = 0 otherwise. The results of model (2) are reported in table 2. 102 Denomination IFRS adopted enterprises National GAAP followed enterprises SP -1,194** 0,451 LL 2,581* 1,324 Table 2: Small Profit or large Losses (Sourse: Author’s own constructions) * at 10% level significante **at 5% level significante. The data of the table prove that the companies which already adapted the IFRS were less willing to hide the realized profit in the P&L when it was low, doing so, the probability of reporting the small amount of profit (SP) was significantly negative (-1,194) in their case. Furthermore, it can be stated that they did not tend to hide their large loss either. The latter statement is a consequence of the positive and high value of the coefficient of LL (2,581). It is rather specific for national accounting standard user companies to be in favour of reporting smaller amount of profit (0,451) and avoid large losses to be reported in P&L, which is possible because of following the accrual-based accounting. Accounting standards and value relevance The first value relevance test is an OLS regression of share price on book value per share and net profit per share. Its model was followed by Hung and Subramanyam (2007) researches (3). Pi,t = a0 + a1 BVPSi,t + a2 NPPSi,t + ei,t (3) Where: Pi,t = Total market value of equity deflated by number of shares outstanding, BVPSi,t = Total book value of equity deflated by number of shares outstanding, NPPSi,t = Total net profit deflated by number of shares outstanding. The second value relevance test is an OLS regression of profits on stock returns. Its model was employed by Lang et al. (2005) researches (4). NPPi,t = a0 + a1 ARi,t + ei,t (4) Where: NPPi,t = Net profit divided by beginning of year share price, ARi,t = Annual stock return at year-end. 103 The third value relevance test measured the association between IFRS-based book value and net profit figures, then stock returns. Its OLS regression model was used by Gassen and Sellhorn (2006) researches (5). ARi,t = a0 + a1BVPSi,t + a2BVCHAi,t + a3NPPSi,t + a4NPCHAi,t + ei,t (5) Where:: BVCHAi,t = Variable indicating the change in firm book value following the transition to IFRS, NPCHAi,t = Variable indicating the change in firm net profits following the transition to IFRS. The results of value relevance models are summarized in table 3. Denomination Coefficients IFRS adopted enterprises NPPS National GAAP followed enterprises 2,041** BVPS 0,547** 1,354** AR 2841,145** 3694,124* BVCHA 0,1941** 0,2941* NPCHA 0,0182** 1,3541 R² 0,689 0,799 3,025** *Statistical significance at 10% level, **Statistical significance at 1% level. Table 3: Accounting methods and value relevance (Source: Author’s own construction) My H3 assumption, namely that the information system of companies which adapted the IFRS shows a higher value relevance than other national accounting standard user companies, is proven by the data of table. The first test of value relevance gave a result for earnings after tax/share (EPS) coefficient (3,025) and for book value of equity/share (1,354) which is significantly (at 1 %) positive and higher at IFRS applier companies than at others. These companies had also more prosperous, higher correlation coefficient of financial indexes (R2 = 0,799). 104 The second test of value relevance gave similar results because the coefficient of return on equity is also significantly (at 10 %) positive and higher (3694,124) at companies which already have adapted the IFRS. The coefficient of book value change (1,3541) resulted significantly more positive at the IFRS user companies according to the third test of value relevance. These results obviously prove that the companies which adapted IFRS have an orientation towards a reporting policy based on stronger reliability and more realistic/proper evaluation. However, the index presenting the change of Net Profit (NPCHA) was also positive but not significantly at these companies (1,3541). CONCLUSIONS Standardization of financial accounting has tended to follow the integration of the markets served by the accounts. The present impetus for global accounting standards follows the accelerating integration of the word economy. The global accounting standards would enable the world’s stock markets to become more closely integrated. The more closely world’s stock markets approach a single market, therefore, the lower should be the transaction costs for investors and the cost of capital for firms in that market. The differences in international reporting practice prior to IFRS constituted a palpable barrier to efficient international investment, monitoring and contracting. And the literature suggest that being confined to small segmented capital markets imposes a substantially larger cost of capital on firms and transaction costs on investors, which would inhibit much worthwhile investment. Although we do not have all elements for the cost-benefit calculation, the evidence points to substantial net gains for smaller economies which have joined to the IFRS regime. There is certainly empirical research evidence to support the notion that uniform financial reporting standards will increase market liquidity, decrease transaction costs for investors, lower cost of capital, and facilitate international capital formation and flow. And there is a sufficient basis to endorse IFRS and begin the challenging task of educating users, auditors, and regulators. Educators and practicing accountants alike have significant roles to play in this exciting future. My study scrutinized the consequences of the IFRS adoption. The practical results showed an unpleasant picture regarding solvency and profitability at the examined companies. My analyses have proven that the internal efficiency measured by accounting indicators of the concerned companies depended on their financial situation, their capitalization also after IFRS adaptation. As stated before, the IFRS adaptation had an influence on decreasing income of leaders/managers too. In my previous assumptions I have already supposed that the adoption of the IFRS can cause a change in the internal evaluation methods of the accounting indicators regarding the concerned companies. In fact, these changes are correlating with the impact on management fluctuation and cut-back of reported profitability. Companies with more substantial foreign sales are better likely to adopt international accounting standards. 105 According to the previously quoted studies and researches, the reported accounting results after IFRS adaptation are no more flexibly changeable and as a consequence of cost-benefit accounting, they are transparent too. Being so, the IFRS are becoming one of the most efficient tools for internal performance measurement and evaluation. I have examined the practical realization of the assumptions supposed, through accounting data of national companies (in the sample) and I found that – except for some case – the results were in correlation with my hypothesis. 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