Blair Stackaruk
Oakville, Ontario
289-430-5039
blair@blairstackaruk.com
Profile:
Blair has over 20 years of hands-on experience in marketing communications. He possesses a unique
combination of creative skills and tactical knowledge in all communication mediums, specializing in new
media. He started his career in the commercial film & television industry providing production and event
management. He later shifted to the agency side of the industry to expand his knowledge and skill set in
digital media. Whereupon, his reputation grew and client side opportunities opened for Blair, which soon
lead him to building and leading their web and marketing departments. Today, Blair brings his unique
background from the entertainment, high technology, civil engineering, government and healthcare
industry to the table.
Professional Experience:
Design & Marketing Consultant
2001-Present
Blair provides strategic marketing & design management services to a diverse clientele in the public and
private sector. From international branding and product launches to local non-profit events. Blair is always
looking to identify new innovations in technology and resources that will enhance program efforts and
increase awareness. Blair is a leader in web and social media practices. Some of his clients include;
Nortel, Stentor, iStar Internet, The City of Ottawa, Health Canada, Bell Canada, Software Kinetics,
Canadian Polar Commission, Canadian Impact Imaging. Highlights from some more recent consulting:
2011 Canadian Impact Imaging - Large Format Printer - Current
Specializing in design services and production formatting of print media. Daily management of
multiple clients and projects in an on-demand environment.
2009 The Pressure Pipe Inspection Company - Civil Engineering - 6 month contract
Developed PPIC's marketing plan for North America and facilitated programs to support sales
efforts. He initiated a re-branding exercise that resulted in a new company logo, collateral,
presentations and web site. He managed all marketing operations and provided recommendations to
improve effectiveness of the department and integration of a CRM.
2007 Invacare Canada - Healthcare Manufacturer -14 months contract
Responsible for planning and implementing marketing strategies for Invacare's Canadian market
($60M in sales). Provided leadership and mentoring to a marketing team of 7 and a dotted line to a
sales force of 30. Blair was also responsible for the department budget and AOP, where he reduced
operational costs by over 30%. He also implemented a CRM system to improve sales and marketing
program optics.
2005 Platform Computing - High Technology - 3 month contract
Worked with external exhibit company on the redesign and fabrication of display assets. He
managed the international launch of the events program and designed a custom database system to
simplify the event approval process and the tracking of assets and resources internationally.
Sr. Manager, Marketing Communications
1998-2001
webHancer Corporation - web performance matrix provider.
Worked with the executive team on initial branding and positioning of this Internet start-up company. He
built the marketing team and was responsible for all marketing programs and communications activities.
Blair served as liaison to the company public relations firm, industry analysts and media.
Director, Web Development
1995-1997
Nuvo Network Management - Corporate network operations service.
Blair had full responsibility for the design and production of web projects. He consulted with clients to
identify site requirements and direction while interfacing with engineering for accurate estimates.
Scheduled all phases of web site development and managed production. He provided marketing and
sales support in the form of program development and training.
www.blairstackaruk.com
Multi-Media Producer
1992 - 1995
The Bytown Group - Advertising agency in the national capital region.
Delivered advertising campaigns, video productions and graphic services to the public and private sector.
Consulted with clients on creative plus managed expectations and requirements. Acted as in-house
Producer for all video and multimedia productions. Provided customer service and maintained client
accounts.
Production Coordinator
1987 - 1991
Canadian Broadcast Corporation - Nation broadcast agency
Provided production and event management services to the television variety department. Ensured the
successful delivery of a production through the organization and marshalling of resources. Provided
direction to the production team and mentored interns.
• The 1987 Juno Awards
• The 1989 Gemini Awards
• The 1988 Juno Awards
• SkyDome Opening Ceremonies
• The 1988 Genie Awards
• The 1990 Canada Day Celebration
• The 1988 Gemini Awards
• The Tommy Hunter Show (season 26)
• The 1989 NHL Awards
• The Super Dave Osborne Show (Global TV)
Production Manager
1987 -1990
The Partner’s Film Company - Largest commercial film producer in North America.
Provided on-set management to union production staff and talent. Managed logistics of production assets
in studio and on location. Ensured smooth operations of all aspects surrounding shoot. Was involved in
over 200 national and international commercial campaigns. I worked with Partner’s Film when I was on
hiatus from CBC productions.
Additional Information:
Education / Training
Microsoft Project – Learnix, Ottawa, Ontario (1996)
Multi-Media Workshop – ONCOURSE, Ottawa, Ontario (1993)
Audio Visual Production – Humber College, Rexdale Ontario (1986)
HSGD – Sir Robert Borden High School, Nepean, Ontario (1983)
Membership / Associations
Oakville Chamber of Commerce
Canadian Marketing Association
Advertising & Sales Association of Ottawa
Vice-President 1992 - 1994
Summary of Computer Skills
• Adobe Acrobat
• Dreamweaver
• Adobe Illustrator
• HTML
• Adobe Photoshop
• ProTracks
• Adobe InDesign
• QuarkXpress
• Adobe Flash
• WordPress
Personal Interests
• Running Marathons
• Skiing
• Golf
• MS Excel
• MS PowerPoint
• MS Project
• MS Word
• Mountain Biking
• Music
www.blairstackaruk.com