Toby Sutherland
Email: thebooker@bookerdesign.ca
Cell: 416-825-7312
Objective
To advance multimedia design skills in a corporate setting. To become part of a
team that will enable me to utilize my creativity and design skills towards a
common goal
Executive Summary
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Proprietor of freelance multimedia design company
7 years experience in New Media Design & Production
Previous experience as an intranet/internet web developer
Over 8 years experience in Operations as a Dock employee and
full-time Courier
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Ability to multi-task and meet strict deadlines in a fast-paced
environment
Proficient in Adobe Creative Suite
Working knowledge of HTML
Proficient in Microsoft Office applications
Training and facilitation experience in the Operations field
Professional communication, organizational & interpersonal skills
Ability to work independently & in a team-oriented environment
Self motivated, proactive, enthusiastic
Experienced in using the Internet as a strategic communications
vehicle
Skills
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Work Experience
2002 to Present
Booker Design – www.bookerdesign.ca
Proprietor
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1999 to Present
Website design, development & maintenance for business clientele
Search Engine Optimization
Graphic design, logo design & branding
Image Optimization
Design & development of promotional materials
Implementation of site architecture, navigation & sitemaps
Purolator Courier Limited, Toronto ON
Courier & AM/PM Dock Employee
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Courier pick-ups and deliveries
Daily interaction with residential, business & corporate clientele
Assisted management with route-optimization
Advanced knowledge of courier methods
Field facilitation of new employees
Customer Service
Shipment sorting, unload, reweigh & cubing, shunting
2003
Canadian ShareOwner, Toronto ON
Web Developer/Graphic Designer
 Optimization of website for search engine placement &
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2002-2003
Industry Canada Student Connection, Toronto ON
Web Developer/Graphic Designer/Business Advisor
 Business consultant for e-commerce, internet & web development
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2002
accessibility
Development of graphics & animations for website, software &
magazine
Development of extensive site map for 100 page site
Development of online surveys for magazine subscribers
issues
Training business clients & classes on business use of the internet
Execution of web development projects, curriculum development
& program marketing
Website assessment, providing recommendations for enhancement
Transport Canada, Communications Branch, Toronto ON
Web Developer
 Collaboration with web team developing intranet/internet sites
 Template creation compliant to Federal Government “Common
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Look and Feel” standards
Designed various graphics & navigation tools for employees
Responsible for design & publishing of communication products
Education
2000 to 2002
HUMBER COLLEGE - School of Media Studies
Multimedia Design & Production Technician Diploma
Relevant courses: Website Design, Graphic Design, Audio/Visual Design, Digital Capture
1999 to 2002
HUMBER COLLEGE
Design Foundation Certificate
Relevant courses: Graphic Design, Package Design, Colour Theory, Typography
References Available Upon Request
Toby Sutherland
Email: thebooker@bookerdesign.ca
Cell: 416-825-7312
Sample URLs
2007 to Present
Make Me A Card - Proprietor/Web Developer/Graphic Designer
www.makemeacard.net
This site is my newest venture into the personalized Greeting Card business. It is still
in the early stages, but will soon offer secure online purchasing.
 Concept development
 Simple navigational system
 Extensive image gallery
2006 to Present
Maximum Success Marketing - Web Developer/Graphic Designer
www.maximumsuccessmarketing.com
I was brought in to this project to continue the work of its former designer. I had to
keep with original design aspects while creating new sections and update its graphics
and content.
 Optimization of website for search engine placement &
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2005 to Present
Authorized Century Repair Canada - Web Developer/Graphic Designer
www.centcan.com
I was hired to redesign the entire site. These clients had a particular concept for their
site and wanted it to reflect existing catalogues.
 Successful optimization of website for search engine placement &
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2003 to 2005
accessibility
Image optimization
Implementation of photo gallery page including a Flash-slideshow
Ongoing maintenance and updates
accessibility
Implementation of site architecture and navigation
Design & development of printed promotional materials
Ongoing maintenance and updates
BartterSyndrome.com - Web & GraphicDesign /Flash Animator
www.barttersyndrome.com
This site was the vision of my late Grandmother, a retired doctor, to help explain a
medical condition in laymen’s terms. All images were hand drawn by her, and
coloured, enhanced and animated by me. The site gained a loyal following and includes
a Flash dedication to her.
 Optimization of website for search engine placement &
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accessibility
Implementation of site architecture and navigation
Concept development