1 Home page: final January 2012
Home page, About us, What we do, Our approach, Client experience, Our work
and awards, Contact us.
Welcome
Harvey Fuchs is an award-winning brand and communication consultancy with
a proven track record in achieving outstanding business results
( visuals? Of work images or maybe some cool at work images people . charts
meetings ??)
Strategic insight, creative inspiration, marketing know-how,
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Brand, marketing and creative strategy
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Business development programmes
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Brand identity, design and collateral
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Communication campaigns
Inset
National Business Awards 2007 - Marketing strategy
National Business Awards 2010 – Innovation (finalist)
National Business Awards 2012 - Innovation, (finalist)
2 About Us
Harvey Fuchs is a highly experienced and strategically focused brand and
communication consultancy based near Charlbury in Oxfordshire.
In place of tortured ‘philosophy’ we simply combine strategic insight, creative
inspiration and marketing know-how to create marketing solutions that work.
We rely on the time honoured process of thorough analysis and diligence to gain a
real understanding of the business, the culture, the market drivers and the audience.
Our business is built on a bed rock of blue chip client and agency experience and an
eighteen year track record of business building success. Industry awards and
enduring client relationships are all testament to our approach.
3.What we do :
Put simply, we solve marketing problems, create business opportunities and deliver
communication solutions. As our case studies illustrate, it includes research, brand
and marketing strategy, the development of new or re-energised brands, identities,
marketing schemes and effective design solutions.
Whatever the solution, our aim is to not only answer the brief but go beyond to create
long-term competitive advantage. In other words, add value.
4 Our approach
John Adams famously said that ‘facts are stubborn things’ so while opinion is fine, we
prefer to get the facts and build the knowledge. We start by exploring and developing
the brief. Then we set about the ‘immersion’ process to understand the business, the
issues, your values and the competitive arena. We digest existing research and often
meet customers, internal groups and wider stakeholders as part of our own research.
This process creates the basis of knowledge and the opportunity for strategic insight
which leads to the development of the strategy, for us the Holy Grail.
The right strategy will define, at minimum, the who, the what and the why and leads,
inexorably to the ‘idea’ that will work across media and time.
We believe passionately in effective collaboration with clients and other third parties.
As good team players we expect to work with internal departments, especially the
sales force, to engage, motivate and win buy-in.
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5 Client Experience Logos
Our client experience includes: Bosch, Braun Electric UK, Kraft General Foods.
EMAP, Air Europe, Thomas Cook, The Number Company 118118, Stanley Black and
Decker - EMEA, Virgin Atlantic, Speedy Services Plc, Youngman Group, RPS Plc. Leathams Plc. - Merchant Gourmet, The Ultimate Travel Company, Capita Plc. Constructionline.
6 Our work and awards.
SGB Youngman – Heatbusters: From homogeneous service to brand icon
At a time when portable air conditioning hire was dull, homogenous and a resented
purchase, Heatbusters arrived like a bolt from the blue.
We created a highly distinctive name and brand character and a powerful visual style
to dramatise the problem of over-heated office workers, while justifying the cost of
the solution to employers: Cool comfort means improved productivity and efficiency.
Engaging ‘weather related’ radio commercials, tube cards, cross track posters and
direct mail elevated Heatbusters to iconic status in London offices.
The business generated over £2m in revenue in year two, won six BDMA awards
including best campaign.
Speedy Services Plc. - Safety from the ground 2005 - 2010: An industry leading
Innovation Visual of the four campaign posters
As the leading provider of rental equipment and services to construction, Speedy
wanted to differentiate and add value to their brand.
With safety awareness ‘business critical’ and personal and corporate liability high on
the agenda, Speedy were keen to help major customers reduce accidents and
discharge their legal obligations.
Safety from the ground up broke new ground with highly engaging communication
and training materials aimed at site operatives.
The campaign was universally endorsed by customers, the industry and the HSE.
Revenue increased by 25%, awareness increased 40% and the campaigns have
won numerous awards including BIC Responsible Marketing, CMA Best Integrated
Campaign and Orange National Business Award for marketing strategy.
Safety from the ground up 2012 – Enhanced, re positioned and re launched as A
journey to competence
Following a highly successful five year programme, Safety from the ground up was
enhanced and re launched. New HSE research confirmed that competence was the
key to reducing accidents and ill health in construction and, because people cause
accidents, the definition should be extended to include the human factors of
behaviour and attitude.
The four previous campaigns were combined to form an holistic and enhanced safety
programme with a new focus on improving competence. Two new components, a
unique product video library and a comprehensive training package were added.
Powerful communication material aimed at site operatives presented the adoption of
‘best practice’ in a positive and ‘heroic’ way.
The programme has been widely supported by customers and the HSE and is
proving to be a powerful proposition for the sales force at all levels.
Getting greener from the ground up: Saving the planet and adding value
Visual of brochure and posters
With the growing importance of environmental credentials in construction, Speedy
adopted the role of environmental champions in tool and equipment rental.
Working closely with the Environment Agency, we developed a communication
programme that helped increase awareness amongst site operatives of the key
environmental issues in construction: energy, carbon, waste and pollution.
The programme was keenly supported by customers and triggered a drive on
Speedy’s own internal environmental management processes. It also led to the
creation of One Plan, Speedys over-arching sustainability strategy.
In 2010 Getting greener from the ground up was a finalist in the National Business
Awards for Innovation and was ‘highly commended’ in the national Environment and
Energy Awards.
The GO Initiative: An environmental innovation
The construction industry wrestled with two problems: First, enhancing environmental
credentials by reducing carbon and energy usage and second, reducing costs.
As part of Speedy’s Getting Greener campaign we developed the ‘GO’ Initiative
(Green Option) a range of products with proven environmental benefits and
measurable savings in energy and carbon.
By selecting products from the GO range, Speedy’s customers were not only able to
choose environmentally friendly products but also demonstrate the savings in carbon
and energy.
The programme received widespread support from customers and was a finalist in
the National Business Awards for Innovation 2012.
Leatham’s: Merchant Gourmet and SunBlush : From commodity to gourmet brand
Leatham’s Larder Plc. was an established distributor of artisan foods but needed to
own and market a brand of their own to increase multiple distribution and growth.
We created the Merchant Gourmet, a premium quality brand with a true brand story the man who travelled the world in search of world class food.
Leatham achieved distribution in Waitrose, Sainsbury and Tesco.
Leathams was repositioned as the food innovators and a good example of this was
the launch of SunBlush tomatoes.We created the name and positioning for SunBlush
which preserved its franchise even when applied to own label versions.
SunBlush became one of Leatham’s biggest sellers and won a Supermarketing new
product award.
The Ultimate Travel Company: From Woolley socks to luxury travel
Worldwide Journeys and Expeditions was a successful tailor-made and adventure
holiday business. It acquired and merged with several complimentary operators to
broaden its offer and grow the business.
All the businesses were marketed under The Ultimate Travel Company brand repositioned to demanding, high-end travellers as ‘The highly individual travel service,
for highly individual travellers’.
In a tough market environment turnover and repeat business grew through new
prospect acquisition and successful cross selling within the acquired businesses.
The brochure design won an Observer best travel brochure award and in consumer
research the design was judged best overall.
Capita – Constructionline: From resented purchase to valued service
Constructionline is owned by the Government’s department for Business Innovation
and Skills (BIS) and is operated by Capita Plc. It is a provider of business information
that helps construction service and material suppliers and public and private sector
buyers manage the pre-qualification process.
We conducted extensive research which confirmed that the service and the benefits
were not properly understood and so were undervalued by all concerned.
A new strategy re-positioned the service as a Government owned, certification
service and one that championed the cause of hard pressed suppliers. The new
identity and communication material explained the proposition more persuasively
while balancing authority with a more appealing user-friendly approach.
The new presentation was enthusiastically supported by business development
teams, prospects and by wider stakeholders.
Other Awards
- Observer newspaper, Best Travel Brochure.
- CMA - Best Integrated Campaign,
- B2B Magazine – Best Customer Relationship campaign and Best Use of Research.
- Hire Association – Best Contribution to Safety
- DTI Business in the Community awards 2007 – responsible marketing
7 Contact us.
Thank you for your interest.
If you would like to discuss a marketing issue or find out how we could improve your
business results, please contact Chris Harvey at the address below.
Harvey Fuchs
Southill Barn
Southill Barn Business Park
Cornbury Park
Charlbury
Oxon
OX7 3EW
Tel: 0845 330 1928
Directline+44 (0)1608 819427
Mobile: 07887 998601
Fax:
Email: Chris@harveyfuchs.com