1 Home page: final January 2012 Home page, About us, What we do, Our approach, Client experience, Our work and awards, Contact us. Welcome Harvey Fuchs is an award-winning brand and communication consultancy with a proven track record in achieving outstanding business results ( visuals? Of work images or maybe some cool at work images people . charts meetings ??) Strategic insight, creative inspiration, marketing know-how, Brand, marketing and creative strategy Business development programmes Brand identity, design and collateral Communication campaigns Inset National Business Awards 2007 - Marketing strategy National Business Awards 2010 – Innovation (finalist) National Business Awards 2012 - Innovation, (finalist) 2 About Us Harvey Fuchs is a highly experienced and strategically focused brand and communication consultancy based near Charlbury in Oxfordshire. In place of tortured ‘philosophy’ we simply combine strategic insight, creative inspiration and marketing know-how to create marketing solutions that work. We rely on the time honoured process of thorough analysis and diligence to gain a real understanding of the business, the culture, the market drivers and the audience. Our business is built on a bed rock of blue chip client and agency experience and an eighteen year track record of business building success. Industry awards and enduring client relationships are all testament to our approach. 3.What we do : Put simply, we solve marketing problems, create business opportunities and deliver communication solutions. As our case studies illustrate, it includes research, brand and marketing strategy, the development of new or re-energised brands, identities, marketing schemes and effective design solutions. Whatever the solution, our aim is to not only answer the brief but go beyond to create long-term competitive advantage. In other words, add value. 4 Our approach John Adams famously said that ‘facts are stubborn things’ so while opinion is fine, we prefer to get the facts and build the knowledge. We start by exploring and developing the brief. Then we set about the ‘immersion’ process to understand the business, the issues, your values and the competitive arena. We digest existing research and often meet customers, internal groups and wider stakeholders as part of our own research. This process creates the basis of knowledge and the opportunity for strategic insight which leads to the development of the strategy, for us the Holy Grail. The right strategy will define, at minimum, the who, the what and the why and leads, inexorably to the ‘idea’ that will work across media and time. We believe passionately in effective collaboration with clients and other third parties. As good team players we expect to work with internal departments, especially the sales force, to engage, motivate and win buy-in. . 5 Client Experience Logos Our client experience includes: Bosch, Braun Electric UK, Kraft General Foods. EMAP, Air Europe, Thomas Cook, The Number Company 118118, Stanley Black and Decker - EMEA, Virgin Atlantic, Speedy Services Plc, Youngman Group, RPS Plc. Leathams Plc. - Merchant Gourmet, The Ultimate Travel Company, Capita Plc. Constructionline. 6 Our work and awards. SGB Youngman – Heatbusters: From homogeneous service to brand icon At a time when portable air conditioning hire was dull, homogenous and a resented purchase, Heatbusters arrived like a bolt from the blue. We created a highly distinctive name and brand character and a powerful visual style to dramatise the problem of over-heated office workers, while justifying the cost of the solution to employers: Cool comfort means improved productivity and efficiency. Engaging ‘weather related’ radio commercials, tube cards, cross track posters and direct mail elevated Heatbusters to iconic status in London offices. The business generated over £2m in revenue in year two, won six BDMA awards including best campaign. Speedy Services Plc. - Safety from the ground 2005 - 2010: An industry leading Innovation Visual of the four campaign posters As the leading provider of rental equipment and services to construction, Speedy wanted to differentiate and add value to their brand. With safety awareness ‘business critical’ and personal and corporate liability high on the agenda, Speedy were keen to help major customers reduce accidents and discharge their legal obligations. Safety from the ground up broke new ground with highly engaging communication and training materials aimed at site operatives. The campaign was universally endorsed by customers, the industry and the HSE. Revenue increased by 25%, awareness increased 40% and the campaigns have won numerous awards including BIC Responsible Marketing, CMA Best Integrated Campaign and Orange National Business Award for marketing strategy. Safety from the ground up 2012 – Enhanced, re positioned and re launched as A journey to competence Following a highly successful five year programme, Safety from the ground up was enhanced and re launched. New HSE research confirmed that competence was the key to reducing accidents and ill health in construction and, because people cause accidents, the definition should be extended to include the human factors of behaviour and attitude. The four previous campaigns were combined to form an holistic and enhanced safety programme with a new focus on improving competence. Two new components, a unique product video library and a comprehensive training package were added. Powerful communication material aimed at site operatives presented the adoption of ‘best practice’ in a positive and ‘heroic’ way. The programme has been widely supported by customers and the HSE and is proving to be a powerful proposition for the sales force at all levels. Getting greener from the ground up: Saving the planet and adding value Visual of brochure and posters With the growing importance of environmental credentials in construction, Speedy adopted the role of environmental champions in tool and equipment rental. Working closely with the Environment Agency, we developed a communication programme that helped increase awareness amongst site operatives of the key environmental issues in construction: energy, carbon, waste and pollution. The programme was keenly supported by customers and triggered a drive on Speedy’s own internal environmental management processes. It also led to the creation of One Plan, Speedys over-arching sustainability strategy. In 2010 Getting greener from the ground up was a finalist in the National Business Awards for Innovation and was ‘highly commended’ in the national Environment and Energy Awards. The GO Initiative: An environmental innovation The construction industry wrestled with two problems: First, enhancing environmental credentials by reducing carbon and energy usage and second, reducing costs. As part of Speedy’s Getting Greener campaign we developed the ‘GO’ Initiative (Green Option) a range of products with proven environmental benefits and measurable savings in energy and carbon. By selecting products from the GO range, Speedy’s customers were not only able to choose environmentally friendly products but also demonstrate the savings in carbon and energy. The programme received widespread support from customers and was a finalist in the National Business Awards for Innovation 2012. Leatham’s: Merchant Gourmet and SunBlush : From commodity to gourmet brand Leatham’s Larder Plc. was an established distributor of artisan foods but needed to own and market a brand of their own to increase multiple distribution and growth. We created the Merchant Gourmet, a premium quality brand with a true brand story the man who travelled the world in search of world class food. Leatham achieved distribution in Waitrose, Sainsbury and Tesco. Leathams was repositioned as the food innovators and a good example of this was the launch of SunBlush tomatoes.We created the name and positioning for SunBlush which preserved its franchise even when applied to own label versions. SunBlush became one of Leatham’s biggest sellers and won a Supermarketing new product award. The Ultimate Travel Company: From Woolley socks to luxury travel Worldwide Journeys and Expeditions was a successful tailor-made and adventure holiday business. It acquired and merged with several complimentary operators to broaden its offer and grow the business. All the businesses were marketed under The Ultimate Travel Company brand repositioned to demanding, high-end travellers as ‘The highly individual travel service, for highly individual travellers’. In a tough market environment turnover and repeat business grew through new prospect acquisition and successful cross selling within the acquired businesses. The brochure design won an Observer best travel brochure award and in consumer research the design was judged best overall. Capita – Constructionline: From resented purchase to valued service Constructionline is owned by the Government’s department for Business Innovation and Skills (BIS) and is operated by Capita Plc. It is a provider of business information that helps construction service and material suppliers and public and private sector buyers manage the pre-qualification process. We conducted extensive research which confirmed that the service and the benefits were not properly understood and so were undervalued by all concerned. A new strategy re-positioned the service as a Government owned, certification service and one that championed the cause of hard pressed suppliers. The new identity and communication material explained the proposition more persuasively while balancing authority with a more appealing user-friendly approach. The new presentation was enthusiastically supported by business development teams, prospects and by wider stakeholders. Other Awards - Observer newspaper, Best Travel Brochure. - CMA - Best Integrated Campaign, - B2B Magazine – Best Customer Relationship campaign and Best Use of Research. - Hire Association – Best Contribution to Safety - DTI Business in the Community awards 2007 – responsible marketing 7 Contact us. Thank you for your interest. If you would like to discuss a marketing issue or find out how we could improve your business results, please contact Chris Harvey at the address below. Harvey Fuchs Southill Barn Southill Barn Business Park Cornbury Park Charlbury Oxon OX7 3EW Tel: 0845 330 1928 Directline+44 (0)1608 819427 Mobile: 07887 998601 Fax: Email: Chris@harveyfuchs.com