SBUAD 497
Strategic Management
Marshall School of Business
Alan L. Patz
University of Southern California
BRI 303 F
Lecture & Simulation Laboratory
Fall 2007
There are four (4) main objectives in this course of study. They are:
Learn the vocabulary and language of strategic management using.Text Chapters
.Text Quizzes
.Matrix Analyses
Understand the relationships among cash flow, growth, and profitability in a
business firm from an overall or strategic management point of view using.Lectures
.Cash Flow Quiz
.Case Analyses
Gain an appreciation of market structure in order to distinguish between
competition and rivalry in a market or industry using.Lectures
.Case Analyses
Experience the environment of strategic management using.The Business Strategy Multinational Total Enterprise Simulation, and
.Group Decision Making Including Case Analysis Presentations
This is not a routine learning experience. There are no answers in the back of the book to
guide you. Instead, just like a general manager, your job will be to define the answers.
Your success, or lack of it, will be gauged in terms of those competing with you giving
their own definitions of correct answers.
In fact, your grade in this course will not be known until the final distribution of all
graded exercises for all participants in this class is known. It is like the real world. The
final answer depends upon how you perform relative to all others on all the evaluated
dimensions, their significance, and USC School of Business Policy that requires a grade
point average (GPA) of 3.0 for this class.
Texts:
Thomas L. Wheelan and J. David Hunger. 10th ed.
Concepts in Strategic Management and Business Policy (Required}
Cases in Strategic Management and Business Policy (Semi-Optional)
Arthur A. Thompson, Jr. and Gregory J. Stappenbeck. The Business Strategy Game.
Online 8th ed. Irwin, 2004 (Required Online Purchase) [www.bsg-online.com]
Course Assignments
Date
Aug
Reading
Subject
28
Credit Exercise
Introduction
Cash Flow/Growth/Profitability
Aug
30
Cash Flow I
Sep
04
Cash Flow II
Case: XYZ Corporation
Sep
06
Case: Automated Design
Group Formation
Sep
11
BSG Manual
Case: Practice Cash Flow Quiz
Sep
13
BSG Manual
Cash Flow Quiz
Sep
18
Chapter 1
Sep
20
Chapter 2
Strategic Profit/Forecasting Models
Optional BSG Quiz #1
No Class: BSG Preparation
Optional BSG Quiz #2
Laboratory/Matrix Analysis/Market Structure/Competition/Rivalry
Sep
Sep
25
27
Oct
Oct
02
04
Oct
Oct
09
11
Oct
Oct
16
18
Oct
Oct
23
25
Chapter 4
Chapter 5
Case: Carnival
SWOT
Practice Text Quiz: Chapters 1 & 2
Practice Decision #11
Text Quiz #1: Chapters 4 & 5
Market Structure Lecture
Practice Decision #12
Chapter 6
Chapter 7
Case: Panera
Organization Design Lecture
Decision #11
EFE, IFE, IE
Text Quiz #2: Chapters 6 & 7
No Class: Presentation Research
Decision #12
Chapter 8
Chapter 9
Case: Gap
Presentation Reviews
Decision #13
TOWS
Course Assignments Cont’d.
Date
Reading
Oct
Nov
30
01
Nov
Nov
06
08
Nov
Nov
13
15
Subject
Credit Exercise
Text Quiz #3: Chapters 8 & 9
Forecasting Lecture
Decision #14
Chapter 10
Chapter 11
`
Case: Tiffany
Presentations
Decision #15
QSPM
Text Quiz #4: Chapters 10 & 11
Presentations
Decision #16
Technological Innovation/Not-For-Profit
Nov
20
Case: JetBlue
Presentations
Holiday
Nov
22
Nov
Nov
27
29
Chapter 12
Presentations
Presentations
Decision #17
Dec
Dec
04
06
Chapter 14
Executive Summary Preparation
Final Text Quiz: Chapters 12 & 14
Decision #18
Dec
11
Final Report
5-Year Forecast
Graded Exercises
A score between 0 and 100 will be assigned to each graded exercise. The
importance of each graded exercise as a component of the semester grade is as follows:
Individual Grades
Cash Flow Quiz
Text Quiz #1
Text Quiz #2
Text Quiz #3
Text Quiz #4
Final Quiz
Class Participation
Group Grades
Case Analysis/Presentation
Simulation
Total
10
6
7
8
9
10
10
20
20
60%
40%
100%
Notes
1. There are no excuses for missing any graded exercise during the semester.
Each such lapse will result in a score of zero (0) for any quiz; a forfeiture of 10% of the
total points earned for the course for each simulation decision omission, and another
forfeiture of 10% of the total points earned for the course for missing any guest lecture.
Guest lectures, if any, will always be announced in advance.
2. The product of the score attained on each exercise and the corresponding
percentage weight yields the number of points earned on that exercise. Then, the sum of
products is the total points earned for the course.
3. In accordance with School of Business Administration Guidelines, the target
grade point average for this course will be 3.3. Plus (+) and minus (-) grades will be
assigned at the instructor's discretion.
4. Each student is responsible for recording all necessary syllabus changes.
5. Any request to reevaluate a graded exercise may result in a lower score as well
as a higher one or no change.
6. Presentation guidelines will be discussed in class.
7. Verification of participation will be required for each simulation decision.
8. The simulation exercises--to be discussed in class--are to be completed within
the groups established at the beginning of the semester.applies.