Task 1: Application

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Caseeksamen maj 2012

Engelsk

Niveau C

På adr. http://ekstranet.learnmark.dk/EUD-Eksamen2012/ findes opgaven elektronisk.

Indhold:

Task 1: Application ...................................................................... 2

Task 2: Company profile.............................................................. 3

Task 3: Advertisement ................................................................. 3

Task 4: E-mail - Invitation ........................................................... 4

Task 5: Ecco - Corporate responsibility ....................................... 4

Task 6: Business enquiry ............................................................. 5

Task 7: Individual project ............................................................ 5

Onsdag den 23. maj

kl. 8.00-16.00

Task 1: Application

Ecco in Bredebro has decided to employ an office trainee. You have just finished your education at

Learnmark Horsens, and decide to apply for the following position by writing an application in

English.

Office trainee at Ecco

Looking to kick start your career?

Would you like to work in a modern company that appreciates tradition as well as innovation? Are you willing to do your best to always achieve a perfect result? Do you dare to design your own ECCO shoes in just one weekend? If so, you are the one we are looking for at ECCO.

Ecco is looking for an office trainee to undertake various administrative tasks in different departments of the company. You will be working alongside experienced staff to get the proper job training. You will be handling day-to-day tasks in the office including telephone communication, written communication, customer enquiries and sales and marketing tasks.

The suitable candidate will need to be well organised, keen to learn, service minded, possess excellent communication skills and have a good knowledge of the office package. Other skills required are good language skills, a strong sense of responsibility and attention to detail.

Please send your job application to:

Ecco Sko A/S, Industrivej 5, 6261 Bredebro

Closing date for applications is

29 May 2012

You are allowed to make up information in your application and CV.

Show your application and CV at the exam and be prepared to talk about:

 educational background, job experience and qualifications

Please use an electronic presentation programme to show your application and CV

Side 2 af 5

You have been invited to a job interview at Ecco. It went well, and the company has decided to employ you.

Congratulations!

You will begin your trainee period in the sales and marketing department where you will perform various tasks assisting the manager.

Task 2: Company profile

A group of Ecco- suppliers from Asia will be visiting Ecco in Bredebro in a week’s time. One of your first tasks is to help the manager make a presentation of Ecco for the suppliers.

Make the presentation of Ecco. Your presentation may include information about: o

The history of Ecco o

Facts about the company o

The products o

Target groups o

Marketing

Task 3: Advertisement

One of your colleagues in the marketing department at Ecco would like your help to make an advertisement suitable to be shown in social media such as Facebook, Twitter, or Flickr. The ad is part of the marketing campaign for the summer collection.

At the exam:

Present your advertisement for Ecco

Explain your choice of colours and graphic elements

Explain which social media you think should be used to show the ad

Present your target group for the ad and give reasons for your choice

Side 3 af 5

Task 4: E-mail - Invitation

Ecco has previously had great success in inviting new Ecco-store owners, franchisees, from abroad to visit Ecco’s flagship store at Østergade in Copenhagen.

The purpose of the visit is to inspire the franchisees, give them information about how to market the products, and to tell the story behind the Ecco brand.

You are asked to write an email in which you invite the franchisees for a two-day stay in

Copenhagen.

In the email you give details about the purpose of the visit, information about the activities planned during their stay as well as other details you may find important.

Write the invitation and present at the exam

Give examples of when to use formal and informal communication

Please use and electronic presentation programme to present your invitation

Task 5: Ecco - Corporate responsibility

It is important that the new franchisees of Ecco-stores from around the world know as much about

Ecco as possible.

Corporate responsibility is essential to Ecco. You are therefore asked to help make a presentation of

Ecco’s code of conduct and corporate responsibility.

Make a presentation of Ecco’s code of conduct

Give examples of the charity projects Ecco supports

Give examples of how Ecco supports the local communities in which it operates

Why is it important to Ecco to tell us about its corporate social responsibility

Side 4 af 5

Task 6: Business enquiry

To reduce the amount of paper used for packaging, Ecco has decided to replace its shoe boxes with eco-friendly paper bags. You have been asked by the purchasing manager to find a suitable supplier of eco-friendly paper bags. You find a British supplier on the internet called:

AEC Packaging (UK) LTD

.,

Dunnage Crescent,

London SE 16 7FJ,

United Kingdom

You decide to write an enquiry for the company

Write the enquiry in which you ask for information about: o the company o the product - eco-friendly bags o terms of payment and terms of delivery

Explain how you have structured your business enquiry

Please use an electronic presentation programme to present your enquiry

Task 7: Individual project

You have now been working at Ecco in Bredebro for some time. Your colleagues at Ecco know you have worked with an individual project at Learnmark Horsens. They are very interested in hearing about it and ask you to present your project at the next staff meeting

Make a presentation of your individual project.

Be ready to answer questions from your colleagues. At the exam your teacher and censor will play your colleagues.

To present your individual project please use an electronic presentation programme

Side 5 af 5

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