ASAD MUSTAFA
PERSONAL STATEMENT
”Be the change you want to see"
OBJECTIVE
To work in the marketing / sales department of a dynamic organization, where I could contribute
my innate creative conceptualization & rapport building expertise in adding value to the organization
EDUCATION
QUALIFICATION
INSTITUTE
MAJORS
YEAR
MBA
BA
ICS
Institute of Business Administration, Karachi
University Of Punjab, Lahore
Crescent Model Higher secondary school, Lahore
Marketing
Journalism/ History
Computer science
2008
2006
2001
MATRIC
Divisional Public School, Lahore
Science
1999
SPECIALIZED COURSES
Brand Management, Advertising, Services Marketing, Business Communication, Human Resource Management,
Managerial Negotiation & Leadership, Corporate Strategy, Consumer Behavior, Methods of Business Research
PROFESSIONAL EXPERIENCE
 ALPINE ADVERTISING, LAHORE
Business Development Executive 2008- 2009
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Liaised with TV channels/ cable operators and maintained detailed knowledge of competitor’s activities.
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Won the contract for brand launching ceremony of TERRACO cements and paints.
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Generated leads and organized meetings with qualified prospects throughout the region.
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Conducted weekly performance reviews for the sales and promotion staff.
 PAKISTAN TOBACCO COMPANY
Internship in TRADE Marketing Department, Regional office Karachi May- July 2007
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Designed a feasibility to effectively enhance their distribution process.
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Prepared a framework for the HoReCa (hotels- restaurants-cafes) channel.
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Measured off take of Dunhill and B&H from key accounts.
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Participated actively in arranging the annual trade-marketing program recognizing “Top Traders”.
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Made consumer contacts promoting Dunhill’s new offering on the brand’s100th anniversary.
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SOCIAL EVENTS SECRETARY, IBA HOSTEL ORGANIZING COMMITTEE 2007-2008
Organized the annual IBA Alumni dinner for the year 2008; taking care of all administrative fronts.
Initiated a culture of weekend movie nights on projector with dinner in the hostel.
Arranged excursion jaunts to various hotspots; managing all food/ transportation matters as well
 GARRISON GRAMMAR SCHOOL, LAHORE
Administrative Incharge 2002-2006
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Managed the daily operations of the family owned school.
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Initiated monthly performance reviews aligned with our KPI’s for the teaching faculty.
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Introduced new scholarship incentives for need based meritorious students.
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Revived an almost closed project by rejuvenating the income stream.
MAJOR TERM PAPERS AND PROJECTS
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Led a presentation team of 7 group members for CNBC Pakistan’s ‘Branding Pakistan’ TV campaign.
Carried out the VALUES & LIFESTYLE (VALS) survey at IBA.
Carried out a marketing research project for BISCONI biscuits; repositioning their brand COCOMO.
Carried out financial analysis of pharmaceutical industry-- Abbot, GSK and Sanofi Aventis.
Prepared a live case report on ABBOT Laboratories Pakistan; over viewing their corporate strategy.
Submitted a term paper for leadership course titled “leader’s risk propensity and immaculate
forecasting as determinants of organizational success”
EXTRA CURRICULAR ACTIVITIES
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Captain of Cricket and Volleyball teams at IBA. Organized fixtures and practices.
A proactive participant of IBA Hostel Organizing Committee and held various prominent positions
Actively managed 12th October 2005 Fund Raising Activity for earthquake victims in Pakistan
INTERESTS & SKILLS
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Key interests in Client Service Management, Copy Writing, Account Based Marketing, Strategic
Communication, Public Relations, Consultancy, and Social Work
Effective Communication Skills, Team Work and Leadership attributes; Excellent Personal organization,
Time management and Stress management skills.
Avid reader of various leadership books and a keen traveler.
Proficient in MS office
PERSONAL INFO
Father’s name
Nationality
Cell
E-mail
D.O.B
Permanent Address
Current Address
Muhammad Afzal Tufail
Pakistan
00971566401941
asad_mustafa15@hotMAIL.COM
29/06/1982
528 – block S Defense Housing Authority Lahore, Pakistan
APT. 201 NEW ROCKIE BLDG NEXT FIRE STATION KARAMA DUBAI UAE
REFERENCES:
Quinten D’Silva
Regional Director (MESAF)
Al Futaim Tarmac
NadiL Hamar Road
P.O. BOX 1811
Dubai, UAE
Tel: +971(4)3331670
Anns Mustafa Kahlon
Channel Manager Aviation Lubes(MESAF)
Shell Markets (Middle East) Ltd
City tower 2, Sheikh Zayed Road
P.O. BOX 307
Dubai, UAE
Tel: +971(4)3316500