About Eurasia Group
The Coca-Cola Company’s Eurasia Group (EAG) encompasses a total of 43 countries,
spanning from Eastern Europe and Russia in the North, to the Middle East and India in
the South. The Group covers the largest territory within The Coca-Cola System, with a
total population of about 2.1 billion people and approximately one third of the world’s
youth.
Formed in 2007, the Eurasia Group is also the fastest growing operating group within the
Company. Operating revenue in the first half of 2007 was $571 million USD, up 20% on
the previous year. Operating income during the same time was $249 million, up 31% on
the previous year.
The countries comprising the EAG are diverse, both economically and culturally. Most of
the emerging economies are experiencing rapid growth. The EAG territory supplies
much of the world with oil and gas, and with India, Pakistan, Turkey, Ukraine and
Romania, is a leading destination for manufacturing and service industries. The GDP per
capita in the EAG varies from country to country, ranging from a high of $49,700 in the
UAE to a low of $800 in Afghanistan.
Like its dynamic geography, Coca-Cola’s history in the EAG is rich and varied. In some
countries, Coca-Cola has been present since the first half of the 20th century, while in
others –notably the former Soviet Union – Coca-Cola only entered in the early 1990’s. In
the Middle East, Coca-Cola returned in 1992 after an absence of more than 25 years.
Similarly in India, The Coca-Cola Company was absent for 16 years until 1993. Most
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recently, in 2006, a brand new plant was inaugurated in Kabul, Afghanistan, making
Coca-Cola the first multinational company to set up a factory there.
Coca-Cola EAG offers consumers more than 81 different brands, including sparkling
drinks, juice and fruit drinks, sports drinks, energy drinks, water and ready to drink teas
and coffees. The many brands we offer come in a variety of different flavors to cater to
all consumers.
Approximately 600 employees work for The Coca-Cola Company in the Eurasia Group,
a number which rises to more than 20,000 when all bottling partner employees are
included.
Coca-Cola EAG has 165 bottling plants throughout the Group, the majority of which are
Franchise Bottling Operations (FBO). The two largest bottling partners are Coca-Cola
HBC and Coca-Cola Icecek, listed on the Athens and Istanbul stock exchanges
respectively.
Bottling Overview
The Eurasia Group has a large and diverse group of bottlers operating within its territory.
In total, there are 165 bottling plants throughout the Group, the majority of which are
Franchise Bottling Operations (FBO).
Division/Region
Russia, Ukraine and Belarus Division
Turkey Region
Adriatic Balkan Region
India Division
Middle East Region
Southern Eurasia Region
Israel
Total
Bottling facilities
15
8
20
72
30
18
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165
Volume % of Group total*
25%
19%
18%
15%
10%
9%
4%
100%
*Fiscal year 2006
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The two largest bottlers in the Eurasia Group are Coca-Cola HBC and Coca-Cola
İçecek, with 43% and 23% of the volume share respectively. Another 12% of the volume
share is managed by the Bottling Investment Group, which has operations in Pakistan,
India, Bahrain and the U.A.E. The remainder is operated by a diverse group of small to
medium size bottlers.
Coca-Cola HBC is one of the largest bottlers of non-alcoholic beverages in Europe, and
is the largest bottler within the Eurasia Group. Operating in 28 countries, 11 of which are
located in the Eurasia Group, Coca-Cola HBC was created in August 2000 with the
merger of the Athens-based Hellenic Bottling Company S.A. with Coca-Cola Beverages
plc.
Coca-Cola İçecek (CCI) operates as the sole bottler of brands of The Coca-Cola
Company in Turkey, Kazakhstan, Azerbaijan, Jordan and Kyrgyzstan. CCI also has an
effective 28.9% interest in the Coca-Cola bottler in Turkmenistan, and is a party to a joint
venture that has distribution rights for brands of the Coca-Cola Company in Iraq. Its
vision is to be the leading bottler of alcohol free beverages in the Southern Eurasia
(Turkey, the Caucasus and Central Asia) and the Middle East.
2007 Q4 Unit Case Volume Growth
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Our focus on innovation has resulted in a broad range of nonalcoholic beverages for
every occasion: hydration, energy, nourishment, relaxation and enjoyment. In 2006
alone, we launched 367 new products -- more than ever before in one year. Our portfolio
now includes nearly 2,600 beverage products.
RU-Russia, Ukraine and Belarus Business Unit Structure
Global Announcing Coca-Cola University
Coca-Cola University (CCU) is a global one-stop-shop for all learning and capability
building activities across The Coca-Cola Company. CCU offers a wide range of training
experiences from online to world-class instructor led courses for the enhancement of job
skills, knowledge, and performance.
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You will find courses ranging from basic company fundamentals to senior leadership
best practices to assist in meeting organizational and specific career objectives. CCU's
overall goal is to provide a blended training approach to strengthen performance
capability and win in the marketplace. Through a solid training framework: collaboration,
knowledge sharing, partnering and innovation can become the standard for sustaining
Company growth.
The Manifesto in Action
Based on the pillars for sustained growth, as described in the Company's Manifesto for
Growth, this portfolio is designed to develop leadership skills at every level within the
Company. Courses are intended to strengthen our ability to meet strategic growth paths
with a focus on Customer & Commercial Leadership, Franchise Leadership, Leadership
& Management, and Marketing.
KO Tech
KO Tech is a web portal dedicated exclusively to technical e-learning for associates of
The Coca-Cola Company and Franchise Bottlers. Although its content is technical, it’s
not just for technical associates. It’s a place for technical and non-technical associates
alike to build their capability in quality, environment and safety, and other supply chain
areas.
Welcome letter from Creator of CCU: “I would like to announce some new and exciting
developments within the Coca-Cola University function that will impact all of you. Today
sees the launch of the Coca-Cola University (CCU) - representing a new brand and
focus for all training and development initiatives at within Coca-Cola .
The Company's Coca-Cola University vision is: “To be the #1 global benchmark in
“training to enhance business performance” by providing experiences that equip people
with practical skills and knowledge to win in the marketplace”.
A key driver for being employer of choice, this means investing in the many associates
who work for us as well as attracting talent to build and grow our business. The CocaCola University will provide you with a range of tools and resources to equip you to
deliver results – whether in your current role or a planned future career path.
To mark the launch of the CCU , I am excited to let you know that a range of new tools
and resources are available to you today. Your career is in your hands. Your success is
our success.
You are responsible for your career and we want you to have all of the tools necessary
to develop at CCU . These resources will help you to build on your skills and knowledge
and ultimately your career at The Coca-Cola Company.
I urge each and every one of you to leverage the benefits of these resources and to take
charge of your career today! For more information or for any queries, please contact
your local HR Manager. Regards, Creator”
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Questions Structures at Organizations
1.
2.
3.
4.
5.
Describe schematically the business structure of EAG
Please, classify Coca-Cola University at the current system
Define standards of controllability
Define degree of centralization
Recommend the best possibility of Coca-Cola University introduction into the
system
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